Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

Tips and Tools
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting. Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) Now that you're thinking about it, where are all of the places your using copywriting? Facebook Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz”…
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Save, Borrow Or Use Investors: How Should You Fund Your Startup?

Save, Borrow Or Use Investors: How Should You Fund Your Startup?

Tips and Tools
There can be quite a few upfront costs to consider when starting a business, ranging from buying equipment to launching a website. There are three main ways in which you can cover these costs: you can use your own money, borrow money or get money from investors. But how should you fund your startup? Each form of funding has its own benefits and drawbacks that are worth considering. There are also multiple ways of approaching each form of funding. This guide delves into the different ways of seeking funding - and how you can tell which one is right for you. Save, Borrow Or Use Investors: How Should You Fund Your Startup? Funding A Startup With Savings There are lots of advantages to using your own money to start a…
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Small Investments That Define Your Business Standing

Small Investments That Define Your Business Standing

Tips and Tools
It’s easy to think of a business as a static entity, and for clear reasons. We see brands that have stood the test of time, like Coca-Cola, and conglomerates that own many other brands, and think of them as fixed and totally fortified structures. Yet of course, they never are. These firms may have diversified their investments and strengthened their positions over time, but they are still subject to the essential needs of dynamic decision-making, and they are only as relevant as they continually allow themselves to be. For this reason, it’s important to note that when structuring our own businesses, we are building a house, but a house that needs maintenance and great foundations. For this reason, even the little decisions cannot be taken for granted. Instead, they must…
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What Does Protecting My Online Business in 2021 Actually Look Like?

What Does Protecting My Online Business in 2021 Actually Look Like?

Tips and Tools
The growth of e-commerce and digital shopping has been great news for online businesses over the past few years. However, it has also resulted in a rise of criminals wanting to take advantage of them. Your company faces a wide range of virtual threats, such as fraud, identity theft, and cyberattacks. How well have you prepared? These threats can severely damage an online business. The good news is, any entrepreneur can protect their company so long as the proper precautions are in place. What Does Protecting My Online Business in 2021 Actually Look Like? Here’s how you can defend your e-commerce site against common cybersecurity threats. 1. Secure Your Network Properly Keeping your home or office Wi-Fi network secured, encrypted, and hidden will help prevent attackers from breaking into it.…
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Outsource Marketing: The Pros And Cons

Outsource Marketing: The Pros And Cons

Tips and Tools
Content creation. Social media marketing. Setting up ads. Landing pages. Webinars. Email marketing. Graphic design. Livestreaming. Funnels, funnels, and more funnels. There are so many pieces of marketing to be done. And most often the business owner is the person who does it all. This is in addition to wearing the CEO hat, coffee marker hat, errand runner hat, strategist hat.... the list goes. There will come a time when the business owner has to make a critical decision: is it time to hire a marketing employee? Or is it time to outsource? Should you outsource your marketing? Common sense will sometimes tell you that it is right to do so, especially when considering the benefits we mention below. However, there can be drawbacks, and we will touch on those…
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5 Areas Of Business Where Outside Support Is Advised

5 Areas Of Business Where Outside Support Is Advised

Tips and Tools
Only you can take responsibility for your business, but that does not mean you have to face the journey alone. You already appreciate the fact that employees are a valuable asset to the venture, but you can also seek help from a range of additional sources. The sooner you do, the better. But what are the areas of business where reaching out for a helping hand can, directly and indirectly, benefit your bottom line? Here’s all you need to know. 5 Areas Of Business Where Outside Support Is Advised 1. Fundraising The harsh reality is that your business won’t get very far without capital. Sadly, securing a traditional bank loan is far from easy in the current climate. So, looking at other options like crowdfunding can work wonders, not least…
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Why Now Is The Time To Start A Side Hustle

Why Now Is The Time To Start A Side Hustle

Tips and Tools
Have you been thinking about starting a side hustle? You may find that now is the exact time to start it. Even if you’ve been a little scared to take the leap, it’s time to just do it! We all want to be able to find success with the different things that we do in life, but fear often stops us and holds us back. But now is definitely the time for you to get started, and here is why! Why Now Is The Time To Start A Side Hustle It’s Now Or Never To start with, you need to be able to tell yourself that it’s going to be now or never. If you don’t start it now, who’s to say that you’ll have the confidence or motivation tomorrow…
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Social Proof Tools To Improve Website Conversions

Social Proof Tools To Improve Website Conversions

Tips and Tools
If you’re a business and your website isn’t converting your visitors, you may want to start considering some social proof tools. Social proof tools are an easy way to inject more trust into your visitors and show that your website or business is authentic. As much as local businesses like restaurants or shops rely on social proof and recommendations, all sorts of companies will find social proof tools are an essential part of conversion rate optimization (CRO). What Is Social Proof? Social proof is a way of displaying the trust in your brand from other customers. For example, through reviews, amount of purchases, recent purchases, hot products, etc. In marketing, social proof is a way of getting your website visitors to trust your brand, products, and services in order to…
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