How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business

How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business

Marketing Strategy
If you want to grow your small business, you must retain the customers you have while gaining new ones. Customer satisfaction is key to keeping your current clients and building a reputation that attracts new ones. If you want to become a customer-centric company, you have to move into the task with a solid plan. How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business What Are the Ways to Improve Customer Satisfaction? The pandemic changed the way people spend their money and shop. If you want to meet today's consumers where they are, you need to consider what they care about--with customer service being one of the key factors. The Netomi Pulse Report State of Customer Service in 2021 surveyed over 700 consumers. Researchers found over 65% of…
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What Happens When Your Marketing Sits In A Silo?

What Happens When Your Marketing Sits In A Silo?

Marketing Strategy
The siloed treatment of marketing is one of the most scandalous mistakes that businesses are making today. Even experts like Neil Patel talk openly about the determinants of marketing siloing. Worse, not only do marketing teams often operate independently from, say, sales and research teams, but it’s also increasingly common for inter-marketing department processes like social media and content to now sit at odds with one another, or at least rarely cross paths. This is a significant problem, especially as consumers who interact with cross-platform marketing now expect brand consistency more than ever. The question is, what exactly happens to your marketing efforts when they sit in a silo? And perhaps more important, what can you do to change that before it’s too late to undo the damage caused? What…
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How To Start Generating Brand Awareness Online

How To Start Generating Brand Awareness Online

Marketing Strategy
With times changing at such an alarming speed, it’s never been more essential to start modernizing your business efforts so that you can keep up with both your competition and your customers. Needs and behaviors are both progressing and evolving, and as a result a different approach needs to be taken to marketing to ensure you can still successfully spread the word about your products and services. Fortunately, figuring out how you can start to advertise your brand in the most effective way using nothing but the web doesn’t have to be as difficult as you might expect, as there are several pathways that you can explore in the modern market to start making a name for your business in no time at all! So, if you’re interested in finding…
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Boost The ROI Of Your Marketing Campaign

Boost The ROI Of Your Marketing Campaign

Marketing Strategy
If you are running a business, it’s important to make sure that you are running efficient marketing campaigns. This means that you are using your funds the right way, to deliver the greatest result. No matter the stage of your business, essentially, your goal is to maximize your return on any investment that you make. Let’s explore some of the key steps that you can take to boost the ROI for your next marketing campaign. Boost The ROI Of Your Marketing Campaign Hit The Right Target Audience First, you should think about whether or not you are hitting the right target audience. If you don’t find the right audience, then you’ll be marketing to people who are going to have no interest in your business or the products you sell.…
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Does Your Marketing Campaign Captivate Its Target Audience?

Does Your Marketing Campaign Captivate Its Target Audience?

Marketing Strategy
Nowadays, marketers forget the dry corporate messaging and speak to their target audience in a new way. Yet, marketing is more than delivering the right message to a target audience in today's world. Relationships are the key to a company’s success — brands need to find out how to engage and entertain. The only question is, how do you captivate an audience? Of course, the marketing tactics may vary across channels. However, most marketers accomplish this by imagining the people they are selling to and using the right strategies. These days, it’s all about emotional connections and brand loyalty. If you want to establish relationships, your words must be worth listening to for customers to take action. Does Your Marketing Campaign Captivate Its Target Audience? Captivating an Audience With Marketing…
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Content Marketing Ideas: Share 5 Things About Your Business

Content Marketing Ideas: Share 5 Things About Your Business

Marketing Strategy
Are you a business owner looking for content ideas to share on social media? Perhaps you feel like you've exhausted all of your content. Or, maybe you feel like you don't have a unique way to share your content. I think my most often heard challenge is that there is not enough time to figure out what kind of content to create, let alone actually creating the content! If any of this feels familiar, keep reading, and watch the video below! Content Marketing Ideas: Share 5 Things About Your Business ⠀ ⠀ Video recap Think of 5 interesting things you want people to know about your business – things that will make it memorable or generate an interest in becoming a customer. Then share these interesting tidbits with your fans.…
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5 Steps To Create The Best Advertising For Your Business

5 Steps To Create The Best Advertising For Your Business

Marketing Strategy
Your business is unique, so your advertising should be unique, too. But how can you make sure yours is the best? Well, here are five ways you can create the best advertising for your business. Creating effective advertising for your business is not easy. It takes a lot of research, testing, and planning. However, it is something you should put time and effort into if you want your business to succeed. After all, advertising is one of the most cost-effective ways to reach a lot of people with your message. So, if you are serious about advertising, read on for some great tips on creating the best advertising for your business. 5 Ways To Create The Best Advertising For Your Business First, come up with a killer ad idea. No…
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Why Is Personalized Marketing So Powerful?

Why Is Personalized Marketing So Powerful?

Marketing Strategy
Gone are the days where basic marketing tactics were effective. These days, to create an impact, businesses and marketing companies need to think more outside the box. Specifically, they need to deliver more to clients through marketing and promotional strategies. One of the ways that you can do this is through a personalized marketing strategy. Making your business marketing more personal is going to have a huge impact on your ROI and your general levels of success reaching your audience. Let’s explore some of the key aspects of personalized marketing and the reasons why it is so useful to you. What Type Of Marketing Can Be Personalized? You can personalize virtually any type of marketing tactic that you are considering using. For instance, you might be thinking about reaching out…
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