Which Social Media Channel Is Right For My Business?

Which Social Media Channel Is Right For My Business?

Social Media
Deciding which social media channel to use for your business can be downright overwhelming. After all, you have many options to choose from, and it seems like a new network is popping up each day. On the other hand, social media is constantly evolving. Twitter introduced Twitter Spaces, Facebook now has Messenger Rooms and Clubhouse is its own platform for real-time audio chats. It can be tempting to have a social media presence on all platforms. However, it's best to determine the right channel for your brand and audience. Why A Social Media Presence Is Important We live in an age where consumers use social media to interact with their favorite brands and vice versa. Does it matter if your company establishes a social media presence or not? The short…
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The Best Tools To Rock Your Social Media Marketing Like A Pro

The Best Tools To Rock Your Social Media Marketing Like A Pro

Social Media
If you want to rock your social media marketing like a professional social media management agency but can’t afford one, you are at the right place. We spill the tea on what cheap or free social media management tools you can use to get the best results from your social media efforts. So, let’s get started! The Best Tools To Rock Your Social Media Marketing Like A Pro #1 Grammarly No matter what you are writing and for what social media platform, you’ll want to look professional and have it written properly. If you don’t have grammar at your fingertips, Grammarly is one of the best tools to have in your social media management toolbox. The basic version is free and it’s very good. If you want to, you can…
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How To Be More Authentic On Social Media

How To Be More Authentic On Social Media

Social Media
Super glossy, picture-perfect images on social media are so yesterday. Well, kind of. They’re beautiful to look at and make the feed look fantastic - but they don’t keep the fans happy. People want authenticity to shine through. When your audience believes in what you are saying, who you are and what you are selling, they are much more likely to purchase from you. And that's where the money resides, in conversions. So how can you appear more authentic on social media? Keep reading to find out! How to Be More Authentic on Social Media Be Human, First To state the obvious, we are all human. As such, we make mistakes, aren’t perfect, and like to feel part of something. The more human you and your brand are, the more…
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5 Things To Consider Before Publishing LinkedIn Articles

5 Things To Consider Before Publishing LinkedIn Articles

Social Media
There are so many places to put content to help drive traffic. LinkedIn is no exception. Now granted, LinkedIn is a more buttoned-up social media platform for professionals, so any content you publish on LinkedIn will get viewed and commented on by other professionals. Plus, people will click through to your profile to find out more about you, thus helping you increase your traffic, get more conversions, and make more sales. The great thing about LinkedIn is that the articles you publish do not have to be original. You can publish articles, whitepapers, and other content right on LinkedIn, even though you’ve posted it elsewhere. However, you must you own the content and right to publish it. With this in mind, here are few things to consider before you published…
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Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy

Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy

Social Media
With the boom of the Internet, online shopping has evolved to become more accessible for consumers. If we rewind back to the year 2000, then the idea of products coming right to your doorstep was astounding enough for the consumers to rush to the digital space and order online. But now, people want more, more than just the product catalog every basic ecommerce store offers. Hence, online businesses keep track of the opportunities and possibilities, to grab the ones that will boost their conversions to the maximum level. Of all the possibilities, it's time to introduce you to the advantages of Shoppable Instagram & UGC Campaigns. These could very well become the foundation of a perfect ecommerce success strategy for you. Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy…
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A Beginner’s Guide to Facebook Messenger Marketing

A Beginner’s Guide to Facebook Messenger Marketing

Social Media
Facebook messaging bots are a marketing strategy that some savvy marketers have used in recent months, as Facebook has rolled out some exciting new features for their Messenger service. However, many do not know how to manage this new form of marketing. This means many do it badly, which means a lot of wasted time and effort. In this guide, we will be explaining what Facebook Messenger (FM) is, why bots are so useful, and how to use bots to engage with your customers effectively for more leads and sales. Let’s get started with a look at what Facebook Messenger is. A Beginner's Guide to Facebook Messenger Marketing What is Facebook Messenger? Facebook Messenger (FM) has been around for several years, but has recently become a main area of attention…
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How to Grow Your Network On LinkedIn

How to Grow Your Network On LinkedIn

Social Media
You have a LinkedIn account, so now you need to grow your following (and keep them dedicated). LinkedIn is a large platform of businesses to network with. People will follow those they know, admire, are recommended to them and people they find engaging.  To grow your followers, you need to create an engaging profile summary, connect with people you know and write informative or entertaining articles, as well as a few other things. Grow your following by implementing some of these suggestions… How to Grow Your Network On LinkedIn First Complete and Optimize Your Profile Create an optimized profile with relevant keywords, company profile picture and a background photo. People like to see who they are doing business with. Your profile needs to highlight your professional story. Describe why followers…
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Is Social Media The Answer To Enhancing Your Marketing?

Is Social Media The Answer To Enhancing Your Marketing?

Social Media, Strategy
Social media has been around for over a decade now, and still there are businesses who are not using it to its full potential. There are so many different things that you can do with social media, and you need to know all the benefits before you get started. The thing that you need to remember is that we live in the age of technology now. If you are not currently using social media, you are missing out on a huge opportunity. In this article, we’re going to be looking at some of the things that you need to know about enhancing your marketing with social media. So keep reading if you would like to find out more! Is Social Media The Answer To Enhancing Your Marketing? Experience Broader Reach…
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