How to Grow Your Small Business Sales By Harnessing the Power of Social Media

How to Grow Your Small Business Sales By Harnessing the Power of Social Media

Social Media, Strategy
The average internet user spends more than 144 minutes on social media every day. Users from younger generations — millennials and Gen Zers — are likely to spend even more time on social media through browsing, networking and interacting with brands. Social media marketing is almost essential to the success of any modern business. But for smaller businesses, it can be hard to figure out the best way to take advantage of social media in your advertising. These social media tips can help any small business owner or solopreneur attract new customers and grow their sales. How to Grow Your Small Business Sales By Harnessing the Power of Social Media 1. Know Your Audience Audience research is one of the best places to start when building a social media strategy.…
Read More
Boost Your Brand Through Social Media Engagement

Boost Your Brand Through Social Media Engagement

Social Media
The premise of social media is all about fostering interaction. There are no fancy tricks to learn. Using social media is about compelling people consistently to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is compelling human interaction. What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to involve people in a conversation that is related to your topic. It is really nothing more complicated than this. The key to social media is being social. By pure definition, social media should be a two…
Read More
15 Ways to Increase Your Social Media Engagement

15 Ways to Increase Your Social Media Engagement

Social Media
Once you have learned how to set up accounts on all of the major social media sites, the next step is to learn how to get followers and boost engagement. Many people will approach social media marketing with a step by step process that has to be carried out each day. For this reason, you will see many folks posting a set number of status updates and sharing a set number of articles each day. Social media is more about engaging with your followers to generate lifelong customers. It is also a way to gather market research that is necessary for keeping your products and services new and fresh. Here are a few ways that you can use your social media accounts to gain more followers and boost your engagement…
Read More
Instagram Image Ideas For When You Don’t Want to Take Selfies

Instagram Image Ideas For When You Don’t Want to Take Selfies

Social Media
Instagram is extremely popular among internet marketers for a large number of reasons. This is a marketing platform with a great ROI, as well as a huge reach (1 billion+ active users). It’s also extremely trendy and popular right now, and showing no signs of slowing down or losing momentum. But there are several things that might be holding you back from fully exploiting the potential of Instagram. One of those things, is the fact that Instagram – at least on the face of it – appears to require you to have some skill when it comes to photography. If you want your Instagram images to be effective, then you have to know how to take a good photo right? If you don’t know how to take great photos, then…
Read More
Why Choose the Top 3 Social Media Platforms For Your Small Business

Why Choose the Top 3 Social Media Platforms For Your Small Business

Social Media
When it comes to putting a marketing plan together, it’s important to know how to include a social media campaign into your plan. Because social media is an incredible tool to make use of in the modern day and age, and being able to utilize it to its full power is key for success in your small business. Before you get started with every single social media platform out there, it’s important to know what social media platforms are best for a small company like yours. So, here are the top three, with a little more detail about why they’re so powerful below. Why Choose the Top 3 Social Media Platforms For Your Small Business Facebook Facebook is quite an old social media platform, and it’s been around the block,…
Read More
Why and How to Make A Fortune Using Social Media

Why and How to Make A Fortune Using Social Media

Social Media
Around fifteen years ago, social media was quite literally an online hub where guests could post things about their lives for friends and strangers alike on the internet. The idea was to show off certain aspects of their lives, meet new people, and perhaps promote a thing or two cheaply and easily. It was a fairly new and fun little platform that not many people thought would take off – boy were those people wrong! Ha! Nowadays, our lives are pretty much ruled by these social platforms. We’re constantly checking for updates on the news of the world, while hoping to see if the content we produce gains any attention or traction. If you don’t have social media, then you feel like you’re missing out on free education regarding pretty…
Read More
5 Ways To Enhance Your Social Media Marketing Efforts

5 Ways To Enhance Your Social Media Marketing Efforts

Social Media
It is crazy to think that just fifteen years ago Facebook was created. A college student’s dream has now turned into one of the most influential inventions in history. Facebook ushered in the age of social media, and now, social media has completely re-written the way humans interact and communicate with each other and the world around them. Social media has become ingrained in our lives. Millions interact with it each and every day. As social media has evolved, it has been adopted into the business world. Almost every major company in the world is active on social media. Social media has proven to be an effective marketing tool as well as a communication tool. While many businesses have adopted social media as a viable marketing tool, their efforts are…
Read More
How to Get More Out of Your Social Media Marketing

How to Get More Out of Your Social Media Marketing

Social Media, Strategy
Social media marketing is an effective means of getting the word out about your products and/or services. But, many times it's clear that a small business is not doing all that it can do when it comes to using social media marketing to its full advantage. You might think social media marketing ends at sharing a few posts each day. But nothing could be further from the truth! How to Get More Out of Your Social Media Marketing Create Consistent and Complete Profiles This is so obvious that it's often overlooked! No matter which social media you've determined is important to use for your niche, it's imperative that you create consistent and complete social media profiles. Include a professional headshot, and keep the text description of your profiles similar. This…
Read More