How to Create a Beautiful Work-From-Home Space

How to Create a Beautiful Work-From-Home Space

Tips and Tools
Whether you recently started working from home or have done so for most of your career, you’ll be more productive in a highly functional and appealing space. Fulfilling the stereotype of telecommuting while lying in bed or sitting on your couch will make it hard to stay motivated, and you could develop soreness from keeping your body in poor alignment. Fortunately, it’s easy and rewarding to create a lovely, enticing place to work from home — no matter your budget. Here are six excellent ways to start. How to Create a Beautiful Work-From-Home Space 1.  Maximize the Available Space Keeping home offices tidy goes a long way in making them beautiful. Assess your current workspace and see how you could increase the storage options. For example, under-desk baskets could hold…
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Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Tips and Tools
Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind. Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes A Tip From Newspaper Publishers Have you ever noticed that everything you need to know about a news story is in the first paragraph? Journalists are trained to answer all the questions—who,…
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How and Why All Solopreneurs Should Prepare for Cyberattacks

How and Why All Solopreneurs Should Prepare for Cyberattacks

Tips and Tools
Cyberattacks commonly make headlines. However, if you're a solopreneur, you may think online criminals are most interested in targeting the biggest enterprises. That's not necessarily true. These perpetrators thrive on wreaking havoc, and they often focus on smaller businesses in their attacks. Here are some compelling reasons to take cybersecurity seriously and how you can do that effectively. How and Why All Solopreneurs Should Prepare for Cyberattacks Cyberattacks Have Become More Prevalent and Costly One crucial reason to defend your company against potential cyberattacks is they're happening more frequently overall. A 2019 survey polled nearly 5,400 cybersecurity professionals worldwide to get their feedback on internet crimes. One worrying finding was that 61% of respondents said their organizations experienced cyberattacks, compared to 45% in the previous year. Additionally, the study's conclusions…
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How to Use Podcast Guesting as Free Marketing

How to Use Podcast Guesting as Free Marketing

Tips and Tools
Podcasts have exploded in popularity in recent years and their popularity is only growing. There are thousands of shows covering every possible topic, and podcast listeners are one of the most engaged audiences you can find. Podcasts offer a great way for people to learn something new on-the-go while commuting to work, doing the dishes, exercising, and going about their daily lives. Appearing as a guest on podcasts, ie podcast guesting, is a great marketing strategy that doesn’t cost anything at all. How to Use Podcast Guesting as Free Marketing Why You Should Be a Podcast Guest Appearing as a guest on a podcast exposes you to a whole new audience of people who could potentially become your customers. You’re getting direct access to a group of engaged listeners and…
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Your Employees Can Be Assets To Your Marketing Efforts

Your Employees Can Be Assets To Your Marketing Efforts

Tips and Tools
When you think about marketing, you probably think about social media posts, Google Adwords campaigns, billboards, and all of the usual stuff. Chances are you rarely give a second thought to your staff...but you really should. Your employees can be one of your greatest assets when it comes to effectively marketing your business. Your staff are ambassadors for your brand - they are the people at the front and center of everything you do and are typically the first people your customers will interact with at any given time, so it stands to reason that they can, and should, play a key part in your marketing strategy - here’s how... Your Employees Can Be Assets To Your Marketing Efforts Excellent Customer Service You might not immediately link customer service with…
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5 Ways To Prep Your Business For The Holiday Shopping Season

5 Ways To Prep Your Business For The Holiday Shopping Season

Tips and Tools
Happy Halloween 🎃 I'm only half joking! Now is the time to start planning your holiday promotions, if you haven't started already! Think it's too early? Nope! I've been drinking pumpkin spice creamer in my coffee for weeks now. And the big brands have already started planting seeds around holiday promotions. We all know it takes time to create marketing campaigns. Between figuring out what to sell, what to promote, getting enough inventory, and crafting social media campaigns, it takes months to really solidify a holiday marketing strategy. So first things first, what do you want to sell over the next 3+ months of the year? If you're not sure, set aside 60 minutes over the next 48 hours and figure it out. Next, grab a fresh notebook, or open…
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Yes, You Do Really Need a Marketing Plan

Yes, You Do Really Need a Marketing Plan

Tips and Tools
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don't let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan. If you really want to have a successful business, then you will need to go through the effort to create a marketing plan. Yes, You Do Really Need a Marketing Plan No time to read the full post? Listen here on the podcast: Of…
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5 Rules Of Spending More To Earn More

5 Rules Of Spending More To Earn More

Tips and Tools
It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. In today’s climate, where a global pandemic has slowed down revenues and activities, investing more into your business could seem counterproductive. But don’t dismiss investing for growth just yet. If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment? This is not as easy to answer as it sounds. After all, business investments don't offer as linear a return as some might think. So spending $1 could return $1, but it could also return…
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