How To Use Old Blog Posts To Attract A New Audience

How To Use Old Blog Posts To Attract A New Audience

Blogging
Bloggers are often advised to post at the same time of day. They are advised to look at what times their posts are read, or when their engagement is highest on social media. They should post at these times, because this is when their audience is online and interested in what they have to say. But, then what? We don’t just write posts to be read in the first few hours and days after they have been published. The best bloggers have posts that are years old, and still getting read. This is especially true if the content published is evergreen. What is evergreen content? Evergreen content is content that still holds true, long after its original publication date. The easiest way to think about it: content that has no…
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Repurpose and Refresh Your Content for More Website Traffic

Repurpose and Refresh Your Content for More Website Traffic

Blogging
Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes outdated. That doesn’t mean it needs to be deleted, though - it can be salvaged and continue to provide excellent results. Likewise, content can be reused and repurposed in other ways into new formats that help produce more traffic too. Repurpose and Refresh Your Content for More Website Traffic No time to read this entire post? Listen to it on the podcast: Turn Blog Posts into an Report Compile blog posts that are about the same topic into a report. Add some images, nice headers, special formatting,…
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How to Repurpose Blog Content Like A Machine [Infographic]

How to Repurpose Blog Content Like A Machine [Infographic]

Blogging
If you are publishing quality blog content, you are probably spending at least a couple of hours on creating the content itself. Instead of simply hitting publish on a blog post, pushing that post out to your social media networks, and moving on to the next, revisit that content. Don't let those hours of hard work go to waste on a few tweets. Today's online user wants more than words. She wants audio, video, text, and images too! Give her what she wants by way of a multimedia experience from your brand, starting with your blog content. You can repurpose blog content in many ways, from creating audios, to infographics, and more. The handy infographic below from Pat Flynn at Smart Passive Income provides plenty of ways you can repurpose your…
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Are You A Rude Blogger By Accident or On Purpose?

Are You A Rude Blogger By Accident or On Purpose?

Blogging
Hey bloggers and content creators, how well are you monitoring your brand? Are people talking about you, linking to your content on social media, without tagging you or using your hashtag? Probably! Now comes the bigger question: do you know who's talking? Are you listening? Are you being a rude blogger by accident or on purpose? If you didn't realize that people could be talking about you and your brand without tagging you, then you're accidentally being rude by not acknowledging these shares. However if you know better, and you're not doing anything about it, you're being rude on purpose. Don't be a rude blogger on purpose, that's not cool. It's time for you to monitor your brand mentions. Of course, you can PAY for tools that monitor your mentions,…
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How to Update Old Blog Posts and Increase Your Page Views [Infographic]

How to Update Old Blog Posts and Increase Your Page Views [Infographic]

Blogging
If you've been blogging for a while, you probably have old posts that could use some sprucing up! You may have some great content that is still relevant, yet it gets very little traffic. Perhaps the content is great, but the post "looks" stale. Not to worry, I have posts that fall into both camps, and I use a simple checklist to refresh those old blog posts. Here are a few simple ways to breathe new life into your old posts, and get some more page views in the process. To share this image on your site, please copy and paste the code below. </p><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to marketingsparkler.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br />…
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Seven Tips to Keep in Mind Before You Start a Blog

Seven Tips to Keep in Mind Before You Start a Blog

Blogging
If you’re the type of person who loves to chronicle his/her travels or share fabulous fashion finds among friends and with the rest of the world, you might be considering blogging by now. While it can be a great hobby, you would be glad to know that you actually can build a career out of it. Even those who have aspirations of getting bigger clients, or running a more profitable business can start a blog and reap the benefits of blogging. Seven Tips to Keep in Mind Before You Start a Blog  Blogging has become a surefire way to build a solid reputation in your chosen niche and exposing your name out there. Getting your feet wet in the blogosphere as a lucrative career option conjures up a slew of…
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Why You Should Start Using An Editorial Calendar

Why You Should Start Using An Editorial Calendar

Blogging
In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh. Blogging is content marketing. Content needs to be planned out in advance. If we're planning as we should be, we should be using an editorial calendar. Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on a yearly cycle, as well as their product cycle. For example, a magazine publisher knows in…
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Why Every Local Business Needs A Blog

Why Every Local Business Needs A Blog

Blogging, Local Marketing
Do you run a local business that could use a better online presence? Perhaps you run a local business and wonder if posting a few times a week Facebook is enough of an online marketing plan. Here's the easy answer: it is not enough. True local businesses rely heavily on word of mouth marketing. After all, people have to be in your geographic location in order to buy your products and services. The question becomes, how do you position your local business as THE place to go? Create a local business blog. Oh wait, let's start from the beginning.  When you're in the market to buy something, what's the first thing you do? Most of us hit Google and search for what we want. Many of us will ask our friends…
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