Marketing Sparkler Ι

19Aug 2021 by Miss Kemya

Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy

Social Media

With the boom of the Internet, online shopping has evolved to become more accessible for consumers. If we rewind back to the year 2000, then the idea of products coming right to your doorstep was astounding enough for the consumers to rush to the digital space and order online. But now, people want more, more than just the product catalog every basic ecommerce store offers. Hence, online businesses keep track of the opportunities and possibilities, to grab the ones that will boost their conversions to the maximum level. Of all the possibilities, it's time to introduce you to the advantages of Shoppable Instagram & UGC Campaigns. These could very well become the foundation of a perfect ecommerce success strategy for you. Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy…

26Jul 2021 by Miss Kemya

A Beginner’s Guide to Facebook Messenger Marketing

Social Media

Facebook messaging bots are a marketing strategy that some savvy marketers have used in recent months, as Facebook has rolled out some exciting new features for their Messenger service. However, many do not know how to manage this new form of marketing. This means many do it badly, which means a lot of wasted time and effort. In this guide, we will be explaining what Facebook Messenger (FM) is, why bots are so useful, and how to use bots to engage with your customers effectively for more leads and sales. Let’s get started with a look at what Facebook Messenger is. A Beginner's Guide to Facebook Messenger Marketing What is Facebook Messenger? Facebook Messenger (FM) has been around for several years, but has recently become a main area…

23Jun 2021 by Miss Kemya

How to Grow Your Network On LinkedIn

Social Media

You have a LinkedIn account, so now you need to grow your following (and keep them dedicated). LinkedIn is a large platform of businesses to network with. People will follow those they know, admire, are recommended to them and people they find engaging. To grow your followers, you need to create an engaging profile summary, connect with people you know and write informative or entertaining articles, as well as a few other things. Grow your following by implementing some of these suggestions… How to Grow Your Network On LinkedIn First Complete and Optimize Your Profile Create an optimized profile with relevant keywords, company profile picture and a background photo. People like to see who they are doing business with. Your profile needs to highlight your professional story. Describe why…

17Jun 2021 by Miss Kemya

Is Social Media The Answer To Enhancing Your Marketing?

Social Media, Strategy

Social media has been around for over a decade now, and still there are businesses who are not using it to its full potential. There are so many different things that you can do with social media, and you need to know all the benefits before you get started. The thing that you need to remember is that we live in the age of technology now. If you are not currently using social media, you are missing out on a huge opportunity. In this article, we’re going to be looking at some of the things that you need to know about enhancing your marketing with social media. So keep reading if you would like to find out more! Is Social Media The Answer To Enhancing Your Marketing? Experience Broader…

19May 2021 by Miss Kemya

Understanding The Risks That Come With Social Media Marketing

Social Media

Social media has become an extremely popular tool for businesses over the last few years. With more and more users joining platforms like Instagram and TikTok, it makes sense that companies would use these sites and apps to develop their market reach. While social media can be a great way to sell your products and ideas, though, it can also come with some risks for a business. To give you an idea of what to look out for when you first start with social media marketing, this article will be exploring some of the challenges that businesses will often face when they decide to use these platforms. Understanding The Risks That Come With Social Media Marketing Negative Reactions Negativity has always been an issue for businesses when they first…

14May 2021 by Miss Kemya

When Your Brand Engagement Has Gone Down: What’s the Reason?

Social Media, Strategy

With the increasing popularity of social media sites, it is surprising that engagement has been declining. One primary reason for this decline is that people are spending less engaged time online than they did a few years ago. When Your Brand Engagement Has Gone Down: What's the Reason? In addition, there have been many changes in how people use social media platforms such as Facebook and Twitter. Also, as everyone shares their lives online, it gets harder to grow a loyal following as the competition is stiff. Here are reasons that may have caused a decline in engagement with your social media content. You're Not Giving People What They Want As you will learn from the guide on Master Blogging, your audience wants to engage with a person. Your…

13May 2021 by Miss Kemya

5 Trends To Improve Your Social Marketing This Year

Social Media

No matter which kind of business you run, you’ll benefit from a killer social marketing campaign. To improve your marketing, the key is to pay attention to the latest trends. To find out what’s trending in 2021, take a look at the following areas. 5 Trends To Improve Your Social Marketing This Year 1 . Live Streaming The popularity of live streaming skyrocketed in 2019, according to Dacast, ‘live video grew by 93%, with an average viewing time of 26.4 minutes per session.’ And it shows no signs of slowing down. In fact, Dacast’s data also revealed that ‘the live streaming industry is expected to be valued at 184.27 billion USD by 2027.’ To improve your social marketing this year, focus on live streaming. There are plenty of benefits…

10Feb 2021 by Eleanor Hecks

How to Grow Your Small Business Sales By Harnessing the Power of Social Media

Social Media, Strategy

The average internet user spends more than 144 minutes on social media every day. Users from younger generations — millennials and Gen Zers — are likely to spend even more time on social media through browsing, networking and interacting with brands. Social media marketing is almost essential to the success of any modern business. But for smaller businesses, it can be hard to figure out the best way to take advantage of social media in your advertising. These social media tips can help any small business owner or solopreneur attract new customers and grow their sales. How to Grow Your Small Business Sales By Harnessing the Power of Social Media 1. Know Your Audience Audience research is one of the best places to start when building a social media…

Category: Social Media