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The Best Online Marketing Methods for Modern Business

The Best Online Marketing Methods for Modern Business

Marketing Strategy
Pay for ads. Write more articles. Create more stories. Facebook reach is dismal. Wait, isn’t email dead? Should I be on Tik Tok? Many of today’s business owners are at a loss when it comes to marketing, and understandably so. We live in a time where things are constantly changing, primarily fueled by innovations in technology. Customers' changing demands and expectations mean change is needed in business. The way we communicate, connect and share information has changed. Just about everything we do, from work to play to everything in between, is now done online. As a company owner, it's important to keep up, and marketing requires you to understand the psychology of customers and how this is constantly changing over time. Currently, here are three of the best ways to…
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What Does A Great Business Website Need In 2020?

What Does A Great Business Website Need In 2020?

Marketing Strategy
2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, and you need to keep up if you’re going to get the results that you want. Let's talk about what a great business website needs in 2020. What Does A Great Business Website Need In 2020 A Responsive Website Design This is something you should already have, but even if you have a responsive design, it may need improving further for 2020. At present, over half of internet traffic comes from mobile devices. This means…
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Making Your Ebook Stand Out from the Rest

Making Your Ebook Stand Out from the Rest

Authors
Digital books (aka ebooks) have changed everything in the publishing world. It’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which you can promote your eBook, including the old PDF format, as well as digital eBooks through Amazon’s Kindle and other online book sellers. In order to stand out from the crowd, your book has to be special. How To Make Your Ebook Stand Out From the Rest Write the Book for a Particular Audience Believe it or not, people who write novels for entertainment also have a particular audience for whom they write. If you are writing an informational book, you should be no different. Know who the audience…
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How to Break the Monotony of the Marketing Hamster Wheel

How to Break the Monotony of the Marketing Hamster Wheel

Marketing Strategy
Marketing has never been more powerful. Sure, it takes more creativity to be seen and it can be hard to make a lasting impression. But at the same time, there has never been a better time to find a direct or local audience, to apply a more cohesive marketing scheme across media formats and to do so at the press of a button. Technology’s amazing forward progress that is causing almost all forms of daily marketing to change for the better. That being said, despite all of this progress, nothing, not even silicon valley, can prevent businesses from spinning their wheels. It’s very easy to feel as though today’s all-access marketing approach has caused you a lesser degree of potential. Or worse, so many options can lead you into habitual…
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A Simple Guide to Building A Successful Business Website in 2020

A Simple Guide to Building A Successful Business Website in 2020

Tips and Tools
If you want to build a successful business website in the coming year and ensure you get the results you want, then this simple guide will help you. Things change fairly regularly in the complex world of online marketing and virtual business. But that doesn’t mean you can’t figure out the key website elements you to get incredible results for your own business. Read on to learn more! A Simple Guide to Building A Successful Business Website in 2020   Make Sure You Have A Good Domain Name Your domain name is the entry point to your site, and it must make a good impression. It also has to have good usability, so it should be easy to spell and remember. Read that again - easy to spell and remember.…
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Blog Safety Precautions: Is Your Blog As Safe As It Could Be?

Blog Safety Precautions: Is Your Blog As Safe As It Could Be?

Blogging
You’re proud of your blog, and you’re proud of what it does for you. You bring all kinds of visitors to your website, you make them fall in love with your quality blog content, and now you’re sitting comfortably with all the benefits that brings with it. Of course, blogging can get a bit tricky from time to time, but there’s no serious drawback you can come up with from all your years penning away on the internet! However, there might be one in the form of blog security. The internet can be a scary place, after all, and there are a lot of threats out there. You never know when one of them may target your blog! And because of that, it’s important to know whether or not your…
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Easy Ways to Modify Your Content to Improve Your SEO

Easy Ways to Modify Your Content to Improve Your SEO

Blogging
Search engine optimization has become somewhat of a buzzword that ebbs and flows when Google changes their algorithm. A lot of people have heard the term SEO, yet don’t fully understand what it entails. Between the seemingly more frequent changes in search engine algorithms and the use of social media as a primary marketing vehicle, many business owners are confused as to why they should even bother with SEO. In short, SEO encompasses a range of different tasks. All of the tasks are dedicated towards getting your website into searches on platforms like Google. A lot has changed since SEO first became a priority for businesses. However, one thing remains: we need to stay abreast of the fundamentals! Easy Ways to Modify Your Content to Improve Your SEO At its…
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Thirteen Types of Blog Posts to Publish on Your Blog

Thirteen Types of Blog Posts to Publish on Your Blog

Blogging
Coming up with content for your blog can sometimes seem difficult, especially if you're not aware of all the different types of blog posts you can create. Once you realize that almost any type of content can become blog posts, it's easier to create a lot of different content. Thirteen Types of Blog Posts to Publish on Your Blog Not only will these types of blog posts keep your blog interesting, they'll help dissuade that pesky "bloggers block" from settling in. When you vary the types of blog posts you publish, you'll never run out of content! 1. "How To" Posts Teaching your readers things is a great type of post to create. You can do how to posts about any number of topics within your niche. If you're not…
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