Blog

Follow My Blog On Bloglovin

Blogging
What is Bloglovin? Bloglovin is a yet another cool RSS platform that started back in 2010. Much like other RSS alternatives, users can search for blogs they already love, find new blogs to follow by category, or even check out popular posts by category. Once a blog is followed, users can then like posts, and share via Facebook, Twitter and email. They also have the option to receive links to the latest posts in their feed via email. The cool thing I like about Bloglovin is that you can claim your blog to see stats and views on the platform, as well as configure the way your blog appears in feeds. You have a great sense of control over the way in which your blog followers see your blog in…
Read More
Why Your Email Marketing Practices Make Subscribers Run From You

Why Your Email Marketing Practices Make Subscribers Run From You

Email Marketing
Does your email marketing make your subscribers love you or loathe you? Are you subscribers responsive, or are they quick to find the unsubscribe button? Social media has not replaced email, or has it? Social media has its place in the inbound marketing funnel, but email marketing can be targeted and specific to people who want your content, want your offer, and are interested in corresponding with you. People that opt-in to your email list are telling you that they want to extend the relationship, they want to go beyond social media and listen to what information you have to offer. When you get an email subscriber, keep them enlightened, entertained, informed, and interested in your content.  Do offer something of value when I open your email, value reserved just…
Read More
A Busy Entrepreneur’s Guide To Social Media Management

A Busy Entrepreneur’s Guide To Social Media Management

Strategy, Tips and Tools
Can we all agree that using social media can make time move faster than it’s supposed to? Have you ever lost track of time using social media, and wondered to yourself "What was I just doing? Did I actually get anything accomplished?" Social media management... sometimes it sounds like an oxymoron doesn't it? Or perhaps you're swamped running your business and there’s simply no time to use social media? Or worse, you feel like you have to be on social media all day to see any results? We're going  to get rid of ALL of this drama. ALL OF IT! Note: If you want to keep complaining, stop reading here. I"m about to throw your excuses out the window! If you're looking for a solution to social media overwhelm... let us continue. You…
Read More
The Entrepreneur Mind Speaks To Every Entrepreneur [Book Review]

The Entrepreneur Mind Speaks To Every Entrepreneur [Book Review]

Book Reviews, Reviews: Stuff I Love
The Entrepreneur Mind is a perfect resource for any entrepreneur, whether you're just starting out or you've been in business for years. What sets this book apart is that there's real meat on these pages! The author skips the clichés, instead focusing on real life examples from his own experiences as well as Fortune 500 brands. From working with a mentor, to hiring a team, to expanding your network, to pitching VC’s, you’ll get a frank and honest view of the blood, sweat and tears it takes to build an empire. He spills the secrets of success that nobody actually talks about! I found myself nodding in agreement, taking notes, revisiting my business plan, and laughing while reading this book. The Entrepreneur Mind is part reference guide, part motivation, part…
Read More

Priorities Are Easier Set Than Followed

Tips and Tools
Are your daily actions in line with your priorities? If I were to ask you what your priorities are in life, what would you say? (It's ok, I'll wait.) If I were to ask you to describe a typical day, what would you say? I know, crazy question right? Let's look at your answers. Do your daily actions support your priorities? Don't worry, there was a time when my answer to this question was a big fat NO! To be perfectly honest, I’m still a work in progress. You see, we often "say" or "think" our priorities are our families, our health, our growth, etc. However, our daily to-do lists don't usually reflect the priorities we set for ourselves. We do everything except honor these priorities. Our days get filled…
Read More

It’s Time to Let Go of the Rotary Phone School of Marketing

Marketing Strategy
Do you reach your audience using a rotary phone or a smart phone? I'm going to take a wild guess and choose smart phone! The way we can market our businesses have changed, much like the phones we use. We reach and interact with our customers in a whole new way, and that's both exciting and a nuisance at the same time! Customers are using their smart phones and social media channels to search and learn more about our businesses, and I’m betting they aren't looking in their local phone book.   So how does this impact your marketing? Social media is part of daily life, and it's especially an integral part of the way we market our businesses today, like it or not. People are online searching for their product…
Read More

Social Media Stats of 2013 [Infographic]

Social Media
We all know social media is just a passing fad right? Haha, good one! Here is an interesting infographic done by Digital Insights that sums up key social media facts, figures, numbers and statistics of 2013. These relevant stats will come in handy for any business owner or marketing professional, whether you’re trying to decide ♦  which platforms you should be using ♦  who is using social media ♦  how to reach your target audience, or ♦  if you should finally commit to developing a real social media strategy. These are some pretty interesting social media stats to consider as you plan your social media efforts for the upcoming year. by Digital Insights Ciao, Miss Kemya  
Read More