Branding is very important for businesses, especially if you want your brand to be instantly recognizable. If you own a shop and want to ensure that your store, brand name, and brand design stand out among the rest, you have come to the right place. This guide will share the best ways to increase the brand awareness of your clothing business.
7 Ways To Brand And Market Your Clothing Store
1. Create employee workwear.
Although you might think that allowing employees to wear their own clothes in your clothing shop will help them feel more relaxed and comfortable, it will do wonders for your brand’s recognition if every employee wears the same thing. Employee workwear creates a consistent brand image as seen throughout your store.
At Groggy Dog Online you can design and create your own business clothing so that your employees can all wear the same outfits. This will ensure to make your employees look professional when customers enter the shop. Plus, it will enhance your branding and increase brand awareness as the logo and name will be displayed in more places.
2. Host an in-store event.
Furthermore, to enhance your clothing store’s brand recognition and awareness, it will help if you hold events. For instance, you could hold a huge discount week. Or, host an event to introduce new customers to your brand.
Your store might be on a high street in your local town and you are hoping to attract more customers. If you invite and host new people for an open house, to attend a drinks and canapes evening in your store, you can get to know them and hopefully, attain them as new and regular customers. That’s part of the fun of having a brick-and-mortar store. You have an opportunity to directly interact with your customers.
3. Follow up with customers.
If you notice customers only purchase one thing from you and do not return, it can be a good idea to follow up with those customers. Doing so will ensure you can discover if anything is wrong and prevent them from shopping with you again. If something is wrong, you can do your best to correct the issue and encourage them to shop with you again.
Furthermore, it will engage the customer and help them remember your brand. Reaching out to them and asking how they are will show you are respectful, enhancing your brand awareness and reputation. Repeat customers have been measured to spend an average of 67% more than new customers.
4. Engage on social media.
It will do wonders for your clothing business if you engage more on social media. Every clothing business should take the plunge and create social media accounts to promote their new releases, discounts, and more.
When you use social media to share your latest releases, customers can understand what to expect. You can share everything from styles and product packaging to your store’s layout and environment. Sharing more about your brand might encourage customers to shop with you so they can experience what they see on social media, in addition to attaining new and trendy items.
Furthermore, it will benefit your business and enhance your brand awareness if you engage with customers. Replying to comments and finding customers that are looking for new clothing pieces can help to broadcast your branding and attract new customers.
5. Promote positivity in campaigns.
The more positive and ‘do good’ your clothing business’s campaigns are, the more customers it will attract. If customers can relate to the campaign at present, it will encourage them to discover more about your business and hopefully, shop with you.
You could consider promoting your clothing to people from diverse ethnic backgrounds or you could add cute pets or mindful quotes in your campaigns. All of which will promote positivity and encourage new customers to get involved.
6. Provide talking points for employees.
Having positive and respectful employees working for your clothing business will ensure that when they talk to customers about your brand, they will talk about it positively. If they stand and praise the brand, customers will feel encouraged to shop more and more.
It is good to hire people that are enthusiastic and aligned with your branding, as it will help them feel natural when promoting your products to customers.
7. Sell new products.
It will benefit your clothing business and its brand awareness if you continue to create and share new pieces. If you continue to sell the same pieces for years and years, you might eventually lose customer interest.
Whereas, when you are up to date with trends and offering new and sought-after items, customers will want to shop with you. It will help to promote these new pieces on social media and in emails so that customers are aware of the new pieces that are about to drop.
One day, you might not align with a person’s style preference. Yet, with new pieces, your brand might align with that person. Hence, releasing and promoting new pieces will guarantee to start attracting more new customers.
Ciao,
Miss Kemya
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