How to Achieve Success With Your Next Marketing Campaign

How to Achieve Success With Your Next Marketing Campaign

Marketing Strategy
Whatever it is that you are trying to sell, you can guarantee that someone else is also trying to pitch the same offer right at your potential prospects. There are lots of selling points over which you can compete. These may include price, quality, service, reputation, and convenience. However, there are many more things too. Knowing which angle to use when approaching your audience is vital, as marketing campaigns can fall down too easily when the wrong concern is targeted. When it comes to achieving success within an individual campaign, you will need to decide what success means to your business. Are you trying to directly achieve sales? Or, are you looking to build your brand? There are many things that your marketing campaign could achieve, and it is important…
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3 Keys to Website Conversions That Are Often Overlooked

3 Keys to Website Conversions That Are Often Overlooked

Marketing Strategy
Your business needs digital marketing, there are no two ways about that fact. Even the smallest business cannot realistically compete with anyone these days without a digital presence. This is true even if it is just to provide information to your customers about where you are, and what times you are open. People expect information at the touch of a screen. If people are coming to you, then they expect Google maps to know where you are. If they want to phone you, they should be able to pull your number up instantly. Even in a basic traditional business sense, getting this information out there takes local search engine optimization (SEO). There are countless great Digital Marketing Case Studies that will prove to you that a combination of SEO and…
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21st Century Marketing Trends You Can’t Afford to Ignore

21st Century Marketing Trends You Can’t Afford to Ignore

Marketing Strategy
No matter what part of the business world you look at, you'll see that it is always evolving. From manufacturing to the working week to interacting with customers, there is always something new happening and processes that you can improve. The problem many businesses encounter, though, is not being at the forefront of this evolution, and instead of leading the way, they need to play catch-up. One area that always needs your attention is your marketing; otherwise, why would people buy what you're selling? The challenge for today's business owner is that marketing changes on a daily basis. At least it seems this way! Throw in technological innovations, and you have a never-ending evolution of marketing practices to learn and use. Marketing trends shift and change so quickly, however, these…
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Three Key Marketing Reminders for New Business Owners

Three Key Marketing Reminders for New Business Owners

Marketing Strategy
If you're trying to promote a product or service for a small business, it’s normal to become overwhelmed. This is particularly true when you compare your marketing strategy to those of huge brands with immense budgets to play with. But there’s no need to be intimidated by big brands. Apply a few simple techniques to improve your approach and stay competitive. Three Key Marketing Reminders for New Business Owners Experiment with an Open Mind While you may think that budget is the cause of the discrepancy between large and small brands, I am happy to say this is not the entire story. You’ll be pleased to know that one of the main reasons why small business marketing strategies fail is inexperience. If you’re struggling to get your small business marketing…
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Why Do Most Small Business Marketing Strategies Fall Flat?

Why Do Most Small Business Marketing Strategies Fall Flat?

Marketing Strategy
Small businesses are always fighting uphill battles. You’ve got other small businesses to battle, but you also have larger companies that might enter the same service area as you. Therefore, your marketing strategy comes under a lot of scrutiny. You must have a way of driving people to your business and making your company stand out from the rest. Unfortunately, the majority of small companies fail at marketing. Now, the standard argument is that small businesses lack the financial resources of larger ones. As such, they can’t compete on the marketing front, hence the failures. However, the issues run a bit deeper than that. You don’t necessarily need a massive budget to run a successful marketing strategy. In reality, most small enterprises struggle because of one - or all -…
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The Best Online Marketing Methods for Modern Business

The Best Online Marketing Methods for Modern Business

Marketing Strategy
Pay for ads. Write more articles. Create more stories. Facebook reach is dismal. Wait, isn’t email dead? Should I be on Tik Tok? Many of today’s business owners are at a loss when it comes to marketing, and understandably so. We live in a time where things are constantly changing, primarily fueled by innovations in technology. Customers' changing demands and expectations mean change is needed in business. The way we communicate, connect and share information has changed. Just about everything we do, from work to play to everything in between, is now done online. As a company owner, it's important to keep up, and marketing requires you to understand the psychology of customers and how this is constantly changing over time. Currently, here are three of the best ways to…
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What Does A Great Business Website Need In 2020?

What Does A Great Business Website Need In 2020?

Marketing Strategy
2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, and you need to keep up if you’re going to get the results that you want. Let's talk about what a great business website needs in 2020. What Does A Great Business Website Need In 2020 A Responsive Website Design This is something you should already have, but even if you have a responsive design, it may need improving further for 2020. At present, over half of internet traffic comes from mobile devices. This means…
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How to Break the Monotony of the Marketing Hamster Wheel

How to Break the Monotony of the Marketing Hamster Wheel

Marketing Strategy
Marketing has never been more powerful. Sure, it takes more creativity to be seen and it can be hard to make a lasting impression. But at the same time, there has never been a better time to find a direct or local audience, to apply a more cohesive marketing scheme across media formats and to do so at the press of a button. Technology’s amazing forward progress that is causing almost all forms of daily marketing to change for the better. That being said, despite all of this progress, nothing, not even silicon valley, can prevent businesses from spinning their wheels. It’s very easy to feel as though today’s all-access marketing approach has caused you a lesser degree of potential. Or worse, so many options can lead you into habitual…
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