No List? No Problem! How to Build an Audience with Paid Ads

No List? No Problem! How to Build an Audience with Paid Ads

Marketing Strategy
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, building a list is a catch 22: You can’t get sign ups without traffic and it’s difficult to find traffic when you have no list. What’s a busy solopreneur to do? No List? No Problem! How to Build an Audience with Paid Ads   Paid Ads Make List-Building Easy By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of two…
Read More
A Small Business Owner’s Guide to Hosting an Online Event

A Small Business Owner’s Guide to Hosting an Online Event

Events, Marketing Strategy
Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering an…
Read More
The Latest Trends To Consider For Digital Marketing After Covid-19

The Latest Trends To Consider For Digital Marketing After Covid-19

Marketing Strategy
There is no denying that we are in the midst of defining what "normal" means in all facets of our lives. This includes running a business. It appears that we may never experience "normal" as we once knew it. We are developing new routines and new ways of thinking in a post Covid world. This applies to our marketing strategies as well. One school of thought to come out of the pandemic is that we do not have to base our marketing on our current situation and wait for something big to happen. This is exactly the time to deal with what is left of the current year, and build a marketing strategy for moving forward. As with any marketing strategy, it is important to understand that if you want…
Read More
Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Marketing Strategy
If you’re in a leadership role, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns are expensive — and there’s never just one campaign. On the sales side, salaries, commissions, travel, entertainment, miscellaneous expenses and samples all add up. As a result, leadership wants to get the best possible return on its marketing and sales investment. However, for many businesses, a lack of alignment between sales and marketing can amount to an ROI implosion, with revenue, customer retention and close rates all suffering as a result. A lack of alignment and communication is easy to find if you talk to people in your marketing and sales departments. Sales reps will tell you that the leads from marketing are terrible. Marketers…
Read More
Beyond Startup Success: How To Grow Your Business Further

Beyond Startup Success: How To Grow Your Business Further

Marketing Strategy
There are so many articles out there helping people start a business. It’s true, starting up is pretty tough. But what then? How do you capitalize on your early success and make a bigger success out of it? How can you grow even further? It can be even harder than starting out in the first instance. There are many different methods used to grow a business. Some are specific to certain industries, while others depend on how they’re being run. It might be that you’ve already tried a couple of things and are struggling, or that you’ve just got past the start up phase and are looking for additional ways to grow your business. Here are some tips to give you something to think about and help you grow. Beyond…
Read More
4 Common Reasons Your Digital Marketing Campaign Could Be Failing

4 Common Reasons Your Digital Marketing Campaign Could Be Failing

Marketing Strategy
Have you recently discovered that your business marketing campaign isn’t delivering the results that you had hoped for? If that’s the case, then you need to think about making some changes. To do this, it’s important to understand what’s actually going wrong. There are a few issues that will be worth exploring here. 4 Common Reasons Your Digital Marketing Campaign Could Be Failing The Wrong Marketing Team It’s unlikely that you will be handling marketing yourself. Digital marketing in the modern age is complex, to say the least. Even search engine optimization - which might sound simple on paper - is an umbrella term that covers a plethora of possibilities. That’s why you need to make sure that you get the right marketing team working on your campaign. It’s crucial…
Read More
How to Increase Your Ecommerce Conversion Rate

How to Increase Your Ecommerce Conversion Rate

Marketing Strategy
There are lots of things that need to go right for you if you’re going to achieve success in the world of ecommerce. It’s not easy, and many businesses go under because they’ve simply can’t convert their visits into sales. If that’s a problem you’ve been having, you’re in the right place. We’re going to talk today about some of the various ways in which you can increase your ecommerce conversion rate and start making more sales. There’s no shortcut to success, but you can get to where you want your store to be with the right changes. Read on to find out more about them. How to Increase Your Ecommerce Conversion Rate Make Guest Checkout Possible You need to accept that not everyone who comes to your website and…
Read More
What Do People Mean By “Content Is King?”

What Do People Mean By “Content Is King?”

Marketing Strategy
Content is king. It’s a saying that you will hear in all corners of the digital marketing world. Written content has and will continue to be the bedrock of a range of marketing disciplines for a long time to come. However, if you don’t see how it’s used effectively, it can be hard to understand what the big deal is. Here are just a few ways that well-written and valuable content can help drive your digital campaigns. What Do People Mean By "Content Is King?" Content is part of the marketing funnel. If you’re using the funnel approach to marketing, then you’re going to need something to grab the interest of the visitor after you get them to land on the website. Well-written content that has value, such as being…
Read More