How to Become the Local Go-To Expert In Your Industry

How to Become the Local Go-To Expert In Your Industry

Local Marketing, Marketing Strategy
A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…
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How to Use Local Meetups To Demonstrate Your Expertise

How to Use Local Meetups To Demonstrate Your Expertise

Local Marketing, Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local meetups and events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. No time to read the full post? Listen to it on the podcast! How to Use Local Meetups To Demonstrate Your Expertise As it…
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Why Every Local Business Needs A Blog

Why Every Local Business Needs A Blog

Blogging, Local Marketing
Do you run a local business that could use a better online presence? Perhaps you run a local business and wonder if posting a few times a week Facebook is enough of an online marketing plan. Here's the easy answer: it is not enough. True local businesses rely heavily on word of mouth marketing. After all, people have to be in your geographic location in order to buy your products and services. The question becomes, how do you position your local business as THE place to go? Create a local business blog. Oh wait, let's start from the beginning.  When you're in the market to buy something, what's the first thing you do? Most of us hit Google and search for what we want. Many of us will ask our friends…
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