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The Benefits Of Using A Specialist Marketing Company

The Benefits Of Using A Specialist Marketing Company

Marketing Strategy
Marketing is one of the most critical areas of your business. It is what drives sales, increasing your revenue and helping your business grow. It is also the vehicle that delivers the right messages to your customers and keep you ahead of your competition. These days multiple companies are offering digital marketing, traditional marketing and niche-specialist marketing. Depending on your business, you might find using a niche-specialist marketing company could have a more significant impact. The Benefits Of Using A Specialist Marketing Company Knowing What Your Audience Wants  A marketing company that works specifically within your field will understand precisely how to speak to your consumers. For example, if you sell motorcycles, then outsourcing to a motorcycle marketing company gives you access to all the knowledge they have about motorcycle…
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Old School Marketing Methods That Still Get the Job Done

Old School Marketing Methods That Still Get the Job Done

Marketing Strategy
In the digital era, there are new online marketing methods being used all the time. While some of them can certainly help your business, others are likely to deliver underwhelming results. In fact, many business owners are surprised at just how costly and ineffective digital marketing can be when done incorrectly. Fortunately, there are tried and tested marketing techniques that have been shown to work time and time again. With years of data and commercial success to prove how worthwhile they are, it’s easy to see why so many businesses return to old school marketing activities. If you want to give your business a boost and drive revenue, take a look at these top traditional marketing methods now. Old School Marketing Methods That Still Get the Job Done Promotional Items…
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Forget Digital Marketing: Face-To-Face Interactions Are Far More Potent

Forget Digital Marketing: Face-To-Face Interactions Are Far More Potent

Marketing Strategy
Digital marketing has been the go-to strategy for many companies for years now. But despite all the promises, it still hasn’t dislodged more traditional modes of communicating with customers. Whether SEO agencies like it or not, people still want to interact with real flesh-and-blood humans. And that is unlikely to change any time soon. Offline marketing methods are more powerful than most companies realize. While digital marketing allows you to communicate important messages, there’s no substitute for in-person interactions. When you speak to somebody in real life, you deliver much more information than you can through a banner ad or even a video. They’re able to get the measure of you, size you up, and then figure out whether it is worth buying from you. If you’re a confident, approachable…
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How To  Effectively Market Your Business At A Trade Show

How To Effectively Market Your Business At A Trade Show

Marketing Strategy
As regular readers of our website will know, digital marketing is one of the most effective ways to promote your business. It's relatively easy, cost-effective, and can be done from the confines of your office space. However, offline marketing isn't dead, so it is still important to connect with your potential and current customers in other ways. One technique to consider is event marketing, be it an event you hold yourself or, for the purposes of this article, at a trade show that pertains to your particular business type. People who attend trade shows are there because they already have a vested interest in the type of product you might have to offer. In some ways, this makes a trade show the perfect arena to market your business. How To…
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How To Embark On Your First Influencer Marketing Campaign

How To Embark On Your First Influencer Marketing Campaign

Marketing Strategy
We’ve been swayed by influencer marketing well before the age of social media. For example, when celebrities promoted brands in tv commercials and print ads, they were called endorsements. These endorsements were simply influencers (the celebrity) marketing products and services. This is the evolution of what we now consider “influencer marketing”. The playing field now includes the internet, the number of players has expanded, but the game remains the same. There has never been a better, or more affordable time, for you to hire influencers to help market your products and services. Why use influencer marketing? Influencer marketing is a specific kind of marketing that focuses on collaborating with influential niche authorities to deliver your brand’s message to your target audience. Rather than using a widespread approach with a single…
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How Many Cold Emails Should You Send Per Day?

How Many Cold Emails Should You Send Per Day?

Email Marketing
Have you managed to grow your mailing list to 1000 contacts, and feeling proud? Or perhaps you’re in the midst of a massive cold emailing campaign and have set yourself the ambitious target of sending 300 emails in one day? Wait! Before you start churning out those emails, you may want to consider the high risk of ending up in people’s junk folders. Worse still, you could have your email account shut down. Spam filters take into account the amount of emails a single account has been sending in one day. This means emails from your regular email address, not an email marketing service provider. If you continuously send out masses of emails, you could even find that your email provider or your internet service provider take action. Yes, this…
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3 Marketing Tactics You Probably Aren’t Using

Local Marketing, Marketing Strategy
When it comes to business, there are a few things that you need to get right every time so you can keep walking the path to success. Out of these things, marketing could be the most important. Of course I am biased, I'm a Marketing Strategist. But I'm also right :-) Now, the one thing we need to understand about marketing is that while most people think they have the perfect marketing for their business, they really do not. In fact, many businesses are losing potential customers as their marketing campaigns aren’t right for the company. In this post, we are going to be taking a look at a couple of things you possibly have not considered for your business. Now, we know that these suggestions may not work for…
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Google Loves It When You Use These Strategies

Google Loves It When You Use These Strategies

SEO
When it comes to getting Google to love you, you need to pretend that it’s Valentine’s Day all year round. The search engine is notoriously high maintenance. Keeping your top spot for a particular set of keywords is by no means guaranteed. Over time, your position can slip, and you can wind up losing traffic. So what’s the key to getting Google to love you? How can you stay on Google's good side and continue to get your pages ranked properly? Check out the following principles. Google Loves It When You Use These Strategies Make Your Pages Fast Google loves fast-loading pages. It wants users to be able to access information the moment that they click your website. Waiting for elements to load is a big no-no and will negatively…
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