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Small Investments That Define Your Business Standing

Small Investments That Define Your Business Standing

Tips and Tools
It’s easy to think of a business as a static entity, and for clear reasons. We see brands that have stood the test of time, like Coca-Cola, and conglomerates that own many other brands, and think of them as fixed and totally fortified structures. Yet of course, they never are. These firms may have diversified their investments and strengthened their positions over time, but they are still subject to the essential needs of dynamic decision-making, and they are only as relevant as they continually allow themselves to be. For this reason, it’s important to note that when structuring our own businesses, we are building a house, but a house that needs maintenance and great foundations. For this reason, even the little decisions cannot be taken for granted. Instead, they must…
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Understanding The Risks That Come With Social Media Marketing

Understanding The Risks That Come With Social Media Marketing

Social Media
Social media has become an extremely popular tool for businesses over the last few years. With more and more users joining platforms like Instagram and TikTok, it makes sense that companies would use these sites and apps to develop their market reach. While social media can be a great way to sell your products and ideas, though, it can also come with some risks for a business. To give you an idea of what to look out for when you first start with social media marketing, this article will be exploring some of the challenges that businesses will often face when they decide to use these platforms. Understanding The Risks That Come With Social Media Marketing Negative Reactions Negativity has always been an issue for businesses when they first start…
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No List? No Problem! How to Build an Audience with Paid Ads

No List? No Problem! How to Build an Audience with Paid Ads

Marketing Strategy
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, building a list is a catch 22: You can’t get sign ups without traffic and it’s difficult to find traffic when you have no list. What’s a busy solopreneur to do? No List? No Problem! How to Build an Audience with Paid Ads   Paid Ads Make List-Building Easy By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of two…
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When Your Brand Engagement Has Gone Down: What’s the Reason?

When Your Brand Engagement Has Gone Down: What’s the Reason?

Social Media, Strategy
With the increasing popularity of social media sites, it is surprising that engagement has been declining. One primary reason for this decline is that people are spending less engaged time online than they did a few years ago. When Your Brand Engagement Has Gone Down: What's the Reason?     In addition, there have been many changes in how people use social media platforms such as Facebook and Twitter. Also, as everyone shares their lives online, it gets harder to grow a loyal following as the competition is stiff. Here are reasons that may have caused a decline in engagement with your social media content. You're Not Giving People What They Want As you will learn from the guide on Master Blogging, your audience wants to engage with a person.…
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5 Trends To Improve Your Social Marketing This Year

5 Trends To Improve Your Social Marketing This Year

Social Media
No matter which kind of business you run, you’ll benefit from a killer social marketing campaign. To improve your marketing, the key is to pay attention to the latest trends. To find out what’s trending in 2021, take a look at the following areas. 5 Trends To Improve Your Social Marketing This Year 1 . Live Streaming The popularity of live streaming skyrocketed in 2019, according to Dacast, ‘live video grew by 93%, with an average viewing time of 26.4 minutes per session.’ And it shows no signs of slowing down. In fact, Dacast’s data also revealed that ‘the live streaming industry is expected to be valued at 184.27 billion USD by 2027.’ To improve your social marketing this year, focus on live streaming. There are plenty of benefits to…
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A Small Business Owner’s Guide to Hosting an Online Event

A Small Business Owner’s Guide to Hosting an Online Event

Events, Marketing Strategy
Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering an…
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How To Do Keyword Research and Keyword Analysis For SEO in 2021

How To Do Keyword Research and Keyword Analysis For SEO in 2021

SEO
Keyword research is the process of picking high-volume queries that people actively look for in search engines. The goal is to understand what people are searching for and accordingly tweak the site’s content to give them exactly that. If done correctly - keyword selection can drive measurable success towards your site. That’s why keyword research and analysis happens to be the cornerstone of SEO. Here’s how you can do keyword research in 2021. How To Do Keyword Research and Keyword Analysis For SEO in 2021 First, Prepare a List of Seed Keywords Think of seed keywords as the broad terms that define your business. These broad keywords give your campaign a kickstart. Once you get to know these search terms, you can further find more keywords and ideas around them.…
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The Latest Trends To Consider For Digital Marketing After Covid-19

The Latest Trends To Consider For Digital Marketing After Covid-19

Marketing Strategy
There is no denying that we are in the midst of defining what "normal" means in all facets of our lives. This includes running a business. It appears that we may never experience "normal" as we once knew it. We are developing new routines and new ways of thinking in a post Covid world. This applies to our marketing strategies as well. One school of thought to come out of the pandemic is that we do not have to base our marketing on our current situation and wait for something big to happen. This is exactly the time to deal with what is left of the current year, and build a marketing strategy for moving forward. As with any marketing strategy, it is important to understand that if you want…
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