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Third Annual SWIBA Awards Set to Take Over Atlanta – Join Us!

Third Annual SWIBA Awards Set to Take Over Atlanta – Join Us!

Events
UPDATED: Read my recap of the SWIBA Awards - yes it was awesome! Entrepreneurs are traveling from all across the country to attend the 3rd Annual Stiletto Woman In Business Awards, aka SWIBA, being held in Atlanta, GA on March 17, 2012. This year's event is a one-day immersion of inspiration, strategy, and practicality in business. And it will be awesome! Did you get your ticket yet?  SWIBA is an annual awards program by Stiletto Woman Media, and is "one of the first comprehensive award programs to honor everyday women in the solo and micro business sector on a national level." (more…)
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How to Use Social Media Before During and After A Conference

How to Use Social Media Before During and After A Conference

Strategy
We’re all using social media when we have an event to promote, go out and network, etc. But just like you should develop a strategy to promote your event using social media, you should also have a strategy when you attend a conference or popular event, and social media should be a part of that strategy. Conference season will be in full bloom before we know it. When you learn how to use social media before, during and after a conference, you maximize your connections and get the most benefit from attending!  (more…)
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The Value of Testimonials: Go Beyond “Great Job”

The Value of Testimonials: Go Beyond “Great Job”

Tips and Tools
When you’re shopping, do you read customer testimonials? Do you look at those star ratings to help you decide whether or not you buy something? Sure you do! I think we can agree that we all use customer reviews of products and services on a regular basis. Testimonials on site like Yelp and Amazon play a huge role in how we perceive a product don’t they? These recommendations, good or bad, factor into our daily purchasing decisions. So with that being said… Are you collecting testimonials as a natural part of your marketing efforts? You want to collect testimonials to add the end-user experience to your sales and marketing collateral. These reviews, if they’re written in a specific way, will support your existing marketing efforts because they will prove why…
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2012 Is The Year of DO

2012 Is The Year of DO

Random Chats
I’ve been reading posts over the last few weeks about people selecting their word or words of the year. Are you familiar with this process? You select words to use as a baseline, guiding your actions as you work to meet your personal, professional and/or spiritual goals for the year. I’m not new to the “define your word” process. I’ve been a fan of the practice for some time now. However, my life, goals and aspirations are so complex (as is your life I’m sure) that I’ve never been able to clearly define one, two or three words to adequately describe my plan for the year… (more…)
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7 Mistakes Twitter Users Should Avoid

7 Mistakes Twitter Users Should Avoid

Social Media
So far, we’ve looked at several tips to build your Twitter strategy. First we used 10 Quick Twitter Tips to get you on the right track to building a Twitter profile and network. Next, we learned a few easy ways to build your Twitter following. So here’s my thought: Instead of providing more tips of what to do, how about I switch it up and give you a few suggestions of what NOT to do on Twitter? (more…)
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7 Ways to Build Your Twitter Following

7 Ways to Build Your Twitter Following

Social Media
Are you trying to figure out how to build your following and find your Twitter voice? Have you been tweeting for a while but you’ve been inconsistent? Are you working with a stagnant network? Have I got a few tips for you!   Post unique content daily, as in not a retweet. Find interesting content on your own and share it with your followers. Share, comment and reply to other people’s tweets. And have something to add, more than a “nice post”. Tell them what value you gained from their content. Recommend people to follow. Recommendations are not just reserved for #FF, you may do this anytime, there are no rules. A perfect example: “You should follow @MissKemya for her marketing brilliance, cool blog posts and small biz advice”. You can tweet…
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