Eight Surefire Ways to Grow Your Email List

Eight Surefire Ways to Grow Your Email List

Email Marketing
It’s safe to say that the bigger your mailing list is, the better. Having a robust email list gives you more opportunities to sell and to build your reputation.   Here are 8 sure-fire tips for growing your email list. 1. Make List Building A Priority Make sure you’re putting at least as much effort into building your email list as you are to your social media efforts...hopefully more. Getting “Likes” on Facebook is one way of gauging your popularity, but you can’t control how your message is spread to your Facebook connections, and it can be difficult to effectively communicate with them directly. 2. Make it Easy for New Subscribers to Sign Up Make the links to your sign-up page prominent on all the pages of your website. You can do…
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Email Marketing: How to Balance Selling and Relationship Building

Email Marketing: How to Balance Selling and Relationship Building

Email Marketing
Email marketing is tricky. Too much selling and you lose your subscriber’s interest. Not enough selling and your income will suffer. How do you know what the right balance is for your email campaigns, and how can you achieve it? Let’s take a quick look. Generally speaking, the bulk of your email messages, roughly 80% to 90% of them, should focus on helping your subscribers by offering them quality solutions to their problems. In doing this, you are connecting with your readers and building a relationship with each and every one of them. When you provide mostly helpful information without selling, your subscribers will trust you and your opinion. Therefore when you do sell to them, they’ll take notice and buy because they know you won’t steer them wrong. They…
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Why Email Marketing is Important for Business

Why Email Marketing is Important for Business

Email Marketing
This is possibly the most important post I've published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes. Why Email Marketing is Still Important for Business Did you open an email today? Of course you did! Enough said. Seriously though, email marketing even has a number of advantages over some of the more “cutting edge” marketing techniques that some tend to focus on, including social media. Here are a few of the top reasons why email marketing is important for businesses today. Email Marketing is Personal Email is a personal…
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Email Marketing Cheat Sheet [Infographic]

Email Marketing
Are you still reading emails everyday? Email marketing still plays a critical role in lead generation and relationship building. The following email marketing cheatsheet infographic provides insight into interesting data that you can use to design the best email marketing strategy and take your email marketing campaigns to the next level. A few highlights from the Email Marketing Cheat Sheet Spend time on strategy. Preparation is the key to success with email marketing. As you’ll see below, the top email performers spend more time on strategy than their counterparts. Test, test, and test beyond the subject line. Email marketers not only test the subject line and day of the week, but they also test those less talked about elements like the ‘from’ line and positions of calls to action. Send at the…
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Why Your Email Marketing Practices Make Subscribers Run From You

Why Your Email Marketing Practices Make Subscribers Run From You

Email Marketing
Does your email marketing make your subscribers love you or loathe you? Are you subscribers responsive, or are they quick to find the unsubscribe button? Social media has not replaced email, or has it? Social media has its place in the inbound marketing funnel, but email marketing can be targeted and specific to people who want your content, want your offer, and are interested in corresponding with you. People that opt-in to your email list are telling you that they want to extend the relationship, they want to go beyond social media and listen to what information you have to offer. When you get an email subscriber, keep them enlightened, entertained, informed, and interested in your content.  Do offer something of value when I open your email, value reserved just…
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Email Marketing Is Alive And Well [Infographic]

Email Marketing
Do you still read emails? Of course you do, and so do I! And I bet your current and future customer still read emails too. So don't forgo email marketing just yet! Don't believe the hype... Email marketing is not dead Email marketing, when integrated with your online and offline marketing initiatives, can greatly impact your business because people are specifically asking for your offers. This infographic, created by the good folks over at LeadPages, gives a great overview of email marketing best practices, along with some helpful suggestions you can immediately incorporate into your own email campaigns. With so many businesses touting the death of email marketing in favor of social media, I found this infographic refreshing. These stats and insights further illustrate the power of email as an…
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