Get Out of the Email Marketing Rut

Get Out of the Email Marketing Rut

Marketing Strategy
Are you using email marketing to cultivate a warm audience and stay connected to your tribe? When is the last time you audited your email campaigns? If you're like many 'preneurs, it may have been a while. Once you set up your email campaigns, it's easy for time to go by and to let everything get a little stale. If you're not getting the results you used to get, it's probably because you're in an email rut. And if you want to get out of the email rut, it's best to come up with a plan to update and improve your email marketing at least once a year. No time to read the full post? Listen on the podcast: Get Out of the Email Marketing Rut: Eight Ways to Success…
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How to Use Facebook to Generate Ecommerce Leads

How to Use Facebook to Generate Ecommerce Leads

Marketing Strategy
Social media has become a critical tool for achieving success online. With Facebook alone being used by billions of people around the world, it would be hard to find a better platform for businesses to engage their audiences and find prospective customers. That’s why companies of all sizes are actively looking to hire one of the top social media agencies to help them get in on the action as well. That’s especially true for ecommerce sites that can use Facebook to direct thousands of hyper-targeted leads to their best offers. But while social media offers tremendous opportunities to sell online for e-commerce businesses, what strategies are the most effective? After all, paid advertising can drain your marketing budget quickly. So, you need to make sure that you’re doing everything you…
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Finding a Professional Tone of Voice for Your Content Marketing

Finding a Professional Tone of Voice for Your Content Marketing

Marketing Strategy
Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a natural, organic way. But, it’s important to figure out what your point of view is so that you can create a coherent and professional tone of voice for your content marketing. No time to read the full post? Listen to it on the podcast: Finding a Content Marketing Tone of Voice Step 1: Figure Out Your Core Values What is it that you want to say to the world? What is it that you feel…
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Your Inbound Marketing Leads Are Leaking Out. What Now?

Your Inbound Marketing Leads Are Leaking Out. What Now?

Marketing Strategy
So, you’ve built a killer website and done everything by the book to increase its visibility in the online world. You’re optimizing for relevant keywords, writing valuable content, and building links on authoritative sites. You’ve also invested in building a solid brand promotion strategy across multiple channels, from social networks to business directories. Still, your conversions are not satisfactory. What’s wrong? The answer is simple. Your Inbound Marketing Leads Are Leaking Out In other words, people are constantly visiting your site, but they leave it without sharing any contact information with you. But, don’t worry. There is a way to fix that. Leverage the Pages That Are Converting Best Not every page on your site is equally important. Some pages are converting better than the rest and, as such, they…
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How to Use Print On Demand and Social Media to Boost Revenue

How to Use Print On Demand and Social Media to Boost Revenue

Marketing Strategy
You’ve been looking for that little entrepreneurial nugget to boost your revenue stream without sapping too much of your already-stretched resources. Congratulations, because you’ve just found it! Print on demand (POD) is the ultimate way to bolster your ecommerce efforts with very little legwork from your side. What’s more, coupled with a creative social media strategy, your business has the potential to make a mint with print. I’m sure I don’t need to convince you about the rise of ecommerce. As a forward-thinking entrepreneur, you’ve no doubt already begun your exploration into the world of the digital marketplace. As you may already know, eCommerce currently represents 10% of all retail sales in the US with an expected year-on-year growth of 15% per annum. With that kind of upward trajectory, the…
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How to Stop Over Tweaking Your Product (and Launch Already)

How to Stop Over Tweaking Your Product (and Launch Already)

Marketing Strategy
You’ve created a product. You love it and you think your community will, too. You even plan on launching it…as soon as you tweak it one more time. The problem is one tweak turns into two then three. Before you know it, weeks have passed and you haven’t launched. Instead, you’ve wasted time going over and over the same project. Does this feel familiar? If so, don’t keep falling into this trap. Instead, follow these tips to stop over thinking your project and actually get it launched. How to Stop Over Tweaking Your Product (and Launch Already) No time to read the full post? Listen to it on the podcast: Get Clear on the Scope A project that’s too general can sometimes be the cause of over tweaking. For example,…
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5 Ways Amazing Content Boosts Visitor Retention

5 Ways Amazing Content Boosts Visitor Retention

Marketing Strategy
Every 21st-century business should have a website and a comprehensive digital marketing strategy to set it apart from the rest of the competition. We live in a digital world, with the bulk of the world’s population browsing the web every day, in search of relevant brands, stories, products, and services. Failing to communicate with your online audience would be a terrible waste of your brand’s potential. However, the key to long-term success in any industry is not just about being online. It’s really about building an amazing online presence that will propel your brand towards digital superstardom. This may not be an easy task, but with a solid content strategy in hand, you just might have a fighting chance. 5 Ways Amazing Content Boosts Visitor Retention Content is the lifeblood of your…
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Failure to Launch: What’s Holding You Back?

Failure to Launch: What’s Holding You Back?

Marketing Strategy
Amanda had several e-books, smart reports, and e-courses sitting on her hard drive. Each project was “almost” ready to launch. She would go to networking conferences and attend webinars. She would tell the other attendees about her projects and she even had several people interested in them. But a year later, she was still in the EXACT same place. She never launched anything. Maybe you can relate to Amanda. You have a hard drive filled with projects you haven’t launched. You’re an awesome dreamer, creator, and doer. But you’re still not putting yourself out there. You’re hiding your best work from the world and it’s time for a change. To start launching your products, you first have to understand what’s been holding you back. Here are the most common reasons why…
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