Why Is Personalized Marketing So Powerful?

Why Is Personalized Marketing So Powerful?

Marketing Strategy
Gone are the days where basic marketing tactics were effective. These days, to create an impact, businesses and marketing companies need to think more outside the box. Specifically, they need to deliver more to clients through marketing and promotional strategies. One of the ways that you can do this is through a personalized marketing strategy. Making your business marketing more personal is going to have a huge impact on your ROI and your general levels of success reaching your audience. Let’s explore some of the key aspects of personalized marketing and the reasons why it is so useful to you. What Type Of Marketing Can Be Personalized? You can personalize virtually any type of marketing tactic that you are considering using. For instance, you might be thinking about reaching out…
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The Most Notable TV Advertisements

The Most Notable TV Advertisements

Marketing Strategy
Are you curious about the world of TV advertising? If you'd like to make use of it yourself for the sake of your business, then there is a lot to be known about it. One of the most enthralling ways to look into this subject is to take a look at some of the most notable TV advertisements, since their inception waaaaaay back in the 40s, 80 years ago or so. If you are curious about the history of tv advertisements, keep reading. This infographic is a great place to begin! A Few Of The Most Notable TV Advertisements In History Here you will see some examples of the most notable TV advertisements in history. Looking at these examples, you can clearly see some of the major trends relating to…
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More Than Tshirts: What To Consider When Choosing Branded Merchandise To Buy

More Than Tshirts: What To Consider When Choosing Branded Merchandise To Buy

Marketing Strategy
There are many reasons as to why you may use branded business merchandise. Of course, on one hand, branded merch can  serve as an excellent and interesting marketing tool. A great conversation starter. On another, it can suggest there is a community around the company culture of your firm. When you have tangible goods that reflect the quality of your brand as well as its design and marketing aesthetic, you can more easily use your fans to amplify your message. Moreover, merchandise can sometimes help you earn. For instance, having a store filled with branded merch on your website can be a great place to generate additional revenue. This is especially if someone wishes to wear your ‘colors’ as it were, which is more than possible for a consumer to…
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Are You Paying Too Much For Your Online Ads?

Are You Paying Too Much For Your Online Ads?

Marketing Strategy
Online advertising is essential for 21st century business. A solid strategy of SEO, PPC and social media helps. But are you paying too much for your online ads? The cost-per-click (CPC) advertising system is the primary marketing tool for most online campaigns. It is efficient, quick and provides a respectable return on your investment when configured correctly. However, you could be paying a lot more than you need to! Like SEO, Google uses various metrics to decide how much to charge for your clicks. Also like SEO, these charges revolve around the usability and efficiency of your website. For example your site’s landing page can significantly impact your charges based on keyword quality. Are You Paying Too Much For Your Online Ads? When implemented correctly, a PPC campaign can yield…
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A Few Ways To Use An Infographic That You May Not Have Thought Of

A Few Ways To Use An Infographic That You May Not Have Thought Of

Marketing Strategy
We know that infographics are great ways to impart information visually to your audience in chunks that help them retain and understand the information better. But, sometimes it’s easy to forget that there are numerous uses for infographics. In fact, other than how they’re used now (on social media), infographics have been around a long time (since before 3000 B.C.) in the form of cave drawings, religious texts and more. And they have been used since then in a variety of ways. A Few Ways To Use An Infographic (That You May Not Have Thought Of) Here are a few infographic ideas you may not have considered. 1. On Your About Page It can be challenging to think of what to put on the "about" page. After all, everything is…
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These Marketing Trends Can Damage Your Business

These Marketing Trends Can Damage Your Business

Marketing Strategy
You don’t have to look too far to see several marketing trends and tips that promise business owners an opportunity to attract potential clients and rake in big money. But if you think every marketing strategy will work for your business, think again. Some marketing strategies and trends can do your business more harm than good, from overcrowded hashtags and annoying ad pop-ups to fake bots and click baits. While social media offers massive marketing potential, it can also sink your marketing goals if you get caught up in the wrong trends. So, are you looking for effective marketing tips that will boost your brand and attract customers? If so, you may want to stay clear of the following trends and strategies. Marketing Tips And Trends That Can Damage Your…
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Budgeting 101: How Much to Set Aside for Marketing in 2022

Budgeting 101: How Much to Set Aside for Marketing in 2022

Marketing Strategy
With Q1 here, it’s officially budgeting season. Throughout the final months of 2021 and heading into 2022, business owners should be setting and establishing departmental budgets and goals to guide their business in the New Year. The past few years have been difficult to set relative budgets due to the uncertainty brought upon by the pandemic, amongst other issues. 2022 will be no different. However, with some careful planning and foresight now, your marketing campaigns and budget will be effectively set for the new year. How Much to Set Aside for Marketing in 2022 Study Industry Trends As mentioned, marketing budgets have fluctuated greatly over the past few years. The unexpected arrival of the pandemic disrupted almost every business sector during this time. At the onset of the pandemic, budgets…
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The Power of Influencer Marketing and Its Impact on Business

The Power of Influencer Marketing and Its Impact on Business

Marketing Strategy
Influencer marketing has become a mainstay of every successful marketing strategy today. 80% of marketers find influencer marketing effective and 89% say that the ROI from influencer marketing is comparable to or better than other marketing channels. When it comes to the impact of influencers on consumers, 49% of them think that an influencer recommendation is more trustworthy than a brand recommendation. The simple reason is that consumers just want to hear the true story from other consumers! The Power of Influencer Marketing and Its Impact on Business What Makes An Influencer An Influencer? Influencers are more than millennials with their espresso selfies or skincare routine videos. Yes, they have a cult following, but a true influencer’s powers are trust and credibility. The reason why the impact of influencers is…
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