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4 Things Successful Small Businesses Always Do

4 Things Successful Small Businesses Always Do

Tips and Tools
When you are in business, it can feel as if there is a very fine line between success and failure. Of course, when you are a small business, the line becomes even more minuscule. You may be the only decision maker, the only person "invested" in the success of the company. Oftentimes, in the pursuit of the next dollar, many business owners neglect a few fundamental pieces of the business that directly impact the level of success. There are, however, some things that set apart the successful from those that falter. In fact, there are some specific things that successful small businesses always do. So, what are they? 4 Things Successful Businesses Always Do Onboard their new staff. One of the most important aspects of successful small businesses is that…
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How to Encourage a Positive Team Spirit in the Office

How to Encourage a Positive Team Spirit in the Office

Tips and Tools
When you work in an office, personal interactions can make or break your day. It can be really hard to do a good job when there are people that don’t get along. If you have ever worked in a negative office environment, then you will know just how much of an impact it can make. This can prove just how important the experience of having a positive team spirit can be. But the thing is, positive teamwork doesn’t just happen by accident. If you are a manager, then it is up to you to help to foster a cooperative energy that will help to take your business to the next level. So you have to think about encouraging teamwork in the office. That is, without some of the ‘typical’ team…
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Are Your Marketing Tactics Too Blatant?

Are Your Marketing Tactics Too Blatant?

Marketing Strategy
Technology has molded and shaped the way we shop online, and marketing techniques need to keep up with and adapt to what it is that shoppers want and expect. It’s naive to assume that just because you have a platform and potential buyers that you’re going to make sales. This is especially true when today’s shoppers are more skeptical of obvious marketing techniques than ever before. As a customer, you know that huge flashing banners telling you to buy are downright annoying. Companies spamming their product links with aggressive sales techniques do nothing but put you off the idea of purchasing from a company. So bear this in mind when you’re putting together your own marketing strategy. Are Your Marketing Tactics Too Blatant? Before we tackle a few ways that…
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Coffee Enthusiasts: Get a Coffee Subscription to Drink Trade

Coffee Enthusiasts: Get a Coffee Subscription to Drink Trade

Reviews: Stuff I Love
I am a coffee drinker. Like, been drinking coffee since I was a kid - don't even think about judging me on that! So I've been drinking coffee for over 30 years. I am an average Northeastern gal, I drink at least 16oz of coffee a day - my travel cups and mugs are not small LOL. Ground coffee, grinding my own beans... depends on what mood I'm in. I say all of this to say, I have a new coffee experience and I am loving it! Guess who's a fancy pants with a coffee subscription now. What?! Hello, Trade Coffee Subscription Trade Coffee is a specialty coffee subscription with coffee beans fresh roasted to order, and delivered right to your door! What makes Trade Coffee so unique is that the…
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How to Let Go of Control So You Can Grow Your Business

How to Let Go of Control So You Can Grow Your Business

Tips and Tools
Owning a business and building it from scratch can be a worthy achievement for anyone who manages to be successful from it. However, there does come the point in your business where it’s beneficial to release the reigns slightly and to give control over to others so that they can continue to build and you can continue to grow. However, as a business owner, this can be tough, so here are some tips on learning to let go in business. How to Let Go of Control So You Can Grow Your Business No time to read the full post? Listen on the podcast here: Start With A Plan The first thing that you need to do is ask yourself a question: what it is that you know someone else could…
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5 Ways to Use Content to Increase Website Traffic

5 Ways to Use Content to Increase Website Traffic

Marketing Strategy
Driving traffic to your site can be a long-winded and difficult process. At times you may think that nothing you do is going to work, and that you are also unable to get proven results. Luckily, there are a few things that you can do to try and help yourself. When you take the below into consideration, you will soon find that it is easier than ever for you to achieve your goals. 5 Ways to Use Content to Increase Website Traffic  Build Referral Traffic One of the best and most common ways for you to drive traffic to your site would be for you to get other websites to talk about you, and then link back to your site. This can be tricky, but it really is essential if…
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Miss Kemya Likes: Sacred Lotus Love Company Review

Miss Kemya Likes: Sacred Lotus Love Company Review

Reviews: Stuff I Love
You ever buy something that makes you just woosah? Like, a purchase that you just smile when you think about? Meet a couple of my recent luxury purchases that make me smile every time I use them. Meet the Company: Sacred Lotus Love Sacred Lotus Love® is like my new best friend company. The Founders, Peter and Carmen, have created a company behind the premise of presence and connection. Their products and stellar customer service are clearly designed with delivering calm presence and connection to every customer. From packaging to follow up, every interaction speaks to delivering a tranquil yet transformative product and experience to me. Ok, it feels like it's just for me! First, because I never leave home without my sippy cup. My first purchase was the Sacred…
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How To Push Your Way to the Top of the Search Results

How To Push Your Way to the Top of the Search Results

Marketing Strategy
Getting visitors to your site takes constant work. If you are struggling to do this, you need to ask yourself: What exactly am I doing to drive the right people to my website? Are you doing all it takes to drive traffic to your website? I'd encourage you to actually write down your answers. Often times, we overestimate the execution of our ideas. Are you really taking the steps necessary to drive organic traffic from the search engines? How To Push Your Way to the Top of the Search Results You may think that having a beautifully crafted website will attract people. Or that your products and services will speak for themselves. Build and it and they will come is not a business strategy, marketing strategy, or any other kind of…
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