How To Jumpstart Your Small Business Marketing Efforts

How To Jumpstart Your Small Business Marketing Efforts

Marketing Strategy
Small business owners have enough on their plate. They’re the accountant, sales person, and maybe even the janitor! Marketing is one crucial role that you or someone on your team definitely needs to own. There are lots of steps to take to set yourself up for success. For example, you should understand your target audience, identify your competitors, and know your unique selling proposition and value propositions before setting goals or investing in anything. These steps are the building blocks of any solid marketing plan. Your next step is to pick your channels and create a strategy that aligns with your goals. It’s also the time to start thinking about how much time and money you need to invest to get the results you want. For example, as much as…
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5 Things Your Company’s Marketing Team Still Gets Wrong

5 Things Your Company’s Marketing Team Still Gets Wrong

Marketing Strategy
Marketing remains one of the most important features of any company’s ongoing strategy. After all, it doesn’t matter how great the products are if nobody knows that the company exists. While your marketing team is probably achieving great success in many parts of the process, there is still room for improvement. Let’s take a look at some of the most common faux pas, along with what your team can do to overcome them. Here’s a great place to start! 5 Things Your Company’s Marketing Team Still Gets Wrong Mistake 1. Trying to impress everyone. Every business wants to grow its client base to the largest possible level. However, you need to accept that not everyone is interested. Brand awareness is only useful when it comes from the right demographic. For…
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How To Create A Marketing Web (That Sticks)

How To Create A Marketing Web (That Sticks)

Marketing Strategy
When it comes to marketing, everything you do is interconnected. Everything you are putting out there in the world creates a web of your own design. This web “traps” people into stopping, taking notice of you, and then deciding which of the many paths they can take to getting to know you better. Since everything is connected, it’s best to have a direct path to connecting everything and then being able to maintain everything you have created. Here are some ways you can weave your entire online presence into a web to catch followers. How To Create A Marketing Web Create a Website Start with your own digital property, your website. You can send people to your website, which is the hub of your digital presence. Websites are very easy…
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Is Marketing As Important As It’s Made Out To Be?

Is Marketing As Important As It’s Made Out To Be?

Marketing Strategy
Marketing is made out to be extremely important on the market, but is it something that you need? The simple answer is yes. Now I know the mere fact that I'm asking the question sounds counter-productive. But hear me out. Marketing has an essential role in busines. If you are not making the most of it then you are missing out on some huge opportunities. In this article, we are going to be taking a look at some of the things that you should know about the importance of marketing in business. Is Marketing As Important As It's Made Out To Be? Getting The Word Out The first thing that you need to know is that marketing is responsible for getting the word out about your business. You need more…
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My Interview On The Authors Lab Podcast: How to Build Your Brand

My Interview On The Authors Lab Podcast: How to Build Your Brand

Authors, Marketing Strategy
Building a brand can become an overwhelming experience for a small business. So oftentimes, when people the term "branding" they are referring to a logo. But if you're a regular here at Marketing Sparkler, you know this is not the case. And furthermore, building a brand is much more than designing a logo.  My Interview On The Authors Lab Podcast: How to Build Your Brand I had the pleasure of talking about all things branding for solopreneurs and small business owners recently on The Authors Lab podcast with Allison G. Daniels.  And I'm happy to share this interview with you! Join us for a 30 minute dive into branding, and what you should think about when it comes to your brand, including: 1) What to think about when building a brand…
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How to Grow Your Small Law Firm: What You Need to Do

How to Grow Your Small Law Firm: What You Need to Do

Marketing Strategy
Small law firms are on the rise, but that doesn't mean they're easy to run. As a small business owner, you have many responsibilities and may not know where to start. This post will help guide you in what steps to take for your firm's success. Dive in! How to Grow Your Small Law Firm: What You Need to Do Learn How to Market Correctly Marketing is essential for small law firms to grow. But, if you're not sure where to start, there are tips you can use. First, identify your target market and reach out with relevant offers that are valuable to them. Secondly, try blogging or writing an industry newsletter as a way of building credibility with potential clients. Thirdly, remember how crucial social media is, and use…
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Are You Giving Your Customer Enough Choices?

Are You Giving Your Customer Enough Choices?

Marketing Strategy
Every business requires consumers - it is the basic cornerstone of the concept. There is no business without consumers; there is only an idea and an inventory. The next stage once a business has been founded and a client base has been developed is to continue to attract more and more consumers in order to help it grow or, in certain situations, just to remain in business. Most new businesses devote a significant amount of work at the outset of their operations to determining their target audience and identifying potential clients. As a result, they consider the marketing strategies that they would employ to entice them in the hopes that they will make an investment in their company. If you want to be successful, though, you must ensure that these…
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How to Revive Your Stale Marketing Strategy

How to Revive Your Stale Marketing Strategy

Marketing Strategy
When you invest a lot of time and resources into a specific marketing strategy, it can be hard to move away from it later, even if the methods have grown stale. Even more so for a small business with extremely limited resources to begin with. To make matters worse, the entire marketing industry is constantly changing and evolving, with so many trends that come and go. Sticking with what works makes sense, but it’s not necessarily effective in marketing. Sticking with what isn’t working, doesn’t make sense at all. That means, it’s probably time for an adjustment, but how should you go about it? How To Revive Your Stale Marketing Strategy What should you be focusing on, and how do you know what to revise, what to keep, and what…
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