How To Structure Your Digital Marketing Team [Infographic]

How To Structure Your Digital Marketing Team [Infographic]

Marketing Strategy
You are probably starting out doing everything yourself when it comes to your online business. You’re the business mastermind, the content creator, tech guy (or gal) customer support, and barista. That’s all good and well when you’re first starting out, but as your business grows, you’ll get to the point where there just aren’t enough hours in the day to do it all. That’s when you know it’s time to start outsourcing. And digital marketing is usually the most desirable place to start. Talk about a time drain! How to Structure Your Digital Marketing Team Start Slow and Stay Profitable Don’t feel like you have to outsource everything all at once. Instead start with one task or one particular part of your business. If making graphics isn’t your strong suit,…
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The Small Business Guide to Hiring Through Digital Marketing

The Small Business Guide to Hiring Through Digital Marketing

Marketing Strategy
As your business grows, you have to hire help. This is a simple, undisputed fact. No empire is built from the work from a single person. The internet makes finding the right person to fill a position much easier than it used to be. Digital marketing makes it possible to advertise open positions in your business with ease. When you're ready to start working with other people, you need to get the word out to find the perfect hires. Some of this might involve you conducting your own search, but it can be a lot easier if people come to you instead. Advertising an available role is a lot easier with digital methods, but you still need to consider how to hire the perfect people for your growing business. Take…
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4 Fantastic Ways To Make Your Business Stand Out From The Rest

4 Fantastic Ways To Make Your Business Stand Out From The Rest

Marketing Strategy
Are you starting your own business? If so, then it’s important to be aware of how much competition you will be facing on the market. The typical online business will be competing with hundreds of other brands to gain the attention of customers and clients. That’s why you need to think about how to separate your company from the rest of the businesses on the market. Make your business stand out and you’ll be well on your path to achieving the success you deserve. 4 Fantastic Ways To Make Your Business Stand Out From The Rest Philanthropy First, you should think about philanthropy and ensuring that there is something more to your company than just crunching numbers. You need to show customers that you are ready to give something back,…
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The 3 Hidden Costs of Digital Marketing

The 3 Hidden Costs of Digital Marketing

Marketing Strategy
When it comes to digital marketing, just about every company uses at least one form in their campaigns. Its simplicity and availability in the market make it super attractive to entrepreneurs. With increased social media platforms and marketing, every company strives to have at least an account on these platforms to build and engage their customers. With the help of technology, many businesses can execute and manage simple digital campaigns in house. In addition to social media platforms, developers have also come up with various apps and software that are relatively straightforward and available in the market. You need not have an extensive background in programming as the heavy work in designing already exists. Many of these tools are quite easy to install and deploy. 3 Hidden Costs of Digital…
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Simple Content Marketing Tips To Start Using Today

Simple Content Marketing Tips To Start Using Today

Marketing Strategy
Marketing is one of the most important parts of running a business, and it will determine your notoriety online, as well as how well you engage with your audience and make sales. One of the key aspects of marketing that you see regularly from a company is content marketing. Content marketing encompasses everything from website copy to social media, as well as graphics and emails. Content is a key part of marketing for any business. Sharing this content with your followers is important in order to get yourself in front of your audience in the right way. Today, I want to share some simple content marketing tips that you can incorporate into your daily marketing mix to help you reach your marketing goals. Simple Content Marketing Tips To Start Using…
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The Power of Unstuck Podcast: Market Yourself & Your Product

The Power of Unstuck Podcast: Market Yourself & Your Product

Marketing Strategy
I had the pleasure of being a guest on The Power of Unstuck Podcast. I had such a fun time with this interview, as you will hear! It is a refreshing podcast that offers a fun spin on the typical business podcast. The Power of Unstuck Podcast: Market Yourself & Your Product Tune in to hear a few key takeaways, including : how I got into the marketing industry why I branded myself as Miss Kemya why you should become a spy for your business (and how to do so)  a few points of wisdom about marketing, whether you're launching a new side hustle or on the way to building an empire You will learn far more about me than you ever wanted to know, along with some great actionable…
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No List? No Problem! How to Build an Audience with Paid Ads

No List? No Problem! How to Build an Audience with Paid Ads

Marketing Strategy
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, building a list is a catch 22: You can’t get sign ups without traffic and it’s difficult to find traffic when you have no list. What’s a busy solopreneur to do? No List? No Problem! How to Build an Audience with Paid Ads   Paid Ads Make List-Building Easy By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of two…
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A Small Business Owner’s Guide to Hosting an Online Event

A Small Business Owner’s Guide to Hosting an Online Event

Events, Marketing Strategy
Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering an…
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