The Power of Influencer Marketing and Its Impact on Business

The Power of Influencer Marketing and Its Impact on Business

Marketing Strategy
Influencer marketing has become a mainstay of every successful marketing strategy today. 80% of marketers find influencer marketing effective and 89% say that the ROI from influencer marketing is comparable to or better than other marketing channels. When it comes to the impact of influencers on consumers, 49% of them think that an influencer recommendation is more trustworthy than a brand recommendation. The simple reason is that consumers just want to hear the true story from other consumers! The Power of Influencer Marketing and Its Impact on Business What Makes An Influencer An Influencer? Influencers are more than millennials with their espresso selfies or skincare routine videos. Yes, they have a cult following, but a true influencer’s powers are trust and credibility. The reason why the impact of influencers is…
Read More
How To Make Your Product Stand Out In A Crowded Market

How To Make Your Product Stand Out In A Crowded Market

Marketing Strategy
Getting the right level of attention for a new product on the market can be tricky. Every market and sector is oversaturated and there are countless products for customers to choose from. With that in mind, here are some of the steps you can take to ensure your products stand out. How To Make Your Product Stand Out In A Crowded Market Use Professional Photography First, you should consider using photography. Photography is a great way to ensure that your product stands out in all the right ways. A professional photographer will use their expertise to ensure that each shot of a product tells a story or sends the right message. Using a professional photographer will mean that you don’t have to worry about products being forgotten or lost on…
Read More
5 Tips To Successfully Crowdfund A Revolutionary Idea

5 Tips To Successfully Crowdfund A Revolutionary Idea

Marketing Strategy
If you have an idea for a product and you are looking for funding, crowdfunding is definitely an option to consider. The global crowdfunding market is currently valued at 12.3 billion US dollars, and it’s expected to continue growing at a rate of 11% each year and double by 2027. Why crowdfunding? Aside from helping you get the money you need to develop your idea and launch your business, crowdfunding campaigns can help you build a buzz around the launch and set the right expectations. And, of course, your future potential customers can start to know and love your company. At the same time, there are always more businesses that are using crowdfunding campaigns to grow their products and services. So, how can you be sure to obtain the funds you…
Read More
My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

Authors, Marketing Strategy
We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. Customers are looking for solutions. Solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online. Once you know what your niche needs, offer it to them. There are a few ways to do this. My Interview On The Authors Lab Podcast: How to Brand Yourself As A Problem Solver  I had…
Read More
Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing

Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing

Marketing Strategy
E-commerce is growing, and it’s opening up more opportunities than small business owners think. While there is a higher demand for online shopping, numerous challenges, questions and concerns will arise. With that in mind, many business owners will lean toward believing in the common misconceptions about e-commerce marketing. Let’s debunk a few e-commerce marketing myths to keep your business thriving. It’s not as difficult as people might think. Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing Myth #1: Marketing Is Ineffective Because There Are Too Many Businesses to Compete With Online In 2021, all U.S. e-commerce sales are expected to increase by 13.7% and reach about $908.73 billion. Although retail is a highly competitive industry, your business can succeed through resilience, strategy and agility. Sales will…
Read More
Marketing Improvements That Will Elevate Your Business Right Now

Marketing Improvements That Will Elevate Your Business Right Now

Marketing Strategy
Being able to take your business forward in the most successful way possible is a goal that most business owners have. The challenge is that there are lots of ways in which you are able to achieve this, some easy and some not so easy. One of those ways to take your business forward is by implementing profitable marketing campaigns. From social media and branding, to partnerships or SEO, there are so many elements to be considered that it can be confusing as to what you should focus on right now. Coming up with ideas that will allow you to improve your brand can be a great start to identifying these key elements, and can have a direct impact on your success. You have way too much to consider when…
Read More
How To Ramp Up Your Marketing Effort For The Festive Period

How To Ramp Up Your Marketing Effort For The Festive Period

Marketing Strategy
While a lot of us are still mourning the summer months, the festive season is well underway and there is no getting away from it. Everywhere you turn it feels you bump into another form of festivity - and there’s still a few weeks to go. Yet whether you love Christmas or hate it, there’s no denying that it’s a great time for businesses to ramp up their marketing efforts for the most effect. It is, after all, a time when people are looking to spend money and purchase gifts so it can end up being your most profitable time of year. Here are some top ways that you can ramp up your marketing efforts for the festive period and why it is so important. How To Ramp Up Your…
Read More
Four Tips For Improving Your Company’s Online Marketing

Four Tips For Improving Your Company’s Online Marketing

Marketing Strategy
Most companies have a website these days, but most websites are not optimized for online marketing. Online marketing is an important part of any company's business strategy because it allows you to reach customers who would otherwise be impossible to find with traditional advertising channels. In this blog post, we will talk about four ways to improve your company's online marketing and generate more leads. Four Tips for Improving Your Company's Online Marketing 1) Focus on Website Design  A well-designed website is crucial to any online marketing strategy. A good design will make your site appealing to potential customers and encourage them to spend more time on the site so they can learn about your products or services. However, if you have an outdated-looking website with a non-functional contact form,…
Read More