Video Marketing: What’s Holding You Back?

Video Marketing: What’s Holding You Back?

Video Marketing
What does video marketing mean to you? Are you looking beyond Youtube, with an express purpose of educating (or edutaining) your audience? Oftentimes, business owners are nervous about getting on camera. Whether it’s because “I need to lose another 10 pounds before I look good” or “I don’t know what to say”, many ‘preneurs miss out on a huge opportunity to reach their desired audience simply because they won’t do video. Video Marketing: What's Holding You Back? If you really want to make videos without breaking out in hives, the best thing you can do is figure out what is triggering your shyness symptoms. Even people who think they're not shy have some apprehension around making videos. Whether you're shy or simply procrastinating (you know who you are), you can…
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Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing
In this digital world, social media platforms are so much more than places to interact with friends online. With more than 4.4 billion users worldwide, these platforms have now become the main channels for brands to promote their products or services and get more eyeballs. Today’s marketers leave no stone unturned when it comes to engaging social media users and converting them into paying customers. Threads, text posts, surveys, polls, and so much more content are being created and spread all over Facebook, Twitter, even LinkedIn. But, there’s one type of content that is now taking the center stage on social media: social media videos. Let’s break down why using video marketing on social media can give your marketing campaigns a boost and get your business off the ground seamlessly.…
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How to Increase Sales Conversion With Video Marketing

How to Increase Sales Conversion With Video Marketing

Video Marketing
If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…
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How to Become Confident with Video Marketing

How to Become Confident with Video Marketing

Video Marketing
Making great videos and becoming confident doing it takes practice. But it all starts with having a goal in mind, knowing your audience, and then developing a plan to succeed. You need a plan of how to prepare for doing a video, and a plan to deal with nerves and shyness during the video. Video marketing is about more than simply hitting "record" or going live on social media. Be sure to include the following steps in your video marketing plan, so that you appear as a confident and experienced video marketer! How to Become Confident with Video Marketing 1. Know Your Goal When you make a video, it’s imperative that you understand why you’re making it. This is true whether you are shy or not. What is the goal…
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5 Secrets Of Super Successful Video Marketing

5 Secrets Of Super Successful Video Marketing

Video Marketing
How much money you’re able to make in terms of ROI from your video marketing efforts will depend on how much you can spend—but it’s not a one-to-one relationship. You won’t profit merely because you spend money. Michael Bloomberg, worth well over $50 billion, proved that when he spent half a billion on the 2020 primaries and essentially sank without a ripple. It’s not what you spend so much as it is how you spend. Throwing money at a problem doesn’t fix it. You’ve got to “throw money” informed by strategy. Get consultation help. Seek counsel from those you can trust. Use known best practices. The more you spend, the more you can make—if you’re using your money wisely. Even so, there’s a point at which very minimal budgets rival…
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Top 7 Ways of Using Video For Business

Top 7 Ways of Using Video For Business

Video Marketing
If a picture is worth a thousand words, then imagine how much a video can convey!  In fact, video content has become one of the hottest trends in business marketing strategies over the last few years.  According to the latest Hubspot video marketing research, 81% of businesses use video as a marketing tool — up from 63% over the last year. Video is being utilized by marketers to build trust, boost sales and conversations, encourage shares, and engage even the laziest of buyers!  It has been shown to provide great returns on the investment when used properly, can be very appealing to mobile users, and is well loved by Google search engine algorithms too. Top 7 Ways Of Using Video For Business With so many advantages to using video content…
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A Beginner’s Guide to Content Marketing Using Video

A Beginner’s Guide to Content Marketing Using Video

Video Marketing
Video has become a driving force in content marketing. According to latest statistics in The State of Video Marketing 2019 by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In fact, Youtube is the second most popular website, with a staggering across all users. As further proof of the importance of video, people searching for a term with the word “video”  on the end is the 4th most popular search term on…
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Does Your Business Need An Explainer Video [Infographic]

Does Your Business Need An Explainer Video [Infographic]

Video Marketing
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. [caption id="attachment_8275" align="aligncenter" width="640"] Image courtesy of picjumbo.[/caption] While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of…
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