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Is Your Business Properly Connected?

Is Your Business Properly Connected?

Tips and Tools
It’s a question every business owner has on their mind: is your business well connected? Are all of your employees in the right place? Is your company network strong enough to support every link on it? Do you even have regular enough meetings to keep everyone updated? It’s these kind of resulting questions that plague our minds and bog us down. We’re not doing our best work when we’re worried, and something might need to change. And as the boss, you’re the one that leads the innovation, and sets the examples. If you’re not working well, if you’re not feeling connected, no one else in the office will feel right either. Which is why we’re looking into that question right now. If your business is well connected, you’re going to…
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How To Use Old Blog Posts To Attract A New Audience

How To Use Old Blog Posts To Attract A New Audience

Blogging
Bloggers are often advised to post at the same time of day. They are advised to look at what times their posts are read, or when their engagement is highest on social media. They should post at these times, because this is when their audience is online and interested in what they have to say. But, then what? We don’t just write posts to be read in the first few hours and days after they have been published. The best bloggers have posts that are years old, and still getting read. This is especially true if the content published is evergreen. What is evergreen content? Evergreen content is content that still holds true, long after its original publication date. The easiest way to think about it: content that has no…
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Small Business? Get Your Marketing On—The Organic Way

Small Business? Get Your Marketing On—The Organic Way

Marketing Strategy
When you first opened your gluten-free bakery or novelty-only bookstore, your first objective probably wasn’t to rank high on Google searches—and we don’t blame you. Most small businesses spend 1% of their sales on marketing, which makes a lot of sense. Getting stocked up on flour or building up your book collection comes before the flyers or grand opening. The only problem? Your new Saturday morning coffee shop regular won’t become your Saturday morning regular until they hear of your business first. Get Visibility For Your Business, First Traditionally, there are two ways to get your name out there: Organic marketing (sometimes called inbound marketing), and Paid marketing, or pay-per-click (PPC). The two work best in tandem, but they accomplish very different goals—and one costs a whole lot more than…
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Digital Strategies To Help Your Business Thrive (While You Sleep)

Digital Strategies To Help Your Business Thrive (While You Sleep)

Marketing Strategy
When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button. These days you can’t get away from the fact that everything is done online. People shop online for groceries, they review their next purchases, and they even make savings or earn through online methods. However, if any business wants to survive, they need to ensure that they make the internet work for them. You may be wondering how you do that? If you already have a website and post on social media, what more could you do? There are simple internet strategies you can implement that will make your…
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4 Things Successful Small Businesses Always Do

4 Things Successful Small Businesses Always Do

Tips and Tools
When you are in business, it can feel as if there is a very fine line between success and failure. Of course, when you are a small business, the line becomes even more minuscule. You may be the only decision maker, the only person "invested" in the success of the company. Oftentimes, in the pursuit of the next dollar, many business owners neglect a few fundamental pieces of the business that directly impact the level of success. There are, however, some things that set apart the successful from those that falter. In fact, there are some specific things that successful small businesses always do. So, what are they? 4 Things Successful Businesses Always Do Onboard their new staff. One of the most important aspects of successful small businesses is that…
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How to Encourage a Positive Team Spirit in the Office

How to Encourage a Positive Team Spirit in the Office

Tips and Tools
When you work in an office, personal interactions can make or break your day. It can be really hard to do a good job when there are people that don’t get along. If you have ever worked in a negative office environment, then you will know just how much of an impact it can make. This can prove just how important the experience of having a positive team spirit can be. But the thing is, positive teamwork doesn’t just happen by accident. If you are a manager, then it is up to you to help to foster a cooperative energy that will help to take your business to the next level. So you have to think about encouraging teamwork in the office. That is, without some of the ‘typical’ team…
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Are Your Marketing Tactics Too Blatant?

Are Your Marketing Tactics Too Blatant?

Marketing Strategy
Technology has molded and shaped the way we shop online, and marketing techniques need to keep up with and adapt to what it is that shoppers want and expect. It’s naive to assume that just because you have a platform and potential buyers that you’re going to make sales. This is especially true when today’s shoppers are more skeptical of obvious marketing techniques than ever before. As a customer, you know that huge flashing banners telling you to buy are downright annoying. Companies spamming their product links with aggressive sales techniques do nothing but put you off the idea of purchasing from a company. So bear this in mind when you’re putting together your own marketing strategy. Are Your Marketing Tactics Too Blatant? Before we tackle a few ways that…
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Coffee Enthusiasts: Get a Coffee Subscription to Drink Trade

Coffee Enthusiasts: Get a Coffee Subscription to Drink Trade

Reviews: Stuff I Love
I am a coffee drinker. Like, been drinking coffee since I was a kid - don't even think about judging me on that! So I've been drinking coffee for over 30 years. I am an average Northeastern gal, I drink at least 16oz of coffee a day - my travel cups and mugs are not small LOL. Ground coffee, grinding my own beans... depends on what mood I'm in. I say all of this to say, I have a new coffee experience and I am loving it! Guess who's a fancy pants with a coffee subscription now. What?! Hello, Trade Coffee Subscription Trade Coffee is a specialty coffee subscription with coffee beans fresh roasted to order, and delivered right to your door! What makes Trade Coffee so unique is that the…
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