Marketing Strategies When You’re On A Shoestring Budget

Marketing Strategies When You’re On A Shoestring Budget

Marketing Strategy
For most small companies, developing a strategy comes with a lot of overheads. Almost every single bit of advice that gurus give to businesses is that they have to have a big budget in order to compete with the competition. However, successful marketing doesn’t have to depend on how much you spend. The success of your campaign will often come down to how many people know your campaign exists, so make sure you keep that in mind. Marketing Strategies When You're On A Shoestring Budget Stay in Touch It costs nothing for you to stay in touch with your clients. Sometimes a personalized email or even a phone call is all you need. These are often your best source of leads. People need to have trust and confidence in you…
Read More
7 Ways to Adapt Your Marketing Approach During Economic Downturns

7 Ways to Adapt Your Marketing Approach During Economic Downturns

Marketing Strategy
Small-business owners often struggle to keep their companies profitable during economic downturns. Those with a savvy marketing approach are likely to remain afloat and even gain market share. It all starts with understanding the differences between marketing in a recession and at other times. Fortunately, adapting your marketing approach doesn’t have to take a lot of time or money. Making a few simple changes keeps revenue coming in even while brands around you shut their doors. Here are some ways to adapt your marketing approach and find success in any economy. 7 Ways to Adapt Your Marketing Approach During Economic Downturns 1. Turn to Less Expensive Marketing Methods Statista reports the amount spent on digital advertising in 2023 is $679.8 billion globally. By 2027, 69% of total ad spend will…
Read More
How to Make a Black Friday Plan for Profit

How to Make a Black Friday Plan for Profit

Marketing Strategy
I'm curious, are you planning to offer any Black Friday/Small Business Saturday/Cyber Monday deals? If so, do you have a Black Friday plan? It's not too late! We all know people have come to expect these super deals, so why not put yourself out there to grab some moolah? Most of us think about buying and selling physical products for the Black Friday weekend. But who said service providers and purveyors of digital goods can't capitalize on the weekend flurry of sales?   How to Start Making a Black Friday Plan Here are a few ideas for offers you can put together. These ideas are specifically for those of us who sell services and digital products: Bundle some products together and stick a price tag on 'em. Record a bonus training…
Read More
The Evolution of Marketing: The Role of AI-Powered Software Tools

The Evolution of Marketing: The Role of AI-Powered Software Tools

Marketing Strategy
Artificial Intelligence (AI) changed the marketing landscape when AI-powered tools became available in the market. In this blog post we will discuss how these innovative tools have revolutionized efficiency and brought about an era in marketing. The Evolution of Marketing: The Role of AI-Powered Software Tools Understanding the Role of AI in Marketing To grasp the role that AI plays in marketing it's essential to understand its meaning within its context. AI combines technologies like machine learning, language processing and robust data analytics. It stands at the forefront of marketing by providing insights and transformative capabilities. The Benefits of Software Tools Enhanced by AI AI-driven software tools offer benefits for marketers particularly when they integrate applications that align with your online business. Let's consider the benefits of Zoho One as…
Read More
Supercharging Success: Digital Marketing Insights for Small Businesses & Beyond

Supercharging Success: Digital Marketing Insights for Small Businesses & Beyond

Marketing Strategy
I had the pleasure of being a guest on the mPress Conversations with Maggie Podcast, hosted by the amazing Maggie Phiri. We dived deep into the world of digital marketing and how it can make or break your business. Supercharging Success: Digital Marketing Insights for Small Businesses & Beyond Throughout the episode, I'm sharing valuable tips and insights on public speaking, conquering fears, and leveraging social media platforms effectively. And of course, I emphasize the need for a well-defined marketing strategy, which serves as the foundation for any successful social media campaign.  Here are my 3 key takeaways from the episode: First, don't make costly investments without consulting an expert. Investing in coaches, programs, and products may seem glamorous, but without a solid marketing strategy, it's like shooting in…
Read More
Top Digital Marketing Strategies For The Travel Industry

Top Digital Marketing Strategies For The Travel Industry

Marketing Strategy
Competition in the travel industry is fierce post-COVID. Therefore, travel agencies must embrace digital marketing strategies and evolve with the changing landscape to position their businesses for success. Moreover, people constantly seek the best destinations, making standing out from competitors essential. According to Google, about 55% of thrill seekers embark on one or two trips annually, with many putting in much effort to enjoy memorable travel experiences. Here are a few ways businesses in the travel sector can boost growth with digital marketing strategies. Top Digital Marketing Strategies For The Travel Industry 1. Update your travel website with relevant content Your travel website is one thing you don't want to overlook. It should paint a unique picture of your brand, allowing audiences to easily discover your company. Updating your travel…
Read More
Adjusting Your Marketing Skills To The Nonprofit Space

Adjusting Your Marketing Skills To The Nonprofit Space

Cause Marketing, Marketing Strategy
Marketers are used to fitting their skills to the needs of different types of businesses, and to the needs of different kinds of customers. However, when you take the profit motive out of the business and get away from the notion of selling a product to the customer, how do you adapt? While some businesses use cause marketing to wear the flag of a cause (often with real support alongside it), nonprofits are entirely focused on it. As such, marketing with them comes with a few differences that you need to get used to. Adjusting Your Marketing Skills To The Nonprofit Space Your audience still matters greatly. Know your audience. It’s always been one of the keys of marketing, and this doesn’t change for nonprofits. However, in this case, it’s…
Read More
Leveraging Two Powerful Tools – The System

Leveraging Two Powerful Tools – The System

Marketing Strategy
In our last blog we detailed two marketing tools, content marketing and lead magnets. We also asked you to look at them through another lens.  That sharing educational content creates social impact, social change, for community good.  We’ll now discuss the system we use and its benefits. Leveraging Two Powerful Tools: The System The simplified version of the system is that it combines the power of content marketing, with the effectiveness of lead magnets, harnessing the power of communication to build relationship, using the 10 Point Touch theory. Whew, that’s a lot. In this system, the communication flow is key. That communication is designed to take the recipient on a journey as you build a relationship and trust. And we all know customers (donors) buy from brands (people) or causes…
Read More