If you’ve spent any time learning about SEO in the past, you will have probably heard of link-building before. This process involves building a series of links that make it possible for Google to understand your website properly, and a major part of this effort comes in the form of backlinks. To help you out with this challenging side of SEO, this article will be exploring backlinks, and how you can start building them for your business.
Backlinks: Link-Building For New Businesses
What Are Backlinks?
Backlinks are simply links from other websites that Google can follow to find yours. Having backlinks coming from reputable domains that have put a lot of time into their websites will always look positive to Google, giving you the chance to leverage their success to boost your own. While this may seem like a small job, Google considers backlinks to be one of their most important ranking factors, and websites that don’t have any backlinks will be lucky to show up in any searches whatsoever.
How To Build Backlinks
The process of building backlinks can be tricky, with most people working extremely hard at the wrong types of backlinks. For example, directories and social media posts don’t provide quality backlinks. Instead, most successful companies will use content marketing to boost their link-building strategy, but this is about more than simply writing blogs.
You need to create content that other websites will want to link to, and the best way to do this is by writing informational pieces that can teach users. For example, if you work in the auto industry, you could write about how different types of engines work, giving other blogs something to link to when they need a source. Alternatively, you could also think about writing guest blogs on other people’s websites.
Whichever option you choose, it will be important to keep in mind that Google likes natural links. Blogs are great for this, as they won’t be recognized as places that are used to generate backlinks, unlike websites like directories.
Tools To Help
Of course, most people don’t have the experience to execute a successful backlinking strategy. This can take a lot of time, effort, and learning, with most business owners lacking the time to put into it. An SEO marketing agency will be able to help you with this process, providing you with all of the tools you need to develop a backlinking strategy that will push your website up the rankings. Of course, though, you need to make sure that you choose a company with a proven record in this market.
With all of this in mind, you should be feeling ready to take on the challenge of link-building for your small business. This process should be developed to include time for content creation and outreach, and it’s the sort of process that can be difficult to begin. This is why a lot of companies fail to build a good set of backlinks to help their website. However, as time goes on, though, this is something you should work to improve. Backlinks will increase your results in the SERPs as well as overall visibility online. .