Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Email Marketing
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
Read More
Improve Your Email Marketing with Ecourses

Improve Your Email Marketing with Ecourses

Email Marketing
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your email marketing consider using an ecourse to get more sign-ups. It's a great way to come up with interesting, engaging and effective content, and it is a great way to increase interaction. How to Improve Your Email Marketing with Ecourses With a well-made email course you can educate your readers about your products and services without seeming like you're trying to sell to them. For instance, if you market a weight loss product, your ecourse…
Read More
Four Simple Ways to Improve Your Email Marketing Response Rates

Four Simple Ways to Improve Your Email Marketing Response Rates

Email Marketing
Due to the proliferation of social media many people erroneously believe that email marketing is finished. This is also party due to diminishing email marketing response rates. Do. Not. Believe. It. Nothing could be further from the truth. Lemme ask: did you open an email today? Of course you did! In fact along with responsive web design and social media, email should still be a main focus today for all your online marketing campaigns. To put it bluntly: The money is still in the list. Today we’re going to share with you four more ways to boost your email marketing response rates. Four Simple Ways to Improve Your Email Marketing Response Rates Before you can get a response ... you have to get the reader to OPEN the email. Whenever we…
Read More
Eight Surefire Ways to Grow Your Email List

Eight Surefire Ways to Grow Your Email List

Email Marketing
It’s safe to say that the bigger your mailing list is, the better. Having a robust email list gives you more opportunities to sell and to build your reputation.   Here are 8 sure-fire tips for growing your email list. 1. Make List Building A Priority Make sure you’re putting at least as much effort into building your email list as you are to your social media efforts...hopefully more. Getting “Likes” on Facebook is one way of gauging your popularity, but you can’t control how your message is spread to your Facebook connections, and it can be difficult to effectively communicate with them directly. 2. Make it Easy for New Subscribers to Sign Up Make the links to your sign-up page prominent on all the pages of your website. You can do…
Read More
Email Marketing: How to Balance Selling and Relationship Building

Email Marketing: How to Balance Selling and Relationship Building

Email Marketing
Email marketing is tricky. Too much selling and you lose your subscriber’s interest. Not enough selling and your income will suffer. How do you know what the right balance is for your email campaigns, and how can you achieve it? Let’s take a quick look. Generally speaking, the bulk of your email messages, roughly 80% to 90% of them, should focus on helping your subscribers by offering them quality solutions to their problems. In doing this, you are connecting with your readers and building a relationship with each and every one of them. When you provide mostly helpful information without selling, your subscribers will trust you and your opinion. Therefore when you do sell to them, they’ll take notice and buy because they know you won’t steer them wrong. They…
Read More
Why Email Marketing is Important for Business

Why Email Marketing is Important for Business

Email Marketing
This is possibly the most important post I've published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes. Why Email Marketing is Still Important for Business Did you open an email today? Of course you did! Enough said. Seriously though, email marketing even has a number of advantages over some of the more “cutting edge” marketing techniques that some tend to focus on, including social media. Here are a few of the top reasons why email marketing is important for businesses today. Email Marketing is Personal Email is a personal…
Read More

Email Marketing Cheat Sheet [Infographic]

Email Marketing
Are you still reading emails everyday? Email marketing still plays a critical role in lead generation and relationship building. The following email marketing cheatsheet infographic provides insight into interesting data that you can use to design the best email marketing strategy and take your email marketing campaigns to the next level. A few highlights from the Email Marketing Cheat Sheet Spend time on strategy. Preparation is the key to success with email marketing. As you’ll see below, the top email performers spend more time on strategy than their counterparts. Test, test, and test beyond the subject line. Email marketers not only test the subject line and day of the week, but they also test those less talked about elements like the ‘from’ line and positions of calls to action. Send at the…
Read More
Why Your Email Marketing Practices Make Subscribers Run From You

Why Your Email Marketing Practices Make Subscribers Run From You

Email Marketing
Does your email marketing make your subscribers love you or loathe you? Are you subscribers responsive, or are they quick to find the unsubscribe button? Social media has not replaced email, or has it? Social media has its place in the inbound marketing funnel, but email marketing can be targeted and specific to people who want your content, want your offer, and are interested in corresponding with you. People that opt-in to your email list are telling you that they want to extend the relationship, they want to go beyond social media and listen to what information you have to offer. When you get an email subscriber, keep them enlightened, entertained, informed, and interested in your content.  Do offer something of value when I open your email, value reserved just…
Read More