In our last blog we detailed two marketing tools, content marketing and lead magnets. We also asked you to look at them through another lens. That sharing educational content creates social impact, social change, for community good. We’ll now discuss the system we use and its benefits.
Leveraging Two Powerful Tools: The System
The simplified version of the system is that it combines the power of content marketing, with the effectiveness of lead magnets, harnessing the power of communication to build relationship, using the 10 Point Touch theory. Whew, that’s a lot.
In this system, the communication flow is key. That communication is designed to take the recipient on a journey as you build a relationship and trust. And we all know customers (donors) buy from brands (people) or causes they know and trust.
Adding to the system is the 10 Point Touch theory which predicts that for a prospect (donor or customer) to act they need to see or have at least 10 to 12 (or more) touch points of communication from your brand.
This system is the same model we use in our SuperDonor Framework training for nonprofit fundraisers. The concept is communication focuses on the donor’s (customer) needs.
That’s why all those high-pressure sales funnels usually don’t work. They want the marriage before the courtship.
Look at the system strategically.
Developing the customer’s journey has now become simplified because with the help of a content specific lead magnet you know exactly what they were looking for.
What you get is something very powerful – the ability to communicate further without pressure, to ask questions, and get feedback – build a relationship.
Continue To Think Strategically and Outside the Box
We mentioned before about leveraging the power of educational content with social impact. What does that mean?
Earlier we defined content marketing as “basically, anything that has educational value.” Strategically let’s focus on the educational value of your content and the resulting impact.
When educational content is offered to the community it has a ripple effect of social impact. The community is enriched and gains knowledge because of your actions, whether intentional or not.
What if it were intentional? What if you create an education hub where all your content is found in one place? A series of content-driven landing pages.
Your area of expertise is now a community resource. Having a platform like that opens a whole new realm of opportunity and beneficial access to a digital marketing platform.
You’ve now become a Social Impact entity.
Ciao,
Miss Kemya
The Philantrepreneur Foundation can show you how to leverage social impact in their Social Impact Program. That entity could qualify for $10,000 per month in digital ads. Check it out!
After retiring from the public education sector, she taught nonprofit management at UNLV, and explored many opportunities. However, her entrepreneurial spirit emerged, and she became an author, trainer, and founder of The Philantrepreneur™ Foundation (TPF), a 501c3 nonprofit whose mission is to build capacity through education, awareness, and resources.
She has authored several books and most recent include, ‘Webinar Secrets: How to Create Training to Educate, Engage, and Energize your Audience’ and ‘Board Bound Leadership: The Four Essentials: Governance, Leadership, Assessment and Fundraising.
For more information, contact her at VBoyd@DrVictoriaBoyd.com.
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