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Attracting New Clients Through Community Involvement

Attracting New Clients Through Community Involvement

Marketing Strategy
There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don't get worried that you don't have time to go to your local community meetings. Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too. Attracting New Clients through Community Involvement There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience. Peer Groups In terms of peer groups, there are peers with whom you…
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Time Management Tips for Business Owners Doing Their Own Digital Marketing

Time Management Tips for Business Owners Doing Their Own Digital Marketing

Tips and Tools
Research claims that most small business owners do their own digital marketing instead of leaving it to experts. At the same time, they are also completely responsible for other key areas of the business, such as operations, finance, customers service, and product development. To handle this variety of responsibilities well, you need to make the most use out all of your resources, with your time being the most important one, due to its limited nature. Time Management Tips for Business Owners Doing Their Own Digital Marketing Here are some time management tips which will help you be more efficient in the world of digital marketing, at least until your budget allows you to start outsourcing. Plan your work hours Planning your work hours can save you from working under a…
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Mastering Pinterest for Small Business Owners [Infographic]

Mastering Pinterest for Small Business Owners [Infographic]

Social Media
Far more than a visual paradise for millenials and a home of inspiration for DIYers, Pinterest has tremendous capability as a central tool in any social media marketing strategy. Often skipped in favor of Facebook or Instagram as the platforms of choice, Pinterest can actually help to drive business sales. A whopping 55% of Pinterest users come to the site specifically looking for products.   Wondering how to leverage the power of Pinterest? Start by creating a free business account, then build it out with rich keywords to boost exposure in searches. Next, you’ll want to think about your ideal aesthetic and commit to staying consistent with it. Want more ideas? Mastering Pinterest for Small Business Owners It only takes seconds to create a business account on Pinterest. But it’ll…
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How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? What's the educational level? Income? Family situation? Years of experience in their field? Better yet, let's talk about the factors that matter: Are you meeting them where they are to actively engage in the conversation, provide insight, and brand yourself as the authority? A PR guru once told me, you should know your ideal client so well that you could write a page in his/her diary. What?! She blew my mind, but I never looked at “target marketing” quite the same way since. How to Define Your Ideal Client Defining your ideal client can happen in a variety of ways. The best way is to decide who…
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8 Web Design Tips To Improve Customer Dwell Time On Your Website

8 Web Design Tips To Improve Customer Dwell Time On Your Website

Tips and Tools
Dwell time, otherwise known as the length of time a user spends on your website before going back again on the search results to look for something else ‒ is a crucial user experience metric. It gives you an idea of whether or not users find your content useful, and if it meets their needs. According to a study by Search Engine Land, the average dwell time for sites that rank on the top 10 of Google search is as high as 3 minutes and 10 seconds.   8 Web Design Tips To Improve Customer Dwell Time On Your Website But the question is, how do you retain users once they visit your site? Use these eight design tips to encourage visitors to stay on your site longer.   1.…
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How To Engineer Explosive Growth By Stacking Your Efforts

How To Engineer Explosive Growth By Stacking Your Efforts

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
We’re coming to the end of our seven-day challenge to use business planning to create explosive growth in traffic, customers, and most important, income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. Today is all about putting everything we’ve discussed so far, and combining it into something that can give you that explosive growth you want. Lesson 7: How To Engineer Explosive Growth By Stacking Your Efforts You see, when you use the basic concept of exponential growth to your advantage, it doesn’t take much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked…
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Real Growth Requires You To Step Out Of Your Comfort Zone

Real Growth Requires You To Step Out Of Your Comfort Zone

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth. It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better. Lesson 6: Real Growth Requires You To Step Out Of Your Comfort Zone The comfort zone  Let’s say you goal is to grow your reach and get…
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Why You Have To Write Your Business Goals Down

Why You Have To Write Your Business Goals Down

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
Throughout this short little series on setting business goals, I’ve mentioned the importance of writing said goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down. I thought in today’s blog post, I’d share my thoughts on this and hopefully inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones. The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as…
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