Category: Tips and Tools

Recently I have either spoken with or read about business owners that are suspending their businesses or feel like they’re in a rut. Why are you in a rut? Are you in a rut because you’re spending so much time marketing on social media, and you’re not getting sales? Hmmm... have you learned how to create and execute a social media strategy? Random posting does not constitute a social media strategy. And relying solely on social media does not equate to a marketing plan for most businesses. {PS - I can help with that} Are you in a rut because you’re pouring money into shiny marketing collateral and your fancy website and not getting sales? So many business owners spend too much money on the pretty shiny objects and disregard the sales process. As if having a pretty brochure…

The path to solopreneur success is filled with potholes and detours. Finding the perfect balance and achieving financial goals takes dedication and a few key factors. Those who win at the game often have a specific set of traits — all of which you can develop. Setting solopreneur financial goals is your first stage of making a living so you can continue working for yourself rather than a corporation. Setting Financial Goals: A Path to Solopreneur Success 1. Know the Statistics Understanding the facts is one of the best ways to prepare and set realistic solopreneur financial goals. The Small Business Administration estimates there are 33.3 million small businesses in the country. Not all of them are your direct competitors, but millions of entrepreneurs are vying for the attention of…

When managing a modern business, sustainable profit is the desired destination. While this might be the priority, it’s equally important to create a smooth journey. After all, the whole point of launching a company is to build a better quality of life. It is hard to do that when you are constantly burdened by high stress levels. Focus on the five simple steps below, and the road to success beyond mere profitability will open up. Driving Your Business On A Smoother Road To Success Know Your Objectives As already stated, we know that profitability is a key barometer to measure success. Goal-setting is essential for any business, not least because it provides direction and motivation. However, you need to look beyond SMART goals and consider your personal objectives. Whether it’s…

If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely. While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things. Beyond SMART: Goal Setting for Entrepreneurs   Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. In fact, they might even do worse than simply “not…

Whether you just have a few cars, vans, and drivers to make local deliveries, or you have a real fleet of trucks that will be carrying your goods across great distances, any business that relies on a fleet of vehicles is going to find that they are one of the key assets to determining success. This is because not only can they cost so much to keep and maintain, but they also are vital to carrying out your services. As such, anything you can do to make them more cost-effective can be to the great benefit of your business. Make Your Business Fleet Much More Cost-Effective Mind how you fund your fleet First of all, if you’re adding a new vehicle to your fleet, you have to think about the…

What do super-successful coaches and small business owners all have in common? It’s not experience. Not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive. The one thing that does make a difference, though, is your “why.” More Important Than Money: Understanding Why You Really Do What You Do Why did you decide to become a coach? Why do you spend too many hours in front of your computer every week? Why do you stay up too late and get up too early, just so you can work on growing your business? The “why” is what ultimately…

Specializing in digital marketing can be an engaging and rewarding career. It is also a career that continues to be in demand across all markets and industries due to the heavy reliance on digital marketing to generate business in today's online world. However, before you jump into a career in digital marketing with both feet you must have a good idea of what you will be getting yourself into. The good news is you can read all about the most vital things you need to know about digital marketing before beginning a career in the field. Just keep reading to find out more. Vital Things You Need To Know Before Embarking On A Digital Marketing Career Prepare to be a lifelong learner If you are under the impression that studying…