How To  Effectively Market Your Business At A Trade Show

How To Effectively Market Your Business At A Trade Show

Marketing Strategy
As regular readers of our website will know, digital marketing is one of the most effective ways to promote your business. It's relatively easy, cost-effective, and can be done from the confines of your office space. However, offline marketing isn't dead, so it is still important to connect with your potential and current customers in other ways. One technique to consider is event marketing, be it an event you hold yourself or, for the purposes of this article, at a trade show that pertains to your particular business type. People who attend trade shows are there because they already have a vested interest in the type of product you might have to offer. In some ways, this makes a trade show the perfect arena to market your business. How To…
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How To Embark On Your First Influencer Marketing Campaign

How To Embark On Your First Influencer Marketing Campaign

Marketing Strategy
We’ve been swayed by influencer marketing well before the age of social media. For example, when celebrities promoted brands in tv commercials and print ads, they were called endorsements. These endorsements were simply influencers (the celebrity) marketing products and services. This is the evolution of what we now consider “influencer marketing”. The playing field now includes the internet, the number of players has expanded, but the game remains the same. There has never been a better, or more affordable time, for you to hire influencers to help market your products and services. Why use influencer marketing? Influencer marketing is a specific kind of marketing that focuses on collaborating with influential niche authorities to deliver your brand’s message to your target audience. Rather than using a widespread approach with a single…
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3 Marketing Tactics You Probably Aren’t Using

Local Marketing, Marketing Strategy
When it comes to business, there are a few things that you need to get right every time so you can keep walking the path to success. Out of these things, marketing could be the most important. Of course I am biased, I'm a Marketing Strategist. But I'm also right :-) Now, the one thing we need to understand about marketing is that while most people think they have the perfect marketing for their business, they really do not. In fact, many businesses are losing potential customers as their marketing campaigns aren’t right for the company. In this post, we are going to be taking a look at a couple of things you possibly have not considered for your business. Now, we know that these suggestions may not work for…
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How to Market A New Business When You’re Starting From Scratch

How to Market A New Business When You’re Starting From Scratch

Marketing Strategy
When it comes to marketing a small business, you need to start from the beginning, with a set of goals and strategy. If you’ve noticed that what you’ve been doing isn’t working, or you’re simply a new business that needs a marketing strategy, then the best place to start is always going to be the beginning. There’s so much to go through that it can take a while to ensure that you have gotten things right, but when you do, it is going to be so worth it. If you don’t rush the process, you are going to reap the rewards, and that’s exactly what we want for you, which is why we have written this article. How to Market A New Business When You're Starting From Scratch Find A…
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Is Your Website Really Serving Your Business?

Is Your Website Really Serving Your Business?

Marketing Strategy
It’s a central part of all marketing that you need to have a website that people can go back to. As long as you have that, it is highly likely that you are going to have a much better time of ensuring that your business is being marketed in the right way. These days, a website really is essential for this, so it’s something that you are going to want to put a lot of time and effort into. In this article, we are going to look at the question of whether your website is really serving your business in the way it should, or whether it is actually proving to be a hindrance. A Well Of Information Above all, your website should be somewhere that you can direct people…
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Creative Ways to Promote Your Business

Creative Ways to Promote Your Business

Marketing Strategy
Many businesses go through quiet periods. While it can be unsettling, a quiet period gives you the opportunity to do things you wouldn’t normally have the time for. This is especially true right now while we're in the midst of the COVID-19 pandemic. With pretty much all non-essential workers quarantined at home across most of the globe, many business are experiencing quiet periods by default. For a small business, marketing can fall by the wayside. This is especially true if there isn’t a dedicated marketing person in the team. But with a bit of downtime, there’s a fantastic opportunity to market your business and drum up some interest. Your business still needs to sell, no matter what else is going on in the economy! There are a lot of creative…
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Foolproof Ways to Advertise Your New Law Firm

Foolproof Ways to Advertise Your New Law Firm

Marketing Strategy
Whether you’re freshly out of law school, or an experienced lawyer who is finally starting their own firm, practicing law in a big city or starting out in a rural town, you’re going to need to market yourself to attract new clients and get name recognition out there. Lawyers are no exception when it comes to small businesses and self-employed people who need to utilize marketing and PR to grow their brand. This is true no matter what type of law you practice and what type of firm you run. Foolproof Ways to Advertise Your New Law Firm Luckily, there are several tried-and-true marketing tips for law firms to easily attract clients, helping them get the word out to those in their community that they can offer excellent legal services…
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How Do You Market Your Business In Times Of Crisis?

How Do You Market Your Business In Times Of Crisis?

Marketing Strategy
There’s no denying that the world has turned upside down in recent weeks. The outbreak of the global pandemic Covid-19 is something that very few foresaw, and which has turned businesses across the world upside down. With strict lockdown conditions in place in countries across the world, events being cancelled and people learning to work remotely and avoid social contact, the rules of the game have changed in every respect. That goes double when it comes to marketing. Resilient businesses want to survive and adapt, but equally must be sensitive to the current situation. No one wants to be seen as insensitive or tone-deaf to the various hardships people are suffering. Simultaneously, many are struggling to ensure the survival of their business. There’s no rule book for this situation. So…
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