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How Many Cold Emails Should You Send Per Day?

How Many Cold Emails Should You Send Per Day?

Email Marketing
Have you managed to grow your mailing list to 1000 contacts, and feeling proud? Or perhaps you’re in the midst of a massive cold emailing campaign and have set yourself the ambitious target of sending 300 emails in one day? Wait! Before you start churning out those emails, you may want to consider the high risk of ending up in people’s junk folders. Worse still, you could have your email account shut down. Spam filters take into account the amount of emails a single account has been sending in one day. This means emails from your regular email address, not an email marketing service provider. If you continuously send out masses of emails, you could even find that your email provider or your internet service provider take action. Yes, this…
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3 Marketing Tactics You Probably Aren’t Using

3 Marketing Tactics You Probably Aren’t Using

Local Marketing, Marketing Strategy
When it comes to business, there are a few things that you need to get right every time so you can keep walking the path to success. Out of these things, marketing could be the most important. Of course I am biased, I'm a Marketing Strategist. But I'm also right :-) Now, the one thing we need to understand about marketing is that while most people think they have the perfect marketing for their business, they really do not. In fact, many businesses are losing potential customers as their marketing campaigns aren’t right for the company. In this post, we are going to be taking a look at a couple of things you possibly have not considered for your business. Now, we know that these suggestions may not work for…
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Google Loves It When You Use These Strategies

Google Loves It When You Use These Strategies

Website Design & SEO
When it comes to getting Google to love you, you need to pretend that it’s Valentine’s Day all year round. The search engine is notoriously high maintenance. Keeping your top spot for a particular set of keywords is by no means guaranteed. Over time, your position can slip, and you can wind up losing traffic. So what’s the key to getting Google to love you? How can you stay on Google's good side and continue to get your pages ranked properly? Check out the following principles. Google Loves It When You Use These Strategies Make Your Pages Fast Google loves fast-loading pages. It wants users to be able to access information the moment that they click your website. Waiting for elements to load is a big no-no and will negatively…
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How to Get More Out of Your Social Media Marketing

How to Get More Out of Your Social Media Marketing

Social Media, Strategy
Social media marketing is an effective means of getting the word out about your products and/or services. But, many times it's clear that a small business is not doing all that it can do when it comes to using social media marketing to its full advantage. You might think social media marketing ends at sharing a few posts each day. But nothing could be further from the truth! How to Get More Out of Your Social Media Marketing   Create Consistent and Complete Profiles This is so obvious that it's often overlooked! No matter which social media you've determined is important to use for your niche, it's imperative that you create consistent and complete social media profiles. Include a professional headshot, and keep the text description of your profiles similar.…
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Is It Time To Supercharge Your Career?

Is It Time To Supercharge Your Career?

Tips and Tools
When it comes to your career, it’s always going to be important for you to find a pathway that you’re happy with. We all spend such a long time working, that it’s always going to be essential for us to enjoy the work that we do. Of course, you do have the option to work for a living, rather than live to work. But, if you’re an ambitious person and you have a passion for something in particular, it’s nice for you to be able to create a career that you’re proud of. So, how do you do this? This is often one of the tasks that people are afraid to work on. They have these huge, wonderful, and exciting dreams that they want to pursue, but they have no…
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How to Market A New Business When You’re Starting From Scratch

How to Market A New Business When You’re Starting From Scratch

Marketing Strategy
When it comes to marketing a small business, you need to start from the beginning, with a set of goals and strategy. If you’ve noticed that what you’ve been doing isn’t working, or you’re simply a new business that needs a marketing strategy, then the best place to start is always going to be the beginning. There’s so much to go through that it can take a while to ensure that you have gotten things right, but when you do, it is going to be so worth it. If you don’t rush the process, you are going to reap the rewards, and that’s exactly what we want for you, which is why we have written this article. How to Market A New Business When You're Starting From Scratch Find A…
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How to Create a Successful Landing Page

How to Create a Successful Landing Page

Website Design & SEO
Your landing page is the first thing many potential online customers will see. To make it successful, you need to make sure that it’s a high converting page. This means driving traffic to the page, then turning browsers into buyers. A good landing page will include a stunning yet efficient design, well planned SEO for optimal ranking, and perhaps most important, appeal to customers’ needs. These aspects, of course, depend on your niche and your product or service. However, here is a general road map to help you along the way. How to Create a Successful Landing Page Understand its purpose Your landing page is similar to a homepage in its function. It’s the “front page” of your website or section of the site for a particular product or service.…
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How To Ensure Your Website Looks Professional And Functions Wonderfully

How To Ensure Your Website Looks Professional And Functions Wonderfully

Website Design & SEO
In this day and age, the majority of human beings are hooked up to the internet in one way or another. The 21st century is full of electronic inventions that are constantly blowing our minds, but the foundation of everything online is the World Wide Web. The majority of us, these days, surf the web without realizing what we’re actually doing. Sure, a couple of decades ago, it was a new and amazing piece of software that blew our minds every few seconds. Nowadays, however, we’ll hop online and begin research stuff without appreciating the ridiculous encyclopedia we have in our pockets. With all that said, if you look at things from a business standpoint, you absolutely NEED to have a website that supplements your business. When you have a…
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