Small Budget? Here’s How to Market Like a Huge Brand

Small Budget? Here’s How to Market Like a Huge Brand

Marketing Strategy
Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics. If you engage with your audience effectively and provide high-value content, you can achieve all your business goals, just like the big companies do. Small Budget? Here's How to Market Like a Huge Brand Here are five ways you can do your own marketing online with little or no cost. Engage on Social Media Social media is a great way to interact with your audience and spread awareness of your brand. You can use it to communicate directly with your followers,…
Read More
6 Essential Marketing To Do’s For Your Small Business

6 Essential Marketing To Do’s For Your Small Business

Marketing Strategy
As technology grows and changes, digital marketing presents us with many new opportunities. At the same time, best practices evolve to meet the changeable expectations and desires of our audiences. As Beth Comstock says, ‘marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ To support your marketing strategy in 2020 and beyond, try these six marketing moves. 6 Essential Marketing To Do's For Your Small Business 1 . Produce long-form educational content According to Sword and the Script, ‘Long-form content earns 3-times as much traffic and 4-times as many shares than articles of average length.’ Long-form content usually refers to content of 3,000 words or more. The survey data also concluded that longer headlines frequently earn more backlinks and shares than shorter headlines.…
Read More
Digital Marketing: 3 Things You’re Probably Doing Wrong

Digital Marketing: 3 Things You’re Probably Doing Wrong

Marketing Strategy
Online marketing can transform your company, providing you’re doing it right. With the potential to increase brand awareness, send sales skyrocketing, and make you stand out amongst a sea of competitors, digital marketing is the ultimate way to grow your business. Despite the benefits it offers, a surprising number of companies fail to capitalize on what digital marketing can do for them. If you want to boost your ROI and increase your market share, take a look at three key things you’re probably doing wrong. Digital Marketing: 3 Things You’re Probably Doing Wrong 1. Ad hoc activity To be truly effective, your digital marketing activity needs to be consistent. Ad hoc attempts to raise your online profile to boost sales won’t provide long-term value. Furthermore, this type of sporadic campaign…
Read More
Use These Essential Tips To Design A Better Website

Use These Essential Tips To Design A Better Website

Marketing Strategy
Within the first five seconds of landing on your website, a visitor should be able to tell what your company does. Can they easily navigate to a different part of the site? Is your bounce rate low? If the answer to any of these questions is no, then you need to take a look at the design and optimization of your website. Your website needs to have a design that improves your user experience, has great functionality, and complements the content you’re sharing. Your website must also communicate clearly and quickly to your audience what you do, why you do it, and who you do it for. It’s easy to get distracted by shouting about how great you are and forget to address the core concerns of your audience. Use…
Read More
5 Common Marketing Problems, and What To Do To Fix Them

5 Common Marketing Problems, and What To Do To Fix Them

Marketing Strategy
If you feel as though your marketing strategy just isn’t working, there is probably a specific issue that you're having. Is it that you aren't generating enough leads? Is it that no one seems to be taking to you on social media? Maybe the ROI is lower than what you expected for all of your marketing investments? Whatever the case may be, it's a good idea to try to pinpoint the real marketing issue you're having. Once the culprit is identified, you can fix that particular piece of your marketing puzzle. If you're not sure where to start, here are a few of the most common marketing problems I see. Take a look below to see if any of these scenarios apply. 5 Common Marketing Problems, and What To Do…
Read More
The Benefits Of Using A Specialist Marketing Company

The Benefits Of Using A Specialist Marketing Company

Marketing Strategy
Marketing is one of the most critical areas of your business. It is what drives sales, increasing your revenue and helping your business grow. It is also the vehicle that delivers the right messages to your customers and keep you ahead of your competition. These days multiple companies are offering digital marketing, traditional marketing and niche-specialist marketing. Depending on your business, you might find using a niche-specialist marketing company could have a more significant impact. The Benefits Of Using A Specialist Marketing Company Knowing What Your Audience Wants  A marketing company that works specifically within your field will understand precisely how to speak to your consumers. For example, if you sell motorcycles, then outsourcing to a motorcycle marketing company gives you access to all the knowledge they have about motorcycle…
Read More
Old School Marketing Methods That Still Get the Job Done

Old School Marketing Methods That Still Get the Job Done

Marketing Strategy
In the digital era, there are new online marketing methods being used all the time. While some of them can certainly help your business, others are likely to deliver underwhelming results. In fact, many business owners are surprised at just how costly and ineffective digital marketing can be when done incorrectly. Fortunately, there are tried and tested marketing techniques that have been shown to work time and time again. With years of data and commercial success to prove how worthwhile they are, it’s easy to see why so many businesses return to old school marketing activities. If you want to give your business a boost and drive revenue, take a look at these top traditional marketing methods now. Old School Marketing Methods That Still Get the Job Done Promotional Items…
Read More
Forget Digital Marketing: Face-To-Face Interactions Are Far More Potent

Forget Digital Marketing: Face-To-Face Interactions Are Far More Potent

Marketing Strategy
Digital marketing has been the go-to strategy for many companies for years now. But despite all the promises, it still hasn’t dislodged more traditional modes of communicating with customers. Whether SEO agencies like it or not, people still want to interact with real flesh-and-blood humans. And that is unlikely to change any time soon. Offline marketing methods are more powerful than most companies realize. While digital marketing allows you to communicate important messages, there’s no substitute for in-person interactions. When you speak to somebody in real life, you deliver much more information than you can through a banner ad or even a video. They’re able to get the measure of you, size you up, and then figure out whether it is worth buying from you. If you’re a confident, approachable…
Read More