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How to Keep Your Finger on the Pulse of Current Events with Twitter

How to Keep Your Finger on the Pulse of Current Events with Twitter

Social Media
How many times have you heard about uprisings and mass media news that were reported on Twitter first? I can tell you, there are alot of breaking news events that happen and are reported via Twitter first! More than politics... Do you remember the political uprising in Egypt several years ago? Twitter was a strong factor in the communication of that movement around the globe. Since then, there have been countless movements that originated on Twitter and caught on like wildfire! Given our current political climate, we ALL understand the power of Twitter. I'm not about to get all political on you, but no one can argue that the President of the US uses Twitter as his personal news outlet. So, whether or not you used Twitter before #45 took…
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Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media
The Latest Social Media Marketing Best Practices You Need To Know is not some corporate-fluff infographic that you should toss aside. Nah, this one is REALLY good! It's not often that I find "best practices" infographics that can apply to just about business, no matter the size.  So I was excited when I read through this one! Let's be clear, this is a long infographic. So long that I figured it best to divide it into sections so that it's easier to understand.  Buckle up baby, we're going for a social media marketing ride! Got your helmet on?? Social Media Marketing Best Practices You Need To Know In order for your company to succeed on social media, you have to START off with a plan. This means that you DO…
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Top Ten Tips For Using Social Media For Business

Top Ten Tips For Using Social Media For Business

Social Media
Does social media steal your time and make your head spin? Are you wondering how you'll ever get the hang of using social media for business? Help is here! Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and serve as a fantastic lead generator. And so many options, from Facebook, to Twitter, to LinkedIn, to Instagram… the list goes on and on. However, this never-ending set of choices is part of the challenge. To many entrepreneurs, social media can seem like an overwhelming burden with no end in sight. But it doesn't have to be this way. If this feeling sounds familiar to you, keep reading to get a handle on using social…
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Are You A Rude Blogger By Accident or On Purpose?

Are You A Rude Blogger By Accident or On Purpose?

Blogging
Hey bloggers and content creators, how well are you monitoring your brand? Are people talking about you, linking to your content on social media, without tagging you or using your hashtag? Probably! Now comes the bigger question: do you know who's talking? Are you listening? Are you being a rude blogger by accident or on purpose? If you didn't realize that people could be talking about you and your brand without tagging you, then you're accidentally being rude by not acknowledging these shares. However if you know better, and you're not doing anything about it, you're being rude on purpose. Don't be a rude blogger on purpose, that's not cool. It's time for you to monitor your brand mentions. Of course, you can PAY for tools that monitor your mentions,…
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How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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You Need It, I Got It: Grow Your Audience, Visibility and Influence

You Need It, I Got It: Grow Your Audience, Visibility and Influence

Book Reviews, Marketing Strategy
With almost 30 million entrepreneurs in the United States alone, it is easy to get lost in the shuffle, causing you to be overlooked, overworked, and overwhelmed in your business. To stand out, it is imperative for you as a business owner to foster brand sensibility and effectively market, and most importantly, follow through with the unique solutions you can offer to your ideal audience. These are the challenges addressed by me and my fellow co-authors in this breakthrough collaboration: You Need It, I Got It: Conversations with Global Entrepreneurs on Growing Your Audience, Visibility & Influence [caption id="attachment_8232" align="aligncenter" width="577"] Click here to get the book You Need It, I Got It: Conversations with Global Entrepreneurs on Growing Your Audience, Visibility & Influence on Amazon![/caption]   When you read…
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How to Meet Your Next Client On Twitter

How to Meet Your Next Client On Twitter

Social Media
One of the biggest mistakes that people make when they send out tweets to the “Twitter universe” is not treating each message as though they were an individual tweet. Each tweet should be tweaked to speak to an ideal customer, aka customer avatar, that they want to reach, as opposed to a mass message sent out to anyone and everyone. This is the same kind of mistake that traditional marketers make. It's also why advertising on television or in magazines is nowhere near as effective as it is online. When people feel like you are lumping them in with anyone and everyone else in the world, and not talking to them, about them, and with them, they are going to tune your message out and it begin to actively ignore…
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Does Your Business Need An Explainer Video [Infographic]

Does Your Business Need An Explainer Video [Infographic]

Marketing Strategy
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. [caption id="attachment_8275" align="aligncenter" width="640"] Image courtesy of picjumbo.[/caption] While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of…
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