How to Rise Above the Noise and Get Your Message Heard

How to Rise Above the Noise and Get Your Message Heard

Marketing Strategy
We’re all constantly ‘switched on’ and distracted these days, aren't we?  Scrolling through our phones, laptop by our side, loud noise everywhere. And that makes it a real challenge to get any marketing message across effectively.  Unless you understand the way people’s brains work - and form a real emotional connection. But how does an emotional connection help you rise above other distractions  - in a world that’s constantly switched on? Well, I'll tell you... How to Rise Above the Noise and Get Your Message Heard Pexels [Tweet "How does establishing an emotional connection in your marketing help you rise above other distractions - in a world that’s constantly switched on?"] The gift of sound and vision Vision and sound are a gift to marketers - and they make a…
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5 Ways to Use Tshirts to Market Your Business

5 Ways to Use Tshirts to Market Your Business

Marketing Strategy
There are a variety of marketing techniques that can bring attention to a business, and wearable apparel is one of the simplest and easiest categories to implement. Brand are still using shirts because it is a classic method that still works well. T-shirts offer many benefits for business owners who want to gain visibility. When consumers wear your t-shirts in public, they are doing the marketing legwork for you. And what business doesn't want their message spread in public? 5 Ways to Use T-Shirts to Market Your Business Marketing your business using tshirts may seem like an obvious technique, yet many business owners don't invest in this way. If you're not quite sure how to use tshirts as a marketing tool, consider these five ways that t-shirts can be used…
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Build An Online Store: Your Step by Step Guide

Build An Online Store: Your Step by Step Guide

Marketing Strategy
The decision to build an online store can be a chance for you to reach a whole new audience and sell your items worldwide, and to make a real name for yourself in your industry. Whether this will be your first platform, or you want to integrate your brick and mortar presence with an ecommerce solution, there is a process to set up the proper foundation for your shop.   Making the switch from a physical store to an online one is something which can be amazing to try this year. If you are planning for the migration, it is important for you to follow some simple steps to make the process easier all round.  How to Build An Online Store [caption id="attachment_11241" align="aligncenter" width="669"] Image[/caption] Buy A Domain Name  Once…
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SEO vs PPC: Which One Should You Use?

SEO vs PPC: Which One Should You Use?

Marketing Strategy
We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…
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How to Make Your Business Look Legitimate to Your Customers

How to Make Your Business Look Legitimate to Your Customers

Marketing Strategy
When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes do you have? What are your plans for the future? And how might you settle those initial fears to prove that you are who you say you are? How to Make Your Business Look Legitimate to Your Customers Well, there are many methods of demonstrating legitimacy to your prospects and customers, depending on the format of your business. For example, some online stores might begin on eBay, build a collection of positive…
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Top 9 SEO Mistakes to Avoid In 2019

Top 9 SEO Mistakes to Avoid In 2019

Marketing Strategy
With the overwhelming number of tips and advice on implementing SEO, it can be easy to follow the wrong ones and end up actually hurting your search engine ranking. Below we list out some of the most common SEO mistakes to avoid, as well as advice on what you should do instead. Top 9 SEO Mistakes to Avoid In 2019 1. Not Forming and Tracking SEO Goals Developing clear and achievable SEO goals should be a priority since starting up without them is basically going in blind. With that in mind, even if you do this, you probably won’t reach them without tracking the right metrics. Neglecting things like individual keyword rankings and KPIs will have a severe negative impact on your SEO performance. That’s why it's important to hire…
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Attracting New Clients Through Community Involvement

Attracting New Clients Through Community Involvement

Marketing Strategy
There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don't get worried that you don't have time to go to your local community meetings. Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too. Attracting New Clients through Community Involvement There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience. Peer Groups In terms of peer groups, there are peers with whom you…
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How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? What's the educational level? Income? Family situation? Years of experience in their field? Better yet, let's talk about the factors that matter: Are you meeting them where they are to actively engage in the conversation, provide insight, and brand yourself as the authority? A PR guru once told me, you should know your ideal client so well that you could write a page in his/her diary. What?! She blew my mind, but I never looked at “target marketing” quite the same way since. How to Define Your Ideal Client Defining your ideal client can happen in a variety of ways. The best way is to decide who…
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