Tips and Tools | Marketing Sparkler

16Jul 2019 by Miss Kemya No Comments

Making Communication the Heartbeat of Your Business Operation

Human interaction is the most important aspect of any business venture. It heavily influences everything from productivity to sales revenue. As such, mastering both internal and external communications is vital. This is true no matter where the workforce resides. 43% of U.S. employees work remotely at least some of the time, according to a Gallup study. The number is higher with the rise of more independent contractors who work as part of the gig economy. With the rise of remote work arrangements, organizations need to consider how to communicate important messages to these staff members. When developing your internal communications strategy, make sure all employees receive the information they need, not just the employees who come in to the office each day. Making Communication the Heartbeat of Your Business…

06Jun 2019 by Miss Kemya No Comments

Do You Really Have to Manage a Project When You’re the Only One Involved?

Tips and Tools

Yes. So let's get the argument out of the way right now. The answer to the question is YES. Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project. This is particularly important when you work as a solopreneur. Here's why. Common Project Requirements that Need to Be Managed Every project, even when it’s one that you’re doing alone, has very similar requirements - some more and some less, but they all have things that need to be organized. The very definition of project management includes organizing as an important part. Even when you are running a project alone you’ll need to manage…

10May 2019 by Miss Kemya No Comments

Time Management Tips for Business Owners Doing Their Own Digital Marketing

Tips and Tools

Research claims that most small business owners do their own digital marketing instead of leaving it to experts. At the same time, they are also completely responsible for other key areas of the business, such as operations, finance, customers service, and product development. To handle this variety of responsibilities well, you need to make the most use out all of your resources, with your time being the most important one, due to its limited nature. Time Management Tips for Business Owners Doing Their Own Digital Marketing Here are some time management tips which will help you be more efficient in the world of digital marketing, at least until your budget allows you to start outsourcing. Plan your work hours Planning your work hours can save you from working under a…

12Apr 2019 by Miss Kemya 2 Comments

8 Web Design Tips To Improve Customer Dwell Time On Your Website

Tips and Tools

Dwell time, otherwise known as the length of time a user spends on your website before going back again on the search results to look for something else ‒ is a crucial user experience metric. It gives you an idea of whether or not users find your content useful, and if it meets their needs. According to a study by Search Engine Land, the average dwell time for sites that rank on the top 10 of Google search is as high as 3 minutes and 10 seconds. 8 Web Design Tips To Improve Customer Dwell Time On Your Website But the question is, how do you retain users once they visit your site? Use these eight design tips to encourage visitors to stay on your site longer. 1.…

07Apr 2019 by Miss Kemya No Comments

How To Engineer Explosive Growth By Stacking Your Efforts

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools

We’re coming to the end of our seven-day challenge to use business planning to create explosive growth in traffic, customers, and most important, income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. Today is all about putting everything we’ve discussed so far, and combining it into something that can give you that explosive growth you want. Lesson 7: How To Engineer Explosive Growth By Stacking Your Efforts You see, when you use the basic concept of exponential growth to your advantage, it doesn’t take much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked…

06Apr 2019 by Miss Kemya No Comments

Real Growth Requires You To Step Out Of Your Comfort Zone

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools

Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth. It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better. Lesson 6: Real Growth Requires You To Step Out Of Your Comfort Zone The comfort zone Let’s say you goal is to grow your reach and get…

05Apr 2019 by Miss Kemya No Comments

Why You Have To Write Your Business Goals Down

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools

Throughout this short little series on setting business goals, I’ve mentioned the importance of writing said goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down. I thought in today’s blog post, I’d share my thoughts on this and hopefully inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones. The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as…

04Apr 2019 by Miss Kemya No Comments

How To Work Backwards To Set Your Business Goals

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools

Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal all the way down to daily to-do lists. Every smart business goal should be quantifiable, as in have a specific number attached to it. In this way, you can measure your success rate, and see what and if you need to tweak your approach. So here’s how that works: It always starts with a money goal. Because let's face it, business success is tied to revenue, pure and simple. It helps if that goal has a meaning beyond the dollar figure. This helps to keep us motivated on the end goal! Lesson 4: How To Work Backwards To Set Your Business Goals For example, let’s say…