The Small Business Guide To Effective Content Creation

The Small Business Guide To Effective Content Creation

Marketing Strategy
Creating great content doesn’t come easily. It often takes people years and years to find their own content sweet spot. You know — that mythical place where you are actually creating content that’s aligned with your editorial calendar, not chasing your own tail to get sign off before a big launch date, or just generally weeping in the store cupboard over your lackluster blog visits. [caption id="attachment_8692" align="aligncenter" width="1200"] Image courtesy of Flickr.[/caption] As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning. So we’ve gone and put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small, budding businesses like…
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Use Local Meetups To Demonstrate Your Expertise

Use Local Meetups To Demonstrate Your Expertise

Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local business events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. How to Use Local Meetups To Demonstrate Your Expertise As it pertains to building your authority, hosting a local meetup is an excellent way to…
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Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Marketing Strategy
Are you a new or new-ish entrepreneur, looking to use online marketing to build an empire? Or at least eat and pay the bills on time? Have you identified your top marketing action items, or is social media pretty much it? I get the allure of social media. People who are winning at social media make it looks so easy, like anybody can do it. After all, social media is free marketing. If you could just figure out the secret to going viral and getting so much traffic that you crash your website. This is what many entrepreneurs believe and act upon, all in the name of marketing. And I hear this sentiment far too often. It's time to make an action-based marketing plan, and stop wishing for a viral miracle. …
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How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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You Need It, I Got It: Grow Your Audience, Visibility and Influence

You Need It, I Got It: Grow Your Audience, Visibility and Influence

Book Reviews, Marketing Strategy
With almost 30 million entrepreneurs in the United States alone, it is easy to get lost in the shuffle, causing you to be overlooked, overworked, and overwhelmed in your business. To stand out, it is imperative for you as a business owner to foster brand sensibility and effectively market, and most importantly, follow through with the unique solutions you can offer to your ideal audience. These are the challenges addressed by me and my fellow co-authors in this breakthrough collaboration: You Need It, I Got It: Conversations with Global Entrepreneurs on Growing Your Audience, Visibility & Influence [caption id="attachment_8232" align="aligncenter" width="577"] Click here to get the book You Need It, I Got It: Conversations with Global Entrepreneurs on Growing Your Audience, Visibility & Influence on Amazon![/caption]   When you read…
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Does Your Business Need An Explainer Video [Infographic]

Does Your Business Need An Explainer Video [Infographic]

Marketing Strategy
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. [caption id="attachment_8275" align="aligncenter" width="640"] Image courtesy of picjumbo.[/caption] While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of…
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How to Make a Black Friday Plan for Profit

How to Make a Black Friday Plan for Profit

Events, Marketing Strategy
I'm curious, are you planning to offer any Black Friday/Small Business Saturday/Cyber Monday deals? If so, do you have a Black Friday plan? It's not too late! We all know people have come to expect these super deals, so why not put yourself out there to grab some moolah? Most of us think about buying and selling physical products for the Black Friday weekend. But who said service providers and purveyors of digital goods can't capitalize on the weekend flurry of sales? How to Start Making a Black Friday Plan Here are a few ideas for offers you can put together. These ideas are specifically for those of us who sell services and digital products: Bundle some products together and stick a price tag on 'em. Record a bonus training for…
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7 Steps to Writing Catchy Infographic Copy [Infographic]

7 Steps to Writing Catchy Infographic Copy [Infographic]

Marketing Strategy
Most people think of content marketing as producing text-based content, or perhaps an explainer video, to sell a product or convey an idea. While that is true, it's not the end of the story. There are many types of content your business can use as part of your marketing mix. These include video, blogs, social media posts, infographics, memes, ebooks, reports, slide shows, ecourses, and quizzes. Yes, all of this falls under the content marketing umbrella! In our data-driven world, an image really does have the power to explain 1000 words. Our daily habits have proven this to be true. This is why visual marketing is important! One such compelling visual that is widely used by marketers is an infographic. Did you know? According to this survey, 41.5% of online marketers said that infographics and…
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