In this digital world, social media platforms are so much more than places to interact with friends online. With more than 4.4 billion users worldwide, these platforms have now become the main channels for brands to promote their products or services and get more eyeballs.
Today’s marketers leave no stone unturned when it comes to engaging social media users and converting them into paying customers. Threads, text posts, surveys, polls, and so much more content are being created and spread all over Facebook, Twitter, even LinkedIn.
But, there’s one type of content that is now taking the center stage on social media: social media videos.
Let’s break down why using video marketing on social media can give your marketing campaigns a boost and get your business off the ground seamlessly.
Why Use Social Videos?
Social Media Users Love Watching Videos
It’s no secret that people love to watch videos on social media. From meme compilations to educational videos, users are jumping into YouTube to other social media platforms just to enjoy different videos. The average user spends approximately 113 minutes a day watching YouTube, while more than 4 billion video views take place on Facebook every single day.
Engaging and Attention-Grabbing
A video is like the holy grail of content because it can both entertain and educate in one fell swoop. When you have to read those text-heavy threads for minutes just to understand a piece of information, social videos can do it in a matter of seconds.
Not to mention that this content also stands out on users’ feeds, tempting them to click on it. So, it’s not an exaggeration to say that video marketing on social media can be the ultimate form of social media marketing.
Quick and Easy to Create
Thanks to the rapid growth of technology, you can create stunning social videos without having to invest in fancy cameras, lighting kits, and other expensive equipment. Social media allows you to create and share different types of videos, such as live streaming videos, short clips, native videos, etc.
So, even with scrappy production value, smartphone cameras, and simple video editing tools, you can now engage social media users with stunning videos.
Another advantage you can get from using video marketing on social media is that you can evoke users’ emotions, making them feel something through your videos. It helps you tap into human emotion to establish a personal connection with the audience.
When you connect with your audience on an emotional level, you’ll have a higher chance of them feeling connected to your brand.
Simplify Complex Topics
Many businesses are struggling to convey their brand message into snackable content that is easy to understand for the audience. The social video format is perfect for simplifying complex topics. Why? Because video combines both narrative-driven audio and stunning visuals to help tell your story in a concise way. It should come as no surprise that people retain 95% of the message when they absorb it through videos.
It doesn’t take much for someone else to enjoy content a social media platform. It just takes one share if you want your message heard by millions in no time at all. This is an ideal way to gain visibility, especially for small businesses that need more brand exposure and awareness. A long-winded blog might take a reader half an hour to read, but a properly formatted video could be consumed in minutes, and shared just as fast.
Bring More Website Traffics
Social videos can also be a powerful way to generate more traffic to your website. When you share your engaging videos on social media, it’s important to include a link back to the website in order to encourage more users to visit your website.
In fact, 53% of people are likely to click through and visit the site if they see that there is related video content posted by an influencer or company they like.
Social videos have now become a must-have content for marketers who aim to stay ahead of today’s competition. As more people spend time on their smartphones, they are now looking for new ways to stay entertained. Social videos provide a perfect opportunity to keep your audience’s attention and ultimately have them connect with the brand or product you’re marketing.
Video Marketing On Social Media: Which Platforms Should You Use?
That being said, you need to understand each social media platform to make sure that your videos perform well and bring you the best results. Here’s an infographic to guide you create a perfect social video for each social media platform.
This is a guest post from Andre Oentoro, the Founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).