How to Use Free Reports and Ebooks to Grow Your Business

How to Use Free Reports and Ebooks to Grow Your Business

Tips and Tools
How do you convert blog visitors into regular visitors? Do you publish blog posts daily, do you ask them to "come back tomorrow", or do you leave their return visit up to chance? Part of your content marketing strategy is to show your wealth of knowledge. As bloggers, we work hard to give valuable information and insight to our audience, in the hopes that they like what we share and come back for more. How to Use Free Reports and Ebooks to Grow Your Business One type of content marketing is giving away freebies. Free reports and ebooks can build your business fast by helping you spread your knowledge, establish your expertise and most importantly, collect email addresses for your mailing list. Because, hands down, email marketing is still the most…
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Gain 10 Hours A Week to Work on Your Business While Holding Down A Job

Gain 10 Hours A Week to Work on Your Business While Holding Down A Job

Tips and Tools
How many times have we all said, “If only I had more time then I could get more done in my business?” The solution is not getting more time - we all have the same amount. We're all tied to the same 24 hours in a day. The key is to manage the time we do have and make it work more effectively for us. Even if you think you don’t have time to take on anything else, you might be surprised to discover how much time you’re actually wasting during the day. You can start an online business whether you hold down a full-time job or not. Sometimes when it comes to starting a business, many people have the mental picture that it’s all or nothing - that to…
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Are You Managing Your Time or Is It Managing You?

Are You Managing Your Time or Is It Managing You?

Tips and Tools
It's amazing how much some people manage to get done, while others seem to be stuck in a rut without enough time in the day to accomplish much of anything. Time management is an art form. But, here's a li'l secret. Everyone has the same amount of time in every single day. It's one way in which we are all created equal. Everyone has the same 24 hours in a day. Are You Managing Your Time or Is It Managing You? Track Your Activities for a Week To get a real picture of how you spend your time, try tracking everything you do for at least one week. Use a small recorder to record when you start and stop any task, and include the time. Did you know? There's an…
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Copy, Calls to Action, and 17 Things You Need to Test Regularly

Copy, Calls to Action, and 17 Things You Need to Test Regularly

Tips and Tools
The entire point of copywriting is to boost sales. Let's be honest here. Even if you write copy with the goal of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you're doing is working? You're writing, and hiring, and writing some more - but do you even know if all the work you're doing is paying off? The best way to know is to test, test, test. Here's a list of things you need to test regularly. Copy, Calls to Action, and 17 Things You Need to Test Regularly 1. Your Headlines How do you know a particular headline works over another? You conduct an A/B test. Make two slightly different headlines and send each headline to half your…
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Overnight Success Does Not Exist, and Luck Ain’t Coming to Dinner

Overnight Success Does Not Exist, and Luck Ain’t Coming to Dinner

Tips and Tools
Rarely do I write a blog post because I am compelled to share a message in the here and now. If I am moved to speak on a topic immediately, I typically share a message in 140 (or perhaps 280) characters via a tweet or two, or I take to Facebook to post. And move on. However, this message from GaryVee is too powerful to simply share on Twitter or Facebook, to let dangle in the wind for 15 minutes before disappearing. I'm posting this for you and me, for when we need a reminder about why we do this thing called entrepreneurship. How this post came about Sooo, I was looking for something to listen to while I worked today, I guess I unconsciously needed a kick in the pants?? I started skimming social…
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Be Mindful of Using Technology for Increased Happiness

Be Mindful of Using Technology for Increased Happiness

Tips and Tools
We live in an online world more often than not. We have so much technology now that’s supposed to streamline our lives and make it easier to connect with the people that we care about. It’s supposed to make it easier to do business and make good things happen for our careers. But is technology as helpful as we think it is? Or is it doing us more harm than good? The technology that was supposed to be the key to our happiness, comfort and success has the potential to backfire. Instead of helping, in many cases, the use of technology has led people to deeper levels of stress, feelings of discontentment and lives so busy that they’re hardly living at all. Studies performed on the link between stress and…
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How to Build Unstoppable Confidence

How to Build Unstoppable Confidence

Tips and Tools
Confidence. Many of us long to be more outgoing, more secure within ourselves and simply more confident all around. If you currently don’t perceive yourself as a confident person or wish to develop more confidence, you’ll be pleased to learn that you can build unstoppable confidence with a few key tips. Here are my top tips to help you build unstoppable confidence: Start Small. Just like Rome wasn’t built in a day, you can’t expect to instantly change your confidence levels. By taking small, daily steps towards your goal, however, you will undoubtedly start to see a difference. Set a goal of completing one confidence-boosting exercise everyday. It can be to simply say hello to the stranger standing next to you at the checkout line or smiling at someone on the street.…
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5 Mistakes to Avoid When Outsourcing Work

5 Mistakes to Avoid When Outsourcing Work

Tips and Tools
As a business owner, you typically want to spend the most time on activities that add to your bottom line. This should be true no matter what stage of business you're in. Are you outsourcing work yet? There will come a time when you feel the pinch of not having enough time in the day. You may be busy, but time spent on productive activities may be slipping away from. At this point, if you want to maximize your output and thus increase your profit, then there are two ways to go about it. One is to take on more work and to put yourself or your business under an increasing amount of strain. The other is to outsource work. There are aspects of your business model you can certainly outsource to outsiders and…
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