Why are Your Emails Going to Spam and How to Fix It?

Why are Your Emails Going to Spam and How to Fix It?

Email Marketing
Online marketing today has become an exercise requiring companies to work with different communication methods. From social media marketing, influencer marketing, chatbots, and so much more, finding the right mix is vital to capture leads online effectively. However, amidst all these newer methods of digital marketing, email marketing is still one of the most effective forms of communication. The stats back it up as well - for every $1 spent, emails can generate a revenue of $38! That’s a fantastic ROI of 3,800%! Whether its B2B or B2C, email marketing has been pivotal in paving the way forward for multiple companies online. Marketers have understood the value of emails and allocate special budgets targeted at email marketing. Emails are getting bigger and better, so if you’re looking to start your…
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Get Out of the Email Marketing Rut

Get Out of the Email Marketing Rut

Email Marketing
Are you using email marketing to cultivate a warm audience and stay connected to your tribe? When is the last time you audited your email campaigns? If you're like many 'preneurs, it may have been a while. Once you set up your email campaigns, it's easy for time to go by and to let everything get a little stale. If you're not getting the results you used to get, it's probably because you're in an email rut. And if you want to get out of the email rut, it's best to come up with a plan to update and improve your email marketing at least once a year. No time to read the full post? Listen on the podcast: Get Out of the Email Marketing Rut: Eight Ways to Success…
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Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Email Marketing
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
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Improve Your Email Marketing with Ecourses

Improve Your Email Marketing with Ecourses

Email Marketing
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your email marketing consider using an ecourse to get more sign-ups. It's a great way to come up with interesting, engaging and effective content, and it is a great way to increase interaction. How to Improve Your Email Marketing with Ecourses With a well-made email course you can educate your readers about your products and services without seeming like you're trying to sell to them. For instance, if you market a weight loss product, your ecourse…
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Four Simple Ways to Improve Your Email Marketing Response Rates

Four Simple Ways to Improve Your Email Marketing Response Rates

Email Marketing
Due to the proliferation of social media many people erroneously believe that email marketing is finished. This is also party due to diminishing email marketing response rates. Do. Not. Believe. It. Nothing could be further from the truth. Lemme ask: did you open an email today? Of course you did! In fact along with responsive web design and social media, email should still be a main focus today for all your online marketing campaigns. To put it bluntly: The money is still in the list. Today we’re going to share with you four more ways to boost your email marketing response rates. Four Simple Ways to Improve Your Email Marketing Response Rates Before you can get a response ... you have to get the reader to OPEN the email. Whenever we…
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Email Marketing: How to Balance Selling and Relationship Building

Email Marketing: How to Balance Selling and Relationship Building

Email Marketing
Email marketing is tricky. Too much selling and you lose your subscriber’s interest. Not enough selling and your income will suffer. How do you know what the right balance is for your email campaigns, and how can you achieve it? Let’s take a quick look. Generally speaking, the bulk of your email messages, roughly 80% to 90% of them, should focus on helping your subscribers by offering them quality solutions to their problems. In doing this, you are connecting with your readers and building a relationship with each and every one of them. When you provide mostly helpful information without selling, your subscribers will trust you and your opinion. Therefore when you do sell to them, they’ll take notice and buy because they know you won’t steer them wrong. They…
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Why Email Marketing is Important for Business

Why Email Marketing is Important for Business

Email Marketing
This is possibly the most important post I've published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes. Why Email Marketing is Still Important for Business Did you open an email today? Of course you did! Enough said. Seriously though, email marketing even has a number of advantages over some of the more “cutting edge” marketing techniques that some tend to focus on, including social media. Here are a few of the top reasons why email marketing is important for businesses today. Email Marketing is Personal Email is a personal…
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Email Marketing Cheat Sheet [Infographic]

Email Marketing
Are you still reading emails everyday? Email marketing still plays a critical role in lead generation and relationship building. The following email marketing cheatsheet infographic provides insight into interesting data that you can use to design the best email marketing strategy and take your email marketing campaigns to the next level. A few highlights from the Email Marketing Cheat Sheet Spend time on strategy. Preparation is the key to success with email marketing. As you’ll see below, the top email performers spend more time on strategy than their counterparts. Test, test, and test beyond the subject line. Email marketers not only test the subject line and day of the week, but they also test those less talked about elements like the ‘from’ line and positions of calls to action. Send at the…
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