5 Ways To Prep Your Business For The Holiday Shopping Season

5 Ways To Prep Your Business For The Holiday Shopping Season

Tips and Tools
Happy Halloween 🎃 I'm only half joking! Now is the time to start planning your holiday promotions, if you haven't started already! Think it's too early? Nope! I've been drinking pumpkin spice creamer in my coffee for weeks now. And the big brands have already started planting seeds around holiday promotions. We all know it takes time to create marketing campaigns. Between figuring out what to sell, what to promote, getting enough inventory, and crafting social media campaigns, it takes months to really solidify a holiday marketing strategy. So first things first, what do you want to sell over the next 3+ months of the year? If you're not sure, set aside 60 minutes over the next 48 hours and figure it out. Next, grab a fresh notebook, or open…
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Yes, You Do Really Need a Marketing Plan

Yes, You Do Really Need a Marketing Plan

Tips and Tools
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don't let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan. If you really want to have a successful business, then you will need to go through the effort to create a marketing plan. Yes, You Do Really Need a Marketing Plan No time to read the full post? Listen here on the podcast: Of…
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5 Rules Of Spending More To Earn More

5 Rules Of Spending More To Earn More

Tips and Tools
It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. In today’s climate, where a global pandemic has slowed down revenues and activities, investing more into your business could seem counterproductive. But don’t dismiss investing for growth just yet. If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment? This is not as easy to answer as it sounds. After all, business investments don't offer as linear a return as some might think. So spending $1 could return $1, but it could also return…
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3 Reasons Why Working Smarter Isn’t Optional

3 Reasons Why Working Smarter Isn’t Optional

Tips and Tools
You’ve probably heard the phrase “work smarter, not harder” at least a handful of times over the course of your professional life. It’s easy to find all sorts of quotes from successful entrepreneurs and business leaders out there. They're usually explaining the importance of being smart while managing your professional life. However, a lot of aspiring entrepreneurs still don’t take this advice properly to heart. These days, “working smarter” can begin with something as simple as a VDR software download. This gives you less excuse than ever before for not using online systems to save time, money and resources, for even the most complex, yet sensitive data projects. A Virtual Data Room (VDR) is a series of proprietary extranets that provide an online repository of data. Businesses typically use a…
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Is It Time To Supercharge Your Career?

Is It Time To Supercharge Your Career?

Tips and Tools
When it comes to your career, it’s always going to be important for you to find a pathway that you’re happy with. We all spend such a long time working, that it’s always going to be essential for us to enjoy the work that we do. Of course, you do have the option to work for a living, rather than live to work. But, if you’re an ambitious person and you have a passion for something in particular, it’s nice for you to be able to create a career that you’re proud of. So, how do you do this? This is often one of the tasks that people are afraid to work on. They have these huge, wonderful, and exciting dreams that they want to pursue, but they have no…
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How to Create a Successful Landing Page

How to Create a Successful Landing Page

Tips and Tools
Your landing page is the first thing many potential online customers will see. To make it successful, you need to make sure that it’s a high converting page. This means driving traffic to the page, then turning browsers into buyers. A good landing page will include a stunning yet efficient design, well planned SEO for optimal ranking, and perhaps most important, appeal to customers’ needs. These aspects, of course, depend on your niche and your product or service. However, here is a general road map to help you along the way. How to Create a Successful Landing Page Understand its purpose Your landing page is similar to a homepage in its function. It’s the “front page” of your website or section of the site for a particular product or service.…
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How To Ensure Your Website Looks Professional And Functions Wonderfully

How To Ensure Your Website Looks Professional And Functions Wonderfully

Tips and Tools
In this day and age, the majority of human beings are hooked up to the internet in one way or another. The 21st century is full of electronic inventions that are constantly blowing our minds, but the foundation of everything online is the World Wide Web. The majority of us, these days, surf the web without realizing what we’re actually doing. Sure, a couple of decades ago, it was a new and amazing piece of software that blew our minds every few seconds. Nowadays, however, we’ll hop online and begin research stuff without appreciating the ridiculous encyclopedia we have in our pockets. With all that said, if you look at things from a business standpoint, you absolutely NEED to have a website that supplements your business. When you have a…
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Why Promotional Gifts Are Worth the Investment for Your Business

Why Promotional Gifts Are Worth the Investment for Your Business

Tips and Tools
The basic law of business is that you need to spend money in order to make money. You buy raw materials, pay for services, invest in marketing and then sell your product for a profit. Every step of the process needs to ultimately be cheaper than the cost of your product if you want to generate a profit and grow your business. Most entrepreneurs can grasp that basic concept before they even start a business. Perhaps that’s why the idea of giving away promotional gifts can seem incredibly wasteful, and borderline pointless. Why give away something that you could sell? Why invest thousands (or more) on promotional products to give out at a trade show or public event? Surely there are other ways to market your business? Why Promotional Gifts…
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