There are so many places to put content to help drive traffic. LinkedIn is no exception. Now granted, LinkedIn is a more buttoned-up social media platform for professionals, so any content you publish on LinkedIn will get viewed and commented on by other professionals.
Plus, people will click through to your profile to find out more about you, thus helping you increase your traffic, get more conversions, and make more sales.
The great thing about LinkedIn is that the articles you publish do not have to be original. You can publish articles, whitepapers, and other content right on LinkedIn, even though you’ve posted it elsewhere. However, you must you own the content and right to publish it.
With this in mind, here are few things to consider before you published an article on LinkedIn.
5 Things To Consider Before Publishing LinkedIn Articles
First and foremost be professional. LinkedIn is not the place to share things that aren’t professional. So publish only your very best work so that you highlight what you do in the very best way. Also, your articles should provide value, and be non-promotional in nature.
Second, post articles regularly. Add LinkedIn to your weekly editorial calendar, and make it a point to add articles to LinkedIn on a regular basis. You’ll come up in search more often and make more connections.
Third, publish from a place of service. The best articles to publish on LinkedIn offer advice and “how to” information to your audience. Don’t be a spammy sales person in your articles. LinkedIn does not care for spammers.
Fourth, be a problem solver in your niche. Your audience has pain points and problems, so choose content that gives them information about their problems and points toward solutions. You don’t want to use an article as a sales page.
Finally, tell a story. Your online profile for LinkedIn is a resume of sorts, but it’s also a way to tell a complete story, through articles and other documents and content you’ve created that you can upload.
Remember that everything you publish on LinkedIn doesn’t have to be unique, it can be previously published work that highlights your expertise. Since the content you publish on LinkedIn shows up in your profile, the more content you can include that gives a full overview of your talents the better because it fills out your profile. This makes you look more attractive to anyone who is looking for what you’re offering.