Remember when video ads were mainly seen on TV? You’d watch a movie or TV show and it would go on a commercial break. Those were the times!
However, did you know that you can also integrate your video marketing campaigns on the screen of your phone? After all, there are platforms like YouTube, TikTok, and Instagram that are specifically designed for this type of content!
But the question is, how can you effectively market your business through video?
Here are some video marketing dos and don’ts that you should remember!
Video Marketing 101: Dos and Don’ts
Do: Plan your content.
First things first: what video content do you intend to create?
You might’ve not realized it, but you need to strategize before you hit the record button. After all, creating videos that are all over the place won’t attract your audience.
Therefore, you should strategize your content first— from your goals to the target audience to your key messages.
When you strategically plan your video content, you can create videos that serve a specific purpose, every time.
Don’t: Neglect your audience’s needs.
What makes you click on a video or subscribe to a content creator on YouTube? Is it because of its graphics, or is it because they’ve got the information you need or are interested in?
Your video content should be tailored to your target audience’s needs and audiences. This way, you can ensure engagement with your target audience and gain viewership.
So, make sure you do your research, gather feedback, and adapt your content. This way, you can specifically address your audience’s problems or questions.
Do: Optimize for mobile viewing.
Where do you usually watch videos? If you’re like so many people, it’s through your phone!
So, why not optimize your video content for mobile viewing?
You should ensure that your videos have formats that can cater various screen sizes. They should also load quickly on mobile devices.
By doing so, you can keep your viewers engaged and improve user experience. After all, no one wants to watch a blurry (or slow buffering) video on their phone.
Don’t: Ignore SEO strategies for videos.
Did you know that SEO doesn’t only apply to written content, but also to video?
It’s true— it’s because video SEO ensures you can increase the discoverability of your content. And when you ignore it, you’ll most likely end up with unviewed videos.
So, make sure you include relevant keywords in your video titles, descriptions, and tags. You should also create engaging thumbnails, and even use closed captions on your videos. This way, you can improve your search engine rankings and improve accessibility on your videos.
Do: Consider YouTube automation.
You might’ve seen videos on platforms that don’t have people, and instead use images and even clips. It’s a growing trend lately, and it’s called YouTube automation.
So, what is YouTube automation?
It’s when you use existing videos and images to create your own video. When you use YouTube automation, you can make existing content transformative— making it more engaging to your audience.
Don’t: Oversell in your video.
What turns you off when watching a video? For most people, it’s when creators promote a product too much.
So, you should avoid making your videos sound like sales pitches. You can instead provide valuable information, entertain, or even educate your audience. But, don’t forget a CTA to your videos. After all, you want viewers to flock to your business and engage with you.
Final Thoughts
When you understand the dos and don’ts of video marketing, you can definitely make effective video content for your business.
Ciao,
Miss Kemya
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