Why Every Local Business Needs A Blog

Why Every Local Business Needs A Blog

Blogging, Local Marketing
Do you run a local business that could use a better online presence? Perhaps you run a local business and wonder if posting a few times a week Facebook is enough of an online marketing plan. Here's the easy answer: it is not enough. True local businesses rely heavily on word of mouth marketing. After all, people have to be in your geographic location in order to buy your products and services. The question becomes, how do you position your local business as THE place to go? Create a local business blog. Oh wait, let's start from the beginning.  When you're in the market to buy something, what's the first thing you do? Most of us hit Google and search for what we want. Many of us will ask our friends…
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Five Steps to a Captivating Author Bio Box

Five Steps to a Captivating Author Bio Box

Blogging
When you find an article or blog post that captures your attention, are you curious about the writer? How many times do you take a look at the author's bio box to find out more about them? If you write from more than your own blog, you most likely have a bio box published at the end of your article on a third party website. When is the last time you stopped to check your Author Bio, to make sure it captivates readers so much that they want to check you out on your home turf, your own website? Therein lies an understated opportunity for you to convert traffic from a third-party website back to your own digital property. Your author bio box is the bridge between turning someone from…
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10 SEO Friendly Pinterest Tips for Bloggers

10 SEO Friendly Pinterest Tips for Bloggers

Blogging, SEO, Social Media
In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media.   10…
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7 Common Blogging Mistakes to Avoid [Infographic]

7 Common Blogging Mistakes to Avoid [Infographic]

Blogging
If blogging is a part of your content marketing strategy, I will presume you have read blogs in your niche. Most of us read blogs everyday. If you're anything like me, you're eager to learn the best ways to build a better blog, to improve your blogging IQ. And avoid blogging mistakes. Humor me, do you ever think to yourself... How can I be more efficient with my blogging time? Should I blog everyday? Is once a week enough? Am I using the best SEO tips? How do bloggers make money from all of this hard work? How long should my posts be? Should I write short posts or long posts? Ugh... who has time to write all these long posts anyway? It's ok to laugh at me. I'm laughing as…
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5 Quick SEO Tips To Drive Website Traffic Fast

5 Quick SEO Tips To Drive Website Traffic Fast

Blogging, SEO
One of the most significant keys to online success is getting website traffic. The more visitors you have, the better your chances for sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy SEO tips to get website traffic fast! 5 Quick SEO Tips To Drive Website Traffic Fast Tip #1 Make sure you’re actually tagging your keywords. Do you spend a lot of time optimizing your content and then neglect to tag them on your web page? So what's a tag? Tags are where search engines look, and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.…
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Do’s and Don’ts for Successful Business Blogging

Do’s and Don’ts for Successful Business Blogging

Blogging
When you begin blogging for your business, you should be aware of certain blogging “etiquette” that will help you rise to the top of your reading audience’s list. There are many things that you should do, and of course, things you shouldn’t do, and knowing the difference will allow you to be far more effective in your blogging endeavors. Tips for Successful Business Blogging   Three Basics for Every Business Blogger #1 Direct traffic with your content  Content is the hallmark of every blog. Before you start a blog, consider the types of content and posts you plan on sharing. What are you posting about, and in what format? When blogging, think of yourself as a traffic controller. As you are blogging, tell people when you want them to click…
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How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Blogging, Social Media
Social media and content marketing are two terms that most entrepreneurs cannot get through the day without either reading, hearing or saying. These terms have become an integral part of any digital marketing efforts. We have learned how to use social media platforms, and we have learned how to use our content to promote our products and offers. However, the part that stumps many people is how to strategically integrate our social media and content marketing into a seamless dance that generates leads for your business. First things first, let's define what we're working with here. What is Social Media Marketing? Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors…
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How to Get More Traffic to Old Blog Content

How to Get More Traffic to Old Blog Content

Blogging
If you’ve read around and you know your stuff when it comes to creating and running a blog, then no doubt you should know by now the value of sharing your new content as you upload it. Create a post, share said post on Twitter, Facebook, LinkedIn... rinse and repeat. Simple! But what if you don’t update your blog with new content every day? Does that mean you can’t do any promotion that day? Of course not! It simply means that you should look for ways to promote your old content to get repeat traffic from old posts. How to Get Traffic to Old Blog Posts Keep Promoting Evergreen Content Say you created a post on Maya Angelou, uploaded it to your site and then shared it on social media and…
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