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Use Local Meetups To Demonstrate Your Expertise

Use Local Meetups To Demonstrate Your Expertise

Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local business events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. How to Use Local Meetups To Demonstrate Your Expertise As it pertains to building your authority, hosting a local meetup is an excellent way to…
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How to Repurpose Blog Content Like A Machine [Infographic]

How to Repurpose Blog Content Like A Machine [Infographic]

Blogging
If you are publishing quality blog content, you are probably spending at least a couple of hours on creating the content itself. Instead of simply hitting publish on a blog post, pushing that post out to your social media networks, and moving on to the next, revisit that content. Don't let those hours of hard work go to waste on a few tweets. Today's online user wants more than words. She wants audio, video, text, and images too! Give her what she wants by way of a multimedia experience from your brand, starting with your blog content. You can repurpose blog content in many ways, from creating audios, to infographics, and more. The handy infographic below from Pat Flynn at Smart Passive Income provides plenty of ways you can repurpose your…
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Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Marketing Strategy
Are you a new or new-ish entrepreneur, looking to use online marketing to build an empire? Or at least eat and pay the bills on time? Have you identified your top marketing action items, or is social media pretty much it? I get the allure of social media. People who are winning at social media make it looks so easy, like anybody can do it. After all, social media is free marketing. If you could just figure out the secret to going viral and getting so much traffic that you crash your website. This is what many entrepreneurs believe and act upon, all in the name of marketing. And I hear this sentiment far too often. It's time to make an action-based marketing plan, and stop wishing for a viral miracle. …
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How to Keep Your Finger on the Pulse of Current Events with Twitter

How to Keep Your Finger on the Pulse of Current Events with Twitter

Social Media
How many times have you heard about uprisings and mass media news that were reported on Twitter first? I can tell you, there are alot of breaking news events that happen and are reported via Twitter first! More than politics... Do you remember the political uprising in Egypt several years ago? Twitter was a strong factor in the communication of that movement around the globe. Since then, there have been countless movements that originated on Twitter and caught on like wildfire! Given our current political climate, we ALL understand the power of Twitter. I'm not about to get all political on you, but no one can argue that the President of the US uses Twitter as his personal news outlet. So, whether or not you used Twitter before #45 took…
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Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media
The Latest Social Media Marketing Best Practices You Need To Know is not some corporate-fluff infographic that you should toss aside. Nah, this one is REALLY good! It's not often that I find "best practices" infographics that can apply to just about business, no matter the size.  So I was excited when I read through this one! Let's be clear, this is a long infographic. So long that I figured it best to divide it into sections so that it's easier to understand.  Buckle up baby, we're going for a social media marketing ride! Got your helmet on?? Social Media Marketing Best Practices You Need To Know In order for your company to succeed on social media, you have to START off with a plan. This means that you DO…
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Top Ten Tips For Using Social Media For Business

Top Ten Tips For Using Social Media For Business

Social Media
Does social media steal your time and make your head spin? Are you wondering how you'll ever get the hang of using social media for business? Do not get stuck in the social media sink hole, help is here! When executed correctly, a social media marketing campaign can bring traffic to your website and generate leads. And so many options, from Facebook, to Twitter, to LinkedIn, to Instagram… the list goes on and on. However, this never-ending set of choices is part of the challenge. To many entrepreneurs, social media can seem like an overwhelming burden with no end in sight. But it doesn't have to be this way. Related Article: How to Use Social Media to Generate Leads If this feeling sounds familiar to you, keep reading to get a handle…
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Are You A Rude Blogger By Accident or On Purpose?

Are You A Rude Blogger By Accident or On Purpose?

Blogging
Hey bloggers and content creators, how well are you monitoring your brand? Are people talking about you, linking to your content on social media, without tagging you or using your hashtag? Probably! Now comes the bigger question: do you know who's talking? Are you listening? Are you being a rude blogger by accident or on purpose? If you didn't realize that people could be talking about you and your brand without tagging you, then you're accidentally being rude by not acknowledging these shares. However if you know better, and you're not doing anything about it, you're being rude on purpose. Don't be a rude blogger on purpose, that's not cool. It's time for you to monitor your brand mentions. Of course, you can PAY for tools that monitor your mentions,…
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How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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