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7 Ways To Make Your Homepage More Engaging

7 Ways To Make Your Homepage More Engaging

SEO
The homepage is the main page of your website and is the page that most visitors will initially land on. When it comes to a company website, a homepage needs to be immediately engaging so that visitors want to stick around. The longer they stay on your website, the more likely they are to become customers. Here are seven ways in which you can make your homepage more engaging. 7 Ways To Make Your Home Page More Engaging Explain who you are/what you do A mistake that many companies make is not immediately introducing themselves on their homepage. Don’t rely on an ‘about us’ page to convey this information. Tell visitors on your homepage exactly what your company does and what your USP (unique selling proposition) is. Ideally, you want…
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Creative Ways to Promote Your Business

Creative Ways to Promote Your Business

Marketing Strategy
Many businesses go through quiet periods. While it can be unsettling, a quiet period gives you the opportunity to do things you wouldn’t normally have the time for. This is especially true right now while we're in the midst of the COVID-19 pandemic. With pretty much all non-essential workers quarantined at home across most of the globe, many business are experiencing quiet periods by default. For a small business, marketing can fall by the wayside. This is especially true if there isn’t a dedicated marketing person in the team. But with a bit of downtime, there’s a fantastic opportunity to market your business and drum up some interest. Your business still needs to sell, no matter what else is going on in the economy! There are a lot of creative…
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Selling On Instagram – The Ultimate Guide

Selling On Instagram – The Ultimate Guide

Social Media
With an active user base of over one billion people, it is of no surprise that businesses are focusing a huge amount of their efforts on Instagram. Not only is this stat impressive, but the engagement rates are monumental too! Did you know that 500 million of those users are engaging with the Instagram app every day? Pretty impressive, right? There are many different ways that you can use Instagram in order to reach users and engage with your potential consumer base. One option is Instagram Shopping. As of early 2018, Instagram made it possible for users to sell items directly through the app via both Instagram Stories and Posts. All you need to do is tag products on your Instagram photos and you can direct your followers on Instagram…
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Foolproof Ways to Advertise Your New Law Firm

Foolproof Ways to Advertise Your New Law Firm

Marketing Strategy
Whether you’re freshly out of law school, or an experienced lawyer who is finally starting their own firm, practicing law in a big city or starting out in a rural town, you’re going to need to market yourself to attract new clients and get name recognition out there. Lawyers are no exception when it comes to small businesses and self-employed people who need to utilize marketing and PR to grow their brand. This is true no matter what type of law you practice and what type of firm you run. Foolproof Ways to Advertise Your New Law Firm Luckily, there are several tried-and-true marketing tips for law firms to easily attract clients, helping them get the word out to those in their community that they can offer excellent legal services…
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How to Make Your Small Business Look More Professional

How to Make Your Small Business Look More Professional

Tips and Tools
Every business wants to appear as polished and professional as they can. Otherwise, you will struggle to get new clients and customers. You come across as amateurish, like someone who doesn't care about appearances. This translates to the quality of products and services offered, albeit subconsciously, in the customer's mind. Still, it doesn't take a genius to understand that appearance is vital in business, so you should do everything you can to appear as professional as possible. As a small business, though, you need to put your funds in the right place. You may not be able to afford to do what big corporations do to come across as professional, so instead, choose your measures wisely. To give you an idea, here are some places you can start. How to…
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4 Unusual SEO Marketing Tactics That Work

4 Unusual SEO Marketing Tactics That Work

SEO
Let’s face it: thousands of websites will tell you the best SEO practices to use for your website. Most will tell you stuff that you already know, and few will give you any pointers on how to hit the SEO jackpot. At least, not without throwing a few grand at them! If you’re someone that enjoys experimenting with different ideas, this blog post is for you. There are some unusual SEO marketing tactics that you can use for your content. The best thing about them is they’ll help you to increase targeted traffic to your website significantly. 4 Unusual SEO Marketing Tactics That Work 1. Stalk Wikipedia content for broken links There’s no denying that Wikipedia contains a lot of content on virtually any subject you can think of right…
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How Do You Market Your Business In Times Of Crisis?

How Do You Market Your Business In Times Of Crisis?

Marketing Strategy
There’s no denying that the world has turned upside down in recent weeks. The outbreak of the global pandemic Covid-19 is something that very few foresaw, and which has turned businesses across the world upside down. With strict lockdown conditions in place in countries across the world, events being cancelled and people learning to work remotely and avoid social contact, the rules of the game have changed in every respect. That goes double when it comes to marketing. Resilient businesses want to survive and adapt, but equally must be sensitive to the current situation. No one wants to be seen as insensitive or tone-deaf to the various hardships people are suffering. Simultaneously, many are struggling to ensure the survival of their business. There’s no rule book for this situation. So…
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How to Create a Successful Social Media Campaign: 9 Steps to Follow

How to Create a Successful Social Media Campaign: 9 Steps to Follow

Social Media
It can seem quite daunting trying to create the best social media campaigns that will work. However,we can agree that it’s quite important, as you can see enterprise-level companies spending a ton to make sure they hit the front pages of social media networks. What if you don’t have as much of the resources that big companies have, particularly in time and money? What’s great about social media is that you don’t necessarily need to hire the snazziest agency to create and implement a good campaign. With that said, what you do need is a good plan. Where do you start? Read on as I show you the steps and tips you can follow to create and run a successful social media campaign! How to Create a Successful Social Media…
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