Video Marketing 101: Dos and Don’ts

Video Marketing 101: Dos and Don’ts

Video Marketing
Remember when video ads were mainly seen on TV? You'd watch a movie or TV show and it would go on a commercial break. Those were the times! However, did you know that you can also integrate your video marketing campaigns on the screen of your phone? After all, there are platforms like YouTube, TikTok, and Instagram that are specifically designed for this type of content! But the question is, how can you effectively market your business through video? Here are some video marketing dos and don'ts that you should remember! Video Marketing 101: Dos and Don'ts  Do: Plan your content. First things first: what video content do you intend to create? You might've not realized it, but you need to strategize before you hit the record button. After all,…
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Marketing Strategies When You’re On A Shoestring Budget

Marketing Strategies When You’re On A Shoestring Budget

Marketing Strategy
For most small companies, developing a strategy comes with a lot of overheads. Almost every single bit of advice that gurus give to businesses is that they have to have a big budget in order to compete with the competition. However, successful marketing doesn’t have to depend on how much you spend. The success of your campaign will often come down to how many people know your campaign exists, so make sure you keep that in mind. Marketing Strategies When You're On A Shoestring Budget Stay in Touch It costs nothing for you to stay in touch with your clients. Sometimes a personalized email or even a phone call is all you need. These are often your best source of leads. People need to have trust and confidence in you…
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Driving Your Business On A Smoother Road To Success

Driving Your Business On A Smoother Road To Success

Tips and Tools
When managing a modern business, sustainable profit is the desired destination. While this might be the priority, it’s equally important to create a smooth journey. After all, the whole point of launching a company is to build a better quality of life. It is hard to do that when you are constantly burdened by high stress levels. Focus on the five simple steps below, and the road to success beyond mere profitability will open up. Driving Your Business On A Smoother Road To Success Know Your Objectives As already stated, we know that profitability is a key barometer to measure success. Goal-setting is essential for any business, not least because it provides direction and motivation. However, you need to look beyond SMART goals and consider your personal objectives. Whether it’s…
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Beyond SMART: Goal Setting for Entrepreneurs

Beyond SMART: Goal Setting for Entrepreneurs

Tips and Tools
If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely. While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things. Beyond SMART: Goal Setting for Entrepreneurs   Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. In fact, they might even do worse than simply “not…
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Make Your Business Fleet Much More Cost-Effective

Make Your Business Fleet Much More Cost-Effective

Tips and Tools
Whether you just have a few cars, vans, and drivers to make local deliveries, or you have a real fleet of trucks that will be carrying your goods across great distances, any business that relies on a fleet of vehicles is going to find that they are one of the key assets to determining success. This is because not only can they cost so much to keep and maintain, but they also are vital to carrying out your services. As such, anything you can do to make them more cost-effective can be to the great benefit of your business. Make Your Business Fleet Much More Cost-Effective Mind how you fund your fleet First of all, if you’re adding a new vehicle to your fleet, you have to think about the…
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More Important Than Money: Understanding Why You Really Do What You Do

More Important Than Money: Understanding Why You Really Do What You Do

Tips and Tools
What do super-successful coaches and small business owners all have in common? It’s not experience. Not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive. The one thing that does make a difference, though, is your “why.” More Important Than Money: Understanding Why You Really Do What You Do Why did you decide to become a coach? Why do you spend too many hours in front of your computer every week? Why do you stay up too late and get up too early, just so you can work on growing your business? The “why” is what ultimately…
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Vital Things You Need To Know Before Embarking On A Digital Marketing Career

Vital Things You Need To Know Before Embarking On A Digital Marketing Career

Tips and Tools
Specializing in digital marketing can be an engaging and rewarding career. It is also a career that continues to be in demand across all markets and industries due to the heavy reliance on digital marketing to generate business in today's online world. However, before you jump into a career in digital marketing with both feet you must have a good idea of what you will be getting yourself into. The good news is you can read all about the most vital things you need to know about digital marketing before beginning a career in the field. Just keep reading to find out more. Vital Things You Need To Know Before Embarking On A Digital Marketing Career Prepare to be a lifelong learner If you are under the impression that studying…
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How to Make a Black Friday Plan for Profit

How to Make a Black Friday Plan for Profit

Marketing Strategy
I'm curious, are you planning to offer any Black Friday/Small Business Saturday/Cyber Monday deals? If so, do you have a Black Friday plan? It's not too late! We all know people have come to expect these super deals, so why not put yourself out there to grab some moolah? Most of us think about buying and selling physical products for the Black Friday weekend. But who said service providers and purveyors of digital goods can't capitalize on the weekend flurry of sales?   How to Start Making a Black Friday Plan Here are a few ideas for offers you can put together. These ideas are specifically for those of us who sell services and digital products: Bundle some products together and stick a price tag on 'em. Record a bonus training…
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