Social Media Marketing for Introverts

Social Media Marketing for Introverts

Strategy
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes, I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. I can attend an event and not say a single word to anyone, and enjoy myself immensely just the same. This is me,…
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5 Ways Paid Ads Can Help Your Business

5 Ways Paid Ads Can Help Your Business

Social Media
Every online business needs traffic to their website to get subscribers and sales. Most online businesses start on a shoestring budget and owners feel they can’t afford to use paid advertising. But these same owners see organic reach on social media dwindling and recognize the need to do something about it. This usually means business owners look to start using paid ads as part of their marketing efforts. Fortunately, there are now many more options than even just a couple of years ago. Even better, there isn’t a steep learning curve to be able to use these options and get a good return on investment. 5 Ways Paid Ads Can Help Your Business [caption id="attachment_11161" align="aligncenter" width="667"] Photo by Will Francis on Unsplash[/caption]   Although paid ads may seem complicated,…
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Easy Ways to Use Pinterest to Promote Your Business

Easy Ways to Use Pinterest to Promote Your Business

Social Media
Pinterest is just a place where women collect pics for their weddings, right? And it's a place for mommy bloggers to find stuff to do with their kids, right?  This is still a common misconception about what Pinterest is and what it's used for. If you think this is the case, you're likely missing out on a huge opportunity to use Pinterest as a marketing tool for your business. Pinterest may have started out as a place for women to share product images, but its epic rise as a social network makes it a great place for businesses, too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on Pinterest love to share and repin…
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Hashtags Guide: How to Create and Use Effective Hashtags

Hashtags Guide: How to Create and Use Effective Hashtags

Social Media
Whether you are creating a social strategy in-house, or working with an online marketing agency to develop an effective social media strategy, a substantial part of the strategy will revolve around content marketing. When sharing your content across social media channels, the goal is to get the right eyeballs on your content, get them to engage with you content, and lead those interested eyes to your own digital real estate. One way to narrow down the 2.77 billion users on social media, to reach a subset of this population interested in what you offer, is with the use of hashtags. Social media marketing cannot do without hashtags. When it comes to using hashtags to increase visibility for your social media posts, there is still a sizeable number of Internet users…
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How to Leverage Social Media to Ensure Customer Growth

How to Leverage Social Media to Ensure Customer Growth

Social Media
We’ve all heard it a million times – social media is the next best digital marketing tool and we should all be using it. With over 27% of purchases originating from social media across all generations, business owners have an opportunity to take advantage of more than just making timely posts. Utilizing social media helps create brand recognition and widens the audience that your business has the opportunity to reach. It’s an affordable option for marketing and offers maximum control for creating and branding your message. But how can social media help you gain more customers? How to Leverage Social Media to Ensure Customer Growth It’s important to see social media as more than just an avenue to broadcast a few pictures of your products. Considering there are over 3.4 billion…
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Understanding the ROI of Influencer Marketing [Infographic]

Understanding the ROI of Influencer Marketing [Infographic]

Social Media
In the past, influencer marketing was just an ancillary marketing tactic. However, it has grown into a mammoth $5-10 billion industry today. In fact, $1.5 billion was spent just on Instagram influencer marketing in 2018. The reason for this is simple. Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers. However, this ROI is complex to understand because it is not just in monetary terms. Let’s try to understand it by going through the various ROIs of influencer marketing. [Tweet "Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers."] Understanding the ROI of Influencer Marketing 1. Revenue This is the most obvious form of ROI and results in monetary gains. A survey…
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Mastering Pinterest for Small Business Owners [Infographic]

Mastering Pinterest for Small Business Owners [Infographic]

Social Media
Far more than a visual paradise for millenials and a home of inspiration for DIYers, Pinterest has tremendous capability as a central tool in any social media marketing strategy. Often skipped in favor of Facebook or Instagram as the platforms of choice, Pinterest can actually help to drive business sales. A whopping 55% of Pinterest users come to the site specifically looking for products.   Wondering how to leverage the power of Pinterest? Start by creating a free business account, then build it out with rich keywords to boost exposure in searches. Next, you’ll want to think about your ideal aesthetic and commit to staying consistent with it. Want more ideas? Mastering Pinterest for Small Business Owners It only takes seconds to create a business account on Pinterest. But it’ll…
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8 Terrible Social Media Strategies Brands Should Stay Away From

8 Terrible Social Media Strategies Brands Should Stay Away From

Social Media
Social media marketing mistakes, we all make them at one time or another. But why do some social media strategies fail? Well, everyone makes mistakes, including social media marketers. But make too many mistakes, and your followers and engagement will drop, along with your revenue. No matter how big or small, every brand must maintain a robust social media presence these days. However, keep in mind that building a social media presence is more than just gaining more leads, customers, and sales.   8 Terrible Social Media Mistakes Brands Should Stay Away From Social media should be a two-way street where you can develop a community, increase your reach, and know what people think about you. In this post, we'll talk about the top social media marketing mistakes and more…
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