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8 Reasons Why Businesses Must Have Visual Brand Guidelines

8 Reasons Why Businesses Must Have Visual Brand Guidelines

Branding
Brand guidelines communicate essential things about your business or brand within your organization and with everyone, including your partners and affiliates. These are a set of tools and instructions on how your branding elements must be used. These guidelines are usually presented in a book format and used by everyone who will use your brand elements for promoting your business, including writers and designers. No two brands are similar, so the elements contained in your brand guidelines will not be the same as your competitor’s guidelines. Still, there are three common elements that must be included in every brand rulebook. These include: Typography – Every guideline must have font sizes, typefaces and families, and the font hierarchy associated with your brand. Color palette – These are the colors making up…
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How and Why All Solopreneurs Should Prepare for Cyberattacks

How and Why All Solopreneurs Should Prepare for Cyberattacks

Tips and Tools
Cyberattacks commonly make headlines. However, if you're a solopreneur, you may think online criminals are most interested in targeting the biggest enterprises. That's not necessarily true. These perpetrators thrive on wreaking havoc, and they often focus on smaller businesses in their attacks. Here are some compelling reasons to take cybersecurity seriously and how you can do that effectively. How and Why All Solopreneurs Should Prepare for Cyberattacks Cyberattacks Have Become More Prevalent and Costly One crucial reason to defend your company against potential cyberattacks is they're happening more frequently overall. A 2019 survey polled nearly 5,400 cybersecurity professionals worldwide to get their feedback on internet crimes. One worrying finding was that 61% of respondents said their organizations experienced cyberattacks, compared to 45% in the previous year. Additionally, the study's conclusions…
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Reclaim Your Time With Systems Summits

Reclaim Your Time With Systems Summits

Events
Ask many entrepreneurs, particularly solopreneurs and micro business owners, what their biggest challenge is, and the will often say "time." Time to get the work done. Time to plan. Time to connect with prospects. Time to do a myriad of tasks they can rattle off. Time is the number one challenge for small businesses and I feel your pain. Have you ever uttered... “I don’t have enough time to get it all done.” “I need more time to do what’s really important.” “My plate is full.” The question is, do you really need MORE time? Or do you need SYSTEMS to Reclaim Your Time and Reclaim Your Control? Reclaim Your Time with Systems Summits Oct 23-24   Meet the Systems Summits team of industry experts, who will efficiently show you…
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The Process Behind Developing A Personal Brand

The Process Behind Developing A Personal Brand

Branding
There are many kinds of professionals who might need to develop their own sense of a personal brand, and a lot of important reasons why that might be the case. For instance, anyone who is working as a freelancer or a creative will generally need to come up with a strong brand image and work to hone it as well as they can. This is also true of other artists and of anyone who is seeking to make their own name the core element of their business. So how do you actually go about developing a personal brand, and how can you ensure that it will be as good as possible? The Process Behind Developing A Personal Brand In this post, we are going to take a look at some…
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How to Use Podcast Guesting as Free Marketing

How to Use Podcast Guesting as Free Marketing

Tips and Tools
Podcasts have exploded in popularity in recent years and their popularity is only growing. There are thousands of shows covering every possible topic, and podcast listeners are one of the most engaged audiences you can find. Podcasts offer a great way for people to learn something new on-the-go while commuting to work, doing the dishes, exercising, and going about their daily lives. Appearing as a guest on podcasts, ie podcast guesting, is a great marketing strategy that doesn’t cost anything at all. How to Use Podcast Guesting as Free Marketing Why You Should Be a Podcast Guest Appearing as a guest on a podcast exposes you to a whole new audience of people who could potentially become your customers. You’re getting direct access to a group of engaged listeners and…
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Create A Brand That Stands Apart

Create A Brand That Stands Apart

Branding
Launching a business is about more than simply selling goods or services. If you want to acquire customers and secure a share of the market, you’ll need to develop your brand. By creating a strong brand, you can differentiate your company from its competitors and stand out from the crowd. To get started, take a look at these top tips for creating a truly different brand now. Create A Brand That Stands Apart Position your company To develop a brand, start with positioning your company. This helps you to get into the mindset of your target market and understand how they’re going to view your firm. Is your brand based on ‘what’ your products do for customers, ‘who’ you are, or ‘how’ you operate? By positioning your company, you’ll have…
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Infused With Bourbon: Sipping with Fire Dept Coffee

Infused With Bourbon: Sipping with Fire Dept Coffee

Reviews: Stuff I Love
If I don't get my daily cup of coffee I could turn 28 shades of crazy. Which means I never miss my morning cup of love. This also leads me to checking out different coffees when I'm feeling adventurous. Which led me to trying out a couple blends from Fire Dept. Coffee. Sipping with Fire Dept. Coffee So let me tell you a little it about the company. Fire Dept. Coffee is a veteran-owned business dedicated to providing great-tasting coffee to people everywhere. Every order is freshly roasted in Rockford, Illinois, by a dedicated team of firefighters, first responders, and coffee connoisseurs. I think this is pretty cool! They also give back to the community through their Fire Dept. Coffee Foundation. Now, let me tell you about the two coffees…
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A 9 Step Approach To Marketing Your Small Business

A 9 Step Approach To Marketing Your Small Business

Marketing Strategy
Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts. Today, there are more marketing techniques and channels than ever before. From print media through to native ads network, there are plenty of choices out there. There are so many choices that it can make it difficult for business owners to figure out what techniques to try, and when. So, if you run a small business, how can you tell whether you are doing the right thing in your marketing strategy? In this article, we’ll share a nine step…
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