Is Social Media The Answer To Enhancing Your Marketing?

Is Social Media The Answer To Enhancing Your Marketing?

Social Media, Strategy
Social media has been around for over a decade now, and still there are businesses who are not using it to its full potential. There are so many different things that you can do with social media, and you need to know all the benefits before you get started. The thing that you need to remember is that we live in the age of technology now. If you are not currently using social media, you are missing out on a huge opportunity. In this article, we’re going to be looking at some of the things that you need to know about enhancing your marketing with social media. So keep reading if you would like to find out more! Is Social Media The Answer To Enhancing Your Marketing? Experience Broader Reach…
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When Your Brand Engagement Has Gone Down: What’s the Reason?

When Your Brand Engagement Has Gone Down: What’s the Reason?

Social Media, Strategy
With the increasing popularity of social media sites, it is surprising that engagement has been declining. One primary reason for this decline is that people are spending less engaged time online than they did a few years ago. When Your Brand Engagement Has Gone Down: What's the Reason?     In addition, there have been many changes in how people use social media platforms such as Facebook and Twitter. Also, as everyone shares their lives online, it gets harder to grow a loyal following as the competition is stiff. Here are reasons that may have caused a decline in engagement with your social media content. You're Not Giving People What They Want As you will learn from the guide on Master Blogging, your audience wants to engage with a person.…
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How to Grow Your Small Business Sales By Harnessing the Power of Social Media

How to Grow Your Small Business Sales By Harnessing the Power of Social Media

Social Media, Strategy
The average internet user spends more than 144 minutes on social media every day. Users from younger generations — millennials and Gen Zers — are likely to spend even more time on social media through browsing, networking and interacting with brands. Social media marketing is almost essential to the success of any modern business. But for smaller businesses, it can be hard to figure out the best way to take advantage of social media in your advertising. These social media tips can help any small business owner or solopreneur attract new customers and grow their sales. How to Grow Your Small Business Sales By Harnessing the Power of Social Media 1. Know Your Audience Audience research is one of the best places to start when building a social media strategy.…
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How to Get More Out of Your Social Media Marketing

How to Get More Out of Your Social Media Marketing

Social Media, Strategy
Social media marketing is an effective means of getting the word out about your products and/or services. But, many times it's clear that a small business is not doing all that it can do when it comes to using social media marketing to its full advantage. You might think social media marketing ends at sharing a few posts each day. But nothing could be further from the truth! How to Get More Out of Your Social Media Marketing Create Consistent and Complete Profiles This is so obvious that it's often overlooked! No matter which social media you've determined is important to use for your niche, it's imperative that you create consistent and complete social media profiles. Include a professional headshot, and keep the text description of your profiles similar. This…
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Social Media Marketing for Introverts

Social Media Marketing for Introverts

Strategy
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes, I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. I can attend an event and not say a single word to anyone, and enjoy myself immensely just the same. This is me,…
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5 Data-Driven Ways to Maximize Your Social Media Marketing

5 Data-Driven Ways to Maximize Your Social Media Marketing

Strategy
If you're a non-data-driven marketer, you might think that building a data-driven social marketing strategy is too complicated. However, if you do not measure and track the right things on social media, you still end up wasting a lot of time and energy. You spend most of your time guessing what is and what isn't useful. This translates to a loss of money and other resources. You're also losing a lot of opportunities to engage with your target audience. The worst part of all is that you might end up hurting your brand image because you fail to give your audience what they want. Why? Because you don't know what exactly it is! The Benefits of Going Data Driven Once you start adopting a data-driven mindset, there are so many…
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How to Bait and Fish in the Social Media Pond

How to Bait and Fish in the Social Media Pond

Social Media, Strategy
Social media is a must-have aspect of every business. If you haven’t started using it yet, I'm not sure what you may be waiting for, but consider your invitation to jump on board. Even if you’ve been dabbling with social media marketing for a while, take some time to think about how you can improve your strategy, generate more leads, and ultimately make more money. A Fisherman’s Guide to Social Media To do this, it helps to think like a fisherman (or woman). I thought this was a fun analogy to use with this batch of social media tips. Here are some things to keep in mind when trying to reel in your audience.   1. Fishing in an empty pond will leave you hungry at the end of the…
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How to Increase Productivity and Avoid the Social Media Sink Hole

How to Increase Productivity and Avoid the Social Media Sink Hole

Social Media, Strategy
Do you find yourself using social media for hours and hours a day, without a plan? Or, do you throw your hands up in frustration over your lack of time for using social media, yet you understand the potential power of social networking and what it can do for your business? Are you in need of a social media time management  plan? Social networking is here to stay – Twitter, Facebook, Pinterest, LinkedIn, Google Plus, blogging - plus a host of new social networking sites are launched every other week. People want to be connected and the speed we’re moving in to stay connected is frightful at times – how can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites? It's…
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