How to Increase Productivity and Avoid the Social Media Sink Hole

Do you find yourself using social media for hours and hours a day, without a plan?

Or, do you throw your hands up in frustration over your lack of time for using social media, yet you understand the potential power of social networking and what it can do for your business?

Are you in need of a social media time management  plan?

Social networking is here to stay – Twitter, Facebook, Pinterest, LinkedIn, Google Plus, blogging – plus a host of new social networking sites are launched every other week. People want to be connected and the speed we’re moving in to stay connected is frightful at times – how can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites?

It’s ok, at some point most of us feel like we’re being less productive than we should be when it comes to social media.

The first thing to note is that social networking shouldn’t be looked at as a negative thing. It’s simply the next stage of internet business and as savvy online business owners, it’s up to us to stay connected to the latest trends and changes in this field.

However, it’s also important to note that too much of a good thing may also lead to a negative outcome, such as not making the best use of our time.

If you’d like to use social networking in your marketing but are worried about the time issues associated with it, here are a few tips to help you increase your productivity and avoid the social media sink hole.

how to increase productivity and avoid social media sink hole

#1 – Set a schedule

Set out a set time each day – say 20 or 30 minutes – that you dedicate to social networking. Try to stick to the same schedule each day. This way you get your dose of social networking without it overtaking your business or life. The schedule should be personal to you and you may find that 30 minutes is too little or too much, but whatever the schedule ensure you stick to it.

#2 – Know your goal

Before you get started ask yourself – what would I like to achieve from this? Do I want to gain more clients or customers? Do I want to just have a little fun and connect with friends and business acquaintances? It’s important to know your goals with social networking because this will help you put the whole thing into perspective.

If your goal is to get more clients, then you’ll need to look at your social networking time as an investment and track the outcome. If you just want to have a little fun, then it’s something you can do without worries once you’ve finished your business tasks for the day.

#3 – Don’t juggle too much too soon

Trying to be involved with all aspects of social networking may seem a little daunting (and time consuming). Instead, research and find one or two methods you really enjoy and that seem to work for your business needs. Then stick to those methods for a while until you’re confident you can handle more.

#4 – Prioritize

Unless you’ve proven that social networking is a big part of your overall business strategy and success, it may make sense to prioritize your fundamental (i.e. money-making) tasks first. Once you’ve completed the activities for the day that you feel will help your business succeed, then you can move on to your social networking time.


It’s all too easy to get caught up in the social networking sinkhole and get little to no work done. That’s why all of the steps above work hand in hand. If you don’t know your goals with social networking, it’s easy to waste time, and you also won’t know where your priorities should be. And if you do too much too soon it’s easy to not stick to your schedule and spend too much time on social networking sites.

Use the tips listed here as a starting point to where you want to go with social media. You can increase your productivity using social tools, but only if you set yourself a schedule and stick to it.

Remember you’re in control and you don’t need to get carried away with social networking – unless you’d like to, of course.

Miss Kemya


How do you avoid the social media sink hole?


About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.


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