Miss Kemya │Marketing Strategy │Social Media Management

12Feb 2020 by Miss Kemya

How Marketers Can Highlight The Benefits Of Products They’re Pushing

Every part of the marketing funnel is challenging, from sourcing the initial leads to getting people through the checkout process with minimal disruption. But there’s one area that many sellers continue to struggle with: product presentation. It’s the part that takes the most creativity, so that makes a lot of sense. Whether it’s in a marketing email or on a product page, it’s vital to make the product on offer sound as appealing as possible. But how do you do this? Well, the core of a product’s allure generally comes from the effect it could have on the buyer’s life — how it could benefit them in valuable ways — so you need to focus on that aspect. In this post, we’re going to look at how marketers can highlight…

11Feb 2020 by Miss Kemya

Why Utilizing Employee Scheduling Software is So Important

Tips and Tools

The art of scheduling used to be so much simpler - the boss would hand-write out the schedule every week on lined paper, stick a tack in the top, and post it in the breakroom. If they were fancy, they might type it out on the typewriter, laminate it and post it in front of the time clock. Either way, it was a simpler time. Requests for time off, whether for vacation, bereavement or something else, had to be submitted in writing far in advance. Oftentimes, you had to take the time to carefully analyze the schedule to look for things like overtime, early or late clock-ins, overlapping schedules and other conflicts, which would then need to be dealt with quickly. Most times, discrepancies in schedules were ironed out face…

05Feb 2020 by Miss Kemya

Big Moves You Need To Make As A Small Business

Tips and Tools

As a small business, you probably feel like there are some things that you will not need to address until you become a larger and more stable entity. Well, unfortunately, some things do not depend on the size of your business. There are some things that you should make sure you do that can really help your development. In this post, we are going to be suggesting a few moves you should be looking at if you are fed up of being the small business on the block. If there is one thing that every business has in common, it’s the need to grow year over year. While this can often pose a challenge for smaller businesses, there are a few things that can help. Big Moves You Need To…

04Feb 2020 by Miss Kemya

How To Take Your SEO Game To The Next Level

Website Design & SEO

Before we level up your SEO game, let's first take a quick look at what SEO is. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. - Moz SEO moves quickly because the internet moves fast. Your digital marketing strategy is not really complete unless you have SEO deeply implemented into it. You can use a digital marketing agency to implement the best tools into your business to increase SEO in the best way possible. An agency of experts will boost SEO and increase brand awareness. When you are considering which SEO agency to work with, (and you really should work with one in your industry - for example, an SEO expert for…

29Jan 2020 by Miss Kemya

Customer And Client-Oriented Business Processes That You Need To Automate

Tips and Tools

Implementing a business strategy that works is all about focusing on the bigger picture. When you start to break it down into its finite components it can tend to lose something. When you start to see what the end product is, you then work backward to see what aspects of the business need changing in order to fulfill that final image. When we start to look at the business processes, one of the most important things that we should implement is automation. At the same time, we need to remember that the customer is always right. But what can we do to combine both aspects, that integrate automation, pleases the customer, and gives us the results we need? Customer And Client-Oriented Business Processes That You Need To Automate Social Media…

29Jan 2020 by Miss Kemya

The Highs and Lows of Leading A Team Remotely

Tips and Tools

It’s safe to say that your business is always going to need some time and attention. But will you always know what you need? Not always. Let’s consider three of the biggest needs for a business - you know, aside from more sales... First things first, maybe you need to come up with a marketing plan? If you know that you don’t really have any direction right now, then it could be that you need to sit down and work out what marketing activity you can do and when. This may help you to propel your business in the right direction. Hiring a professional to help you figure this out could save you a considerable amount of time and money. wink wink Or perhaps, it could be that you know…

28Jan 2020 by Miss Kemya

All The Best Marketing Campaigns Have These Qualities

Marketing Strategy

Marketing can vary so much from business to business and individual need to individual need, and that is why no two marketing campaigns are quite the same. However, many of the underlying impulses and goals are similar, which is why it is often the case that many of the more successful marketing campaigns do somewhat speak to each other. In particular, they are often related in terms of what they do best, which qualities are likely to make them succeed. Understanding some of these qualities is always going to be a helpful thing to be able to do. All The Best Marketing Campaigns Have These Qualities In this article, we are going to discuss some of the more common qualities that you tend to find in successful marketing campaigns. If…

28Jan 2020 by Miss Kemya

Are You Making Use of Your Marketing Data?

Marketing Strategy

You might know that it's important to collect marketing data, especially from your online marketing campaigns. In fact, some tools that you use might automatically collect useful data for you, including social media and web hosting platforms. However, even though you might be collecting this data, you might not be making good use of it. Having the data available to you is a start, but you should also be analyzing it and looking for insights if you want it to be as useful as possible. If you're not sure what to do with the marketing data that is available to you, you need to ensure you have the right tools to gain the insights that you need. As well as tools that collect the data for you, you should consider…

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