How to Use Local Meetups To Demonstrate Your Expertise

How to Use Local Meetups To Demonstrate Your Expertise

Local Marketing, Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local meetups and events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. No time to read the full post? Listen to it on the podcast! How to Use Local Meetups To Demonstrate Your Expertise As it…
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Why Every Local Business Needs A Blog

Why Every Local Business Needs A Blog

Blogging, Local Marketing
Do you run a local business that could use a better online presence? Perhaps you run a local business and wonder if posting a few times a week Facebook is enough of an online marketing plan. Here's the easy answer: it is not enough. True local businesses rely heavily on word of mouth marketing. After all, people have to be in your geographic location in order to buy your products and services. The question becomes, how do you position your local business as THE place to go? Create a local business blog. Oh wait, let's start from the beginning.  When you're in the market to buy something, what's the first thing you do? Most of us hit Google and search for what we want. Many of us will ask our friends…
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