Why SEO Is Crucial To A Strong Digital Marketing Strategy

Why SEO Is Crucial To A Strong Digital Marketing Strategy

Marketing Strategy
In the twenty first century, it’s more important than ever for businesses to be online. This doesn’t just mean paying lip service to a drag and drop builder inspired website, a Facebook page that is never updated and a blog that has a solitary post from six months ago. I think we can agree, a half-baked attempt is not going to offer any benefits it in our crowded online world. Whether you are an experienced online marketer, or you are taking your first steps into entrepreneurship, this much is clear: you need to be visible, proactive and reactive online. This is the medium that will foster greater interactivity with your potential customer base, will enable you to grow and will increase your profitability. Why SEO Is Crucial To A Strong…
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5 Ways To Make Your Website More Attractive To Potential Clients

5 Ways To Make Your Website More Attractive To Potential Clients

Marketing Strategy
It’s virtually impossible to conduct business these days without an online presence. Of course, a website is a perfect way to make sure that your potential customers are able to find your products or services. But it’s not good enough to simply own a website. It needs to convert visitors into paying clients. So what can you do to make sure your website performs for you? 5 Ways To Make Your Website More Attractive To Potential Clients Know your target customer Developing an understanding of your target customer is your foundation. It underpins everything else you will need to do in order to make your website attractive to them. Think about who your target customer is, then do some research so that you can answer the following questions: What are…
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10 Link Building Mistakes to Avoid While Building Backlinks

10 Link Building Mistakes to Avoid While Building Backlinks

Marketing Strategy
Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is ninety percent link building. They are not wrong. A robust and successfully planned link building…
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Small Business? Get Your Marketing On—The Organic Way

Small Business? Get Your Marketing On—The Organic Way

Marketing Strategy
When you first opened your gluten-free bakery or novelty-only bookstore, your first objective probably wasn’t to rank high on Google searches—and we don’t blame you. Most small businesses spend 1% of their sales on marketing, which makes a lot of sense. Getting stocked up on flour or building up your book collection comes before the flyers or grand opening. The only problem? Your new Saturday morning coffee shop regular won’t become your Saturday morning regular until they hear of your business first. Get Visibility For Your Business, First Traditionally, there are two ways to get your name out there: Organic marketing (sometimes called inbound marketing), and Paid marketing, or pay-per-click (PPC). The two work best in tandem, but they accomplish very different goals—and one costs a whole lot more than…
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Digital Strategies To Help Your Business Thrive (While You Sleep)

Digital Strategies To Help Your Business Thrive (While You Sleep)

Marketing Strategy
When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button. These days you can’t get away from the fact that everything is done online. People shop online for groceries, they review their next purchases, and they even make savings or earn through online methods. However, if any business wants to survive, they need to ensure that they make the internet work for them. You may be wondering how you do that? If you already have a website and post on social media, what more could you do? There are simple internet strategies you can implement that will make your…
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Are Your Marketing Tactics Too Blatant?

Are Your Marketing Tactics Too Blatant?

Marketing Strategy
Technology has molded and shaped the way we shop online, and marketing techniques need to keep up with and adapt to what it is that shoppers want and expect. It’s naive to assume that just because you have a platform and potential buyers that you’re going to make sales. This is especially true when today’s shoppers are more skeptical of obvious marketing techniques than ever before. As a customer, you know that huge flashing banners telling you to buy are downright annoying. Companies spamming their product links with aggressive sales techniques do nothing but put you off the idea of purchasing from a company. So bear this in mind when you’re putting together your own marketing strategy. Are Your Marketing Tactics Too Blatant? Before we tackle a few ways that…
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5 Ways to Use Content to Increase Website Traffic

5 Ways to Use Content to Increase Website Traffic

Marketing Strategy
Driving traffic to your site can be a long-winded and difficult process. At times you may think that nothing you do is going to work, and that you are also unable to get proven results. Luckily, there are a few things that you can do to try and help yourself. When you take the below into consideration, you will soon find that it is easier than ever for you to achieve your goals. 5 Ways to Use Content to Increase Website Traffic  Build Referral Traffic One of the best and most common ways for you to drive traffic to your site would be for you to get other websites to talk about you, and then link back to your site. This can be tricky, but it really is essential if…
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How To Push Your Way to the Top of the Search Results

How To Push Your Way to the Top of the Search Results

Marketing Strategy
Getting visitors to your site takes constant work. If you are struggling to do this, you need to ask yourself: What exactly am I doing to drive the right people to my website? Are you doing all it takes to drive traffic to your website? I'd encourage you to actually write down your answers. Often times, we overestimate the execution of our ideas. Are you really taking the steps necessary to drive organic traffic from the search engines? How To Push Your Way to the Top of the Search Results You may think that having a beautifully crafted website will attract people. Or that your products and services will speak for themselves. Build and it and they will come is not a business strategy, marketing strategy, or any other kind of…
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