Category: Social Media

The digital age has given birth to many innovations that can be harnessed by businesses to conduct market research. Words like ‘engagement’, ‘big data’ and ‘content marketing’ have made it impossible to run away from the potency that social media presents. Consumers’ behavior has been highly influenced by the internet and social media; likewise these two innovations have also impacted how companies run their businesses. Social and digital marketing offers noteworthy opportunities to organizations through lower costs, superior brand awareness and increased sales. Social and digital marketing provide remarkable opportunities to companies through cost-effective, outstanding brand awareness and increased sales. And when it comes to understanding a brand's audience, social media can play a significant role. Many social media users make use of what is called social networking. Investopedia defines…

If you want to rock your social media marketing like a professional social media management agency but can’t afford one, you are at the right place. We spill the tea on what cheap or free social media management tools you can use to get the best results from your social media efforts. So, let’s get started! The Best Tools To Rock Your Social Media Marketing Like A Pro #1 Grammarly No matter what you are writing and for what social media platform, you’ll want to look professional and have it written properly. If you don’t have grammar at your fingertips, Grammarly is one of the best tools to have in your social media management toolbox. The basic version is free and it’s very good. If you want to, you can…

Super glossy, picture-perfect images on social media are so yesterday. Well, kind of. They’re beautiful to look at and make the feed look fantastic - but they don’t keep the fans happy. People want authenticity to shine through. When your audience believes in what you are saying, who you are and what you are selling, they are much more likely to purchase from you. And that's where the money resides, in conversions. So how can you appear more authentic on social media? Keep reading to find out! How to Be More Authentic on Social Media Be Human, First To state the obvious, we are all human. As such, we make mistakes, aren’t perfect, and like to feel part of something. The more human you and your brand are, the more…