When it comes to business, there are a few things that you need to get right every time so you can keep walking the path to success. Out of these things, marketing could be the most important. Of course I am biased, I’m a Marketing Strategist. But I’m also right 🙂
Now, the one thing we need to understand about marketing is that while most people think they have the perfect marketing for their business, they really do not. In fact, many businesses are losing potential customers as their marketing campaigns aren’t right for the company.
In this post, we are going to be taking a look at a couple of things you possibly have not considered for your business. Now, we know that these suggestions may not work for every business, but they are here as a guideline to hopefully make you realize that your business has so much more potential.
3 Marketing Tactics You Probably Aren’t Using (But Should)
Look Towards The Radio
When it comes to marketing, we know there are some things that are considered to be outdated, but nowadays, you can still use these ideas, you just need to apply modern tactics.
One of the things we are talking about is the media. Now, rightly so, there are many people that have moved away from television advertising over the past few years. Many people are simply skipping tv ads (unless it’s Superbowl Sunday), but this still leaves another option.
One of the more traditional marketing channels is radio. Radio still has a loyal following. Perhaps more than this, different radio stations will have different demographics, which makes it easier to narrow your audience.
If the radio is something you’d like to consider, you should check out https://howtoadvertiseonsiriusxm.com/ and see how you could take your business above and beyond when it comes to radio advertising.
Double Check Your NAP Listing
This tactic may seem outdated, but stay with us. One of the best things you can do to help your business is to get your business contact details out there in as many places as possible. The acronym NAP stands for (N)ame, (A)ddress and (P)hone number.
While this may seem like something that was done before the days of the internet, it now works in a slightly different way.
You want to ensure that your NAP is consistently listed across the entire web. It is critical for any business that wants to rank well in local organic search results. Providing you match your business details on each site and create a keyword-rich description, you will soon find that you will be dominating the search engines.
But why is a correct NAP listing important for your marketing? Search engines.
Your NAP is what tells Google to show you in the local results. Think about it. When people look for xyz service near me, how do you think Google knows what to show? You guessed it: NAP for your business. The reason you want to be sure your NAP is consistent across all platforms is because consistent is synonymous with accurate. You see, there are hundreds (if not thousands) of directories that cull information from places like Google, Yelp, etc. So if your NAP is consistent, your listings will be consistent everywhere. If your NAP is inconsistent, you may or may not show up when a customer is looking for you.
Make sure you always write your (N)ame, (A)ddress and (P)hone number the same way every time online. Don’t use different abbreviations, either. If you need to know how your standings are at the moment, check out sites like Yext as they will give you a detailed look at how your listings are helping your business.
Blog Each Podcast Appearance
Being a guest on a podcast is a great way to expand your audience and share your message. However, many people do not fully make the most of their podcast interviews. Most people do either one of two things:
- add the podcast branding to their Media page on their website, or
- share it on social media once.
That’s typically the extent of marketing their podcast appearance. But you can do so much more. Why not blog about the episode you were featured in?
Your blog post doesn’t have to be an in-depth overview of the entire episode. A couple of paragraphs are all you need to write.
For example, if you’re an expert on blogging and the topic of your host’s podcast was blog monetization then you might try something like this: “Listen in to the episode to learn about the 3 biggest monetization mistakes I made and how they kept me broke for months”. You want to share the name of the podcast, which episode you’re in, and where to download or listen to the episode. Share a brief teaser about the episode. If you can embed the episode into your blog post, even better!
The point is, there are so many different ways you can choose to market your business. Unfortunately, so many small business owners simply look at social media and think that’s all there is to marketing. Lucky for you, you’ve reach this blog so you know better! Business listings matter. Reviews matter. Media matters. Be sure to look at all of the ways to reach your audience and monetize your message, and craft a marketing plan that works for you.