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Making Communication the Heartbeat of Your Business Operation

Making Communication the Heartbeat of Your Business Operation

Tips and Tools
Human interaction is the most important aspect of any business venture. It heavily influences everything from productivity to sales revenue. As such, mastering both internal and external communications is vital. This is true no matter where the workforce resides.  43% of U.S. employees work remotely at least some of the time, according to a Gallup study. The number is higher with the rise of more independent contractors who work as part of the gig economy. With the rise of remote work arrangements, organizations need to consider how to communicate important messages to these staff members. When developing your internal communications strategy, make sure all employees receive the information they need, not just the employees who come in to the office each day.      Making Communication the Heartbeat of Your Business…
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Easy Ways to Use Pinterest to Promote Your Business

Easy Ways to Use Pinterest to Promote Your Business

Social Media
Pinterest is just a place where women collect pics for their weddings, right? And it's a place for mommy bloggers to find stuff to do with their kids, right?  This is still a common misconception about what Pinterest is and what it's used for. If you think this is the case, you're likely missing out on a huge opportunity to use Pinterest as a marketing tool for your business. Pinterest may have started out as a place for women to share product images, but its epic rise as a social network makes it a great place for businesses, too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on Pinterest love to share and repin…
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Top 7 Ways of Using Video For Business

Top 7 Ways of Using Video For Business

Video Marketing
If a picture is worth a thousand words, then imagine how much a video can convey!  In fact, video content has become one of the hottest trends in business marketing strategies over the last few years.  According to the latest Hubspot video marketing research, 81% of businesses use video as a marketing tool — up from 63% over the last year. Video is being utilized by marketers to build trust, boost sales and conversations, encourage shares, and engage even the laziest of buyers!  It has been shown to provide great returns on the investment when used properly, can be very appealing to mobile users, and is well loved by Google search engine algorithms too. Top 7 Ways Of Using Video For Business With so many advantages to using video content…
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Hashtags Guide: How to Create and Use Effective Hashtags

Hashtags Guide: How to Create and Use Effective Hashtags

Social Media
Whether you are creating a social strategy in-house, or working with an online marketing agency to develop an effective social media strategy, a substantial part of the strategy will revolve around content marketing. When sharing your content across social media channels, the goal is to get the right eyeballs on your content, get them to engage with you content, and lead those interested eyes to your own digital real estate. One way to narrow down the 2.77 billion users on social media, to reach a subset of this population interested in what you offer, is with the use of hashtags. Social media marketing cannot do without hashtags. When it comes to using hashtags to increase visibility for your social media posts, there is still a sizeable number of Internet users…
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How to Leverage Social Media to Ensure Customer Growth

How to Leverage Social Media to Ensure Customer Growth

Social Media
We’ve all heard it a million times – social media is the next best digital marketing tool and we should all be using it. With over 27% of purchases originating from social media across all generations, business owners have an opportunity to take advantage of more than just making timely posts. Utilizing social media helps create brand recognition and widens the audience that your business has the opportunity to reach. It’s an affordable option for marketing and offers maximum control for creating and branding your message. But how can social media help you gain more customers? How to Leverage Social Media to Ensure Customer Growth It’s important to see social media as more than just an avenue to broadcast a few pictures of your products. Considering there are over 3.4 billion…
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Do You Really Have to Manage a Project When You’re the Only One Involved?

Do You Really Have to Manage a Project When You’re the Only One Involved?

Tips and Tools
Yes. So let's get the argument out of the way right now. The answer to the question is YES. Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project. This is particularly important when you work as a solopreneur. Here's why. Common Project Requirements that Need to Be Managed Every project, even when it’s one that you’re doing alone, has very similar requirements - some more and some less, but they all have things that need to be organized. The very definition of project management includes organizing as an important part. Even when you are running a project alone you’ll need to manage…
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4 Ways To Boost Your Store’s Visibility In Local Search Results

4 Ways To Boost Your Store’s Visibility In Local Search Results

Local Marketing
For online businesses, investing in SEO has always made sense. If you want to sell something online, you need people in that space to find you. In fact, it’s the only way they can organically find you. But what if you’re a local business with a brick-and-mortar presence? SEO is for you too! No matter what kind of business you are running, the overwhelming fact is that your audience will look for you online. Whether they want to see what you sell in store before stopping by, wants to find your location (and proximity), or they want to know your hours of operation, today's customer is using the internet to learn about your business. Therefore, your business needs to show up in search results to remain competitive. 4 Ways To…
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How Google My Business Boosts Business and Profits

How Google My Business Boosts Business and Profits

Local Marketing
The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. Anything we want to know, we Google it. This is why Google My Business (GMB), which combines the two, can boost your business and your profits. The reality is, when people begin to search for a product or service near them, they're generally motivated and ready to make a purchase. According to a Hubspot report , 46% of all Google searches are local. That’s why five out of every ten, or one out of two persons who conduct a local search visit a store that very day. Think of jewelry repair, antiques, clothing stores, spas, restaurants, pizza, flowers, plumbers, roofers, theme parks etc. You can see why it's important the information you post…
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