We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc.
We know video is the number one preferred type of content for the average consumer. This is no longer “breaking news” – video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company’s marketing mix.
EVERY COMPANY should be using video.
While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don’t have a video marketing budget or in-house production crew:
What kinds of videos should I create? Should I be posting a video about my day on Instagram daily? Should I shoot live video from a conference I am attending?
Who cares about what I ate today for lunch, I don’t want to take videos all day. I see random videos from business people all day, are they converting to profit?
I get it. Video is a wide open platform, and some businesses seem to thrive at video (hey Marie Forleo!) and some seem to simply turn the camera on and ramble about their day.
What kinds of video should your business be using, and more important, why?
Did you know, the most recent video stats show that 43% of people want to see more video content from marketers?
The most common types of videos, according to this benchmark survey are:
- explainer video
- product demonstrations
How do you know if you need an explainer video? After all, using an explainer video seems more appropriate for some industries and products, more so than others.
For example, selling a technical products that requires a set of tools, an instruction manual sounds like the perfect candidate for needing an explainer video.
However, a service provider, like a nutrition coach, doesn’t warrant an explainer video. Or does it?
Thankfully, I was sent this handy infographic that should help you to decide if making an explainer video is worth it for you. I split it into two parts, so that you can have an internal Q&A with yourself to figure out if you need an explainer video. It starts with your existing digital property, the products and services you sell, and your target consumer.
Does Your Company Need An Explainer Video: 3 Factors That Matter
Now that you have a few points to consider, here are 10 statistics to help you decide if making and using an explainer video is right for your business.
Can I just say, my favorite stat in this infographic is that 6 out of 10 company executives agreed that when text and video are available on the same topic, they prefer the video.
That’s all I needed to see! Take a look at part two of this infographic below, and let me know if you’re going to create an explainer video in your business.
Does Your Company Need An Explainer Video: 10 Stats to Help You Decide
I already understood the importance of explainer videos. However, I have been S-L-O-W in actually creating them. After reviewing this infographic, I have decided to stop making excuses and work on creating a few explainer videos for my business.
I have decided to create a video for each of my core services and for each of my products offered. I think this will be a good start!
So what do you think? Do you need an explainer video for your business? Let me know in the comments.