In this day and age, the majority of human beings are hooked up to the internet in one way or another. The 21st century is full of electronic inventions that are constantly blowing our minds, but the foundation of everything online is the World Wide Web. The majority of us, these days, surf the web without realizing what we’re actually doing. Sure, a couple of decades ago, it was a new and amazing piece of software that blew our minds every few seconds. Nowadays, however, we’ll hop online and begin research stuff without appreciating the ridiculous encyclopedia we have in our pockets.
With all that said, if you look at things from a business standpoint, you absolutely NEED to have a website that supplements your business. When you have a business idea and a subsequent plan, a website needs to be a serious part of the proceedings.
Once you have a website mapped out, you need to then turn it into the best-looking site you possibly can. It also needs to operate seamlessly with very few bumps. You’re not expected to immediately conjure up the perfect site on your first try. However, no matter your rookie status, you can create something professional. If you want a few tips on how this kind of thing is done, then here are some for you.
How To Ensure Your Website Looks Professional & Functions Wonderfully
Make Sure Everything Is Kept On Brand
You need to make sure your site fits the visuals and tone of how your business looks overall. If your website is nothing like how everything else looks, then people may think they’re at the wrong site. They may feel as though they landed on a website with a similar name. It also needs to have the same look as everything because you need to keep that consistency with everything you do – your business needs to stick inside people’s minds.
The tone and language used also matters, as these are essential elements of your brand as well. The tone used on social media should mimic the tone on your website, so that when people arrive they know they’re at the right spot.
Keep Things Simple And To The Point
Don’t you hate it when you head to a website and are completely overwhelmed by what you see? Quantity is impressive sometimes, but not when you enter a new site for the first time. You need space to breathe and to take in your new surroundings. Keep things simple.
This is particularly important when designing your home page. When people visit your website via the home page (as opposed to a product/service or blog page), they expect to see general information. A snapshot of who you are and what you do. The content needs to be immediately engaging so that visitors want to stick around, click through, sign up for your offers, etc.
Update Regularly And Keep On Top Of Everything
A good website with a consistent, following is one that is constantly being worked on. People like logging on and seeing new things on the site. They want to see fresh blog content. They want to see new pics on the home page. What they cannot stand seeing is the same stuff over and over again. They will move onto a different company’s site and build a relationship with them instead. Even if it’s a little change each day, it’s worth it. This is where having a blog comes in handy; it gives you a place to constantly update your site (and its great for SEO). Don’t let your content get stale.
Don’t Forget The SEO
Search engine optimization is a huge part of a website’s ability to perform and attract eyes. People use search engines millions of times an hour, so you’re going to want to be on that first page whenever someone wants to know more about something. You don’t exactly need to be a leading SEO expert like Lance Bachmann in order to find success with your website in this regard, but getting the fundamentals right is key.
The correct phrases and links need to be included in your site at all times, and you need to make sure you’re not just posting content for the sake of it – the search engine will know what’s legitimate and what’s not, amazingly.
Have All Your Correct Contact Details Visible
While you need to have all the relevant content and a fresh set of pages every single day/week, you also need to have everything about you listed on the site. This sounds pretty obvious, but the correct means of contact is absolutely massive. If you don’t have any at all or a very limited set of details, then how are customers/clients/potential partners going to get in touch with you efficiently?
We’re living in a time where it’s pretty much impossible to go off the radar, but that doesn’t mean you should make people start an investigation when they’re looking to find you. List the address of your workplace, your business’s phone number and the email address. Those are the three staples that should absolutely be included. Nowadays, you should also display the social media platforms that you operate on, too, as those are very easy means of contact. Make sure all of these pieces of information are clearly visible in comfy areas of your site – you don’t want people going on a wild goose chase over this kind of issue.