How to Create a Successful Social Media Campaign: 9 Steps to Follow

How to Create a Successful Social Media Campaign: 9 Steps to Follow

Social Media
It can seem quite daunting trying to create the best social media campaigns that will work. However,we can agree that it’s quite important, as you can see enterprise-level companies spending a ton to make sure they hit the front pages of social media networks. What if you don’t have as much of the resources that big companies have, particularly in time and money? What’s great about social media is that you don’t necessarily need to hire the snazziest agency to create and implement a good campaign. With that said, what you do need is a good plan. Where do you start? Read on as I show you the steps and tips you can follow to create and run a successful social media campaign! How to Create a Successful Social Media…
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Don’t Miss Out on These 5 Social Media Marketing Tools to Boost Your Sales

Don’t Miss Out on These 5 Social Media Marketing Tools to Boost Your Sales

Social Media, Tips and Tools
Done right, social media marketing can boost your audience engagement, reach, conversions, and ultimately, your sales. The best part is, there are T-O-N-S of social media marketing tools that can help you implement your strategies and achieve your campaign goals. Although there might not be a perfect set of tools -- and the role of social media in your digital marketing strategy is only one aspect of your entire digital marketing campaign -- finding the best fitting ones for your business can help increase your profits. In this guide, we’ll tackle five tools that can help you run your social media marketing campaigns effectively and boost your sales. 1. Buzzsumo Research plays a vital role in social media marketing. After all, if you want to make the most out of…
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6 Innovative Instagram Hacks to Boost Engagement

6 Innovative Instagram Hacks to Boost Engagement

Social Media
You have likely heard that Instagram is the place to be right now if you want to build a scalable business. Nowadays people are flocking to social media to check if companies have a credible following. Those who don’t have a strong online presence aren’t as well respected by their ideal clients. You like to stay on top of all the hottest marketing trends and you know that this social media tool isn’t going anywhere. You’re ready to unlock your full potential with Instagram and use this as a driving force for your business. Here are a few Instagram hacks to help boost your engagement. 6 Innovative Instagram Hacks to Boost Engagement 1. Be Consistent Everyone knows that when you’re using Instagram as your main marketing platform, you need to…
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Using LinkedIn To Recruit and Attract Top Talent

Using LinkedIn To Recruit and Attract Top Talent

Social Media
LinkedIn is one of the world’s most popular social media sites. What makes it so valuable isn’t the number of people on there, which isn’t as high as, say, Facebook. No, it's rather the ethos of the site. LinkedIn sees itself primarily as a networking forum. It's somewhere workers and employers can hang out, get to know each other, and possibly work together. For this reason, recruiters now often include LinkedIn searches as part of their offering. It makes a massive difference. LinkedIn, however, isn’t famous for marketing. While other social media outlets like Twitter and Instagram are top choices for companies, a lot of firms forget about LinkedIn. It’s not seen as a consumer-facing platform, so many doubt its usefulness as a marketing tool. Using LinkedIn To Recruit and…
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Instagram Influencer Marketing Trends That Will Dominate in 2020

Instagram Influencer Marketing Trends That Will Dominate in 2020

Social Media
The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers. In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out. So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020. Instagram Influencer Marketing Trends That Will Dominate in 2020 Less Is More As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. Content fatigue is a real thing. So what? That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one,…
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Responding to Bad Online Reviews and Negative Comments

Responding to Bad Online Reviews and Negative Comments

Social Media
If you're in business long enough, it's going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into a demonstration of your company's values and dedication to customers. Responding to Bad Online Reviews and Negative Comments Take a Time Out and Get Offline When you first see a bad online review your heart will likely stop, then start beating really fast. You'll feel hot, and you'll be bothered. It will hurt your feelings, and it will make you angry. But, it's important to take a time out and not respond to anything when…
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How to Create Instagram Content for a ‘Non Visual’ Business Model

How to Create Instagram Content for a ‘Non Visual’ Business Model

Social Media
The appeal of Instagram for many, is that it is a visual medium. If you have a fitness business, if you blog about food, or if you are a travel writer, then creating Instagram content is pretty simple. It's an ideal platform to share what you get up to in a way that is immediately eye-catching and engaging. People will see what you share and be instantly moved by it, making it the perfect way to grow your following further. But for some businesses, this same visual emphasis is precisely what they see as a turn off. That’s because some businesses aren’t obviously visual in nature. How to Create Instagram Content for a ‘Non Visual’ Business Model A good example of this might be law, or perhaps insurance. If you…
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What is the Role of Social Media in Your Digital Marketing Strategy?

What is the Role of Social Media in Your Digital Marketing Strategy?

Marketing Strategy, Social Media
Ever since the rise of social media’s popularity in the mid 2000s, marketers have predicted that social media will play a major role in digital marketing, or internet marketing, as it was often mentioned back in the day. However, as social media networks evolve, so does the role of social media in digital marketing. It has continuously evolved over the years. In the past, it was solely about promoting our brand, product, and/or service. But today, it’s a lot more. Below, we will discuss 6 important roles of social media in digital marketing. How are you using each of these roles? What is the Role of Social Media in Your Digital Marketing Strategy? 1. Cost Efficiency in Social Media Marketing Social media is one of the very few digital marketing…
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