Category: Tips and Tools

It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. In today’s climate, where a global pandemic has slowed down revenues and activities, investing more into your business could seem counterproductive. But don’t dismiss investing for growth just yet. If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment? This is not as easy to answer as it sounds. After all, business investments don't offer as linear a return as some might think. So spending $1 could return $1, but it could also return…

You’ve probably heard the phrase “work smarter, not harder” at least a handful of times over the course of your professional life. It’s easy to find all sorts of quotes from successful entrepreneurs and business leaders out there. They're usually explaining the importance of being smart while managing your professional life. However, a lot of aspiring entrepreneurs still don’t take this advice properly to heart. These days, “working smarter” can begin with something as simple as a VDR software download. This gives you less excuse than ever before for not using online systems to save time, money and resources, for even the most complex, yet sensitive data projects. A Virtual Data Room (VDR) is a series of proprietary extranets that provide an online repository of data. Businesses typically use a…

The basic law of business is that you need to spend money in order to make money. You buy raw materials, pay for services, invest in marketing and then sell your product for a profit. Every step of the process needs to ultimately be cheaper than the cost of your product if you want to generate a profit and grow your business. Most entrepreneurs can grasp that basic concept before they even start a business. Perhaps that’s why the idea of giving away promotional gifts can seem incredibly wasteful, and borderline pointless. Why give away something that you could sell? Why invest thousands (or more) on promotional products to give out at a trade show or public event? Surely there are other ways to market your business? Why Promotional Gifts…