What is the Role of Social Media in Your Digital Marketing Strategy?

What is the Role of Social Media in Your Digital Marketing Strategy?

Marketing Strategy, Social Media
Ever since the rise of social media’s popularity in the mid 2000s, marketers have predicted that social media will play a major role in digital marketing, or internet marketing, as it was often mentioned back in the day. However, as social media networks evolve, so does the role of social media in digital marketing. It has continuously evolved over the years. In the past, it was solely about promoting our brand, product, and/or service. But today, it’s a lot more. Below, we will discuss 6 important roles of social media in digital marketing. How are you using each of these roles? What is the Role of Social Media in Your Digital Marketing Strategy? 1. Cost Efficiency in Social Media Marketing Social media is one of the very few digital marketing…
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Post This Kind of Social Media Content To Get Eyeballs and Engagement

Post This Kind of Social Media Content To Get Eyeballs and Engagement

Social Media
Whether you’re a budding entrepreneur or a just a simple kid looking to start up a little project, you’re going to need to have a bunch of factors working in your favor.. This includes your social media content. It doesn’t matter how much pedigree you have in this game; taking care of the fundamentals will land you in a very good spot. The practical side in terms of working on your product or service is obviously important, but you also need to market yourself if you want to hook people in and keep them on board. When you’re trying to get attention and eyes on your business or project, you’re constantly thinking of different ways to get people interested in what you have to offer. If you open your mind…
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Social Media Marketing for Introverts

Social Media Marketing for Introverts

Strategy
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes, I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. I can attend an event and not say a single word to anyone, and enjoy myself immensely just the same. This is me,…
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5 Ways Paid Ads Can Help Your Business

5 Ways Paid Ads Can Help Your Business

Social Media
Every online business needs traffic to their website to get subscribers and sales. Most online businesses start on a shoestring budget and owners feel they can’t afford to use paid advertising. But these same owners see organic reach on social media dwindling and recognize the need to do something about it. This usually means business owners look to start using paid ads as part of their marketing efforts. Fortunately, there are now many more options than even just a couple of years ago. Even better, there isn’t a steep learning curve to be able to use these options and get a good return on investment. 5 Ways Paid Ads Can Help Your Business [caption id="attachment_11161" align="aligncenter" width="667"] Photo by Will Francis on Unsplash[/caption]   Although paid ads may seem complicated,…
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Easy Ways to Use Pinterest to Promote Your Business

Easy Ways to Use Pinterest to Promote Your Business

Social Media
Pinterest is just a place where women collect pics for their weddings, right? And it's a place for mommy bloggers to find stuff to do with their kids, right?  This is still a common misconception about what Pinterest is and what it's used for. If you think this is the case, you're likely missing out on a huge opportunity to use Pinterest as a marketing tool for your business. Pinterest may have started out as a place for women to share product images, but its epic rise as a social network makes it a great place for businesses, too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on Pinterest love to share and repin…
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Hashtags Guide: How to Create and Use Effective Hashtags

Hashtags Guide: How to Create and Use Effective Hashtags

Social Media
Whether you are creating a social strategy in-house, or working with an online marketing agency to develop an effective social media strategy, a substantial part of the strategy will revolve around content marketing. When sharing your content across social media channels, the goal is to get the right eyeballs on your content, get them to engage with you content, and lead those interested eyes to your own digital real estate. One way to narrow down the 2.77 billion users on social media, to reach a subset of this population interested in what you offer, is with the use of hashtags. Social media marketing cannot do without hashtags. When it comes to using hashtags to increase visibility for your social media posts, there is still a sizeable number of Internet users…
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How to Leverage Social Media to Ensure Customer Growth

How to Leverage Social Media to Ensure Customer Growth

Social Media
We’ve all heard it a million times – social media is the next best digital marketing tool and we should all be using it. With over 27% of purchases originating from social media across all generations, business owners have an opportunity to take advantage of more than just making timely posts. Utilizing social media helps create brand recognition and widens the audience that your business has the opportunity to reach. It’s an affordable option for marketing and offers maximum control for creating and branding your message. But how can social media help you gain more customers? How to Leverage Social Media to Ensure Customer Growth It’s important to see social media as more than just an avenue to broadcast a few pictures of your products. Considering there are over 3.4 billion…
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Understanding the ROI of Influencer Marketing [Infographic]

Understanding the ROI of Influencer Marketing [Infographic]

Social Media
In the past, influencer marketing was just an ancillary marketing tactic. However, it has grown into a mammoth $5-10 billion industry today. In fact, $1.5 billion was spent just on Instagram influencer marketing in 2018. The reason for this is simple. Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers. However, this ROI is complex to understand because it is not just in monetary terms. Let’s try to understand it by going through the various ROIs of influencer marketing. [Tweet "Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers."] Understanding the ROI of Influencer Marketing 1. Revenue This is the most obvious form of ROI and results in monetary gains. A survey…
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