Where to Turn To Improve Your Marketing Strategy

Where to Turn To Improve Your Marketing Strategy

Marketing Strategy
If you’re a business owner, then you’ll know just how much value there is in having a marketing strategy that works for you. If you get it right, then you’ll have more people interested in your brand, you’ll make more sales, the future will look bright, and so forth. If you get it wrong, then you’ll face a serious uphill battle. The issue is that figuring out how to have a marketing strategy that works for you isn’t always the easiest thing in the world. The good news is that there are always places you can turn to if you’re struggling. In this blog, we’ll take a look at some of the best places to look! Where to Turn To Improve Your Marketing Strategy Hit the Books When it comes…
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5 Issues That Will Immediately Turn Off Every Customer

5 Issues That Will Immediately Turn Off Every Customer

Marketing Strategy
When you are running your business, you need to make sure that you do get into the mindset of your customers. You need to understand their likes and - perhaps more importantly - their dislikes. If you do this, then you can make sure that you know exactly how to appeal to them and ensure that you are bringing specifically what they want to the table. So, what are the turn offs of typical customers? Well, there are a few possibilities that could be worth considering here. 5 Issues That Will Immediately Turn Off Every Customer Technical Issues First, you should consider whether there are any technical issues with your business website and the overall design. For instance, you might find that pages are loading more slowly. This will almost…
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How to Deliver Memorable Workshops and Training Seminars

How to Deliver Memorable Workshops and Training Seminars

Events, Marketing Strategy
When most people think of workshops and training, whether they are in person or online, they think of one word: boring. Ok, maybe it's just me! Workshops and trainings may be very popular, but often they’re not very memorable. Even when people learn new things they can be boring. After all, sitting in a chair or at a table listening to other people drone on can be hard for many people. But thankfully, with just a little knowledge you can deliver memorable workshops and training seminars. How to Deliver Memorable Workshops and Training Seminars Identify Your Target Market Everything starts with your target audience. Even though you likely already have an audience in mind when you are planning in-person events like these, you need to double down and laser-focus your…
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Why Today Is The Time To Speak To Your Customers

Why Today Is The Time To Speak To Your Customers

Marketing Strategy
It’s easier than ever to get started with an online business. But making a success of it is not so easy. There’s a lot of competition online, which can make it difficult for your business to stand out. For a customer to make a purchase, they need to have trust in your brand. They also need to enjoy a positive experience to replace the one they would’ve had in a store or a physical premises. Engaging with your customers is one way to help build that relationship so that they can enjoy a great user experience when they buy from you. There are many ways to engage with your customers. From phone calls, text messages to polls and surveys, you can continously speak with and engage your customers. Let's take at…
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An Entrepreneur’s Guide to Navigating Small Business Marketing

An Entrepreneur’s Guide to Navigating Small Business Marketing

Marketing Strategy
You might be wondering how to market yourself as a small business without spending a fortune on advertising. Knowing where to promote your company and how takes a lot of foresight. You can study marketing and still walk away feeling uncertain about your next steps. According to IMARC Group's latest ads forecast, global ad market revenue will hit $769.9 billion by 2024. Companies spend more money each year on marketing and if you don’t nail your small business marketing, you risk falling behind. What if you can’t afford to hire a marketing professional to handle your ad campaigns? There are some basics that will help you navigate promotions and get the most bang for your buck. Here are the top ways to advertise your company on a budget. An Entrepreneur's…
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A Beginner’s Guide to Crowdfunding for Businesses

A Beginner’s Guide to Crowdfunding for Businesses

Marketing Strategy
Funding your entrepreneurial dreams or start-up can be tough for those just starting out. Money sometimes doesn’t always take you as far as you imagined it to. And loans to kickoff your business often have many requirements such as minimums for credit scores and required collateral. That's why utilizing crowdfunding techniques for your business is favorable among aspiring, and even experienced, entrepreneurs. Crowdfunding techniques, if done right, can draw interested investors straight to your bank account. A Beginner's Guide to Crowdfunding for Businesses Online platforms like Indiegogo, Kickstarter, and Patreon require a fee for your crowdfunding campaign to be hosted, allowing potential investors to learn more and contribute. You can gear the campaign almost any way you like. In addition, there are less strings attached to raising funds, compared to…
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Reasons To Hire A Digital Marketing Agency When Your Business Expands

Reasons To Hire A Digital Marketing Agency When Your Business Expands

Marketing Strategy, Tips and Tools
As your business grows, your marketing demands will too. What was once a menial task that one person could easily achieve is now evolving into a colossal list of things to do to keep up with your market and the needs and demands of your target audience. Hiring someone specifically for the job is one option. Delegating the marketing roles to an existing member of your staff is another option. However, neither of these may fare as your best option. Why not? For starters, your current staff member might be competent when it comes to marketing. But your business isn't necessarily going to benefit from the expansion of your marketing department. A digital marketing agency, however, can help the whole process run smoothly, from expanding your target audience when you…
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6 Essential Free Marketing Tactics You Need to Use Now

6 Essential Free Marketing Tactics You Need to Use Now

Marketing Strategy
You don’t need to spend anything at all to carry out an effective marketing strategy and achieve your business goals. Here are the top free marketing strategies that are trending right now. 6 Essential Free Marketing Tactics You Need to Use Now Educate Your Audience Create educational opportunities for your audience members where you teach them something in a personal setting online. A good example of this is a webinar. You can host a webinar and teach the audience, while also allowing them to interact with you and each other in real-time. Hold Livestream Events Livestreaming on social media is a great way to engage with your audience. Livestreams appear on users’ feeds on platforms like Facebook and Twitter. You can create an event where you share tips, discuss the…
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