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How To Be More Authentic On Social Media

How To Be More Authentic On Social Media

Social Media
Super glossy, picture-perfect images on social media are so yesterday. Well, kind of. They’re beautiful to look at and make the feed look fantastic - but they don’t keep the fans happy. People want authenticity to shine through. When your audience believes in what you are saying, who you are and what you are selling, they are much more likely to purchase from you. And that's where the money resides, in conversions. So how can you appear more authentic on social media? Keep reading to find out! How to Be More Authentic on Social Media Be Human, First To state the obvious, we are all human. As such, we make mistakes, aren’t perfect, and like to feel part of something. The more human you and your brand are, the more…
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Is Marketing As Important As It’s Made Out To Be?

Is Marketing As Important As It’s Made Out To Be?

Marketing Strategy
Marketing is made out to be extremely important on the market, but is it something that you need? The simple answer is yes. Now I know the mere fact that I'm asking the question sounds counter-productive. But hear me out. Marketing has an essential role in busines. If you are not making the most of it then you are missing out on some huge opportunities. In this article, we are going to be taking a look at some of the things that you should know about the importance of marketing in business. Is Marketing As Important As It's Made Out To Be? Getting The Word Out The first thing that you need to know is that marketing is responsible for getting the word out about your business. You need more…
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Systems Summits: Profit During the Holiday Shopping Frenzy

Systems Summits: Profit During the Holiday Shopping Frenzy

Events
Ask many entrepreneurs, particularly solopreneurs and micro business owners, what their biggest challenge is, and the will often say "time." Time to get the work done. Time to plan. Time to connect with prospects. Time to do a myriad of tasks they can rattle off. Time is the number one challenge for small businesses and I feel your pain. Have you ever uttered... “I don’t have enough time to get it all done.” “I need more time to do what’s really important.” “My plate is full.” The question is, do you really need MORE time? Or do you need SYSTEMS and STRATEGIES to make this your most profitable holiday season yet? Tap Into the Holiday Shopping Frenzy with Systems Summits October 27-28 We know you don't have time to waste,…
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Book Review: We Should All Be Millionaires

Book Review: We Should All Be Millionaires

Book Reviews
I've been following Rachel Rodgers for years, well before her current conglomerate Hello Seven. And what I have always appreciate dis her candor and telling it like it is, whether it's pretty or not. Facts is facts! SO when I learned that she secured a book deal and she was in the lab writing, I was ecstatic! I knew this book would be a good one. And as usual. SHE DOES NOT DISAPPOINT. We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers   What can I say about Rachel Rodgers? We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power is her battle cry to women everywhere, to think at a higher…
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Five Things Your Small Business Gets Wrong About Branding

Five Things Your Small Business Gets Wrong About Branding

Branding
Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as the…
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My Interview On The Authors Lab Podcast: How to Build Your Brand

My Interview On The Authors Lab Podcast: How to Build Your Brand

Authors, Marketing Strategy
Building a brand can become an overwhelming experience for a small business. So oftentimes, when people the term "branding" they are referring to a logo. But if you're a regular here at Marketing Sparkler, you know this is not the case. And furthermore, building a brand is much more than designing a logo.  My Interview On The Authors Lab Podcast: How to Build Your Brand I had the pleasure of talking about all things branding for solopreneurs and small business owners recently on The Authors Lab podcast with Allison G. Daniels.  And I'm happy to share this interview with you! Join us for a 30 minute dive into branding, and what you should think about when it comes to your brand, including: 1) What to think about when building a brand…
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How to Grow Your Small Law Firm: What You Need to Do

How to Grow Your Small Law Firm: What You Need to Do

Marketing Strategy
Small law firms are on the rise, but that doesn't mean they're easy to run. As a small business owner, you have many responsibilities and may not know where to start. This post will help guide you in what steps to take for your firm's success. Dive in! How to Grow Your Small Law Firm: What You Need to Do Learn How to Market Correctly Marketing is essential for small law firms to grow. But, if you're not sure where to start, there are tips you can use. First, identify your target market and reach out with relevant offers that are valuable to them. Secondly, try blogging or writing an industry newsletter as a way of building credibility with potential clients. Thirdly, remember how crucial social media is, and use…
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3rd Annual Podcaster’s Kit

3rd Annual Podcaster’s Kit

The 3rd annual Podcaster's Kit has launched, for this week only! Get all the trainings and info you need to grow your audience, leverage your brand, and monetize your podcast for ONLY $47. I got mine, you got yours? If not, get it here! What makes Podcaster's Kit so unique? I'm sure you saw either my email or someone else's about the Podcaster's Kit launch this week. If you didn't open the emails or click on the ads, I thought I'd take a moment to share what all the hub-bub is about. So Podcaster's Kit is this "once a year" product where 40+ podcasting courses and trainings are bundled together into one super special deal. People like Tim Gillette, Larry Roberts, Krystall Proffitt, Ruth Bowers, Danny Ozment, and the OG…
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