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How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? What's the educational level? Income? Family situation? Years of experience in their field? Better yet, let's talk about the factors that matter: Are you meeting them where they are to actively engage in the conversation, provide insight, and brand yourself as the authority? A PR guru once told me, you should know your ideal client so well that you could write a page in his/her diary. What?! She blew my mind, but I never looked at “target marketing” quite the same way since. How to Define Your Ideal Client Defining your ideal client can happen in a variety of ways. The best way is to decide who…
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8 Web Design Tips To Improve Customer Dwell Time On Your Website

8 Web Design Tips To Improve Customer Dwell Time On Your Website

Tips and Tools
Dwell time, otherwise known as the length of time a user spends on your website before going back again on the search results to look for something else ‒ is a crucial user experience metric. It gives you an idea of whether or not users find your content useful, and if it meets their needs. According to a study by Search Engine Land, the average dwell time for sites that rank on the top 10 of Google search is as high as 3 minutes and 10 seconds.   8 Web Design Tips To Improve Customer Dwell Time On Your Website But the question is, how do you retain users once they visit your site? Use these eight design tips to encourage visitors to stay on your site longer.   1.…
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How To Engineer Explosive Growth By Stacking Your Efforts

How To Engineer Explosive Growth By Stacking Your Efforts

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
We’re coming to the end of our seven-day challenge to use business planning to create explosive growth in traffic, customers, and most important, income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. Today is all about putting everything we’ve discussed so far, and combining it into something that can give you that explosive growth you want. Lesson 7: How To Engineer Explosive Growth By Stacking Your Efforts You see, when you use the basic concept of exponential growth to your advantage, it doesn’t take much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked…
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Real Growth Requires You To Step Out Of Your Comfort Zone

Real Growth Requires You To Step Out Of Your Comfort Zone

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth. It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better. Lesson 6: Real Growth Requires You To Step Out Of Your Comfort Zone The comfort zone  Let’s say you goal is to grow your reach and get…
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Why You Have To Write Your Business Goals Down

Why You Have To Write Your Business Goals Down

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
Throughout this short little series on setting business goals, I’ve mentioned the importance of writing said goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down. I thought in today’s blog post, I’d share my thoughts on this and hopefully inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones. The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as…
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How To Work Backwards To Set Your Business Goals

How To Work Backwards To Set Your Business Goals

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal all the way down to daily to-do lists. Every smart business goal should be quantifiable, as in have a specific number attached to it. In this way, you can measure your success rate, and see what and if you need to tweak your approach. So here’s how that works: It always starts with a money goal. Because let's face it, business success is tied to revenue, pure and simple. It helps if that goal has a meaning beyond the dollar figure. This helps to keep us motivated on the end goal! Lesson 4: How To Work Backwards To Set Your Business Goals For example, let’s say…
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Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

7 Day Challenge Business Planning to Rock Your Year, Marketing Strategy
We're all in business to make a profit. Making money is not a topic that's talked about ENOUGH with small business owners. After all, the spotlight is often shining on how many followers and likes you can get on social media. Or how many times you go LIVE on Facebook every week. All of this talk about social media follower counts is focused on ego-driven metrics. We need to shift the dialogue to focus on CONVERSIONS, which lead to the one thing your business needs to stay in business: INCOME. There is little reason to be in business if you are not generating an income. All of the altruistic energy in the world will not keep your refrigerator stocked and your lights on. So we're going to live in the…
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Measure Growth & Figure Out What You Should Be Working On

Measure Growth & Figure Out What You Should Be Working On

7 Day Challenge Business Planning to Rock Your Year, Tips and Tools
Are you ready to take your online business to the next level and watch some explosive growth unfold over the coming months? Great! Before you start to plot and plan what you want to do to make that happen, it’s important to stop and look at where you are right now. Business planning for future success is all about data. You can work most efficiently and spend your time and money most effectively if you know exactly where you are starting from. Lesson 2: You Have To Know Where You’re At Right Now To Measure Growth & Figure Out What You Should Be Working On By recording data, you can start to see what’s working, what isn’t, and what trends are starting to play out. And it all starts with…
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