How Do You Market Your Business In Times Of Crisis?

How Do You Market Your Business In Times Of Crisis?

Marketing Strategy
There’s no denying that the world has turned upside down in recent weeks. The outbreak of the global pandemic Covid-19 is something that very few foresaw, and which has turned businesses across the world upside down. With strict lockdown conditions in place in countries across the world, events being cancelled and people learning to work remotely and avoid social contact, the rules of the game have changed in every respect. That goes double when it comes to marketing. Resilient businesses want to survive and adapt, but equally must be sensitive to the current situation. No one wants to be seen as insensitive or tone-deaf to the various hardships people are suffering. Simultaneously, many are struggling to ensure the survival of their business. There’s no rule book for this situation. So…
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Use These Marketing Techniques To Ensure Visibility For Your Business

Use These Marketing Techniques To Ensure Visibility For Your Business

Marketing Strategy
When you're working to create a business (that you can be proud of), it’s extremely important to ensure that your efforts do not go to waste. After all, even the most streamlined operations with the most value to offer are still dead in the water unless they can appeal to and attract a clientele. Not only once, but regularly. Yet sometimes, even the most obnoxious business can feel like repeatedly marketing the same message can feel long in the tooth. It’s this need for freshness, vitality and excitement that has caused the Coca Cola beverage bottle to go through its very many different design transformations, even personalizing certain bottles with the first names of people in that country. It was an easy-to-see-through marketing tactic, but it still worked impressively. So,…
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The Ultimate SEO Checklist for Website Redesign [Infographic]

The Ultimate SEO Checklist for Website Redesign [Infographic]

Marketing Strategy
As we head into the midst of 2020, a website redesign is often on the minds of many businesses who are looking to up their game. When it comes to redesigning your website, there’s a lot of improvements that you should make when it comes to its SEO. SEO stands for search engine optimization, and it's working on this area of the website that can help improve your website’s presence on the internet. There are a lot of elements that contribute to the health of your website and how well it ranks on the internet. The higher it ranks, the more traffic you can expect on your website. This could be the keywords used in content and the backlinks that you have to other websites across the internet. You will…
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Creating the Perfect Website For Your Small Business

Creating the Perfect Website For Your Small Business

Marketing Strategy
When you have a small business to run, one of the major things that you are going to need to think about is, of course, the marketing. And one of the primary components of your marketing, in most cases, is going to be the website. Your website is an important part of your online presence. It is one of the primary means of ensuring that your business will be seen and heard. A well-functioning website helps to ensure your business grows in the way you want it to. By ensuring that you are creating the perfect website, you should find that you can generate a much brighter future for your business in no time. In this article, we’ll look at how you might do that, and what it might entail…
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Engage Better With Your Customers Through Event Marketing

Engage Better With Your Customers Through Event Marketing

Marketing Strategy
There are so many ways that a business can connect better with their customers. We have to say that some businesses, both well established and newly established, are terrible with customers engagement. There are some, however, that are showing the world how it's done. Google, for example, is an all round good egg. Their business is one of the most incredibly marketed businesses in the world. Everyone knows Google, and Google knows how to know everyone. They also know how to treat their staff well. This is a massive business that offers so many insights into customer engagement. Small businesses can take pages from the Google book of customer engagement and apply some of their techniques as well. We know that it can sometimes feel as though you're struggling to…
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4 Ideas To Help You Improve Your Mobile Marketing Campaigns

4 Ideas To Help You Improve Your Mobile Marketing Campaigns

Marketing Strategy
Mobile marketing should be a central part of any business marketing strategy. More searches are conducted on mobile devices than any other platform, and if you are not investing in mobile marketing, you are missing a big opportunity. If you are not already using mobile marketing, check out this great infographic to give you more details about the different ways that it can benefit your business. Hopefully, you are already using mobile marketing strategies but a lot of businesses find that they do not see a very good return on their investment. You might think that mobile marketing just isn’t that effective but that isn’t the case. If you get it right, mobile marketing is one of the best ways to reach your customers. If your strategy isn’t working, here…
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6 Reasons You Should Be Outsourcing Your Marketing As A New Business

6 Reasons You Should Be Outsourcing Your Marketing As A New Business

Marketing Strategy
. When running a business it is critical that you focus on your areas of strength and do what you are good at. Sticking with your core abilities and outsourcing the areas of weakness are a sure-fire way to reach success. 6 Reasons You Should Be Outsourcing Your Marketing As A New Business When you start a business, it can be really easy to think and try to do everything yourself. Marketing activities are included in this, and they often fall short of what they need to achieve to be successful. It won’t be long before the new business owner recognizes the shortfall, and the want for growth and success will start to make them see clearly. It's at this juncture that you can decide to recruit a full-time marketing…
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How Can You Improve Your Marketing Campaigns?

How Can You Improve Your Marketing Campaigns?

Marketing Strategy
There’s much that goes into building a successful business. Right at the top are, of course, the strength of the idea and your ability to implement strategies that’ll make the idea come to life. But then there’s the whole matter of getting the word out about your company and what it can offer potential customers. Your business could be the greatest thing since sliced bread, but if no one knows about it, then there’ll only be so much success that you can achieve. In this blog, we’re going to take a look at a few essential tips that’ll push your marketing campaigns in the right direction. How Can You Improve Your Marketing Campaigns?   Learn What Works You might not like that your previous marketing campaigns have produced mixed results,…
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