Do Your Customers Love You Or Just Tolerate You?

Do Your Customers Love You Or Just Tolerate You?

Tips and Tools
For companies, getting customers to love you is the holy grail or marketing. You want a situation where they sing your praises from the rooftops (figuratively speaking) and refer other people to your brand. In today’s world, being genuinely loved by customers is a rarity. Consumers have so much choice about where they spend their money that they can be incredibly fickle. You know you’re loved when a competitor sets up shop next door but your customers just keep coming back to you regardless. However, many brands slip into the trap of believing that being tolerated is the same as being loved. You see this all the time in business. Companies with the highest revenues believe that they have the best customer loyalty. But that’s rarely the case. Do Your…
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3 Basic Principles That Directly Impact Your Public Relations Image

3 Basic Principles That Directly Impact Your Public Relations Image

Tips and Tools
Whether you run a multinational corporation, or are trying to get a small start-up off the ground, marketing and brand presentation are going to be a vitally important part of the equation that leads to success. Ultimately, marketing and brand identity are both things that fall under the general heading of public relations management, whether in the form of media public relation management, or more "on-the-ground" forms of managing and meeting customer expectations in a dynamic manner. 3 Basic Principles That Directly Impact Your Public Relations Image Here are just a handful of tips that you can utilize to improve your customer and public relations image in a straightforward manner. Always maintain professional integrity. First things first: the best way to maintain a good overall impression of your business among…
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4 Things To Do Before Hosting Your Next Virtual Meeting

4 Things To Do Before Hosting Your Next Virtual Meeting

Tips and Tools
As technology advances, businesses are looking to do more with virtual meetings and conferences. Whether you are a manager, business owner, or someone in charge of training sessions at your company, here are four things to do before using a video conferencing service to host your next virtual event. 4 Things To Do Before Hosting Your Next Virtual Meeting 1. Create An Agenda As with an in-person meeting, a virtual meeting should have the details of what will be discussed and accomplished laid out for all attendees. Core tenets of an agenda include the purpose of the meeting and what topics will be covered. Ideally, you want to distribute your agenda ahead of time so that attendees can come to the meeting prepared. An agenda enables participants to prepare questions…
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4 Tips To Improve Your Website

4 Tips To Improve Your Website

Tips and Tools
Your website is one of the best marketing tools you have, so it makes sense to pay attention to it and use it as much as possible. This could mean taking an objective look at your site and determining whether, as a customer, you would be happy to buy from the company behind those online pages. If not, then it’s clear that some improvements need to be made. Read on to find out what some of the best improvements you can make to your website are. 4 Tips To Improve Your Website Create Content That Stands Out This is simple, yet impactful. Content that sets you apart from the competition is crucial. It will ensure that anyone visiting your website knows that you are at the top of your game…
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Why Your Business Needs A Digital Marketing Agency

Why Your Business Needs A Digital Marketing Agency

Tips and Tools
More and more business owners are figuring out how important digital marketing is to their company. The number of potential customers online means that firms now have to dedicate a significant amount of time to their digital efforts. Despite how important they know it is, many entrepreneurs don’t have the skills to capitalize on it. As a result, they usually end up hiring a single employee to do it. Or they try to piece together an ad hoc team of contractors. Neither of these options is ideal. Instead, hiring a digital marketing agency may be a much better choice. That’s because there are quite a few benefits associated with it. If you’re on the fence and still thinking about hiring such a firm, then there are a few things that…
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Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

Tips and Tools
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting. Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) Now that you're thinking about it, where are all of the places your using copywriting? Facebook Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz”…
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Save, Borrow Or Use Investors: How Should You Fund Your Startup?

Save, Borrow Or Use Investors: How Should You Fund Your Startup?

Tips and Tools
There can be quite a few upfront costs to consider when starting a business, ranging from buying equipment to launching a website. There are three main ways in which you can cover these costs: you can use your own money, borrow money or get money from investors. But how should you fund your startup? Each form of funding has its own benefits and drawbacks that are worth considering. There are also multiple ways of approaching each form of funding. This guide delves into the different ways of seeking funding - and how you can tell which one is right for you. Save, Borrow Or Use Investors: How Should You Fund Your Startup? Funding A Startup With Savings There are lots of advantages to using your own money to start a…
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Small Investments That Define Your Business Standing

Small Investments That Define Your Business Standing

Tips and Tools
It’s easy to think of a business as a static entity, and for clear reasons. We see brands that have stood the test of time, like Coca-Cola, and conglomerates that own many other brands, and think of them as fixed and totally fortified structures. Yet of course, they never are. These firms may have diversified their investments and strengthened their positions over time, but they are still subject to the essential needs of dynamic decision-making, and they are only as relevant as they continually allow themselves to be. For this reason, it’s important to note that when structuring our own businesses, we are building a house, but a house that needs maintenance and great foundations. For this reason, even the little decisions cannot be taken for granted. Instead, they must…
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