The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. Anything we want to know, we Google it. This is why Google My Business (GMB), which combines the two, can boost your business and your profits.
The reality is, when people begin to search for a product or service near them, they’re generally motivated and ready to make a purchase. According to a Hubspot report , 46% of all Google searches are local. That’s why five out of every ten, or one out of two persons who conduct a local search visit a store that very day.
Think of jewelry repair, antiques, clothing stores, spas, restaurants, pizza, flowers, plumbers, roofers, theme parks etc. You can see why it’s important the information you post on your Google My Business listing is complete, accurate and optimized when people search on Google.
It has become one of the most powerful marketing tools available for businesses of all sizes today. Keep reading to learn how Google My Business helps businesses like yours attract more customers and profits.
How Google My Business Boosts Business and Profits
If you haven’t already done so, create and claim your Google My Business listing as soon as possible. Google gives business owners numerous opportunities to improve your search engine rankings at free of charge. It’s up to you to take full advantage of them.
However, your listing must be complete, accurate, and up to date if you want to reap all of the benefits that are available. If that isn’t enough, an optimized Google My Business listing is 70% more likely to attract location visits as well as make a business more reputable in the eyes of consumers.
How can using all of the features offered in a Google My Business listing boost your business and profits?
A) Gain Instant Trust
If your listing comes up in a Google search, consumers see that you have been verified by Google, and if Google trusts you enough to display you in its results, they know they can trust you too.
B) Get More Website Visitors
Your GMB listing gives customers the opportunity to access you and your business, but more importantly, it describes what it’s like to go and visit you there. Even more importantly, it displays all of this information to visitors, before they need to click through to your website, contact you, or visit you.
The more a person can picture what it will be like to contact or visit your business, the more quickly they will do so.
C) Generate More Sales
Google uses your listing and other real-time data to be able to answer highly specific queries, such as “restaurants near me open now.” This directs qualified people who are motivated, and likely to make a purchase, to find your business.
D) Engage with Customers
Google My Business has a posting feature where you can inform visitors of announcements, events, and promotions. Keeping your customers up to date on your business also keeps you front and center in their mind, making engagement with them easier and more likely to happen.
E) Use Your Posts to Promote Events, Offers, & Content
Before Google Posts, if you wanted to share your content, you had to do it on your website and social platforms. Now, you can have your content show up on Google Search and Google maps in your business’ knowledge panel. So, what kind of content am I talking about?
- Blog articles
- Company news
- eBook downloads
- Upcoming events
- Special offers
- Product promotion
Create your listing, and optimize your profile to boost your business, and expand your visibility in local search results.