5 Psychological Factors of Brand Awareness & Trust [Infographic]

5 Psychological Factors of Brand Awareness & Trust [Infographic]

Branding
Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it's important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer's choice to buy, many times it's feelings that feel like logic. Understanding the emotional triggers that can encourage buying will help you convert more leads into buyers. The feelings consumers have about any issue can be complicated but they are often based on just a few emotions such as fear, guilt and trust. People fear missing out and not belonging, and they feel guilty if they don't contribute to helping others. Finally, consumers need to trust the…
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Seven Branding Tricks To Make Your Business Stand Out

Seven Branding Tricks To Make Your Business Stand Out

Branding
To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be when your brand grows up. Getting your branding right helps to introduce your company to potential new customers, telling them clearly who you are, and the services you offer. When considering the elements of your brand, it is also important to think about Awareness - how you are going to raise awareness of your company Interest - how you are going to introduce an increasing number of potential customers to your products and services, Conversions - how you are going to turn potential customers into paying customers, and Evangelists - how…
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How to Tell Your Brand Story on Social Media

How to Tell Your Brand Story on Social Media

Branding
Stories connect every living being. Long before there was a television or even the radio, humans would gather around a fire and tell stories. Sometimes those stories were personal, sometimes they were made up or invented. Sometimes they were handed down from generation to generation. Stories were also sacred, told as part of a ritual for sacred events. Whether you know it or not, your brand has a story that you can leverage to create a connection with your audience. But how you tell that story is important. Here are 5 do's and don'ts for telling your brand story on social media. How to Tell Your Brand Story on Social Media [caption id="attachment_9697" align="aligncenter" width="671"] Photo by Priscilla Du Preez on Unsplash[/caption] 1. Know Your Story You can't tell a great story if…
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How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. No time to read the full post? Listen here on the…
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Why You Should Be Using Your Own Name and Face in Your Branding

Why You Should Be Using Your Own Name and Face in Your Branding

Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One of the biggest decisions you will have to make though is whether you intend to include yourself as a key part of your branding. Is your brand a personal brand? Are you going to be the brand? The Benefits of Using Your Own Name and Face in Your Branding The first question to ask is what this might look like – what does a 'personal brand' really look like as a blog? Examples of Personal Brands A good example would be to look at Tim Ferriss' fourhourworkweek.com/blog site. This is a hugely successful blog in the fitness/self-development/productivity niche that was…
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How to Personify Your Brand and Become a Niche Celebrity

How to Personify Your Brand and Become a Niche Celebrity

Branding
When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. What does personal branding look like? In other words, if you look at the likes of Peg Fitzpatrick, Tim Ferriss, Pamela Slim, Pat Flynn, or other big bloggers, you will see that they are partly what sells the brand and their techniques. People listen to them because they have come to trust them and because they almost feel like they know them. This is the art of personal branding. Showing your face is not a necessity for every blogger. However, if you're representing a non-corporate entity it gives you an advantage over a faceless logo. Your face will certainly open more opportunities for marketing yourself. For example, if you want to create YouTube videos…
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Building A Brand: Why A Single Concept May Be All You Need

Building A Brand: Why A Single Concept May Be All You Need

Branding
It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Building A Brand: Why A Single Concept May Be All You Need   The Difference Between An Idea and a Brand Anyone can have an idea. The creation of an amazing brand name and execution of an enviable concept is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm…
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