Artificial intelligence (AI) has broad use cases affecting industries ranging from marketing to health care. It’s also becoming clear that the technology can improve workflows for entrepreneurs. AI tools allow them to simplify or remove manual processes that previously took a long time to do or were challenging to complete correctly. Here are some thought-provoking ways to use AI to become a more successful entrepreneur. How Can Entrepreneurs Leverage AI to Gain a Competitive Edge? Use AI for Customer Onboarding You may have a product-based business and want to help new users become acquainted with what you sell. Onboarding is the conventional way to do that and AI can make the process more personalized to each customer. For example, algorithms could show you which setup steps customers typically find most…
Competition in the travel industry is fierce post-COVID. Therefore, travel agencies must embrace digital marketing strategies and evolve with the changing landscape to position their businesses for success. Moreover, people constantly seek the best destinations, making standing out from competitors essential. According to Google, about 55% of thrill seekers embark on one or two trips annually, with many putting in much effort to enjoy memorable travel experiences. Here are a few ways businesses in the travel sector can boost growth with digital marketing strategies. Top Digital Marketing Strategies For The Travel Industry 1. Update your travel website with relevant content Your travel website is one thing you don't want to overlook. It should paint a unique picture of your brand, allowing audiences to easily discover your company. Updating your travel…
Join us on Saturday, October 21, 2023, from 11 am to 6 pm EST, for an immersive and enlightening speaker's conference tailor-made for service-based entrepreneurs and small business owners. This event, hosted by Dr. Patricia Rogers, featuring 21 accomplished speakers, is designed to equip you with the knowledge and strategies necessary to thrive in the fast-evolving entrepreneurial environment. Click here to register as my guest today! Event Highlights: Date: Saturday, October 21, 2023 Time: 11 am - 6 pm EST Location: Virtual event Audience: Entrepreneurs and small business owners Speakers: 21 thought leaders in various fields Attendees receive: Sixty Second (60) Introductions + Promotion Video REPLAY of the Event New Connections - Breakout Rooms Customized Virtual Background Click here to register as my guest today! About My Talk: Content Marketing…
Running a business is tough these days. No matter what industry you're in there is likely to be a lot of competition and there's no way of running away from this. The only thing you can do is position yourself to be an industrial leader as much as you can. The best way to do this is to try to stand out in some way from your competition. There must be something unique and formidable about your brand. Are you ready to take the marketing world by storm and blow your competition out of the water? Here's how to do it with promotional products. How to Use Promotional Items to Get More Visibility For Your Business Enjoy Big Exposure The most amazing thing about using promotional items for your business…
A brand’s identity is a significant driving factor in its success. Brand identity includes the visual elements that develop an intended image in the consumer’s mind and set it apart from the competition. Photography plays an integral role in creating or emphasizing a brand’s identity, and color schemes and lighting are key factors. Learn how color and lighting can set the tone for your brand while influencing customer thoughts and behavior. Colors Evoke Thoughts and Emotions Color psychology is the study of color and how it affects behavior. Certain colors, tones, and hues can influence a person’s mood and choices. Understanding color psychology is essential when choosing your brand’s color scheme. Your logo and brand colors are some of the first and most recognizable aspects of your brand. The following…
Marketers are used to fitting their skills to the needs of different types of businesses, and to the needs of different kinds of customers. However, when you take the profit motive out of the business and get away from the notion of selling a product to the customer, how do you adapt? While some businesses use cause marketing to wear the flag of a cause (often with real support alongside it), nonprofits are entirely focused on it. As such, marketing with them comes with a few differences that you need to get used to. Adjusting Your Marketing Skills To The Nonprofit Space Your audience still matters greatly. Know your audience. It’s always been one of the keys of marketing, and this doesn’t change for nonprofits. However, in this case, it’s…
In our last blog we detailed two marketing tools, content marketing and lead magnets. We also asked you to look at them through another lens. That sharing educational content creates social impact, social change, for community good. We’ll now discuss the system we use and its benefits. Leveraging Two Powerful Tools: The System The simplified version of the system is that it combines the power of content marketing, with the effectiveness of lead magnets, harnessing the power of communication to build relationship, using the 10 Point Touch theory. Whew, that’s a lot. In this system, the communication flow is key. That communication is designed to take the recipient on a journey as you build a relationship and trust. And we all know customers (donors) buy from brands (people) or causes…
In the marketing realm we’ve seen these two topics, content marketing and lead magnets, trigger a wide range of reactions such as, I can’t give away services for free. It takes too much time to develop. I don’t know what to create. Lead Magnets are only for those hard pitch sales funnels. Or the worse one yet – I don’t have anything of value to give away. We want to clarify some misconceptions, and most importantly outline strategies that could empower you to leverage your educational content. It could be worth more than just leads. Leveraging Two Powerful Tools - Content Marketing & Lead Magnets The Tools Let’s back up a few steps and define exactly what we are talking about, because unfortunately content marketing sometime is confused with…
