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10 Steps to Effectively Market Your Business with Facebook Ads

10 Steps to Effectively Market Your Business with Facebook Ads

Social Media
In my previous post, we introduced the reasons why your business, most every business, should be using Facebook ads as part a paid advertising campaign. However, should is one thing, the how-to is something else, am I right? Here's the rub: the options that make Facebook an excellent platform to market your business are the same options that can make it confusing. As a result, if you're not careful, you can waste a shit ton of money on your Facebook ads and see little to no results from your efforts. The trick is to weed through the vast population of users, dig into the goldmine of Facebook data available, and tweak your ads to get optimal ROI. To get maximum results from Facebook advertising, it just takes a few key steps. Let's get…
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5 Reasons Why You Should Use Facebook Ads Today

5 Reasons Why You Should Use Facebook Ads Today

Marketing Strategy
Your company needs more customers, so you are examining social media marketing options. Because you are smart and ready to invest more money for greater returns from your social media efforts! Word of mouth referrals and organic search will only get you so far. You're hearing everybody talk about how much business they're getting from Facebook, so you wanna take a look at Facebook ads. Ok, cool. After all, the number of Facebook users is no secret, which is why 93% of social media advertisers use Facebook ads. Facebook is one option that you do not want to overlook.  With over 2 billion people on Facebook, the likelihood that your ideal customer is on Facebook is pretty high.   An Introduction: 5 Big Reasons Why You Should Use Facebook Ads If…
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Are You Leveraging the Right Content to Grow Your Business

Are You Leveraging the Right Content to Grow Your Business

Marketing Strategy
Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way. Having a lot of followers isn’t indicative of success: earning money is. So, if you want to grow your business you have to know which content to leverage. And it all starts with a plan. [Tweet "Having a lot of followers is not indicative of success. Earning money is."] Content Is Still King Everything revolves around content. At this point, we are ALL content creators. Content is needed for every aspect of your business. If you create information products you…
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Transcribe Audio and Video Files with TEMI [Review]

Transcribe Audio and Video Files with TEMI [Review]

Tips and Tools
Can you talk faster than you can type? How many pieces of content could you produce if you could simply transcribe your ideas and watch them come to life? If you’re like most business owners, you have a ton of info in your head, and not enough time to pour it all out in a useful, logical fashion that you can then review and repurpose as needed. Writing takes too much time, typing takes too much time. You could use speech to text, but that doesn’t work for me. As far as I am concerned, I speak the queen’s English and the speech to text tools never work for me! I’ve tried apps and software and they just don’t work for me. Besides, if I see what the app is…
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Why Small Businesses Should Work With Micro Influencers

Why Small Businesses Should Work With Micro Influencers

Marketing Strategy
Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore. In fact, it represents the fastest growing customer acquisition channel of all, overshadowing the likes of paid search and email marketing. This is an incredible opportunity for small businesses to make strides towards their goals. They have a chance to establish lasting customer connections and break the curse of anonymity. And they do not even have to go out of their way to make it happen. Bridges Over Troubled Water For small businesses operating on a shoestring budget, there are quite a few daunting challenges looming over. First…
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5 Tips for Starting a Direct Mail Marketing Campaign

5 Tips for Starting a Direct Mail Marketing Campaign

Marketing Strategy
In the Internet Age, it can become very easy to get trapped in our ways. When we use email marketing to advertise our services or products, marketing gets as easy as hitting "send." But you probably don't know one person who is waiting by their laptop or phone for their next marketing email. 5 Tips for Starting a Direct Mail Marketing Campaign One tried and true way that you can get the attention of your ideal consumer is through direct mail marketing. This article will give you five tips to help you start using direct mail marketing campaigns to reach your most valuable customers. Photo Credit  Daria Nepriakhina Target Your Best Customers To do direct mail marketing well, you have to put most of your effort towards reaching your best…
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How to Use the Create Launch Profit eSubscription Box

How to Use the Create Launch Profit eSubscription Box

Tips and Tools
If you are running a business and you do NOT have dedicated marketing support, the Create Launch Profit eSubscription Box is created for you!  What is Create Launch Profit? Fill in the blank, done for you marketing templates to copy, paste and convert fans into customers. Create Launch Profit is a monthly set of themed marketing templates. For small business owners doing it all, bombarded with too much to do and not enough time to do it.  For only $29 per month, get your systems up and running, to automate as much of your marketing as  you can, free up some time, and make you (or your assistant) more efficient. Try it out with a freebie! Sign up below: [mailerlite_form form_id=5]   How to Leverage Create Launch Profit to Make Your Business…
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Why You Have To Hire People To Make More Money

Why You Have To Hire People To Make More Money

Tips and Tools
Have you ever looked up at the end of the day and wondered to yourself, what did I do all day? Between responding to emails, posting on social media, researching new tools, following up with a prospective client, taking phone calls, and keeping your coffee cup full, the day is over and you haven't tackled half of your to-do list. And you still need to generate revenue today. Uh oh... it's going to be a long night. As you sit there running your biz on the solo, you know there has to be a better way. There are only so many hours in the day and you can't possibly get everything done, no matter how many hours you work. So then we have internal conversations. If we could only: stop…
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