The Three C’s of Personal Online Branding

The Three C’s of Personal Online Branding

Branding
The old adage of “people do business with people they like, know and trust” still holds true, now that we can do a search of each other’s online profiles and learn all about each other before we ever make that first contact. A strong and positive personal online brand will enhance your company’s brand. As an entrepreneur, your personal brand can be a critical factor in the decision-making process. Just think, if you’re a regular here, is my personal brand and company reputation one in the same? If this post is your first introduction to me, will you equate my personal brand with this company website? I’m pretty sure you will, as many of us tend to do so. If you’ve never visited any of my social media profiles, there’s…
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The Power of Introductions: You Had Me at Hello

Branding, Networking
If you were at a networking event and a colleague introduced you to one of their friends, what’s the one word they would use to describe you? This scenario plays out all the time when we introduce two people, but really think about your personal brand for a second. What one word would a colleague or business acquaintance use to describe you to a new person? Would they say something like, “Hey I want you to meet <yournamehere>, she’s great.” or would it be something more splashy? The “she’s great” sounds pretty typical, like your standard introduction. Therein lies the problem. I read an insightful article on LinkedIn regarding personal branding and it talked about this typical introduction. How we describe people reflects their personal brand. So what one word would someone…
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B is for Branding Matters

Alphabet Soup, Branding
Whether you're a little fish or a big shark in your industry, branding matters. Have you consciously defined your brand? Go beyond fancy fonts and colorful websites, think about content and substance. What do you want your audience to think of when they see your name or your company's name? Is your social media engagement an accurate reflection of the image you want to convey? When people visit your website, what impression do they get? Is your brand consistently represented in your daily communication and business practices? What is the message and image you want to convey to your audience? Give this some thought, and write down the way you want your audience to feel about your brand. This feeling serves as the foundation of your branding strategy. You have…
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Your Personal Brand Deserves Higher Google Search Results

Your Personal Brand Deserves Higher Google Search Results

Branding
When people are looking to find out more about a person, what’s the one place they go to search? GOOGLE. Naturally, you want to know what someone will see if they Google you, right? I hope you’re performing Google searches on yourself regularly, so you’ll know what shows up in search. And what your friends, colleagues, current and prospective clients might see if they decide to Google your name. Your Google search results are a critical part of your personal brand online. Are you satisfied with where your name appears in Google search results? At the least, the entire first page should list you in a search for your name. Do you own your entire first page if you Google your name? BrandYourself, an online reputation management platform, created this infographic to…
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How A Shiny Box Can Help Your Branding Strategy

How A Shiny Box Can Help Your Branding Strategy

Branding
Every business has competition. It doesn’t matter if you have 5 competitors or 5000, you have to be able to distinguish your business, ala your brand, from your competition. I recently spoke with a national company that couldn’t articulate anything about their brand. They had no branding strategy. If you have this problem you’re screwed! Here’s what happened: I met with a CEO who's been in business for over 20 years and she’s stuck. We started talking about marketing (of course) and I asked some basic questions. We identified a few of her key competitors, with comparable pricing strategies, similar target markets, etc. This applies to most businesses doesn’t it? Doesn’t this sound like your business? Note: I’m not talking about those companies that compete primarily on price. That’s another discussion for…
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Build Your Personal Brand Online With Social Media

Build Your Personal Brand Online With Social Media

Branding, Social Media
Social media is a powerfully useful tool to use to build your personal brand online. Social media eliminates geographic boundaries and has the potential to connect you with thousands, if not millions, of people. These people can become your next friends, colleagues and clients. In today’s global environment, it is imperative that you set up a positive online brand that accurately conveys your image and reputation. The infographic “Personal Branding With Social Media” from the Hired My Way Blog  is a great resource to use to get a handle on the power of the major social media platforms. If you don’t have a strong personal brand online, this graphic will tell you about each platform and gives tips on how to use each of them. At a minimum, I recommend you…
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Don’t Go Broke Being The World’s Best Kept Secret

Don’t Go Broke Being The World’s Best Kept Secret

Branding, Marketing Strategy
If a tree falls in the woods and nobody hears it, does it make a sound? I don’t know! If you have a great product or offer a fantastic service and no one knows about it, does it make a difference? Hmmm... Do you see where I’m going with this? If you have a great product or offer a fantastic service and no one knows about it, it really doesn't matter how great it is. I implore you to get your message heard and get your product out there to your market.   Meet me at the intersection of You cannot hide behind your keyboard and expect the sales to magically appear. Sitting in front of a keyboard, or typing on your smartphone, does not constitute a marketing strategy. How many people…
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