When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.
For many small business owners, though, the one area that’s often overlooked is your website. If you are driving traffic to your website, then to your email list, you can employ 3 quick website tweaks that will facilitate the process. All automated, of course!
Quick and Easy Website Tweaks to Automate Your Sales Funnel
Use Your Blog to Build Your Mailing List
Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.
But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.
Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.
If you’re a frequent blogger this may seem like a cumbersome process. It doesn’t have to be!
Consider your blog categories. If you create a content upgrade for each blog category, you can simply insert that upgrade at the end of the respective blog post.
Keep Them Reading With Related Links
The next website tweak is related to the internal links on your site. Related links will keep visitors on your site longer, which boosts your dwell time, and the likelihood that a site visitor will take a desired action.
This is where you can leverage old blog posts. How often do you revisit old blog posts to link to newer content? This is an important maintenance job, as it will help provide visitors with the information they’re looking for by linking related posts together.
Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.
This is in turn drives traffic, leading more prospects thru your sales funnel!
Make the Best of Your Download Pages
Thank you, confirmation and download pages are a few of the most under-utilized pages on your website. Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option.
For example, for free download pages, including a place to upsell your subscriber to a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.
For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script, you can even offer upsells based on what they already own, making the choice even easier for them.
And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell, or an invitation to join you in your Facebook group, or any host of next steps you want your reader to take.
These simple website tweaks should help fill your sales funnel. Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will start to fill itself.