Think 60 minutes a day on social media is impossible? Hear me out. There was a time when I thought all the tips on successfully engaging on social media in 1-2 hours a day were impossible. That’s because I was reading all those articles when I first started using Twitter, LinkedIn, and Facebook, so of course my learning curve killed the whole 60 minutes notion.
I would use social media for hours at a time trying to figure it all out. Sound familiar?
Let’s go beyond the initial process of learning how to use each platform. Once your profiles are complete, and you become experienced with engaging, posting, and sharing content, you can do social media in 60 minutes a day!
Success on Social Media in 60 Minutes a Day
If you’re like many professionals, you’re spending too much time on social media. You don’t have to admit it to me, I know you have those days.*wink wink* I have 2 quick tips to maximize your efficiency on social media for business purposes. These tips may just change your life!
Tip #1: Use a social media dashboard
There are plenty of options to choose from. You can choose Hootsuite, TweetDeck, MarketMeSuite, Sprout Social, etc. There’s too many to list, but use at least one of them. You’ll be able to
- see the bulk of your profiles on one screen
- schedule posts, and
- engage from one dashboard as opposed to several individual platforms.
If you don’t currently use a dashboard for the majority of your activity, using it will change your outlook on social media. This will eliminate the need to log into several platforms and toggling between platforms all day, which will be a MAJOR time-saver. I’m speaking from experience here.
Tip #2: 20-20-20 Minute Rule of Engagement
You can effectively engage in 60 minutes a day. Now, I’m not saying I only use social media for an hour a day. After all, marketing is my business, and I participate in tweetchats, perform research, build lists, schedule posts, revise my profiles, etc.
However, on those busy work days that I don’t have much time to engage, I make sure I get in an hour of visibility and engage with my social media pals. I commit 20 minutes in the morning, 20 minutes mid-day and 20 minutes in the early evening, and you can too!
This will give you enough time to
- greet your followers/fans
- post updates to your profiles
- post original content
- re-post content
- engage with several people across your platforms
- respond and reply to questions/mentions, and
- maintain a visibly active social media presence.
Using a 20-20-20 guideline will give you enough time to stay visible on a daily basis on social media. Use a timer if you have to!
If you incorporate the use of a social media dashboard, you will be able to maximize your 20-20-20 time even further by mixing in scheduled posts with current posts, and you will maintain an even more engaged presence. Welcome to my 20-20-20 rule, it works!
So you see, there’s merit to all those “you can do social media in 60 minutes a day” articles. You can in fact do social media in 60 minutes a day to grow your business. If you’re having trouble with time management, challenge yourself with my 20-20-20 rule. Can you do it?