Blog

Social Media is the New Word of Mouth Marketing

Strategy
I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries!  Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…
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A is for Accountability Systems

Alphabet Soup
As entrepreneurs we often get so bogged down in minutia that we lose sight of our long-term goals. How do you keep yourself on track and accountable for your personal and professional goals? Do you have an accountability system in place? If not, I recommend you set up a weekly check-in plan, even if it’s with yourself. Post your long-term goals somewhere easily visible and make sure your daily activities support your long-term goals. Accountability partners are great for this as well. A friend, a spouse, or a colleague who you can share your plans with and who will give you honest feedback would be ideal. You don’t have to be too formal, but you have to put a system in place to make sure time doesn't get the best of…
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The Super Bowl Is My Billion Dollar Event Marketing Tutor

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy, Strategy
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…
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No More Excuses: Do It, Delegate It, or Ditch It

No More Excuses: Do It, Delegate It, or Ditch It

Tips and Tools
As a solopreneur/micro business owner, you usually have to wear too many hats. Well no more, it's time to take some of those hats off! Say it with me - DELEGATE! This post is for all of you that have brilliant ideas, all of you that take on too many responsibilities, say yes far too often, micro manage every task, or worse, complete every task on your own, and every one of you (excuse me, US) that needs to make a dramatic shift in the way we go about our business! Here's my plan of attack to deal with every single goal, opportunity and task that I face. This plan has only 3 options, it's a short list that commands decisive action. I’m committed, and I’m sharing it. Feel free…
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Year In Review: My 5 Most Popular Posts of 2012

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy
What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy!   Most Popular Posts of 2012    A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me   I'm looking forward to providing more valuable content in 2013. If…
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A Quick Guide to Blog Comment Etiquette

A Quick Guide to Blog Comment Etiquette

Blogging
We learned why you should comment directly on a blog, and all the benefits and goodwill that manifest as a result in the previous post 9 Reasons Why You Should Comment On Blogs. Let’s take a moment to briefly mention a few rules of blog comment etiquette as you begin commenting more often.   Blog Comment Etiquette Tips Act Like You Care. Say more than just “hello”, “great post” or any other generic line. Mention the topic, answer a question posed, and let the writer know you really read the post. Avoid the Hit and Run. Don’t comment and run. Make sure you check back, or better yet, subscribe to follow-up comments via email. This way you'll be able to see when someone replies or references your comment. Manners Matter.…
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9 Reasons Why You Should Comment on Blogs

9 Reasons Why You Should Comment on Blogs

Blogging
Do you visit a friend's house, stay for dinner, enjoy a delicious meal, and leave without saying thank you? Do you read blogs, learn their valuable info, and skip town without saying thanks for the information? It sounds kind of rude when you think about it like this, doesn't it? We’re so accustomed to using social media to send quick thank you’s and opinions that we’ve lost sight of the value of leaving comments on blogs. Or is it that we never really had a firm grasp on the importance of doing so? Blog comments can be a valuable tool to use to build relationships and build your business. Comments can show your expertise, expand your audience, and possibly land you a new client. First things first, your gravatar needs to be…
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6 Simple Ways to Promote Your Blog Offline

Blogging
We all know of many ways to promote your blog online. But what about offline? Yes, you can easily promote your blog offline, it just takes a little ingenuity. It doesn't matter if your blog is for business or fun, you can still use these offline marketing tactics. Get up from behind the computer and take your blog on the road! 6 Simple Ways to Promote Your Blog Offline   Who said you had to put your website’s home page on your business card? Add your blog url to your business card instead. Create a brochure that is catered directly to your blog. You can take the top read post from your blog and make it into a brochure. You could also give excerpts from 2-3 posts, with a “click the qr code…
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