5 Reasons Why You Should Use Facebook Ads Today

5 Reasons Why You Should Use Facebook Ads Today

Marketing Strategy
Your company needs more customers, so you are examining social media marketing options. Because you are smart and ready to invest more money for greater returns from your social media efforts! Word of mouth referrals and organic search will only get you so far. You're hearing everybody talk about how much business they're getting from Facebook, so you wanna take a look at Facebook ads. Ok, cool. After all, the number of Facebook users is no secret, which is why 93% of social media advertisers use Facebook ads. Facebook is one option that you do not want to overlook.  With over 2 billion people on Facebook, the likelihood that your ideal customer is on Facebook is pretty high.   An Introduction: 5 Big Reasons Why You Should Use Facebook Ads If…
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Are You Leveraging the Right Content to Grow Your Business

Are You Leveraging the Right Content to Grow Your Business

Marketing Strategy
Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way. Having a lot of followers isn’t indicative of success: earning money is. So, if you want to grow your business you have to know which content to leverage. And it all starts with a plan. [Tweet "Having a lot of followers is not indicative of success. Earning money is."] Content Is Still King Everything revolves around content. At this point, we are ALL content creators. Content is needed for every aspect of your business. If you create information products you…
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Why Small Businesses Should Work With Micro Influencers

Why Small Businesses Should Work With Micro Influencers

Marketing Strategy
Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore. In fact, it represents the fastest growing customer acquisition channel of all, overshadowing the likes of paid search and email marketing. This is an incredible opportunity for small businesses to make strides towards their goals. They have a chance to establish lasting customer connections and break the curse of anonymity. And they do not even have to go out of their way to make it happen. Bridges Over Troubled Water For small businesses operating on a shoestring budget, there are quite a few daunting challenges looming over. First…
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5 Tips for Starting a Direct Mail Marketing Campaign

5 Tips for Starting a Direct Mail Marketing Campaign

Marketing Strategy
In the Internet Age, it can become very easy to get trapped in our ways. When we use email marketing to advertise our services or products, marketing gets as easy as hitting "send." But you probably don't know one person who is waiting by their laptop or phone for their next marketing email. 5 Tips for Starting a Direct Mail Marketing Campaign One tried and true way that you can get the attention of your ideal consumer is through direct mail marketing. This article will give you five tips to help you start using direct mail marketing campaigns to reach your most valuable customers. Photo Credit  Daria Nepriakhina Target Your Best Customers To do direct mail marketing well, you have to put most of your effort towards reaching your best…
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Why You Need A Business Vision for Long Term Success

Why You Need A Business Vision for Long Term Success

Marketing Strategy
There is a saying that goes like this: “Failing to plan is planning to fail.” When running a business, many people skip developing a business vision, with intentions on getting back to it later. Whether it’s being distracted by social media, getting a logo just right, or chasing a dollar to pay the bills, the critical business building planning often goes ignored. Again, you can have every intention of doing strategic planning when the time is right or when you make enough money to go on a retreat, but if you don’t make a point to stop you’ll never get the chance. Here’s the thing: as an entrepreneur you don’t have a boss to tell you to go to lunch. A boss to make you take a legally mandated day…
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The Small Business Guide To Effective Content Creation

The Small Business Guide To Effective Content Creation

Marketing Strategy
Creating great content doesn’t come easily. It often takes people years and years to find their own content sweet spot. You know — that mythical place where you are actually creating content that’s aligned with your editorial calendar, not chasing your own tail to get sign off before a big launch date, or just generally weeping in the store cupboard over your lackluster blog visits. [caption id="attachment_8692" align="aligncenter" width="1200"] Image courtesy of Flickr.[/caption] As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning. So we’ve gone and put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small, budding businesses like…
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Use Local Meetups To Demonstrate Your Expertise

Use Local Meetups To Demonstrate Your Expertise

Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local business events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. How to Use Local Meetups To Demonstrate Your Expertise As it pertains to building your authority, hosting a local meetup is an excellent way to…
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Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Marketing Strategy
Are you a new or new-ish entrepreneur, looking to use online marketing to build an empire? Or at least eat and pay the bills on time? Have you identified your top marketing action items, or is social media pretty much it? I get the allure of social media. People who are winning at social media make it looks so easy, like anybody can do it. After all, social media is free marketing. If you could just figure out the secret to going viral and getting so much traffic that you crash your website. This is what many entrepreneurs believe and act upon, all in the name of marketing. And I hear this sentiment far too often. It's time to make an action-based marketing plan, and stop wishing for a viral miracle. …
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