Top 7 Ways of Using Video For Business

Top 7 Ways of Using Video For Business

Video Marketing
If a picture is worth a thousand words, then imagine how much a video can convey!  In fact, video content has become one of the hottest trends in business marketing strategies over the last few years.  According to the latest Hubspot video marketing research, 81% of businesses use video as a marketing tool — up from 63% over the last year. Video is being utilized by marketers to build trust, boost sales and conversations, encourage shares, and engage even the laziest of buyers!  It has been shown to provide great returns on the investment when used properly, can be very appealing to mobile users, and is well loved by Google search engine algorithms too. Top 7 Ways Of Using Video For Business With so many advantages to using video content…
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A Beginner’s Guide to Content Marketing Using Video

A Beginner’s Guide to Content Marketing Using Video

Video Marketing
Video has become a driving force in content marketing. According to latest statistics in The State of Video Marketing 2019 by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In fact, Youtube is the second most popular website, with a staggering across all users. As further proof of the importance of video, people searching for a term with the word “video”  on the end is the 4th most popular search term on…
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Does Your Business Need An Explainer Video [Infographic]

Does Your Business Need An Explainer Video [Infographic]

Video Marketing
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. [caption id="attachment_8275" align="aligncenter" width="640"] Image courtesy of picjumbo.[/caption] While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of…
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Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Video Marketing
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, videos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [Tweet "Content is more than words in a blog. It includes all of the visual elements of your brand."] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, and due to the advent of gorgeous sites like Pinterest, marketing is more visual than…
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