How To Efficiently Use Local SEO To Increase Sales Revenue

How To Efficiently Use Local SEO To Increase Sales Revenue

Local Marketing, SEO
Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience. When we talk about a local audience, we refer to your potential customers within the same geographical location as your business. Why is targeting such an audience crucial? Well, 46% of all Google searches are done by people looking for local information. How To Efficiently Use Local SEO To Increase Sales Revenue There’s more: [caption id="attachment_13433" align="aligncenter" width="768"] Source[/caption] As you can tell from the numbers, a local audience is a large pool of opportunity to boost your revenue. To make the most of these opportunities, you need local SEO for your business. This will help you to get noticed, resulting in an increase…
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3 Marketing Tactics You Probably Aren’t Using

Local Marketing, Marketing Strategy
When it comes to business, there are a few things that you need to get right every time so you can keep walking the path to success. Out of these things, marketing could be the most important. Of course I am biased, I'm a Marketing Strategist. But I'm also right :-) Now, the one thing we need to understand about marketing is that while most people think they have the perfect marketing for their business, they really do not. In fact, many businesses are losing potential customers as their marketing campaigns aren’t right for the company. In this post, we are going to be taking a look at a couple of things you possibly have not considered for your business. Now, we know that these suggestions may not work for…
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10 Tips to Show ROI from Local SEO 2019

10 Tips to Show ROI from Local SEO 2019

Local Marketing, SEO
Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from Local SEO 2019 Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience. As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to…
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7 Keys to a Profitable Google My Business Profile

7 Keys to a Profitable Google My Business Profile

Local Marketing
When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button. If you operate a business out of your home, or you own a store or shop, your Google My Business (GMB) listing is an effective and very powerful way to publicize your business in the local community, and drive new customers to your door. In an earlier post we reviewed how GMB boosts business and profits. Now it's time to talk about how to set up your GMB Profile. Once Google understands more about your business, they can help match you with various search queries. The most valuable of…
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4 Ways To Boost Your Store’s Visibility In Local Search Results

4 Ways To Boost Your Store’s Visibility In Local Search Results

Local Marketing
For online businesses, investing in SEO has always made sense. If you want to sell something online, you need people in that space to find you. In fact, it’s the only way they can organically find you. But what if you’re a local business with a brick-and-mortar presence? SEO is for you too! No matter what kind of business you are running, the overwhelming fact is that your audience will look for you online. Whether they want to see what you sell in store before stopping by, wants to find your location (and proximity), or they want to know your hours of operation, today's customer is using the internet to learn about your business. Therefore, your business needs to show up in search results to remain competitive. 4 Ways To…
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How Google My Business Boosts Business and Profits

How Google My Business Boosts Business and Profits

Local Marketing
The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. Anything we want to know, we Google it. This is why Google My Business (GMB), which combines the two, can boost your business and your profits. The reality is, when people begin to search for a product or service near them, they're generally motivated and ready to make a purchase. According to a Hubspot report , 46% of all Google searches are local. That’s why five out of every ten, or one out of two persons who conduct a local search visit a store that very day. Think of jewelry repair, antiques, clothing stores, spas, restaurants, pizza, flowers, plumbers, roofers, theme parks etc. You can see why it's important the information you post…
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How to Become the Local Go-To Expert In Your Industry

How to Become the Local Go-To Expert In Your Industry

Local Marketing, Marketing Strategy
A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…
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How to Use Local Meetups To Demonstrate Your Expertise

How to Use Local Meetups To Demonstrate Your Expertise

Local Marketing, Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local meetups and events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. No time to read the full post? Listen to it on the podcast! How to Use Local Meetups To Demonstrate Your Expertise As it…
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