How to Market A New Business When You’re Starting From Scratch

When it comes to marketing a small business, you need to start from the beginning, with a set of goals and strategy. If you’ve noticed that what you’ve been doing isn’t working, or you’re simply a new business that needs a marketing strategy, then the best place to start is always going to be the beginning. There’s so much to go through that it can take a while to ensure that you have gotten things right, but when you do, it is going to be so worth it. If you don’t rush the process, you are going to reap the rewards, and that’s exactly what we want for you, which is why we have written this article.

How to Market A New Business When You’re Starting From Scratch

How to market a new business when you are starting from scratch

Find A Concept

The first thing to do is to come up with a concept. You know what your brand is, but nobody else does. What do you sell? Who is it for? Start with these 2 questions, because this is what your whole marketing campaign is going to be based around.

If you’re new on the market, then you don’t have a reputation to play on. This means you’ve got to focus solely on the benefits of your product, so it better be good. Once you’ve figured out what your concept is, you’ve got to figure out what it means to other people.

Sit down and think about what you would want to see if someone were trying to entice you to buy the product or service. If you’re in the target audience, then this is even better. You can also ask other people that you know (in the target audience) if you think that this is going to help. This is a critical piece of your brand, and it will help you to create a brand that people can get behind, so the first step is an important one.

Figure Out Your USP

The next thing that you’ve got to do is figure out your unique selling point (USP). You want to get this message across to your customers and potential customers without coming across as pushy. It’s not easy to tell someone why you’re what they need without sounding either arrogant or too good to be true, but you’ve got to find a way.

You’ve got to figure out what it is that you can give the customers that none of your competitors can. There has to be something different about you, and you need to use this in your marketing. There are some handy guides online (such as this one that will tell you how you can do this.

Customers are always looking for reasons to buy things, and reasons to buy from certain brands rather than others. Some of it is loyalty, but some of it comes from the provider being the best to cater to their needs. All you need to do is change their mind with your USP. You’ve got to prove that you’re better and that you are going to offer them something that nobody else will be able to.

woman working typing on cell phone

Build A Website

Next, you’ve got to make sure that you have an incredible website up and running. You’re going to need to find a web hosting platform first though, and you can find one on a site such as (where you can even find some coupons too). Making sure that you have an amazing website is important because this is where you will drive traffic, and as a result this is where most of your sales are going to come from.

Your website needs to look good and reputable, not bland or generic. It needs to stand out in a good way. It needs to be simple to use and catchy so that people want to come back. If you’re not up for this design challenge, you might need to think about hiring someone to design the website for you. At least you’ll know that the job has been done professionally, and you are going to have a website that people are going to love. You want to make sure your site is optimized for speed and mobile usage, and it’s easy to navigate.


Get Active On Social Media

Every business knows that they need to be on social media if they want to grow their audience and get more clients, which means you should be on this bandwagon too. You are going to want to maintain an active profile on every social media platform that your target audience uses, so that you can reach as many of your customers as possible.

The best thing about social media is your customers have the ability to share you with their friends and family. This  means that your customers can help market your business for you! When your customers like, engage with and share your content on social media, they are likely to drive traffic to your website, resulting in a greater number of leads for your business.

Another benefit of maintaining an active presence on social media is the human factor. Posting and engaging with your audience shows that your business cares about people too, that there is a face behind the brand. There is someone on social media who is talking to people, interacting with them, and answering their questions. Buffer offers a great resource to quickly master social media for business here:

women in boardroom

Include Traditional Marketing Methods

All of these online marketing doesn’t mean that you have to shy away from traditional marketing methods, though. Online marketing is fantastic, but there are still people who haven’t embraced the digital age, both old and young. This means that you’ve got to come up with offline ways to target them as well, such as handing out flyers and participating in live events. From meetups, to bulletin boards, to distributing marketing collateral to local shops, you can reach your desired audience in person. You can even rent a billboard to advertise your company and your product, so people see it when they drive past.


Hire A Professional

If you are a novice to marketing, or marketing is not your strong suit, you should also think about hiring a professional instead of trying to do it on your own. Marketing is not an easy thing to get right. If you invest a great deal of time and money into marketing campaigns that don’t deliver, you could waste a ton of money for no reason.

You want to hire someone who understands your niche and your goals, so that they can craft a profitable strategy for your business. This is also going to be a great weight off of your shoulders because you no longer have to worry about learning what to do and how to do it. The burden of all of the details can be left to the pros.

Hiring a professional also gives you back time; time that you need to focus on other parts of the business.


As you can see, when you’re marketing a new business, it’s important to start at the beginning. When you start with a set of goals and a strategy, the decisions about who to market to, where to market become easier. Hopefully this article steers you in the right direction!

Miss Kemya


About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.