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Why are Your Emails Going to Spam and How to Fix It?

Why are Your Emails Going to Spam and How to Fix It?

Email Marketing
Online marketing today has become an exercise requiring companies to work with different communication methods. From social media marketing, influencer marketing, chatbots, and so much more, finding the right mix is vital to capture leads online effectively. However, amidst all these newer methods of digital marketing, email marketing is still one of the most effective forms of communication. The stats back it up as well - for every $1 spent, emails can generate a revenue of $38! That’s a fantastic ROI of 3,800%! Whether its B2B or B2C, email marketing has been pivotal in paving the way forward for multiple companies online. Marketers have understood the value of emails and allocate special budgets targeted at email marketing. Emails are getting bigger and better, so if you’re looking to start your…
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Creating the Perfect Website For Your Small Business

Creating the Perfect Website For Your Small Business

Marketing Strategy
When you have a small business to run, one of the major things that you are going to need to think about is, of course, the marketing. And one of the primary components of your marketing, in most cases, is going to be the website. Your website is an important part of your online presence. It is one of the primary means of ensuring that your business will be seen and heard. A well-functioning website helps to ensure your business grows in the way you want it to. By ensuring that you are creating the perfect website, you should find that you can generate a much brighter future for your business in no time. In this article, we’ll look at how you might do that, and what it might entail…
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How To Start A Blog And Make Money With It

How To Start A Blog And Make Money With It

Blogging
Blogging can be a lucrative side hustle, but when you are new to the world, it can all get a bit confusing. There are so many terms that get thrown around like ‘SEO’ and ‘self-hosting’, that it can be hard to know where to even start in terms of making sense of this brave new world. But, if you have read a few great blogs that attract a ton of readers and have ever thought to yourself that you could do that, there really is no harm in giving it a go. You can start a blog for free, and it is possible to earn money as you grow your readership. Here are the basics of blogging to get your new blog started. A Beginners Guide To Making Money From…
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Engage Better With Your Customers Through Event Marketing

Engage Better With Your Customers Through Event Marketing

Marketing Strategy
There are so many ways that a business can connect better with their customers. We have to say that some businesses, both well established and newly established, are terrible with customers engagement. There are some, however, that are showing the world how it's done. Google, for example, is an all round good egg. Their business is one of the most incredibly marketed businesses in the world. Everyone knows Google, and Google knows how to know everyone. They also know how to treat their staff well. This is a massive business that offers so many insights into customer engagement. Small businesses can take pages from the Google book of customer engagement and apply some of their techniques as well. We know that it can sometimes feel as though you're struggling to…
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What You Need To Gain Visibility For Your Business

What You Need To Gain Visibility For Your Business

Tips and Tools
Just because your business hasn't been discovered yet, it doesn't mean that it's going to stay a hidden gem. Getting discovered for a business can take time, a lot of money, and a lot of risk. But being an undiscovered business just gives you time to perfect everything that you're doing. All of the little steps you have to make to create a business that works are made within the first 6 months. It's literally make or break time, and if you feel like you're not being discovered it can easily feel like you're closer to breaking point. Even the big businesses who have been established for years are falling due to poor trading, the economic climate, and a lack of customers due to the number of alternatives available. Take…
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4 Ideas To Help You Improve Your Mobile Marketing Campaigns

4 Ideas To Help You Improve Your Mobile Marketing Campaigns

Marketing Strategy
Mobile marketing should be a central part of any business marketing strategy. More searches are conducted on mobile devices than any other platform, and if you are not investing in mobile marketing, you are missing a big opportunity. If you are not already using mobile marketing, check out this great infographic to give you more details about the different ways that it can benefit your business. Hopefully, you are already using mobile marketing strategies but a lot of businesses find that they do not see a very good return on their investment. You might think that mobile marketing just isn’t that effective but that isn’t the case. If you get it right, mobile marketing is one of the best ways to reach your customers. If your strategy isn’t working, here…
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What To Do Next With Your Business Idea

What To Do Next With Your Business Idea

Tips and Tools
If you have a business idea that you think is great and that you know has the potential to take you places, it’s important that you do something with it. The 'doing' part is what separates a wantapreneur from an entrepreneur. So don't sit back and keep dreaming of launching the idea, it's time to figure out what to do with the idea. The 'doing' part can can take many different forms, and we’re going to explore some of the most important steps to take with your business idea when it’s still in development. What To Do Next With Your Business Idea Create a Prototype Before you think about getting a business off the ground, you need to have a prototype of this product you’re so excited about. If you…
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6 Reasons You Should Be Outsourcing Your Marketing As A New Business

6 Reasons You Should Be Outsourcing Your Marketing As A New Business

Marketing Strategy
. When running a business it is critical that you focus on your areas of strength and do what you are good at. Sticking with your core abilities and outsourcing the areas of weakness are a sure-fire way to reach success. 6 Reasons You Should Be Outsourcing Your Marketing As A New Business When you start a business, it can be really easy to think and try to do everything yourself. Marketing activities are included in this, and they often fall short of what they need to achieve to be successful. It won’t be long before the new business owner recognizes the shortfall, and the want for growth and success will start to make them see clearly. It's at this juncture that you can decide to recruit a full-time marketing…
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