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How to Boost Your Marketing (and Credibility) with Customer Recommendations

How to Boost Your Marketing (and Credibility) with Customer Recommendations

Marketing Strategy
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations. Why Do Recommendations Work? Recommendations are a type of social proof. This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results. For example, when your customer tells people how your product or service helped them, those people will want to try it themselves. How to Boost Your Marketing with Customer Recommendations Not time to read the full blog post? Listen…
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Is It Worth Incorporating Your Blogging Business?

Is It Worth Incorporating Your Blogging Business?

Blogging
Running a blog as a sole proprietor can be an easy way to get started, providing you with the opportunity to start working right away. Many people choose to go down this route, and it often makes sense when you’re not making much money from your blog. As time goes on and your audience grows, though, you could start earning some real money from your blog, and this will make it well worth spending some time to incorporate your business. To give you an idea of why you’d want to do this, this post will be exploring the benefits of having your blog operate as a proper business. Is It Worth Incorporating Your Blogging Business? Protection When a business is incorporated, it will become its own separate entity. This means…
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How to Break Up Your Content And Make It Easy to Scan

How to Break Up Your Content And Make It Easy to Scan

Marketing Strategy
Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff. As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it. Why Breaking Up Your Content And Making It Easy to Scan Is Important If you can’t show them at a glance what the post is…
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Why Choose the Top 3 Social Media Platforms For Your Small Business

Why Choose the Top 3 Social Media Platforms For Your Small Business

Social Media
When it comes to putting a marketing plan together, it’s important to know how to include a social media campaign into your plan. Because social media is an incredible tool to make use of in the modern day and age, and being able to utilize it to its full power is key for success in your small business. Before you get started with every single social media platform out there, it’s important to know what social media platforms are best for a small company like yours. So, here are the top three, with a little more detail about why they’re so powerful below. Why Choose the Top 3 Social Media Platforms For Your Small Business Facebook Facebook is quite an old social media platform, and it’s been around the block,…
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3 Major Qualities of Great Brands

3 Major Qualities of Great Brands

Branding
When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand. Here are some of the major qualities of great brands that you should be aiming for as best as you can, to ensure the brightest possible future for your business. No time to read the full post? No problem! Listen to it on the podcast: 3 Major Qualities of Great Brands Specificity First of all, you need to try and avoid having a brand image which…
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Should You Focus On Customer Acquisition Or Customer Retention?

Should You Focus On Customer Acquisition Or Customer Retention?

Marketing Strategy
In a world where lead generation seems to rule the marketing funnel, it can be easy to focus on acquiring new customers. After all, you need to sell more to make more, right? So naturally, most businesses focus on expanding their customer base to achieve this increase in revenue. However, the old adage remains true as well. It’s cheaper to retain a customer than it is to acquire a new customer. Which means we should be focusing on customer retention at all times. Seems like a contradiction in focus, doesn’t it? Here’s the thing. A business should be focused on customer acquisition AND customer retention. You want to gain new customers while keeping existing customers. A natural churn rate is unavoidable. However, there needs to be a conscious effort to…
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5 Rules Of Spending More To Earn More

5 Rules Of Spending More To Earn More

Tips and Tools
It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. In today’s climate, where a global pandemic has slowed down revenues and activities, investing more into your business could seem counterproductive. But don’t dismiss investing for growth just yet. If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment? This is not as easy to answer as it sounds. After all, business investments don't offer as linear a return as some might think. So spending $1 could return $1, but it could also return…
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Innovative Mobile Marketing Campaigns To Learn From

Innovative Mobile Marketing Campaigns To Learn From

Marketing Strategy
It’s estimated that there are over 3.5 billion smartphone users worldwide. In 2020, smartphones are an essential piece of kit for business owners and consumers. So, whether you’re a start-up business, small business, or entrepreneur, mobile marketing campaigns are a trend you can’t afford to ignore. There are plenty of ways to take advantage of mobile marketing and create innovative campaigns that engage customers, sell products or market your brand. In this article, we’re going to show you how other brands have been smashing mobile marketing so you can learn from their innovative campaigns. 1. Burger King - Burn That Ad Burger King’s Burn That Ad campaign launched in March 2019 in Brazil. The premise behind the campaign was to encourage consumers to ‘burn’ Burger King’s fast-food rivals by using…
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