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5 Tips for Starting a Direct Mail Marketing Campaign

5 Tips for Starting a Direct Mail Marketing Campaign

Marketing Strategy
In the Internet Age, it can become very easy to get trapped in our ways. When we use email marketing to advertise our services or products, marketing gets as easy as hitting "send." But you probably don't know one person who is waiting by their laptop or phone for their next marketing email. 5 Tips for Starting a Direct Mail Marketing Campaign One tried and true way that you can get the attention of your ideal consumer is through direct mail marketing. This article will give you five tips to help you start using direct mail marketing campaigns to reach your most valuable customers. Photo Credit  Daria Nepriakhina Target Your Best Customers To do direct mail marketing well, you have to put most of your effort towards reaching your best…
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How to Use the Create Launch Profit eSubscription Box

How to Use the Create Launch Profit eSubscription Box

Tips and Tools
If you are running a business and you do NOT have dedicated marketing support, the Create Launch Profit eSubscription Box is created for you! What is Create Launch Profit? Fill in the blank, done for you marketing templates to copy, paste and convert fans into customers. Create Launch Profit is a monthly set of themed marketing templates. For small business owners doing it all, bombarded with too much to do and not enough time to do it.  For only $29 per month, get your systems up and running, to automate as much of your marketing as  you can, free up some time, and make you (or your assistant) more efficient.    How to Leverage Create Launch Profit to Make Your Business Succeed There are limitless ways you can incorporate the tools and templates included…
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Why You Have To Hire People To Make More Money

Why You Have To Hire People To Make More Money

Tips and Tools
Have you ever looked up at the end of the day and wondered to yourself, what did I do all day? Between responding to emails, posting on social media, researching new tools, following up with a prospective client, taking phone calls, and keeping your coffee cup full, the day is over and you haven't tackled half of your to-do list. And you still need to generate revenue today. Uh oh... it's going to be a long night. As you sit there running your biz on the solo, you know there has to be a better way. There are only so many hours in the day and you can't possibly get everything done, no matter how many hours you work. So then we have internal conversations. If we could only: stop…
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Why You Need A Business Vision for Long Term Success

Why You Need A Business Vision for Long Term Success

Marketing Strategy
There is a saying that goes like this: “Failing to plan is planning to fail.” When running a business, many people skip developing a business vision, with intentions on getting back to it later. Whether it’s being distracted by social media, getting a logo just right, or chasing a dollar to pay the bills, the critical business building planning often goes ignored. Again, you can have every intention of doing strategic planning when the time is right or when you make enough money to go on a retreat, but if you don’t make a point to stop you’ll never get the chance. Here’s the thing: as an entrepreneur you don’t have a boss to tell you to go to lunch. A boss to make you take a legally mandated day…
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The Small Business Guide To Effective Content Creation

The Small Business Guide To Effective Content Creation

Marketing Strategy
Creating great content doesn’t come easily. It often takes people years and years to find their own content sweet spot. You know — that mythical place where you are actually creating content that’s aligned with your editorial calendar, not chasing your own tail to get sign off before a big launch date, or just generally weeping in the store cupboard over your lackluster blog visits. [caption id="attachment_8692" align="aligncenter" width="1200"] Image courtesy of Flickr.[/caption] As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning. So we’ve gone and put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small, budding businesses like…
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Use Local Meetups To Demonstrate Your Expertise

Use Local Meetups To Demonstrate Your Expertise

Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local business events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. How to Use Local Meetups To Demonstrate Your Expertise As it pertains to building your authority, hosting a local meetup is an excellent way to…
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How to Repurpose Blog Content Like A Machine [Infographic]

How to Repurpose Blog Content Like A Machine [Infographic]

Blogging
If you are publishing quality blog content, you are probably spending at least a couple of hours on creating the content itself. Instead of simply hitting publish on a blog post, pushing that post out to your social media networks, and moving on to the next, revisit that content. Don't let those hours of hard work go to waste on a few tweets. Today's online user wants more than words. She wants audio, video, text, and images too! Give her what she wants by way of a multimedia experience from your brand, starting with your blog content. You can repurpose blog content in many ways, from creating audios, to infographics, and more. The handy infographic below from Pat Flynn at Smart Passive Income provides plenty of ways you can repurpose your…
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Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Marketing Strategy
Are you a new or new-ish entrepreneur, looking to use online marketing to build an empire? Or at least eat and pay the bills on time? Have you identified your top marketing action items, or is social media pretty much it? I get the allure of social media. People who are winning at social media make it looks so easy, like anybody can do it. After all, social media is free marketing. If you could just figure out the secret to going viral and getting so much traffic that you crash your website. This is what many entrepreneurs believe and act upon, all in the name of marketing. And I hear this sentiment far too often. It's time to make an action-based marketing plan, and stop wishing for a viral miracle. …
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