19Sep 2021 by Miss Kemya
Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing
In this digital world, social media platforms are so much more than places to interact with friends online. With more than 4.4 billion users worldwide, these platforms have now become the main channels for brands to promote their products or services and get more eyeballs. Today’s marketers leave no stone unturned when it comes to engaging social media users and converting them into paying customers. Threads, text posts, surveys, polls, and so much more content are being created and spread all over Facebook, Twitter, even LinkedIn. But, there’s one type of content that is now taking the center stage on social media: social media videos. Let’s break down why using video marketing on social media can give your marketing campaigns a boost and get your business off the ground seamlessly.…
Read More
04Feb 2021 by Miss Kemya
How to Increase Sales Conversion With Video Marketing

How to Increase Sales Conversion With Video Marketing

Video Marketing
If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…
Read More
19Jan 2021 by Miss Kemya
How to Become Confident with Video Marketing

How to Become Confident with Video Marketing

Video Marketing
Making great videos and becoming confident with video marketing takes practice. It all starts with having a goal in mind, knowing your audience, and then developing a plan to succeed. You need a plan of how to prepare for doing a video, and a plan to deal with nerves and shyness during the video. Video marketing is about more than simply hitting "record" or going live on social media. Be sure to include the following steps in your video marketing plan, so that you appear as a confident and experienced video marketer! How to Become Confident with Video Marketing   1. Know Your Goal For Each Video When you make a video, it’s imperative that you understand why you’re making it. This is true whether you are shy or not.…
Read More
23Mar 2020 by Miss Kemya
5 Secrets Of Super Successful Video Marketing

5 Secrets Of Super Successful Video Marketing

Video Marketing
How much money you’re able to make in terms of ROI from your video marketing efforts will depend on how much you can spend—but it’s not a one-to-one relationship. You won’t profit merely because you spend money. Michael Bloomberg, worth well over $50 billion, proved that when he spent half a billion on the 2020 primaries and essentially sank without a ripple. It’s not what you spend so much as it is how you spend. Throwing money at a problem doesn’t fix it. You’ve got to “throw money” informed by strategy. Get consultation help. Seek counsel from those you can trust. Use known best practices. The more you spend, the more you can make—if you’re using your money wisely. Even so, there’s a point at which very minimal budgets rival…
Read More
26Jun 2019 by Miss Kemya
Top 7 Ways of Using Video For Business

Top 7 Ways of Using Video For Business

Video Marketing
If a picture is worth a thousand words, then imagine how much a video can convey!  In fact, video content has become one of the hottest trends in business marketing strategies over the last few years.  According to the latest Hubspot video marketing research, 81% of businesses use video as a marketing tool — up from 63% over the last year. Video is being utilized by marketers to build trust, boost sales and conversations, encourage shares, and engage even the laziest of buyers!  It has been shown to provide great returns on the investment when used properly, can be very appealing to mobile users, and is well loved by Google search engine algorithms too.   Top 7 Ways Of Using Video For Business With so many advantages to using video…
Read More
15Mar 2019 by Miss Kemya
A Beginner’s Guide to Content Marketing Using Video

A Beginner’s Guide to Content Marketing Using Video

Video Marketing
Video has become a driving force in content marketing. According to latest statistics in The State of Video Marketing 2019 by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In fact, Youtube is the second most popular website, with a staggering across all users. In order to maximize the effectiveness of your content marketing efforts, there is no question that you need to incorporate video into your marketing mix for lead…
Read More
29Nov 2017 by Miss Kemya
Does Your Business Need An Explainer Video [Infographic]

Does Your Business Need An Explainer Video [Infographic]

Video Marketing
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of videos should I create? Should I be posting…
Read More
28Sep 2016 by Miss Kemya
Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Video Marketing
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, videos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [bctt tweet="Content is more than words in a blog. It includes all of the visual elements of your brand." username="misskemya"] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, and due to the advent of gorgeous sites like Pinterest, marketing is more visual…
Read More