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Create A Brand That Stands Apart

Create A Brand That Stands Apart

Branding
Launching a business is about more than simply selling goods or services. If you want to acquire customers and secure a share of the market, you’ll need to develop your brand. By creating a strong brand, you can differentiate your company from its competitors and stand out from the crowd. To get started, take a look at these top tips for creating a truly different brand now. Create A Brand That Stands Apart Position your company To develop a brand, start with positioning your company. This helps you to get into the mindset of your target market and understand how they’re going to view your firm. Is your brand based on ‘what’ your products do for customers, ‘who’ you are, or ‘how’ you operate? By positioning your company, you’ll have…
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Infused With Bourbon: Sipping with Fire Dept Coffee

Infused With Bourbon: Sipping with Fire Dept Coffee

Reviews: Stuff I Love
If I don't get my daily cup of coffee I could turn 28 shades of crazy. Which means I never miss my morning cup of love. This also leads me to checking out different coffees when I'm feeling adventurous. Which led me to trying out a couple blends from Fire Dept. Coffee. Sipping with Fire Dept. Coffee So let me tell you a little it about the company. Fire Dept. Coffee is a veteran-owned business dedicated to providing great-tasting coffee to people everywhere. Every order is freshly roasted in Rockford, Illinois, by a dedicated team of firefighters, first responders, and coffee connoisseurs. I think this is pretty cool! They also give back to the community through their Fire Dept. Coffee Foundation. Now, let me tell you about the two coffees…
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A 9 Step Approach To Marketing Your Small Business

A 9 Step Approach To Marketing Your Small Business

Marketing Strategy
Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts. Today, there are more marketing techniques and channels than ever before. From print media through to native ads network, there are plenty of choices out there. There are so many choices that it can make it difficult for business owners to figure out what techniques to try, and when. So, if you run a small business, how can you tell whether you are doing the right thing in your marketing strategy? In this article, we’ll share a nine step…
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Your Employees Can Be Assets To Your Marketing Efforts

Your Employees Can Be Assets To Your Marketing Efforts

Tips and Tools
When you think about marketing, you probably think about social media posts, Google Adwords campaigns, billboards, and all of the usual stuff. Chances are you rarely give a second thought to your staff...but you really should. Your employees can be one of your greatest assets when it comes to effectively marketing your business. Your staff are ambassadors for your brand - they are the people at the front and center of everything you do and are typically the first people your customers will interact with at any given time, so it stands to reason that they can, and should, play a key part in your marketing strategy - here’s how... Your Employees Can Be Assets To Your Marketing Efforts Excellent Customer Service You might not immediately link customer service with…
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Marketing Faux Pas That Could Be Holding You Back

Marketing Faux Pas That Could Be Holding You Back

Marketing Strategy
While marketing alone won't guarantee success in modern business, its influence on your bottom line is huge. As such, all entrepreneurs have a responsibility to analyze their current strategies. And implement the changes needed to unlock their full potential. Following positive steps is vital, but you must not overlook the need to sidestep potential pitfalls. Here are some of the most common mistakes that companies of varying backgrounds commit. Avoid them at all costs. Marketing Mistakes That Could Be Holding You Back 1. Going It Alone The harsh reality is that you do not have the time or the expertise to handle all aspects of every campaign. Therefore, learning to appreciate the benefits of PPC services or professional web design will work wonders. On a similar note, you can take…
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A Solopreneur’s Guide to Building Brand Awareness

A Solopreneur’s Guide to Building Brand Awareness

Branding
Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness   Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…
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5 Ways To Prep Your Business For The Holiday Shopping Season

5 Ways To Prep Your Business For The Holiday Shopping Season

Tips and Tools
Happy Halloween 🎃 I'm only half joking! Now is the time to start planning your holiday promotions, if you haven't started already! Think it's too early? Nope! I've been drinking pumpkin spice creamer in my coffee for weeks now. And the big brands have already started planting seeds around holiday promotions. We all know it takes time to create marketing campaigns. Between figuring out what to sell, what to promote, getting enough inventory, and crafting social media campaigns, it takes months to really solidify a holiday marketing strategy. So first things first, what do you want to sell over the next 3+ months of the year? If you're not sure, set aside 60 minutes over the next 48 hours and figure it out. Next, grab a fresh notebook, or open…
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21 Low Budget Marketing Tactics You Can Use Now to Get Results

21 Low Budget Marketing Tactics You Can Use Now to Get Results

Marketing Strategy
Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact. 21 Low Budget Marketing Tactics That You Use To Get Results Now Here are 21 low-cost or free marketing ideas you can start using today: 1. Get into content marketing. Create unique, helpful content and share it far and wide across the internet. Notice, I said "create". Create valuable content to share with your audience, that will demonstrate your expertise. 2. Find the online groups where your target market hangs out and interact with them there. These could be…
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