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What Does Protecting My Online Business in 2021 Actually Look Like?

What Does Protecting My Online Business in 2021 Actually Look Like?

Tips and Tools
The growth of e-commerce and digital shopping has been great news for online businesses over the past few years. However, it has also resulted in a rise of criminals wanting to take advantage of them. Your company faces a wide range of virtual threats, such as fraud, identity theft, and cyberattacks. How well have you prepared? These threats can severely damage an online business. The good news is, any entrepreneur can protect their company so long as the proper precautions are in place. What Does Protecting My Online Business in 2021 Actually Look Like? Here’s how you can defend your e-commerce site against common cybersecurity threats. 1. Secure Your Network Properly Keeping your home or office Wi-Fi network secured, encrypted, and hidden will help prevent attackers from breaking into it.…
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Outsource Marketing: The Pros And Cons

Outsource Marketing: The Pros And Cons

Tips and Tools
Content creation. Social media marketing. Setting up ads. Landing pages. Webinars. Email marketing. Graphic design. Livestreaming. Funnels, funnels, and more funnels. There are so many pieces of marketing to be done. And most often the business owner is the person who does it all. This is in addition to wearing the CEO hat, coffee marker hat, errand runner hat, strategist hat.... the list goes. There will come a time when the business owner has to make a critical decision: is it time to hire a marketing employee? Or is it time to outsource? Should you outsource your marketing? Common sense will sometimes tell you that it is right to do so, especially when considering the benefits we mention below. However, there can be drawbacks, and we will touch on those…
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Speed Up Your Site For Better SEO

Speed Up Your Site For Better SEO

SEO
When you want your website to perform better, one of the major branches you will look into is Search Engine Optimization (SEO). There are many approaches to improving your website’s ranking on search engines, but one of the most important is to ensure that your site has a fast speed. If it is not quick enough, you will find that people are much more likely to get bored of your site, and that will make its appearance on the results pages much lower down. So here are some of the best ways to speed up your site and get better SEO results. Simple Ways To Speed Up Your Site For Better SEO   Use An External Hosting Service Chances are, you are doing this already, but it is something you…
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Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Marketing Strategy
If you’re in a leadership role, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns are expensive — and there’s never just one campaign. On the sales side, salaries, commissions, travel, entertainment, miscellaneous expenses and samples all add up. As a result, leadership wants to get the best possible return on its marketing and sales investment. However, for many businesses, a lack of alignment between sales and marketing can amount to an ROI implosion, with revenue, customer retention and close rates all suffering as a result. A lack of alignment and communication is easy to find if you talk to people in your marketing and sales departments. Sales reps will tell you that the leads from marketing are terrible. Marketers…
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5 Areas Of Business Where Outside Support Is Advised

5 Areas Of Business Where Outside Support Is Advised

Tips and Tools
Only you can take responsibility for your business, but that does not mean you have to face the journey alone. You already appreciate the fact that employees are a valuable asset to the venture, but you can also seek help from a range of additional sources. The sooner you do, the better. But what are the areas of business where reaching out for a helping hand can, directly and indirectly, benefit your bottom line? Here’s all you need to know. 5 Areas Of Business Where Outside Support Is Advised 1. Fundraising The harsh reality is that your business won’t get very far without capital. Sadly, securing a traditional bank loan is far from easy in the current climate. So, looking at other options like crowdfunding can work wonders, not least…
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Why Now Is The Time To Start A Side Hustle

Why Now Is The Time To Start A Side Hustle

Tips and Tools
Have you been thinking about starting a side hustle? You may find that now is the exact time to start it. Even if you’ve been a little scared to take the leap, it’s time to just do it! We all want to be able to find success with the different things that we do in life, but fear often stops us and holds us back. But now is definitely the time for you to get started, and here is why! Why Now Is The Time To Start A Side Hustle It’s Now Or Never To start with, you need to be able to tell yourself that it’s going to be now or never. If you don’t start it now, who’s to say that you’ll have the confidence or motivation tomorrow…
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Social Proof Tools To Improve Website Conversions

Social Proof Tools To Improve Website Conversions

Tips and Tools
If you’re a business and your website isn’t converting your visitors, you may want to start considering some social proof tools. Social proof tools are an easy way to inject more trust into your visitors and show that your website or business is authentic. As much as local businesses like restaurants or shops rely on social proof and recommendations, all sorts of companies will find social proof tools are an essential part of conversion rate optimization (CRO). What Is Social Proof? Social proof is a way of displaying the trust in your brand from other customers. For example, through reviews, amount of purchases, recent purchases, hot products, etc. In marketing, social proof is a way of getting your website visitors to trust your brand, products, and services in order to…
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Google My Business Will Help To Grow These 4 Industries This Year

Google My Business Will Help To Grow These 4 Industries This Year

Local Marketing
You can secure some free advertising from Google with Google My Business (or GMB) — a no-cost tool from Google that allows you to configure how your business appears in Google searches and on Google Maps. With GMB, you can update your business information (like hours or address), provide quick links to your site, respond to reviews and share photos of your business. The tool is especially important for a handful of industries that can take advantage of special GMB features — like a field for menus and the ability to upload photos of your work. Knowing how Google My Business can help grow your company will be key if you want to attract new customers and drive more sales this year. 4 Business Industries that Will Grow Thanks to…
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