Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you accomplish something to help you move forward with your business.
Oftentimes, we get so caught up in hitting “publish” so that we can get content out to our audience. We’re worried that we need to keep the blogging train moving, we need to be sure to up date our blogs with fresh content. For SEO, to keep our readers engaged, to keep the search engines busy. Yet, how often do we stop to think about the WHY. Why we are publishing what we’re publishing?
It’s time to pause and reflect on our reasons for blogging. Our goals for the business and the brand, and how the next blog post fits this overarching goal. Here are some questions you may want to ask yourself before you sit to write that next blog post.
What’s The Goal Of Your Blog Post?
Why are you writing your next post?
Are you writing:
- With the hope it will get shared across social media and grow your reach?
- To invite readers to join your email list so you can get back in touch later?
- Focused on getting the attention of a big brand you’d like to work with?
- To start a conversation with your existing readership?
- With the end goal of selling your readers a product?
- To start a conversation with a fellow blogger in hopes of growing a mutually profitable relationship?
All of the above are valid goals for your blog posts and I’m sure you can add a few more to that list. The important thing is that you are aware of what you’re trying to accomplish with your post.
Next, craft the content.
Start with the end in mind. For example, if your goal is to get the attention of a big brand you’d like to work with, think about a post you can write about your experience with one of their products.
If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer freebie. Write the content and then transition into an invitation to join your list and download the freebie.
Do you see how much easier it is to craft goal driven blog posts when you know what your goal is, before you sit down to write? You can reverse engineer the entire process and make sure everything flows well and leads your reader to whatever action you want them to take at the end.
How goal setting helps you to build a better blog.
Being able to do this is pretty powerful stuff. It allows you to craft different posts strategically. Write a post that helps you grow your reach. Then work on one that starts the conversation with our new readers. Next work on getting them on your list and finally make them an offer. Intersperse this with posts that help you get the attention of potential JV partners and brands and you’re all set to not only grow your blog and your audience, but make money blogging as well.