If you want to rock your social media marketing like a professional social media management agency but can’t afford one, you are at the right place. We spill the tea on what cheap or free social media management tools you can use to get the best results from your social media efforts. So, let’s get started!
The Best Tools To Rock Your Social Media Marketing Like A Pro
No matter what you are writing and for what social media platform, you’ll want to look professional and have it written properly. If you don’t have grammar at your fingertips, Grammarly is one of the best tools to have in your social media management toolbox. The basic version is free and it’s very good. If you want to, you can upgrade to better versions, as well.
Because visuals matter! Did you know that content with relevant images gets 94% more views? And Canva can serve as a great and free social media tool to create beautiful visuals. There are many templates available for whatever format you need and it’s easy to navigate. If you want to use more, you can pay for a monthly subscription.
If your beautiful images are not enough and you end up needing actual photos to improve your content, you can find tons of free photos for social media on Unsplash. Just type in what you are looking for and the website will show you plenty of photos to choose from. All of these photos are copyright-free and you can use them with all of your social media posts.
Even professional social media management agencies use social media automation tools to help them up their efficiency. If you are handling your social media accounts on top of your core business, you should also use social media automation. Buffer will help you schedule your posts in advance and have them posted at the best possible time so you reap the most benefits.
If more people on your team are involved with your social media management, you will want to make sure everyone’s on the same page and up to date. And you’ll also want to make sure all tasks are done on time. That’s where Trello kicks in – it will help your team stay organized and on top of each task that needs to be done.
#6 Google Trends
Ran out of ideas for your content? Or simply want to include trending stuff into your posts? Then Google Trends is the perfect tool for you! Find out what’s trending at the moment and what everyone is talking and posting about. Then include it in your posts. Following trends and relevant events/occurrences is important for engagement.
#7 Sprout Social
Sprout Social is an amazing social media management tool that can be used for multiple things. In this post, we will stick to its social listening features. You can use Sprout Social to tune into your audience’s or customers’ online conversations about your brand. Learn what they like and don’t like about so you can improve it to their preference and reap all the benefits.
Is It Worth It to Hire a Digital Marketing Agency?
Digital marketing agencies are pros at breathing life into your social media platforms (among other things). When you hire a digital marketing agency, you get content writers, designers, SEO specialists, programmers, and other experts as well as premium software tools that are not cheap. So, if you want to focus on the core of your business, hiring a digital marketing agency is totally worth and you should look at it as an investment, not a cost.
How Much Does Social Media Management Cost?
It really depends on the company you hire and the work you want to be done. For example how many social media platforms, how many posts per day, and so on. It can cost anything between several hundred dollars to tens of thousands, if you choose the bigger agencies in the industry.
Whether you choose to handle your own social media management like a pro or hire a professional social media manager or agency, we wish you the best of luck! If you do decide to hire a digital marketing agency to do your social media management and marketing, choose the one that best understands your business and core values. And the one you like as you will be spending lots of time with them!