You might know that it’s important to collect marketing data, especially from your online marketing campaigns. In fact, some tools that you use might automatically collect useful data for you, including social media and web hosting platforms. However, even though you might be collecting this data, you might not be making good use of it. Having the data available to you is a start, but you should also be analyzing it and looking for insights if you want it to be as useful as possible.
If you’re not sure what to do with the marketing data that is available to you, you need to ensure you have the right tools to gain the insights that you need. As well as tools that collect the data for you, you should consider tools that can interpret and present the data for you in various ways. Of course, having the right tools isn’t the only thing that’s necessary to make the most of your marketing data. While the tools can do some of the work for you, they can’t do everything.
Tools can only do so much of the work. You should also make sure that you have the right skills to understand the data you have and interpret it in useful ways. If you need to improve your skills and knowledge, you can take a look at courses from providers such as Google and Hubspot. Their online courses are easy to complete and can teach you everything that you need to know. With the right skills, you will be able to understand what your marketing data is telling you and use it to make decisions.
With that said, this infographic provides a wonderful representation of the importance of data analytics in marketing. With 60% of internet users across the globe shopping online, the internet has become a critical platform for commerce, across most industries. In a crowded marketplace, the role of the marketer is essential to lead generation. Understanding the analytics behind marketing campaigns has never been more significant.
Infographic Design By Emerson College Online – The Importance of Data Analytics in Marketing