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10 Tips to Show ROI from Local SEO

10 Tips to Show ROI from Local SEO

Local Marketing, Website Design & SEO
Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from Local SEO 2019 Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience. As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to…
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Why Do Most Small Business Marketing Strategies Fall Flat?

Why Do Most Small Business Marketing Strategies Fall Flat?

Marketing Strategy
Small businesses are always fighting uphill battles. You’ve got other small businesses to battle, but you also have larger companies that might enter the same service area as you. Therefore, your marketing strategy comes under a lot of scrutiny. You must have a way of driving people to your business and making your company stand out from the rest. Unfortunately, the majority of small companies fail at marketing. Now, the standard argument is that small businesses lack the financial resources of larger ones. As such, they can’t compete on the marketing front, hence the failures. However, the issues run a bit deeper than that. You don’t necessarily need a massive budget to run a successful marketing strategy. In reality, most small enterprises struggle because of one - or all -…
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The Best Online Marketing Methods for Modern Business

The Best Online Marketing Methods for Modern Business

Marketing Strategy
Pay for ads. Write more articles. Create more stories. Facebook reach is dismal. Wait, isn’t email dead? Should I be on Tik Tok? Many of today’s business owners are at a loss when it comes to marketing, and understandably so. We live in a time where things are constantly changing, primarily fueled by innovations in technology. Customers' changing demands and expectations mean change is needed in business. The way we communicate, connect and share information has changed. Just about everything we do, from work to play to everything in between, is now done online. As a company owner, it's important to keep up, and marketing requires you to understand the psychology of customers and how this is constantly changing over time. Currently, here are three of the best ways to…
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What Does A Great Business Website Need In 2020?

What Does A Great Business Website Need In 2020?

Website Design & SEO
2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, and you need to keep up if you’re going to get the results that you want. Let's talk about what a great business website needs. What Does A Great Business Website Need In 2020   A Responsive Website Design This is something you should already have, but even if you have a responsive design, it may need improving further for 2020. At present, over half of internet traffic comes from mobile devices. This means that…
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Making Your Ebook Stand Out from the Rest

Making Your Ebook Stand Out from the Rest

Authors
Digital books (aka ebooks) have changed everything in the publishing world. It’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which you can promote your eBook, including the old PDF format, as well as digital eBooks through Amazon’s Kindle and other online book sellers. In order to stand out from the crowd, your book has to be special. How To Make Your Ebook Stand Out From the Rest   Write the Book for a Particular Audience Believe it or not, people who write novels for entertainment also have a particular audience for whom they write. If you are writing an informational book, you should be no different. Know who the…
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How to Break the Monotony of the Marketing Hamster Wheel

How to Break the Monotony of the Marketing Hamster Wheel

Marketing Strategy
Marketing has never been more powerful. Sure, it takes more creativity to be seen and it can be hard to make a lasting impression. But at the same time, there has never been a better time to find a direct or local audience, to apply a more cohesive marketing scheme across media formats and to do so at the press of a button. Technology’s amazing forward progress that is causing almost all forms of daily marketing to change for the better. That being said, despite all of this progress, nothing, not even silicon valley, can prevent businesses from spinning their wheels. It’s very easy to feel as though today’s all-access marketing approach has caused you a lesser degree of potential. Or worse, so many options can lead you into habitual…
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A Simple Guide to Building A Successful Business Website in 2020

A Simple Guide to Building A Successful Business Website in 2020

Website Design & SEO
If you want to build a successful business website in the coming year and ensure you get the results you want, then this simple guide will help you. Things change fairly regularly in the complex world of online marketing and virtual business. But that doesn’t mean you can’t figure out the key website elements you to get incredible results for your own business. Read on to learn more! A Simple Guide to Building A Successful Business Website in 2020   Make Sure You Have A Good Domain Name Your domain name is the entry point to your site, and it must make a good impression. It also has to have good usability, so it should be easy to spell and remember. Read that again - easy to spell and remember.…
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Blog Safety Precautions: Is Your Blog As Safe As It Could Be?

Blog Safety Precautions: Is Your Blog As Safe As It Could Be?

Blogging
You’re proud of your blog, and you’re proud of what it does for you. You bring all kinds of visitors to your website, you make them fall in love with your quality blog content, and now you’re sitting comfortably with all the benefits that brings with it. Of course, blogging can get a bit tricky from time to time, but there’s no serious drawback you can come up with from all your years penning away on the internet! However, there might be one in the form of blog security. The internet can be a scary place, after all, and there are a lot of threats out there. You never know when one of them may target your blog! And because of that, it’s important to know whether or not your…
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