Blog

How to Achieve Success With Your Next Marketing Campaign

How to Achieve Success With Your Next Marketing Campaign

Marketing Strategy
Whatever it is that you are trying to sell, you can guarantee that someone else is also trying to pitch the same offer right at your potential prospects. There are lots of selling points over which you can compete. These may include price, quality, service, reputation, and convenience. However, there are many more things too. Knowing which angle to use when approaching your audience is vital, as marketing campaigns can fall down too easily when the wrong concern is targeted. When it comes to achieving success within an individual campaign, you will need to decide what success means to your business. Are you trying to directly achieve sales? Or, are you looking to build your brand? There are many things that your marketing campaign could achieve, and it is important…
Read More
Simple, Yet Effective Ways To Utilize Google In Your Business Every Day

Simple, Yet Effective Ways To Utilize Google In Your Business Every Day

Tips and Tools
Most businesses aim to get to the top position of page one on Google. However, for some, this is an ever-ending struggle that sends people into a bit of an obsession. We all know that this lucrative spot is excellent for business. But, there are lots of other ways Google can help your business, whether you're just starting out or in growth mode. Let's take a look at some key ways to use Google as an asset in your business. Google My Business listing Google My Business is a free resource straight from Google itself, and it's a great way to get your brand indexed in local listings. Your profile can contain everything from your business operating hours, contact details, website link and many more features, so customers have access…
Read More
5 Psychological Factors of Brand Awareness & Trust [Infographic]

5 Psychological Factors of Brand Awareness & Trust [Infographic]

Branding
Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it's important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer's choice to buy, many times it's feelings that feel like logic. Understanding the emotional triggers that can encourage buying will help you convert more leads into buyers. The feelings consumers have about any issue can be complicated but they are often based on just a few emotions such as fear, guilt and trust. People fear missing out and not belonging, and they feel guilty if they don't contribute to helping others. Finally, consumers need to trust the…
Read More
3 Keys to Website Conversions That Are Often Overlooked

3 Keys to Website Conversions That Are Often Overlooked

Marketing Strategy
Your business needs digital marketing, there are no two ways about that fact. Even the smallest business cannot realistically compete with anyone these days without a digital presence. This is true even if it is just to provide information to your customers about where you are, and what times you are open. People expect information at the touch of a screen. If people are coming to you, then they expect Google maps to know where you are. If they want to phone you, they should be able to pull your number up instantly. Even in a basic traditional business sense, getting this information out there takes local search engine optimization (SEO). There are countless great Digital Marketing Case Studies that will prove to you that a combination of SEO and…
Read More
21st Century Marketing Trends You Can’t Afford to Ignore

21st Century Marketing Trends You Can’t Afford to Ignore

Marketing Strategy
No matter what part of the business world you look at, you'll see that it is always evolving. From manufacturing to the working week to interacting with customers, there is always something new happening and processes that you can improve. The problem many businesses encounter, though, is not being at the forefront of this evolution, and instead of leading the way, they need to play catch-up. One area that always needs your attention is your marketing; otherwise, why would people buy what you're selling? The challenge for today's business owner is that marketing changes on a daily basis. At least it seems this way! Throw in technological innovations, and you have a never-ending evolution of marketing practices to learn and use. Marketing trends shift and change so quickly, however, these…
Read More
Three Key Marketing Reminders for New Business Owners

Three Key Marketing Reminders for New Business Owners

Marketing Strategy
If you're trying to promote a product or service for a small business, it’s normal to become overwhelmed. This is particularly true when you compare your marketing strategy to those of huge brands with immense budgets to play with. But there’s no need to be intimidated by big brands. Apply a few simple techniques to improve your approach and stay competitive. Three Key Marketing Reminders for New Business Owners Experiment with an Open Mind While you may think that budget is the cause of the discrepancy between large and small brands, I am happy to say this is not the entire story. You’ll be pleased to know that one of the main reasons why small business marketing strategies fail is inexperience. If you’re struggling to get your small business marketing…
Read More
10 Tips to Show ROI from Local SEO 2019

10 Tips to Show ROI from Local SEO 2019

Local Marketing
Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from Local SEO 2019 Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience. As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to…
Read More
Why Do Most Small Business Marketing Strategies Fall Flat?

Why Do Most Small Business Marketing Strategies Fall Flat?

Marketing Strategy
Small businesses are always fighting uphill battles. You’ve got other small businesses to battle, but you also have larger companies that might enter the same service area as you. Therefore, your marketing strategy comes under a lot of scrutiny. You must have a way of driving people to your business and making your company stand out from the rest. Unfortunately, the majority of small companies fail at marketing. Now, the standard argument is that small businesses lack the financial resources of larger ones. As such, they can’t compete on the marketing front, hence the failures. However, the issues run a bit deeper than that. You don’t necessarily need a massive budget to run a successful marketing strategy. In reality, most small enterprises struggle because of one - or all -…
Read More