Attracting New Clients Through Community Involvement

Attracting New Clients Through Community Involvement

Marketing Strategy
There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don't get worried that you don't have time to go to your local community meetings. Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too. Attracting New Clients through Community Involvement There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience. Peer Groups In terms of peer groups, there are peers with whom you…
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How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? What's the educational level? Income? Family situation? Years of experience in their field? Better yet, let's talk about the factors that matter: Are you meeting them where they are to actively engage in the conversation, provide insight, and brand yourself as the authority? A PR guru once told me, you should know your ideal client so well that you could write a page in his/her diary. What?! She blew my mind, but I never looked at “target marketing” quite the same way since. How to Define Your Ideal Client Defining your ideal client can happen in a variety of ways. The best way is to decide who…
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Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

7 Day Challenge Business Planning to Rock Your Year, Marketing Strategy
We're all in business to make a profit. Making money is not a topic that's talked about ENOUGH with small business owners. After all, the spotlight is often shining on how many followers and likes you can get on social media. Or how many times you go LIVE on Facebook every week. All of this talk about social media follower counts is focused on ego-driven metrics. We need to shift the dialogue to focus on CONVERSIONS, which lead to the one thing your business needs to stay in business: INCOME. There is little reason to be in business if you are not generating an income. All of the altruistic energy in the world will not keep your refrigerator stocked and your lights on. So we're going to live in the…
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A Beginner’s Guide to Content Marketing Using Video

A Beginner’s Guide to Content Marketing Using Video

Marketing Strategy
Video has become a driving force in content marketing. According to latest statistics in The State of Video Marketing 2019 by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In fact, Youtube is the second most popular website, with a staggering across all users. As further proof of the importance of video, people searching for a term with the word “video”  on the end is the 4th most popular search term on…
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How to Become the Local Go-To Expert In Your Industry

How to Become the Local Go-To Expert In Your Industry

Local Marketing, Marketing Strategy
A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…
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A Starter Guide to Making Money With Memberships

A Starter Guide to Making Money With Memberships

Marketing Strategy
Starting a membership site can be lucrative and fun. You get to nurture and support a community while enjoying profits for months or even years to come. If you’ve used other business models in the past, then you probably know that many models often create a feast or famine cycle. One month your profits may be high and you’re enjoying the good life. However, the very next month, you’re back to struggling just to pay the bills and keep the lights on. With a membership site, you can accurately guess what your monthly income will look like. This can help prevent the feast and famine cycle of infinite launches and the intense financial stress that can go with it. Not only do you have a monthly income, you also have…
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How to Enhance Your Marketing Performance with Automation

How to Enhance Your Marketing Performance with Automation

Marketing Strategy
Online businesses often make the mistake of thinking that good marketing is only about great content — writing awesome social media posts, crafting long-form blog content and nailing those enticing emails. While all of these are great — and important — for engaging with customers, and generating leads in the first place, there’s a whole lot more to making a strong marketing strategy. How to Enhance Your Marketing Performance with Automation Automation plays a huge role in streamlining your marketing efforts. In a nutshell, marketing automation is software created to help with any marketing actions you have to carry out, by automating tasks that would normally have to be carried out manually. As a business owner or digital entrepreneur, you probably already use some of these tools to help you…
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Why Webinars Are An Effective Selling Tool

Why Webinars Are An Effective Selling Tool

Marketing Strategy
Webinars are still a popular online marketing strategy for selling high-ticket products. From establishing a deeper connection with your audience, to facilitating a highly educational experience, a webinar allows you to interact with your ideal client in a structured environment. Webinars are an effective marketing tool when they focus on providing your attendees an exceptional experience. Attendees leave the event not only excited about your company products or services, but also motivated to continue moving forward with your business and taking the next steps. Why Webinars Are an Effective Selling Tool There are several reasons why business owners feel that webinars are good selling tools. Once you have a webinar system, they’re fairly easy to set up. They don’t cost much to put on. They leave you feeling excited about…
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