Blog

A Beginner’s Guide to Content Marketing Using Video

A Beginner’s Guide to Content Marketing Using Video

Marketing Strategy
Video has become a driving force in content marketing. According to latest statistics in The State of Video Marketing 2019 by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In order to maximize the effectiveness of your content marketing efforts, there is no question that you need to incorporate video into your marketing mix for lead generation. Product videos have proven to be helpful in the decision process of the buyer’s journey,…
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8 Terrible Social Media Strategies Brands Should Stay Away From

8 Terrible Social Media Strategies Brands Should Stay Away From

Social Media
Social media marketing mistakes, we all make them at one time or another. But why do some social media strategies fail? Well, everyone makes mistakes, including social media marketers. But make too many mistakes, and your followers and engagement will drop, along with your revenue. No matter how big or small, every brand must maintain a robust social media presence these days. However, keep in mind that building a social media presence is more than just gaining more leads, customers, and sales.   8 Terrible Social Media Mistakes Brands Should Stay Away From Social media should be a two-way street where you can develop a community, increase your reach, and know what people think about you. In this post, we'll talk about the top social media marketing mistakes and more…
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How to Become the Local Go-To Expert In Your Industry

How to Become the Local Go-To Expert In Your Industry

Marketing Strategy
A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…
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A Starter Guide to Making Money With Memberships

A Starter Guide to Making Money With Memberships

Marketing Strategy
Starting a membership site can be lucrative and fun. You get to nurture and support a community while enjoying profits for months or even years to come. If you’ve used other business models in the past, then you probably know that many models often create a feast or famine cycle. One month your profits may be high and you’re enjoying the good life. However, the very next month, you’re back to struggling just to pay the bills and keep the lights on. With a membership site, you can accurately guess what your monthly income will look like. This can help prevent the feast and famine cycle of infinite launches and the intense financial stress that can go with it. Not only do you have a monthly income, you also have…
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5 Data-Driven Ways to Maximize Your Social Media Marketing

5 Data-Driven Ways to Maximize Your Social Media Marketing

Strategy
If you're a non-data-driven marketer, you might think that building a data-driven social marketing strategy is too complicated. However, if you do not measure and track the right things on social media, you still end up wasting a lot of time and energy. You spend most of your time guessing what is and what isn't useful. This translates to a loss of money and other resources. You're also losing a lot of opportunities to engage with your target audience. The worst part of all is that you might end up hurting your brand image because you fail to give your audience what they want. Why? Because you don't know what exactly it is! The Benefits of Going Data Driven Once you start adopting a data-driven mindset, there are so many…
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The One Bad Habit That Requires Your Immediate Attention

The One Bad Habit That Requires Your Immediate Attention

Random Chats
We all have bad habits. Some bad habits are of a personal nature, as in we eat too much, some drink too much, some of us don’t know when to shut up, I could go on forever… But I want to address one of the single most bad habits that plagues entrepreneurs. This bad habit keeps us stuck in the same lane, even though we say we want a change. It's easy to succumb to and limits our life chances, and it's based in fear and potentially contagious. Unfortunately, this habit is one of the hardest habits to identify and break. However, once you recognize it, admit it, and work to overcome it, this bad habit Can. Be. Broken. So, what is this single most bad habit that plagues entrepreneurs?…
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How to Enhance Your Marketing Performance with Automation

How to Enhance Your Marketing Performance with Automation

Marketing Strategy
Online businesses often make the mistake of thinking that good marketing is only about great content — writing awesome social media posts, crafting long-form blog content and nailing those enticing emails. While all of these are great — and important — for engaging with customers, and generating leads in the first place, there’s a whole lot more to making a strong marketing strategy. How to Enhance Your Marketing Performance with Automation Automation plays a huge role in streamlining your marketing efforts. In a nutshell, marketing automation is software created to help with any marketing actions you have to carry out, by automating tasks that would normally have to be carried out manually. As a business owner or digital entrepreneur, you probably already use some of these tools to help you…
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Repurpose and Refresh Your Content for More Website Traffic

Repurpose and Refresh Your Content for More Website Traffic

Blogging
Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes outdated. That doesn’t mean it needs to be deleted, though - it can be salvaged and continue to provide excellent results. Likewise, content can be reused and repurposed in other ways into new formats that help produce more traffic too. Repurpose and Refresh Your Content for More Website Traffic No time to read this entire post? Listen to it on the podcast: Turn Blog Posts into an Report Compile blog posts that are about the same topic into a report. Add some images, nice headers, special formatting,…
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