How To Maximize The Potential Of Your Email Marketing

Email marketing is a great way to share new information and releases with your customers. It is a great way to keep them engaged and ensure that they don’t forget about you. Through email marketing, you can encourage your customers to sign up for monthly updates where they can discover information before other customers. If you want to maximize your email marketing strategy, here’s how.

How To Maximize The Potential Of Your Email Marketing

How To Maximize The Potential Of Your Email Marketing

Ask for permission.

For those asking themselves, “Why are my emails going to spam?”, then you might want to check if you have permission from your recipients. Some people might restrict their inbox to certain people. Thus, you might need to ask for permission to ensure that they see your emails.

When your customers sign up for your email marketing, make sure to let them know that you require permission to ensure that your email is seen.

Never forget to introduce yourself.

To maximize the potential of your email marketing, it can help to ensure that your email messages convert better. This is easily achieved by introducing yourself before sending more emails.

If your customer is unaware of who you are, then they might flag or avoid future emails. A friendly welcome email that introduces your brand and what you can offer will ensure that they know everything about you before committing to your business.

Have a clear call to action.

Every email will (or definitely should) involve a call to action. Whether you are offering a discount or encouraging your customers to shop for your new releases, ensure that the action is clear. If the message is shrewd, then your customers might be misled and not fulfill what you are encouraging them to do.

Make the action clear in the title and make the title short. It will encourage the customer to click through to the email to see what deal or exciting news you are offering.

Offer one thing at a time.

Speaking of being clear, you will want to ensure to only offer one thing at a time. If you offer too many things, it might hinder the exciting offer or news that you are offering.

Offering one thing at a time will ensure that what you are offering is clear and will ensure to attain the right outcome.

Personalize your emails.

A personal email goes a long way. If you address your customer directly, they will feel appreciated and likely encouraged to read the rest of the email and take action.

You may even be able to personalize the email further than the name. You might ask them how they are or write a note about a recent conversation you have. The more personal you can be, the more encouraged an email customer will be to read and action your email.

Bottom Line

When it comes to email marketing, you have to think personalization and interaction. Be sure to review your email marketing analytics after each email sent, for open rates and click through rates, and what links are clicked.  When you see things that work, keep up the great work. For those things that aren’t working, tweak your efforts using these tips to maximize your email marketing potential!

Miss Kemya


About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.


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