Social media is considered one of the key drivers of revenue. With 6 billion people estimated to be using social media by the year 2027, this becomes even more of an essential reason to create a great social media marketing campaign. But what does it take to create one?
The Foundations of a Social Media Marketing Campaign: 4 Fundamental Tenets
Create Content for Your Audience
We need to measure the receptiveness of our content so we can be sure that our potential customers will become real customers eventually.
Any marketing consultant will tell you to create the type of content that your audience wants to read and engage with, therefore, you may need to change what type of content you are creating in terms of subject matter and the medium.
While it’s considered a cliche that younger audience members only engage with visual content, this is actually true across the board. Images, whether it’s memes or video, can improve the content and make it up to 40 times more shareable.
Interact With Your Audience
Marketing is another way of showing your carefully considered approach to customer service. Many people are more than inclined to speak ill of a company on social media if they don’t get the results they want. You should develop a social media response plan so you can deal with any situation. Understanding the common complaints customers make can help you to tailor your responses accordingly.
Common customer complaints can include:
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- Not replying to messages
- Products being out of stock
- Poor product or service
- Not resolving a problem within the first interaction
Interacting with your audience is not just a way to keep customers engaged, but it can turn negative opinions around.
Diversify Your Platforms
This is a catch-22 situation. If your audience predominantly thrives on one social media platform, why should you diversify? While you shouldn’t invest a lot of money in campaigning on an obscure platform, it is essential to maintain a presence in the more likely locations your users congregate.
There’s social media platforms like Facebook, Twitter, and YouTube, but there’s also forums such as Quora, where you can provide real answers to questions in great detail that, when done right, can turn opinions around.
Remember, Your Website is a Social Media Marketing Tool
The whole point of using social media is to bring traffic to our website to generate growth. You do this by building authority and brand awareness by sharing advice, such as content or articles, while also expanding your customer database by promoting exclusive offers in exchange for an email address and increasing revenue by promoting products.
When you integrate your website with your social media presence, this can help you to improve that omnichannel experience, which is about consistency on every platform, ensuring that your customer can engage with you completely on the platform they choose. Many marketing practices fall flat because they fail to provide that level of consistency.
When you use your website as the core foundation of your social media marketing campaign you will have a more successful social media campaign, especially when you optimize your website with social media buttons and opportunities to opt-in for certain products.
Ciao,
Miss Kemya
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