6 Reasons Why Product Packaging & Branding Is Important For Your Business

6 Reasons Why Product Packaging & Branding Is Important For Your Business

Branding
Many people think that packaging doesn’t matter at all. This couldn't be further from the truth! Whether you are selling clothing, beauty items, food products, and other physical things, consumers will look at the product packaging. Packaging has become just as essential as the function of the product. The first impression of potential customers will determine sales and repeat buyers. You must employ a packaging strategy according to the needs of your business. Flexible packaging is a strategy every business should learn more about.  The packaging conveys many things, including the company’s values and what the product offers to the end-users. 6 Reasons Why Product Packaging & Branding Is Important For Your Business If you want to implement an effective strategy to communicate with your consumers and improve your marketing,…
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Five Things Your Small Business Gets Wrong About Branding

Five Things Your Small Business Gets Wrong About Branding

Branding
Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as the…
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8 Reasons Why Businesses Must Have Visual Brand Guidelines

8 Reasons Why Businesses Must Have Visual Brand Guidelines

Branding
Brand guidelines communicate essential things about your business or brand within your organization and with everyone, including your partners and affiliates. These are a set of tools and instructions on how your branding elements must be used. These guidelines are usually presented in a book format and used by everyone who will use your brand elements for promoting your business, including writers and designers. No two brands are similar, so the elements contained in your brand guidelines will not be the same as your competitor’s guidelines. Still, there are three common elements that must be included in every brand rulebook. These include: Typography – Every guideline must have font sizes, typefaces and families, and the font hierarchy associated with your brand. Color palette – These are the colors making up…
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The Process Behind Developing A Personal Brand

The Process Behind Developing A Personal Brand

Branding
There are many kinds of professionals who might need to develop their own sense of a personal brand, and a lot of important reasons why that might be the case. For instance, anyone who is working as a freelancer or a creative will generally need to come up with a strong brand image and work to hone it as well as they can. This is also true of other artists and of anyone who is seeking to make their own name the core element of their business. So how do you actually go about developing a personal brand, and how can you ensure that it will be as good as possible? The Process Behind Developing A Personal Brand In this post, we are going to take a look at some…
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Create A Brand That Stands Apart

Create A Brand That Stands Apart

Branding
Launching a business is about more than simply selling goods or services. If you want to acquire customers and secure a share of the market, you’ll need to develop your brand. By creating a strong brand, you can differentiate your company from its competitors and stand out from the crowd. To get started, take a look at these top tips for creating a truly different brand now. Create A Brand That Stands Apart Position your company To develop a brand, start with positioning your company. This helps you to get into the mindset of your target market and understand how they’re going to view your firm. Is your brand based on ‘what’ your products do for customers, ‘who’ you are, or ‘how’ you operate? By positioning your company, you’ll have…
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A Solopreneur’s Guide to Building Brand Awareness

A Solopreneur’s Guide to Building Brand Awareness

Branding
Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness   Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…
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How to Create Stunning Social Media Graphics Without a Design Degree

How to Create Stunning Social Media Graphics Without a Design Degree

Branding
There are times when you need some beautiful social media graphics, but your budget doesn't have space for a professional designer. Fortunately, you can use some tools and methods to create stunning images for various platforms without spending anything other than your time. According to GlobalWebIndex, about 54% of social media users research products. If your business doesn't yet have a strong presence on at least one platform, it's time to learn the ins and outs of the location where your buyers hang out. You don't need to go back to school and get a design degree to create stunning social media graphics. You just need to focus on a few particular elements and pay attention to detail. When your marketing budget allows, you can always hire a graphic designer.…
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3 Major Qualities of Great Brands

3 Major Qualities of Great Brands

Branding
When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand. Here are some of the major qualities of great brands that you should be aiming for as best as you can, to ensure the brightest possible future for your business. No time to read the full post? No problem! Listen to it on the podcast: 3 Major Qualities of Great Brands Specificity First of all, you need to try and avoid having a brand image which…
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