How to Tell Your Brand Story on Social Media

How to Tell Your Brand Story on Social Media

Branding
Stories connect every living being. Long before there was a television or even the radio, humans would gather around a fire and tell stories. Sometimes those stories were personal, sometimes they were made up or invented. Sometimes they were handed down from generation to generation. Stories were also sacred, told as part of a ritual for sacred events. Whether you know it or not, your brand has a story that you can leverage to create a connection with your audience. But how you tell that story is important. Here are 5 do's and don'ts for telling your brand story on social media. How to Tell Your Brand Story on Social Media [caption id="attachment_9697" align="aligncenter" width="671"] Photo by Priscilla Du Preez on Unsplash[/caption] 1. Know Your Story You can't tell a great story if…
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How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.…
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Why You Should Be Using Your Own Name and Face in Your Branding

Why You Should Be Using Your Own Name and Face in Your Branding

Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One of the biggest decisions you will have to make though is whether you intend to include yourself as a key part of your branding. Is your brand a personal brand? Are you going to be the brand? The Benefits of Using Your Own Name and Face in Your Branding The first question to ask is what this might look like – what does a 'personal brand' really look like as a blog? Examples of Personal Brands A good example would be to look at Tim Ferriss' fourhourworkweek.com/blog site. This is a hugely successful blog in the fitness/self-development/productivity niche that was…
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How to Personify Your Brand and Become a Niche Celebrity

How to Personify Your Brand and Become a Niche Celebrity

Branding
When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. What does personal branding look like? In other words, if you look at the likes of Peg Fitzpatrick, Tim Ferriss, Pamela Slim, Pat Flynn, or other big bloggers, you will see that they are partly what sells the brand and their techniques. People listen to them because they have come to trust them and because they almost feel like they know them. This is the art of personal branding. Showing your face is not a necessity for every blogger. However, if you're representing a non-corporate entity it gives you an advantage over a faceless logo. Your face will certainly open more opportunities for marketing yourself. For example, if you want to create YouTube videos…
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Building A Brand: Why A Single Concept May Be All You Need

Building A Brand: Why A Single Concept May Be All You Need

Branding
It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Ideas versus Brands Anyone can have an idea, the difference of a branded one is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm about what you want your brand to be and what it should look like as the umbrella over your idea. Your brand should be a…
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The Three C’s of Personal Online Branding

The Three C’s of Personal Online Branding

Branding
The old adage of “people do business with people they like, know and trust” still holds true, now that we can do a search of each other’s online profiles and learn all about each other before we ever make that first contact. A strong and positive personal online brand will enhance your company’s brand. As an entrepreneur, your personal brand can be a critical factor in the decision-making process. Just think, if you’re a regular here, is my personal brand and company reputation one in the same? If this post is your first introduction to me, will you equate my personal brand with this company website? I’m pretty sure you will, as many of us tend to do so. If you’ve never visited any of my social media profiles, there’s…
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The Power of Introductions: You Had Me at Hello

Branding, Networking
If you were at a networking event and a colleague introduced you to one of their friends, what’s the one word they would use to describe you? This scenario plays out all the time when we introduce two people, but really think about your personal brand for a second. What one word would a colleague or business acquaintance use to describe you to a new person? Would they say something like, “Hey I want you to meet <yournamehere>, she’s great.” or would it be something more splashy? The “she’s great” sounds pretty typical, like your standard introduction. Therein lies the problem. I read an insightful article on LinkedIn regarding personal branding and it talked about this typical introduction. How we describe people reflects their personal brand. So what one word would someone…
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