It’s estimated that there are over 3.5 billion smartphone users worldwide. In 2020, smartphones are an essential piece of kit for business owners and consumers. So, whether you’re a start-up business, small business, or entrepreneur, mobile marketing campaigns are a trend you can’t afford to ignore.
There are plenty of ways to take advantage of mobile marketing and create innovative campaigns that engage customers, sell products or market your brand. In this article, we’re going to show you how other brands have been smashing mobile marketing so you can learn from their innovative campaigns.
1. Burger King – Burn That Ad
Burger King’s Burn That Ad campaign launched in March 2019 in Brazil. The premise behind the campaign was to encourage consumers to ‘burn’ Burger King’s fast-food rivals by using their augmented reality (AR) app.
Brazil-based consumers were asked to launch the Burger King app and point their smartphones at their competitor’s adverts. The app would show the ad burning in flames and a notification followed that told the user they’d won a free Whopper, which could be claimed at their nearest Burger King restaurant.
2. Dominos – Piece of the Pie Rewards
Launched in April 2018 for the Superbowl, Dominos asked customers to sign up for their Piece of the Pie Royalty Program on their app. Once signed up, people were encouraged to scan a pizza of any kind to earn 10 points. Once they collected 60 points, they could claim a free Dominos pizza.
Dominos’ new iPhone and Android game, Piece of the Pie Pursuit, placed users in the middle of Dominos’ latest TV ad where they had to navigate their way through a virtual reality of the Rude Goldberg machine, from their latest campaign. Players encountered pizza-based challenges like guiding a pizza cutter vehicle on a race track.
3. Orange – Two for One Wednesdays
Taking us back to 2003, U.K. mobile provider Orange (now EE) launched their infamous 2-for-1 Orange Wednesdays marketing campaign. The last day the promotion was available, Orange customers were invited to pick a film and a cinema and claim a free ticket via SMS. It’s estimated that over 38 million extra tickets were claimed during the promotion.
The idea behind this innovative mobile marketing campaign was to encourage people to go to the cinema on a Wednesday, one of the least popular days to go in the U.K. Wednesdays quickly became the new Thursday and Fridays, with 14% of the total market share.
4. Wendy’s – Keeping Fortnite Fresh
Popular video game Fortnite has over 350 million players. Fortnite is owned by Twitch.tv, who ask streamers to invite other players to watch them play, comment on their game and earn money through streaming.
However, Twitch isn’t open to brands and never has been, so Wendy’s took it upon themselves to do something very clever.
They created a brand character based around their mascot, Wendy, and vowed to destroy all the freezers in Fortnite, for 9 hours straight. Why? Because Wendy’s have a ‘fresh, never frozen beef” policy. Their marketing campaign went viral, driving engagement and brand awareness.
5. Ikea – Ikea Place
Ikea Place is a mobile app that Ikea launched in 2019. In this augmented reality app, customers can see lifelike versions of over 2,000 Ikea products, like sofas, armchairs, storage units and more within their homes. The idea behind the app is that it helps consumers make reliable purchase decisions by offering them the chance to see products 3-D rendered into their living spaces.
Ikea has struggled to gain traction in the eCommerce side of their business. So their new app aimed to increase online sales by reducing the need for customers to visit their stores to measure up products or picture them in their homes.
Since not everyone lives near an IKEA store, this app was a great success and it’s estimated that it will net €5 billion ($5.9 billion) in online sales by the end of 2020.
Conclusion
We won’t lie, it is a challenge to stand out from the crowd when it comes to mobile marketing campaigns. But, there are guidelines you can adopt to start generating success.
It’s important to channel innovation while understanding what your customers want. Plus, you want to make sure anything you come up with aligns with your brand image, brand values, and brand message.
You don’t have to use new technology to do it. More than 70% of people read their emails via a mobile app, so something as simple as email marketing can give you an edge. If you have no experience in this area, you can make use of handy tools like Wix’s easy to use website builder which allows you to create email campaigns via their mobile app.
Whatever you decide to do, just remember to create an experience that your customers will find memorable, while making use of the technology and tools available to you.
Ciao,
Miss Kemya
This is a guest post from Georgie, a Content Contributor for UKWebHostReview. She is passionate about sharing her enthusiasm for technology through her content writing work, with a mission to help others learn and understand what makes the digital world so successful.”
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