SEO vs PPC: Which One Should You Use?

SEO vs PPC: Which One Should You Use?

Marketing Strategy
We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…
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How to Make Your Business Look Legitimate to Your Customers

How to Make Your Business Look Legitimate to Your Customers

Marketing Strategy
When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes do you have? What are your plans for the future? And how might you settle those initial fears to prove that you are who you say you are? How to Make Your Business Look Legitimate to Your Customers No time to read the full post? Listen to it on the podcast: Well, there are many methods of demonstrating legitimacy to your prospects and customers, depending on the format of your business. For…
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Top 9 SEO Mistakes to Avoid In 2019

Top 9 SEO Mistakes to Avoid In 2019

Marketing Strategy
With the overwhelming number of tips and advice on implementing SEO, it can be easy to follow the wrong ones and end up actually hurting your search engine ranking. Below we list out some of the most common SEO mistakes to avoid, as well as advice on what you should do instead. Top 9 SEO Mistakes to Avoid In 2019 1. Not Forming and Tracking SEO Goals Developing clear and achievable SEO goals should be a priority since starting up without them is basically going in blind. With that in mind, even if you do this, you probably won’t reach them without tracking the right metrics. Neglecting things like individual keyword rankings and KPIs will have a severe negative impact on your SEO performance. That’s why it's important to hire…
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Attracting New Clients Through Community Involvement

Attracting New Clients Through Community Involvement

Marketing Strategy
There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don't get worried that you don't have time to go to your local community meetings. Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too. Attracting New Clients through Community Involvement There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience. No time to read the full post? Listen to it on the podcast:…
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How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? What's the educational level? Income? Family situation? Years of experience in their field? Better yet, let's talk about the factors that matter: Are you meeting them where they are to actively engage in the conversation, provide insight, and brand yourself as the authority? A PR guru once told me, you should know your ideal client so well that you could write a page in his/her diary. What?! She blew my mind, but I never looked at “target marketing” quite the same way since. How to Define Your Ideal Client Defining your ideal client can happen in a variety of ways. The best way is to decide who…
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Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

7 Day Challenge Business Planning to Rock Your Year, Marketing Strategy
We're all in business to make a profit. Making money is not a topic that's talked about ENOUGH with small business owners. After all, the spotlight is often shining on how many followers and likes you can get on social media. Or how many times you go LIVE on Facebook every week. All of this talk about social media follower counts is focused on ego-driven metrics. We need to shift the dialogue to focus on CONVERSIONS, which lead to the one thing your business needs to stay in business: INCOME. There is little reason to be in business if you are not generating an income. All of the altruistic energy in the world will not keep your refrigerator stocked and your lights on. So we're going to live in the…
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How to Become the Local Go-To Expert In Your Industry

How to Become the Local Go-To Expert In Your Industry

Local Marketing, Marketing Strategy
A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…
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A Starter Guide to Making Money With Memberships

A Starter Guide to Making Money With Memberships

Marketing Strategy
Starting a membership site can be lucrative and fun. You get to nurture and support a community while enjoying profits for months or even years to come. If you’ve used other business models in the past, then you probably know that many models often create a feast or famine cycle. One month your profits may be high and you’re enjoying the good life. However, the very next month, you’re back to struggling just to pay the bills and keep the lights on. With a membership site, you can accurately guess what your monthly income will look like. This can help prevent the feast and famine cycle of infinite launches and the intense financial stress that can go with it. Not only do you have a monthly income, you also have…
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