What Do People Mean By “Content Is King?”

What Do People Mean By “Content Is King?”

Marketing Strategy
Content is king. It’s a saying that you will hear in all corners of the digital marketing world. Written content has and will continue to be the bedrock of a range of marketing disciplines for a long time to come. However, if you don’t see how it’s used effectively, it can be hard to understand what the big deal is. Here are just a few ways that well-written and valuable content can help drive your digital campaigns. What Do People Mean By "Content Is King?" Content is part of the marketing funnel. If you’re using the funnel approach to marketing, then you’re going to need something to grab the interest of the visitor after you get them to land on the website. Well-written content that has value, such as being…
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Top 3 Secrets to Write Better Content, Faster

Top 3 Secrets to Write Better Content, Faster

Marketing Strategy
As digital marketers and content creators, we are often hustling to release quality content in record time. But great content, one that pushes your brand ahead of your competitors and creates a buzz among customers, requires time to come together. A little content planning can help you. Below are my top three secrets to write better content rapidly. Top 3 Secrets to Write Better Content, Faster First, Develop Good Writing Habits. Always Keep a Stack of Good Ideas Up Your Sleeve. Sitting at your desk waiting for earth-shattering ideas to strike to begin writing ends up eating a lot of your productive time as well as hinders creativity. The next time you browse through various content pieces online, I suggest noting some worthy ideas for future reference. That way, you…
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Conquer Marketing to People With Short Attention Spans

Conquer Marketing to People With Short Attention Spans

Marketing Strategy
In the era of instant gratification, consumers have the attention spans of... are you already thinking of something else?! The challenge is that marketers have to figure out how to capture attention spans in far less than 10 seconds. This means marketing campaigns have to succinct, creative and have just enough pop to make the consumer pay attention. But this poses a problem.  They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there are ways to fight back and conquer marketing to people with short attention spans –…
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What Your USP Really Means to You and Your Customers

What Your USP Really Means to You and Your Customers

Marketing Strategy
How many marketing terms have you heard, that make you go hmmmm? There is never a shortage of marketing terms that get tossed around, that non-marketing folks don't fully understand the relevance of. One of those terms is a USP - Unique Selling Proposition. Here's why you need to know what it is, and what it means for your business. Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials…
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A 9 Step Approach To Marketing Your Small Business

A 9 Step Approach To Marketing Your Small Business

Marketing Strategy
Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts. Today, there are more marketing techniques and channels than ever before. From print media through to native ads network, there are plenty of choices out there. There are so many choices that it can make it difficult for business owners to figure out what techniques to try, and when. So, if you run a small business, how can you tell whether you are doing the right thing in your marketing strategy? In this article, we’ll share a nine step…
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Marketing Faux Pas That Could Be Holding You Back

Marketing Faux Pas That Could Be Holding You Back

Marketing Strategy
While marketing alone won't guarantee success in modern business, its influence on your bottom line is huge. As such, all entrepreneurs have a responsibility to analyze their current strategies. And implement the changes needed to unlock their full potential. Following positive steps is vital, but you must not overlook the need to sidestep potential pitfalls. Here are some of the most common mistakes that companies of varying backgrounds commit. Avoid them at all costs. Marketing Mistakes That Could Be Holding You Back 1. Going It Alone The harsh reality is that you do not have the time or the expertise to handle all aspects of every campaign. Therefore, learning to appreciate the benefits of PPC services or professional web design will work wonders. On a similar note, you can take…
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21 Low Budget Marketing Tactics You Can Use Now to Get Results

21 Low Budget Marketing Tactics You Can Use Now to Get Results

Marketing Strategy
Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact. 21 Low Budget Marketing Tactics That You Use To Get Results Now Here are 21 low-cost or free marketing ideas you can start using today: 1. Get into content marketing. Create unique, helpful content and share it far and wide across the internet. Notice, I said "create". Create valuable content to share with your audience, that will demonstrate your expertise. 2. Find the online groups where your target market hangs out and interact with them there. These could be…
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Everything You Need to Know About Ecommerce Marketing

Everything You Need to Know About Ecommerce Marketing

Marketing Strategy
Ecommerce has never been more competitive. Revenue in this market is expected to reach $2.2 trillion in 2020, with a tendency to rise even further in the following years. Digital marketing and eCommerce experts are bound to find new ways to communicate with their audiences, as it is becoming increasingly difficult to stand out from the crowd and make one’s brand visible online. In this guide, we will introduce some of the most prevalent concepts involved in eCommerce marketing, as well as talk about some marketing channels and strategies you could use to successfully market your online business. Everything You Need to Know About Ecommerce Marketing   What is Ecommerce Marketing? As you might have deduced, eCommerce marketing refers to marketing in the sphere of eCommerce. This pertains to activities…
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