Around fifteen years ago, social media was quite literally an online hub where guests could post things about their lives for friends and strangers alike on the internet. The idea was to show off certain aspects of their lives, meet new people, and perhaps promote a thing or two cheaply and easily. It was a fairly new and fun little platform that not many people thought would take off – boy were those people wrong! Ha!
Nowadays, our lives are pretty much ruled by these social platforms. We’re constantly checking for updates on the news of the world, while hoping to see if the content we produce gains any attention or traction. If you don’t have social media, then you feel like you’re missing out on free education regarding pretty much every aspect of life. You also feel like you’re missing out on life itself, strangely enough.
Why and How to Make A Fortune Using Social Media
Over the course of the past decade, social media has absolutely soared. It’s strange that this kind of platform can have such an influence on our lives, but that’s just how things have panned out. Now, because it’s such a huge part of life, that also means there is a fortune to be made with it. How? Well, let’s delve into it a little and discover a little more.
There Are Billions Of Eyes On It
As we’ve just touched on, social media is an absolute mammoth of a situation. Right now, there are millions of eyes reading through timelines and feeds. Overall, there will be billions of impressions of the course of this month. Instagram, Twitter, and Facebook all accumulate so many visitors that it’s almost unfathomable.
With so many people around, there is ample opportunity to get your business in front of people, or to sell what you wish to potential leads. Let’s not forget the power of the Pinterest platform – it’s a robust search engine for people ready to shop as well!
Companies Will Want To Use You
Let’s say you build a profile that has important information or that provides great entertainment for readers. Let’s say that profile suddenly builds a huge following – tens of thousands, in this instance. Because of such a following, companies are going to want to get their name out there by leveraging your profile.
If they can be seen by tens of thousands, then their brand exposure increases, meaning more money in their pockets over time. They’ll pay you to expose them to such an audience. If you continue to build, more and more companies will want to get in touch with you. This kind of influencing can be rewarding, and profitable.
You Can Use Influential Figures For Your Own Gain
Now, let’s talk about it from the other side. Let’s say you’re the company looking to get its name out. You can use very highly-regarding individuals to promote your product or service. This kind of simple task can reel in so many sales. If you can get influential people to speak good about you, then your reputation will soar. It may cost a little, but it will be a great long-term investment.
It’s Proven To Be An Effective Marketing Tool
At the core, social media platforms are free to use. We’ve talked about paying an influencer to promote you, but you can do a lot of the marketing work yourself, completely free of charge. Once you have developed a content marketing strategy, it’s time to begin creating the content to post on social media.
Part of your social media efforts will include engaging with your audience, and responding to questions about your products and services. Whether you’re running an ecommerce brand or your sell digital products, you can set up shoppable posts that take users directly to your sales page.
Or, if you’re a coach (or hair stylist, nutritionist, consultant, etc.) who needs to book appointments with ease, you can include a link to book appointments online, all from your social media profiles. Social media has evolved to become an efficient marketing tool, if you use it as such! And of course, you can set all of this up yourself.
If you feel as though you’d like to invest in social media marketing, there are companies out there, that deal with specific categories of digital marketing. Some of them will boost your profile online, and some of them, like SEO Shark, will help with search engine optimization. Still, other companies will help to develop strategies exclusive to social media.
Social media is the future, and, for as long as we can project, there will be a serious fortune to be made from it. If you’re a business person looking to build a brand, increase exposure, and generate more leads, and convert more to sales, then social media is where you should be.