6 Places to Use Keywords to Get More Eyes On Your Content

6 Places to Use Keywords to Get More Eyes On Your Content

Blogging, SEO
We all use phrases to find what we're looking for when searching online. Some of these phrases will be short, and some will be long. In the context of online marketing, these phrases are known as keywords. Keywords are the terms your ideal client is typing (or speaking) into Google, or another search engine, when she needs an answer. For example, if she's looking for a business coach, she might type in "business coach in Atlanta". This would be considered a "short tail" keyword because it's brief and not too descriptive. In contrast, if she searches for "small business marketing coach in Atlanta", this would be considered a long tail keyword. As you can see, this is a longer, more descriptive phrase that delivers more targeted results. Stick with me…
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How To Blog Your Way To A Book

How To Blog Your Way To A Book

Authors, Blogging
So many people dream of being a published author. Far more than I ever realized! However, I notice so many people that have this dream, simply keep it as such, a dream. Why is this? What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time. Entrepreneurs are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless. When would you have time to write…
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How Long Should Your Blog Posts Be?

How Long Should Your Blog Posts Be?

Blogging
Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be? How Long Should Your Blog Posts Be? What's the magic word count number? It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have a nice long talk. It all depends on how much you have to say to each other, doesn’t…
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What’s The Goal Of Your Blog Post?

What’s The Goal Of Your Blog Post?

Blogging
Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you accomplish something to help you move forward with your business. Oftentimes, we get so caught up in hitting "publish" so that we can get content out to our audience. We're worried that we need to keep the blogging train moving, we need to be sure to up date our blogs with fresh content. For SEO, to keep our readers engaged, to keep the search engines busy. Yet, how often do we stop to think about the WHY. Why we are publishing what we're publishing? It's time to pause and reflect on our…
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Is It Worth Incorporating Your Blogging Business?

Is It Worth Incorporating Your Blogging Business?

Blogging
Running a blog as a sole proprietor can be an easy way to get started, providing you with the opportunity to start working right away. Many people choose to go down this route, and it often makes sense when you’re not making much money from your blog. As time goes on and your audience grows, though, you could start earning some real money from your blog, and this will make it well worth spending some time to incorporate your business. To give you an idea of why you’d want to do this, this post will be exploring the benefits of having your blog operate as a proper business. Is It Worth Incorporating Your Blogging Business? Protection When a business is incorporated, it will become its own separate entity. This means…
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How to Break Up Your Content And Make It Easy to Scan

How to Break Up Your Content And Make It Easy to Scan

Blogging
Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff. As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it. Why Breaking Up Your Content And Making It Easy to Scan Is Important If you can’t show them at a glance what the post is…
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Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Blogging
Content marketing is an approach that offers useful and valuable content to your prospects. The purpose of which is to draw in the right audience and retain their loyalty. It is also a foundation on which to build a much more stable relationship with your audience, that when done correctly, should help to generate plenty of sales leads. The primary way that content marketing creates these business to customer relationships is by offering your audience something of value. That usually means solving a problem they have, something that you may be able to do with a guide, tutorial, or review. Additionally, if you want to make your content as effective as possible, ensuring it's entertaining can help. It will become practically irresistible to your target audience if you can entertain…
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What To Do When You Get Bored With Your Blog

What To Do When You Get Bored With Your Blog

Blogging
Blogging is a great activity that offers personal and professional benefits. It can give you an outlet for your thoughts and ideas, as well as a way to make money and perhaps start working for yourself. One of the main advantages of having a blog is the friendships and connections that come with it. You enter the blogger world, you learn from other bloggers, you make meaningful friendships and connections, and you start to find that blogging is really good fun. At some point, many bloggers decide to start taking things more seriously. They wonder if their blogs could become more than a fun hobby. If they could actually begin to make money from them. Many are successful. From a little pocket money to a full-time income, there are many…
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